Top black friday deals 2017

Amazon seizes half of all online Black Friday sales in an ‘eye-popping’ show of dominance

  • Amazon is dominating online Black Friday sales so far.
  • The company claimed between 45% and 50% of all online Black Friday sales, according to a new report from GBH Insights.
  • That means Amazon has likely made well over $1 billion so far in just 24 hours.

Amazon is dominating — again.

Black Friday sales and promotions have helped the company claim between 45% and 50% of all online Black Friday sales, according to a new report from GBH Insights. GBH called the results “eye-popping.”

This new number, combined with online sales figure estimates for the same timeframe from other analytics firms, shows Amazon’s sales are well over $1 billion for the last 24 hours or so.

This heralds another blockbuster holiday for Amazon, with estimates that it will take half of all online sales throughout the holiday. It will need to fend off an aggressive Walmart to do so. Walmart has pumped its resources into its new online offerings to make them more competitive and likely had its most ambitious online Black Friday this year.

Still, Amazon Prime subscriber growth — in terms of both numbers and how much they spend — sets Amazon up well for the rest of the year.

The best Black Friday 2017 book deals

Black Friday is usually more often thought of as a time to buy gadgets and TVs, but there are also great deals on books, the oldest gadget of them all.

Book sales tend to work a little differently than other deals — instead of specific stuff going on sale, you’re looking at category-wide discounts. Fortunately, if you need some ideas as to what books to get, we’ve got plenty of suggestions over in The Verge’s 2017 holiday gift guide.

Amazon has one of the best deals in publishing around for Black Friday —. There are basically no restrictions to the deal: it simply has to be a book sold by Amazon, you have to get your order in before 2:59AM ET on November 27th, and it’s limited to one per customer. But if there’s a fancy cookbook or box set collection you’ve been eying for a while, now’s a good time to buy.

To take advantage of the deal, simply enter the promo code GIFTBOOK17 when you’re checking out.

Barnes & Noble

Barnes & Noble has a similar flat rate Black Friday deal — its offering 20 percent off any online order using the promo code GIVETHANKS, or 25 percent off a single item if you’re willing to trek out to a physical retail store with this coupon. There are a couple exceptions to the overall discount, like LEGO sets and Nook devices, but for the most part, it’s a great deal if you’re looking for some new reading material for the holidays. Both deals run through November 26th.


If audiobooks are more your thing, Audible is discounting 400 books down to $4.95. There’s plenty of good choices to browse through, but if you need any recommendations, consider trying Mr. Penumbra’s 24-Hour Bookstore by Robin Sloan, Station Eleven by Emily St. John Mandel, or The Book of Speculation by Erika Swyler.

Book Outlet

While less well known than some of the other sites on this list, Book Outlet sells publisher surplus books at steep discounts. Selection can often be a bit of a crapshoot, but if you can find books there that you’re interested in, it’ll likely be cheaper than almost anywhere else. For Black Friday, the site is taking an additional 30 percent off everything in its catalog for what will probably be unbeatable prices.

Try starting with a $6.29 copy of Jeff VanderMeer’s Borne or V.E. Schwab’s A Conjuring of Light for $5.59 if you’re looking for suggestions.


Ugh. Fine. They’re not technically books. But Amazon is also running deals on both Kindle hardware and Kindle ebooks, should you prefer digital text to actual printed paper.

For hardware, there’s the Kindle Paperwhite for $89.99 (usually $119.99) or the base model Kindle for $49.99 (usually $79.99). Amazon also have a bunch of discounted ebooks on the Kindle store, which you can peruse here.

Correction: Amazon’s deal is for orders of $20 or more, not $25 as this post already stated.

Amazon’s Black Friday 2017 Deals Week has kicked off and we’ve got our first round-up of the best deals (Best Buy’s here). We’ll do our best to provide updates throughout the week because, well, that’s what Black Friday is at this point – a week long sale.

Below, we’ve broken out the best so far (including pricing sections), but will update it throughout the days and week as new deals drop. Feel free to check back regularly.

For Amazon Black Friday Deals Week, we are looking at discounts on a variety of Anker products (cables and power banks), Bluetooth headphones (Bose, Jabra, Samsung), smart home goods (ecobee, Samsung WiFi systems), and phones (Moto X4, LG G6+).

UPDATE 11/21: Day 2 is here and we’ve noticed that most of the deals are still live, but also that Amazon has exactly added a bunch of new ones. If you missed any of the first dump they are still below, plus you’ll find added items throughout. Additionally, we have a DAY 2 round-up going on right here.

Amazon Black Friday Deals Week

Under $25

Under $50

Under $100

Under $200

Over $200

Other Black Friday 2017 Deals

  • Amazon Black Friday
  • Best Buy Black Friday
  • Walmart Black Friday Deals
  • Black Friday Deals Week Day 1: Best Buy!
  • Black Friday Deals Week Day 1: Amazon!
  • Best of Black Friday Deals Week: Day 2!
  • Verizon 50% off Pixel and Pixel XL cases
  • Verizon 50% off all Moto Mods
  • Google Play’s best Black Friday deals

Another Black Friday is approaching, which means it’s time for consumer technology companies to start slashing prices—and looking at which prices are cut can be revealing.

Whether it’s emptying out last year’s products from warehouses or trying to corner a specific market, Black Friday deals are a significant tool for manufacturers. Relative newcomers to the Black Friday scene, like Google and Microsoft, are using it to rope new customers into their software ecosystems with heavy price reductions on smart speakers. It’s a move from Amazon’s playbook, which the company is again applying to its entry-level tablet, the Fire 7. These companies also tend to offer their own subscription services, like Google Play Music or Amazon Prime Video, meaning these gadgets continue to generate additional revenue long after their Black Friday sales.

Elsewhere, a boom in 4K television sales have companies offering 40-60% price reductions.

To find these trends, we crunched the numbers for several tech manufacturers, excluding retailers like Best Buy, Target, and Walmart. Retailers have different motives for discounts, and may well offer discounts deeper than the ones listed here, so be sure to shop around.


As part of Amazon’s quest to sell you everything it possibly can, it also wants to make sure you can buy whatever you need, whenever you need it. To that end, many of its Black Friday deals focus on products that help you buy more things from Amazon. It’s offering a 20% discount on its newest Echo smart-home devices, the revamped Echo and Echo Plus, which let you order from Amazon through Alexa, the built-in voice assistant. Also on sale are its Fire tablets (which now also feature Alexa) and the newer Kindle models, which are excellent devices for reading ebooks bought on Amazon.

Amazon is also offering discounts on a range of products from other manufacturers, including Sony TVs, K’NEX toys, Rubbermaid dishes, and various smart-home devices to sync up with your Echo.


Apple doesn’t traditionally make a massive splash on Black Friday, instead choosing to put a select few items on sale. It also doesn’t tend to say what those items are until the day itself, so we can’t help you out there.

That being said, many retailers will offer discounts on Apple products themselves. Many of the big-box stores are currently offering gift card deals when you buy a new iPhone through them. Target, for example, is offering a $250 gift card when you buy and activate an iPhone 8 or 8 Plus through the store, according to Forbes.


Bose is offering a range of deals across its product lines, although nothing on its newest items, which suggests it’s just trying to get rid of excess inventory. The steepest discount goes to its SoundSport athletic in-ear headphones. If you’re looking for a good pair of headphones to run with—and your phone still has a headphone jack—these are a great choice. There are also decent deals on its older QuietComfort 25 noise-canceling headphones and its comfortable SoundTrue Ultra headphones.


Product List price Sale price % change
Charge 2 $149.95 $99.95 -33.34
Alta HR $149.95 $99.95 -33.34
Blaze $199.95 $149.95 -25.01

Fitbit has been struggling recently, and its Black Friday discounts seem to reflect that. Instead of discounting any of its newer products, such as its Ionic smart watch or Flyer headphones, it’s just put its older products on sale, presumably in an attempt to get rid of them. Although if you’re after a simple step-tracking device rather than a full-on smart watch, the discounted Alta HR and Charge 2 are solid choices.


Google is desperately trying to get into your house. It, like Amazon, recognizes that people are going to start talking to their gadgets a lot more, and that data helps understand what those people want to buy. The Google Home and Google Home Mini, the company’s first two smart speakers, are both heavily discounted. But the Home Mini, the Echo Dot competitor and smart speaker gateway drug, is an especially good deal at $29 plus $10 in-store credit.

If you’d like to get sucked into Google’s entertainment ecosystem instead of its virtual personal assistant ecosystem, Chromecast and Chromecast Audio are also each $10 off.


LG makes just about everything, but this Black Friday the focus is on televisions. The market for televisions has become incredibly fragmented and confusing, with each company pushing its own standards and vanity statistics. Even more, it’s not clear that video technology needs to get better than 4K, which has now been available on the market for a few years. All these factors create an environment for some heavy sales. LG makes some of the best OLED TVs on the market, and is offering steep 50-60% discounts on most of them.

In LG’s other product markets, you can get a nice deal on a Roomba competitor for 33% off. If you’re in the market for a refrigerator or washing machine, the company is also offering decent savings, but nothing close to the TVs.


Microsoft released the Xbox One X console just in time for the holiday season. For the thrifty holiday shopper, that means there are some steep deals on the previous (and likely just as good) generation. The Xbox One S will be discounted to $189 on Nov, 23, which costs less than a decent Fitbit. (Last year it was discounted to $250.)

The biggest discount is for Microsoft’s collaboration with Harmon Kardon, the Invoke speaker. It’s a rival to Amazon’s Echoes and Google’s Homes, with better sound and less intelligence. The speaker is just $99, which makes it a tempting buy for those who want to use their smart speakers to just play music.


Product List price Sale price % change
49″ Class MU6290 4K UHD TV 599 429 -28.38%
55″ Class MU8000 4K UHD TV 1499 899 -40.03%
55″ Class Q7F QLED 4K TV 2799 1599 -42.87%
65″ Class MU6290 4K UHD TV 1099 849 -22.75%
65″ Class MU6500 Curved 4K UHD TV 1499 999 -33.36%
65″ Class MU7000 4K UHD TV 1699 1099 -35.31%
65″ Class MU8000 4K UHD TV 2199 1299 -40.93%
75″ Class MU8000 4K UHD TV 3799 2299 -39.48%
75″ Class MU9000 4K UHD TV 4799 2999 -37.51%
82″ Class MU8000 4K UHD TV 4999 3299 -34.01%
Chromebook Plus 449 349 -22.27%
Gear S3 Frontier 349 279 -20.06%

It’s a great time to buy an enormous television from Samsung (of course, the company would always tell you that). Since TV lineups refresh annually, Black Friday typically brings great prices for the trailing year’s models. You could snag a 65” TV for $850, nearly 25% off. However, that’s the slightly less sleek model. If you want a more premium look, you can buy the higher model numbered 55” TV for $899.

Samsung isn’t really offering any money off its flagship smartphones, the S8, S8+, and the Note 8, but it’s throwing in the Gear 360 camera for free. Smartwatches, a sector in which Samsung trails Apple by a wide margin, are discounted about 20%.