Sulfate free purple shampoo

Light hair colors, while beautiful, can quickly lose their luster for a variety of reasons. Blonde colored and highlighted hair can turn yellow/brassy very quickly after you get it dyed. Platinum is a beautiful color, but it’s not easy to keep bright.

As you age, your hair loses its brightness and shine and can look dull and old. Naturally, gray hair is also prone to picking up unattractive yellow tones.

Light-colored and naturally gray hair are both prone to discoloration due to exposure to the sun, hard water, and other environmental factors.

What product will help keep bright hair colors fresh and beautiful?

The simplest way to prevent discoloration and neutralize undesirable yellow and brassy tones in your hair is by using a purple shampoo.

Purple/blue shampoos are formulated with violet pigment to counteract brassiness in natural or enhanced blonde, white, and gray hair.

However, most purple shampoos can dry out the hair, especially when used on a regular basis, and your bleached hair is already dry and porous—not a great combination.

To avoid dryness, you can alternate a violet shampoo with your regular shampoo, but this won’t make much difference if your shampoo contains harsh sulfate cleansers.

Another way to prevent over-drying is to use sulfate-free purple shampoos, which are gentler to your hair. Some sulfate-free purple shampoos are even safe for daily use.

Below is a list of sulfate-free purple shampoos formulated with natural ingredients to combat brassy and yellow tones and keep your hair hydrated, soft, and manageable.

1)B-Uniq Purple Shampoo

This highly pigmented purple shampoo is developed to counteract brassiness and neutralize unwanted yellow tones in blonde hair. It also takes brighter blonde shades to a silver/platinum look.

This purple toning shampoo is suitable for use on colored blonde, bleached, highlighted, grey, and naturally blonde hair. If you have highlights, it will affect just blonde strands in your hair.

You can leave on for varying periods of time to achieve the blonde shade you desire.


  • This purple shampoo will eliminate yellow or warm tones regardless of whether your hair is blonde, grey or silver.
  • The violet pigments banish brassiness and neutralize unwanted yellow tones, making blonde colored hair appear brighter.
  • It tones down yellow/brassy tones and combat dullness in naturally blonde hair, keeping your blonde fresh and vibrant.
  • It will turn your grey hair into bright and shiny silver. If left for longer, it will add beautiful lilac hue but it is easy to wash out if you don’t like it.
  • Pro-Vitamin B5 and other conditioning agents are added to the formula to combat dryness and leave your hair shiny.
  • It also contains UV filters to protect your hair color against fading caused by sun exposure

Suggested Use

Wash your hair with your regular shampoo to remove any build-up and make depositing purple pigments easier. Wear gloves (included in the packaging) and apply the product to clean wet hair.

On first use leave it on for up to 3 minutes to avoid over-doing it.

The results will vary depending on how long you leave it to sit in your hair. 1-5 minutes will be enough to remove brassy/ yellow tones. Leave it for 10 to 20 minutes to achieve silver or ash-grey tones. The more you use it, the more silvery/ash your hair gets.

If you leave it too long, it will turn your hair purple or grayish. Use a clarifying shampoo to wash out purple tinge from the hair.

Use several times a week, along with your regular shampoo and conditioner. The frequency of use depends on the level of discoloration and results you’re looking for.

To reduce the drying effect, make sure to follow with a good moisturizing conditioner.

2)Pravana’s The Perfect Blonde Purple Toning Sulfate-Free Shampoo

This deep, dark purple shampoo uses an exclusive dual ultra-violet dye system and optical brighteners to neutralize brassiness and brighten blonde, silver, or highlighted hair.

The Perfect Blonde Shampoo contains hydrolyzed keratin plus wheat and silk amino acids to boost strength, shine, and elasticity. The formula is free of sulfates, parabens, phthalates, salt, and gluten. It is also cruelty-free and 100% vegan.

This shampoo has a pleasant fruity smell.

It doesn’t lather as much as an ordinary shampoo, and consequently, it doesn’t spread well. You need to use a lot of product to completely saturate your hair, especially if your hair has not been washed for days. Mixing this purple shampoo with a little of your regular shampoo helps create a foamy lather and makes the shampoo mixture more spreadable.

3)L’ANZA Healing Colorcare Silver Brightening Shampoo

L’ANZA Healing Color care Silver Brightening Shampoo is formulated with natural toning agents delivered from viola and lavender flowers. It helps brighten silver, platinum, and highlighted hair and controls the appearance of brassiness. This intense violet shampoo also adds a glossy shine to grey hair and keeps it from turning yellow. It helps keep red hair vibrant and adds shine to darker shades.

Flower extracts and UV protectors prevent color from fading, extending the time between salon visits.

Keratin amino acids help reduce breakage and make your hair feel softer and healthier.

Don’t use every day and follow with a moisturizing conditioner to prevent dryness and tangling.

4)Keratin Complex Keratin Complex Blondeshell Debrass And Brighten Shampoo

This gentle purple shampoo gently cleanses hair without a drying effect or stripping the color. It is enriched with fade-fighting complex with chamomile which corrects brassy and yellow tones and enhances the brightness of blonde, gray, white, and silver hair.

This purple shampoo also contains ingredients that moisturize and strengthen hair damaged by frequent coloring. It smooths damaged cuticles, leaving your hair feeling soft and shiny. Hydrolyzed Vegetable Protein, Silk Amino Acids, Keratin Amino Acids, and Hydrolyzed Keratin help restore a luxurious texture and increase the strength of dry/damaged, processed hair.

The formula is free of sulfates, parabens, and salt. It is safe for keratin-treated hair.

5)L’Oréal Paris EverPure Blonde Shampoo

L’Oreal Paris EverPure Blonde sulfate-free shampoo with iris is designed to keep light-colored hair free of brassy tones and to enhance its brightness and shine. This shampoo promises visible results in just one use.

Unlike sulfate-based purple shampoos, which can leave hair dry and prone to tangling, this brass-fighting shampoo contains gentle ingredients that hydrate over-processed hair, leaving it soft, tangle-free, and easy to manage.

If you wont to escape purple shampoos and steel protect your hair from unwanted brassy tones you can control brassiness by adding few drops of Mixed Feelings Leave-In Blonde Drops to your regular shampoo, conditioner, or leave-in product.

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The 25 Top-Rated Sulfate-Free Shampoos for Healthier Hair

Sulfate-free shampoo is a healthy move for your hair: detergent free, these gentler formulas won’t strip your hair of moisture, decimate nutrients, or dry out colored, curly, or wavy hair.

The problem? Sulfate-free shampoos are detergent free. Wait, what? Yes, that’s both the benefit and the problem: no detergent reduces a shampoo’s lathering power, which in turn can make it tough to truly clean your locks.

Well, that’s the complaint. But the following 25 sulfate-free shampoos on our list actually work. And work well, to boot. So you can cleanse and clean your hair, without stripping it of the nutrients, moisture, and health you crave. No dry shampoo required.

  1. Luseta Biotin & Collagen Shampoo and Conditioner


If you’ve ever dealt with hair loss, thinning hair, or related conditions, then you’ll understand the appeal of Luseta’s Biotin & Collagen Shampoo and Conditioner. Harnessing the natural powers of vitamin B7 (biotin), hydrolyzed collagen, argan oil, and other good-for-your-hair ingredients, this paraben- and sulfate-free shampoo and conditioner pairing helps prevent hair loss, promotes new growth, and adds volume and dimension to deliver a fuller look. Bonus points for no animal testing!

Key Features:

  • 16.9 fl. oz. each (shampoo and conditioner)
  • Formulated with biotin + collagen to fortify and thicken hair; may help repair damaged hair and reduce the signs of hair loss
  • Safe for color-treated hair
  1. Bingo Natural Organic Moroccan Argan Oil Shampoo and Conditioner

Bingo offers a 100% natural, sulfate-free shampoo and conditioner that helps revitalize your scalp, increase hair elasticity, reduce frizz, and restore shine and health to all types of hair that have lost their luster. The secret? Moroccan argan oil, a powerful antioxidant and free-radical neutralizer that also protects your hair from destructive UV rays. And, to soothe your conscience as well as your scalp, rest easy that this SLS-free shampoo is also cruelty-free.

Key Features:

  • 14 fl. oz. each (shampoo and conditioner)
  • High in antioxidants, essential fatty acids and vitamin E, to revitalize skin, increase hair’s elasticity and consistently restore shine
  • 100% satisfaction guaranteed
  1. Majestic Pure Argan Oil Shampoo


Majestic Pure Argan Oil Shampoo is a high-quality, gentle and sulfate-free conditioning shampoo, packed with the vitamins and oils needed to enrich and restore hair health. The potent formula, which is both cruelty- and sulfate-free, combines argan oil, avocado oil, jojoba oil, camellia seed oil, botanical keratin, almond oil and coconut oil to supply shine, moisturize the scalp, and combat frizzy, unmanageable hair.

Key Features:

  • 16 fl. oz.
  • Promotes healthy hair and scalp, and is particularly well suited to frizzy, unmanageable hair
  • 100% cruelty-free
  1. L’Oreal Paris EverPure Moisture + Color Care System


L’Oreal Paris offers an entire EverPure line – sulfate-free shampoos and conditioners that deliver a bevy of benefits, including moisturizing, volume and even this color-care system. The common denominator: all offerings are formulated with natural botanicals and contain no sulfates. Specifically, the EverPure Moisture + Color Care System is infused with refreshing juniper and rosemary, and offers hydration and protection specially formulated from color-treated hair.

Key Features:

  • 8.5 fl. oz. each (shampoo and conditioner)
  • Formulated with natural botanicals, including rosemary and juniper
  • Unique UV filters to protect color-treated hair against sun damage (including fading)
  1. Baebody Moroccan Argan Oil Shampoo

The Baebody Moroccan Argan Oil line is a sulfate-free shampoo formulated for its gentle moisturizing and volumizing properties, particularly for color-treated and curly hair. The natural formula contains a blend of powerful oils, fatty acids and other ingredients, including its titular Moroccan argan oil, plus coconut oil, almond oil, avocado oil, jojoba oil, and keratin: repair, restore, strengthen, and nourish your hair the natural way.

Key Features:

  • 16 fl. oz.
  • Repair and strengthen hair naturally, with Moroccan argan oil, jojoba oil, avocado oil, keratin, almond oil, and coconut oil
  • Risk-free, money-back satisfaction guarantee
  1. Maple Holistics Argan Oil Shampoo


This argan oil shampoo from Maple Holistics offers a paraben-free, sulfate-free formula that combines nutrient-rich botanicals to moisturize dry and flaky scalps, revive luster, and repair dry and damaged hair – split ends, brittleness, breakage, and even thinning hair. The key is in its naturally powerful ingredients, which include argan oil and botanical keratin, as well as a quartet of jojoba oil, almond oil, peach kernel oil, and camellia seed oil.

Key Features:

  • 8 oz.
  • Achieve maximum benefits with 6 of the most effective oils for hair and scalp health: argan oil, almond oil, jojoba oil, botanical keratin, peach kernal oil & camellia seed oil – plus keratin with vitamin A, B1, B2, D & E
  • Natural formula to strengthen hair, reduce flaky scalp, and eliminate frizz
  1. ArtNaturals Organic Moroccan Argan Oil Shampoo and Conditioner


ArtNaturals brings us not only a sulfate-free shampoo, but one that’s organic, to boot! What’s more, it delivers on its argan oil promise to maximize, revitalize, restore and protect your hair. This result comes down to the natural formula, which combines essential oils and natural extracts to boost health, color, and texture; and then layers on Moroccan argan oil to repair heat damage and repair sun and other damage – all without stripping color from your hair.

Key Features:

  • 16 fl. oz. each (shampoo and conditioner)
  • Enhance shine and hair/scalp health with argan oil + botanical extracts
  • 100% natural, paraben free andcruelty-freee
  1. OGX Nourishing Coconut Milk Shampoo


If you love the scent of coconut, then OGX Nourishing Coconut Milk Shampoo will have you in a lather. (Sorry, couldn’t help ourselves!) This paraben- and sulfate-free shampoo doubles up on moisturizing coconut milk and oil, to build a shampoo that delivers super soft, well moisturized hair that literally glows with health. What’s more, it boosts hair strength and elasticity while balancing shine and hydration, to deliver the healthiest mane you’ve ever had.

Key Features:

  • 13 fl. oz.
  • Add strength, hydration, elasticity and balance to your hair, with coconut milk, coconut oil and ultra-whipped egg-white proteins
  • Supports OGX’s commitment to sustainable ingredients
  1. Aveeno Pure Renewal Gentle Shampoo

Aveeno’s Pure Renewal Gentle Shampoo is just that: hair renewal that’s gentle on your follicles. The secret is in the seaweed extract, which is incredibly vitamin-, mineral- and protein-rich, to deliver a trifecta of hair nutrition. This sulfate-free shampoo will leave your hair free of impurities, but won’t strip out the things you love (and need): healthy shine, ample hydration, and plenty of body.

Key Features:

  • 10.5 fl. oz.
  • Refresh, rebalance and restore hair’s natural moisture and manageability, with seaweed extract, natural vitamins, minerals and proteins
  • Safe for all hair types, including color-treated hair
  1. Garnier Fructis Curl Nourish Fortifying Shampoo


Have curls? Want frizz-resistant well-defined and smoother curls? Then, you want Garnier Fructis Curl Nourish Fortifying Shampoo, a sulfate-free shampoo that employs triple nutrition to nurture and strengthen your curls. The formula stands on the credentials of its ingredients, which exclude sulfates and silicone and usher in jojoba, coconut, and macadamia oils – healthy oils the provide intense nourishment specially formulate for curly hair.

Key Features:

  • 12.5 fl. oz.
  • Gently cleanse and intensely nourish hair with coconut, jojoba & macadamia oils
  • Formulated for stronger hair with well defined, smoother, frizz-resistant curls
  1. Carol’s Daughter Black Vanilla Sulfate-Free Shampoo

We love things that are a little different – who doesn’t appreciate a nicely scented break from the norm? – and that’s one reason why this black vanilla shampoo from Carol’s Daughter makes our list. Other reasons? To start, this gentle shampoo contains none of the bad stuff – no sulfates, artificial colors, parabens, and other no-nos – and still manages to boost hair shine, manageability and softness, even if you suffer from brittle or dull hair.

Key Features:

  • 12 fl. oz.
  • Gently nourish, replenish moisture, and boost shine with natural ingredients, including sweet clover extract, aloe leaf juice, and rose extract
  • Contains no sulfates, no parabens, no mineral oil, no artificial colors, and no petroleum
  1. Boldify Hair Boost Shampoo with Biotin

If you have thin hair and crave more volume than you’ll need a shampoo that’ll give your hair that voluminous boost. Boldify Hair Boost Shampoo not only helps stimulate fuller, thicker hair, it’s also a sulfate-free, paraben-free and cruelty-free shampoo, it’ll help your hair stay healthy.

Key Features:

  • 8 fl. oz.
  • No animal testing
  • Safely made in California, USA with no parabens, gluten, sodium chloride, or sulphates
  1. Eco Beyond Hair-Strengthening Shampoo and Conditioner for Oily Hair

Eco Beyond promises a gentle, yet hair-strengthening shampoo specially formulated for limp, oily hair. As this is a natural, sulfate-free shampoo, its effectiveness is due to its natural ingredients – specifically, its Eco Farming Complex, which blends calendula, marshmallow and Lady’s Mantel to moisturize and protect your tresses, delivering shiny and thicker hair, even when you forgo the blow-dry treatment.

Key Features:

  • 15.22 fl. oz. each (shampoo and conditioner)
  • Relieve oily, itchy scalp and smelly hair with infusions of blueberry, cranberry and juniper berry
  • Dermatologically tested
  1. R+Co Atlantis Moisturizing Shampoo

Need moisture? Give this sulfate-free shampoo from R+Co a try: it combats dry, brittle locks, whether the culprit is coloring, blow-drying, straightening (or curling), or even everyday sun damage. It relies on babassu oil to moisturize and restore damaged hair, from roots to end, and also balances rosemary (scalp health), witch hazel (balance hydration), vegetable proteins (strengthen hair), and nettle (protect color).

Key Features:

  • 8.5 fl. oz.
  • Protects against color fading
  • Spirited and unpredictable scent, thanks to the inclusion of bergamot, wild fig, cyclamen, lotus flower, cedarwood and tonka beans
  1. AlfaParf Semi Di Lino Moisture Nutritive Shampoo

It may be a mouthful to pronounce, but AlfaParf Semi Di Lino Moisture Nutritive Shampoo offers super hydration and nutrition, with gentle cleansing to remove build-up and maintain proper balance. It contains no sulfates but what it does have are nutri-sugars, which balance hydration in the hair shaft. This moisture-rich formula also boasts Color Fix technology to supercharge color intensity and protect your tresses over the long-term.

Key Features:

  • 33.81 fl. oz.
  • Specially formulated for dry hair
  • Blended with Color Fix technology to protect and maintain color intensity
  1. Maple Holistics Natural Mint Shampoo and Conditioner


For a refreshing shower experience, Maple Holistics delivers its sulfate-free shampoo and conditioner in cooling natural mint. Designed for use during winter months, when hair is most likely to lose its luster and adopt a lifeless sheen, this one-two punch employs nourishing oils to build tresses that are strong and smooth, from root to tip. We really do love the seasonal scent, which packs peppermint, spearmint, wild bergamot mint, and eucalyptus mint onto jojoba oil, keratin, amino acids and other nutrients.

Key Features:

  • 8 fl. oz. each (shampoo and conditioner)
  • Sulfate-, paraben- and cruelty-free formula for color-treated hair
  • Money-back satisfaction guarantee
  1. OGX Renewing Moroccan Argan Oil Shampoo


OGX delivers another nourishing but economical option, with this sulfate-free shampoo fueled by Moroccan argan oil. The powerful oil penetrates the hair shaft to rebuild health – restored shine, softness and strength – and protect against UV damage, heat, and other harmful elements. A perfect pairing with OGX Renewing Moroccan Argan Oil Conditioner is also available.

Key Features:

  • 25.4 fl. oz.
  • Penetrate hair shaft and boost shine, softness and strength with a unique blend of argan oil of Morocco and other natural ingredients
  • Protects hair from heat and UV damage
  1. Puracy Natural Baby Shampoo & Body Wash


When only baby-soft will suffice, Puracy enters the fray with its Natural Baby Shampoo & Body Wash. Perfect for children and adults alike, this gentle shampoo employs the gentlest natural cleanser available – coconut! – and adds a dash of pink grapefruit essential oil and Himalayan pink sea salt, to create a tear-free, sulfate-free shampoo that’s as mild as it is nourishing. We love that it contains no sulfates (SLS, SLES, SCS), formaldehyde, parabens, phosphates, petroleum-based ingredients, animal by-products, perfumes, dyes or caustics.

Key Features:

  • 16 fl. oz.
  • Made in the USA; natural, non-toxic, hypoallergenic, vegan, gluten-free, biodegradable and certified cruelty-free
  • 100% satisfaction guaranteed
  1. Design Essentials Natural Super Moisturizing & Detangling Shampoo

If you’ve ever emerged from the shower to a rat’s nest of a tangle, you’ll understand the need for this ultra-moisturizing and powerful detangling shampoo from Design Essentials. It works well for “thirsty” hair – wavy, curly, coily, and kinky textured hair that suffers from brittleness and/or color-treated hair conditions – and delivers maximum moisture, thanks to natural ingredients including avocado and almond oil. Saves up to 30 minutes of detangling time!

Key Features:

  • 32 fl. oz.
  • Contains no sulfates, parabens, parraffins, petrolatum, or mineral oils
  • Made in the USA
  1. Majestic Pure Tea Tree Shampoo


If you suffer from an unhealthy scalp, you’ll crave the relief of this tea tree oil shampoo from Majestic. Sulfate- and paraben-free, it’s gentle enough for everyday use and yet powerful enough (with 5% tea tree oil) to cleanse your scalp and hair, to relieve itchy and dry skin, as well as chronic dandruff. What’s more, it nourishes your scalp and hair to keep your tresses well moisturized, healthy and strong.

Key Features:

  • 16 fl. oz.
  • Contains 5% tea tree oil to invigorate and nourish, while providing superior cleansing for dandruff, itchy and dry scalp
  • Safe for all hair types
  1. DELUGE Moroccan Argan Oil Shampoo and Conditioner

DELUGE Moroccan Argan Oil Shampoo and Conditioner promise lasting moisture, even if you suffer from ultra-dry, super-damaged hair. It all comes down to the Moroccan argan oil, which is highly concentrated to deliver the best and most nourishing natural resources for dry, itchy scalps and brittle hair. The result is smooth, revitalized hair and soft, silky locks so shiny and manageable, you may not recognize your own reflection.

Key Features:

  • 16 fl. oz. each (shampoo and conditioner)
  • Add shine, repair damaged hair, and soften with keratin and omega-3 fatty acids
  • Safe for color-treated air
  1. LuxeOrganix Moroccan Argan Oil Shampoo and Conditioner

It’s hard to find products for special-needs hair, but LuxeOrganix delivers. Voted best for color-treated hair, keratin-treated hair, chemically-treated hair (highlights or bleach-dyed), damaged hair, dry hair, and even curly or frizzy hair, this Moroccan argan oil-infused formula rejuvenates even the saddest, driest and most needy follicles, while providing ultimate control and never-before-seen volume and fullness.

Key Features:

  • 8 fl. oz. each (shampoo and conditioner)
  • Made in the USA with no sulfates, parabens, sodium chloride, gluten or phthalates
  • Satisfaction guarantee
  1. Kerastase Discipline Bain Fluidealiste Smooth-In-Motion Shampoo


Even the most unruly hair is no match for Kerastase Discipline Bain Fluidealiste Smooth-In-Motion Shampoo (we know – another mouthful!). Though it’s totally sulfate-free, this sudsy shampoo creates abundant lather to cleanse your hair and deliver powerful, natural ingredients to provide fluidity and decrease frizz. The result is abundant, healthy and voluminous locks that are sleek, shiny and manageable.

Key Features:

  • 8.5 fl. oz.
  • Gently cleanses hair while delivering evenly distributed care
  • Specially formulated for unruly hair

24. Pureology Hydrate Shampoo


Dry and dehydrated hair is brittle, unmanageable and miserable. It’s also frizzy, prone to breakage, and woefully prone to other hair concerns. Enter Pureology Hydrate Shampoo, which gently cleanses your hair from root to tip, while preserving and enhancing hair color, moisturizing and protecting the hair shaft, and leaving your tresses both completely nourished and visibly soft.

Key Features:

  • 8.5 fl. oz.
  • 100% vegan formula suitable for color-treated hair
  • 100% recyclable bottles contain up to 95% post-consumer recycled materials
  1. Maple Holistics Sage Special Formulated Shampoo


There’s a reason why this is one of the best-selling shampoos in the Maple Holistics lineup: Sage Shampoo is powerful yet natural, employing the power of Mother Nature to eliminate dandruff and nourish the scalp. Hypoallergenic, crafted from mostly organic ingredients, and free of parabens, sulfates and other no-nos, this gentle shampoo is also cruelty-free, vegan and safe for damaged or color-treated hair.

Key Features:

  • 8 fl. oz.
  • Specially formulated to treat dandruff, hair loss, hair growth, anti-aging, and other damage
  • Certified vegan-friendly and cruelty free

Shampoos are a necessity for healthy hair. Some folks lather, rinse, and repeat several times a week, so whichever product (or products) you have sitting in your shower caddy, let them be good ones. Over the years, there’s been much chatter about sulfates in shampoos and their supposedly harsh effects. But are they really as damaging as they’re made out to be? Let’s get down to the root of the speculation.

“The bad rap started in the ’70s, when some shampoos contained ethanolamine lauryl sulfates that released carcinogenic nitrosamines,” says New York City dermatologist Neil Sadick. “At the time, manufacturers took corrective action, but ever since, sulfates were associated with health risks.” Sadick adds, “The FDA, European Union, and Health Canada have all reached a consensus that are safe when used as intended.” Clearly, that’s why there still are products on the market with these compounds.

When it comes to colored hair, one myth you’ve probably heard is that sulfate-free shampoo is better because it doesn’t strip color. Well, according to cosmetic chemist Randy Schueller, who we spoke with here, water is as damaging as any cleanser. “When your hair gets wet, it swells, the hair shaft opens, and some color leaches out,” notes Schueller, who tested sulfates against other surfactants and didn’t see a difference in terms of fading color. Still, cosmetic chemist Ron Robinson of does point out that sulfates can strip your hair of essential oils, which can be damaging after coloring.

Although it’s great to know that sulfates aren’t as scary as they’re perceived to be for your hair, they can be pretty irritating to the skin. “Sulfates can over-strip the skin of oils, which can leave it dry and prone to allergic reactions,” says Robinson. And it’ll sting if it gets in your eyes. Ouch.

Using a good ol’ sulfate-free shampoo can work wonders for your hair and scalp, especially if you have sensitive skin. So without further ado, here are 14 of the best, according to the pros and our editors.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Ouai Smooth Shampoo

Most sulfate-free shampoos don’t have that dreamy, soft lather. That’s not the case with this one recommended by Robinson. Best of all, it’s got a soft floral-musk scent we can’t get enough of.

Is Sulfate-Free Shampoo Right for You? Answer these 5 questions to find out.

Take a look at the ingredient list of your shampoo, body wash, soap, facial cleanser or even toothpaste, and chances are, you’ll find sulfate—in the form of sodium lauryl sulfate or sodium laureth sulfate—high on the list.

What is sulfate exactly? In a nutshell, sulfates are great cleansers that cut through oil and dirt. They’re commonly found in hair and skin cleansing products because they have the ability to attract water and oil. Due to this quality, they can efficiently lift dirt and oil from the body and rinse down the drain when mixed with water. Oh, and they’re also responsible for that lovely foam you associate with feeling so fresh, so clean.

Since sulfates are safe, efficient and effective, you may find the sulfate-free movement in haircare products confusing. Well, the issue seems to boil down to one thing: shampoos containing sulfate can be a bit too good at doing their job. While theses shampoos wash away dirt and grime, they may also wash away important stuff our scalp creates and needs, leading to a loss of moisture. Thus, sulfate-free products are considered milder, less drying and less frothy alternatives to their sulfate-containing counterparts

So is sulfate or sulfate-free right for your hair type? To help you determine if your hair could benefit from sulfate-free shampoo, ask yourself these five questions:

1. Is your hair curly and frizz-prone?

If you answered yes, sulfate-free is likely the way to go.

If you introduce sulfate shampoo into the curly-picture, you may be making the situation worse, since sulfate lifts the hair cuticle, making it more likely to frizz. In this scenario, a shampoo without sulfate is best since it won’t strip hair of as much moisture as a regular shampoo would.

The Redken Curvaceous line features three sulfate-free cleansing haircare products for different curl types. Redken Curvaceous Low Foam Moisturizing Cleanser and Redken Curvaceous No Foam Highly Conditioning Cleanser both offer rich hydration and frizz control, making them ideal for curly hair or spiral hair. Wavy hair, which requires a product that’s moisturizing but not as heavy, pairs well with Redken Curvaceous High Foam Lightweight Cleanser. After shampooing with any of the cleansers, use Redken Curvaceous Conditioner for Curly & Wavy Hair to give your hair even more hydration.

For those of us with frizz, but not a curl, Frizz Dismiss Sulfate-Free Shampoo for Humidity Protection and Smoothing is another great option to reduce frizz.

2. Is your hair dyed?

Photo Credit: @amiechandelle

If yes, keep your new haircolor intact with a no-sulfate shampoo.

If you come across a shampoo for color-treated hair, chances are, it will be sulfate-free. Color-treated hair is BFFs with sulfate free shampoo for two main reasons:

1. After a haircoloring service your hair may be drier than usual. A sulfate-free shampoo, however, won’t dry your hair out as much as a sulfate shampoo would.

2. Since sulfate-free shampoos and conditioners are so gentle, they’re less likely to wash away your hair dye.

Looking for the best sulfate free shampoo for color treated hair? Redken has its Color Extend Magnetics Sulfate-Free Shampoo, which is designed not to fade haircolor.

3. Is your hair coarse?

If it is, you may want to skip the sulfate!

If you have hair that feels dry and rough, as opposed to smooth and soft, when you run your fingers down the length of the hair, then you probably have coarse hair. This type of hair can also benefit from shampoo without sulfate since a no sulfate shampoo won’t rid your hair of all its moisture. The natural oils on your head can travel down your hair to provide hydration.

Another alternative to using a shampooing without sulfate is co-washing, a technique where you use a conditioner with a shampoo to cleanse your hair.

You can also switch between your regular, traditional shampoo and a cleansing conditioner to get the best of both worlds—clean locks and moisturized hair. Cleansing conditioners gently cleanses while deeply conditioning the hair to fight frizz.

4. Is your hair damaged?

If so, say no to shampoos with sulfates.

On the other end of the spectrum, if your hair is fragile or damaged, a sulfate free shampoo will be gentle enough to not make the situation worse, so whatever moisture you have left on your hair, you get to keep. To strengthen hair after you shampoo, consider Redken’s Extreme haircare range, which works to repair hair by bringing protein to hair’s core.

5. Can you get away with not washing your hair every day?

Photo Credit: @ryanpearl23

If yes, opt for a sulfate-free shampoo.

You may be able to skip daily shampoos because your hair doesn’t make a lot of natural oil; thus, you can get by with a milder shampoo. You may want to use a cleansing conditioner alongside your sulfate-free shampoo as it will give you the extra conditioning you may need to make up for the loss of oil.

Additionally, to battle the oiliness you may have between shampoos, go for a dry shampoo to soak up grease at the roots. Redken’s Dry Shampoo Powder 02, features charcoal to absorb grease for a matte finish, it also adds volume and texture to hair. Redken Pillow Proof Blow Dry Two Day Extender Dry Shampoo also mattifies oily roots, and can even be used to make hair less slippery for updos.

If you answered “no” to many of these questions and a regular sulfate-containing shampoo is best for, pick your shampoo and conditioner based on your biggest hair concern.

For instance, if you can’t wrap your head around the idea of skipping shampoo day because your roots get greasy way too fast, you may have a problem with oil. While those of us with oily hair can use a no sulfate shampoo, you might find that a product with sulfate does a better job at thoroughly cleansing and de-greasing your hair.

For a lot of us, there’s little life after bleaching. Though it may not be as obvious with some, bleaching hair puts it through the wringer. That’s one of the main reasons hair ends up damaged and porous. The process literally alters our hair’s chemical structure and leaves it extremely dry and vulnerable to breakage. That said, a system that moisturizes is a crucial cornerstone to your routine. But finding one that does so without living it limp and stringy is essential. Therefore, the best shampoo for bleached hair has to strike a perfect balance between cleansing and nourishing, without stripping your hair and scalp of its natural oils or weighing it down. Need more info? Allow us to deconstruct below, and see if these are systems you can get behind:

Colored hair needs a formula that fortifies dry, weakened strands. Photo credit:

1. Nexxus Keraphix Damage Healing System

Colored or bleached hair is hair that’s highly prone to breakage. Therefore, investing in a system that strengthens the strand while also providing moisture and smoothness is essential. So, choose one that strengthens protein bonds, stops damage and reconstructs the foundation of hair while smoothing it out, like Nexxus Keraphix Damage Healing Shampoo and Keraphix Damage Healing Conditioner. Systems like these manage to penetrate the hair fiber to repair its protein structure—ideal for those times immediately post-bleach, when strands are at their weakest and most fried. Note: The more care you invest in your hair care means the more good hair days you can enjoy with your new hair color.

A shampoo that smoothens and imparts shine without leaving hair flat or greasy is key. Photo credit:

2. Suave Professionals Coconut Oil Infusion Damage Repair System

Another standout formula commonly found in the best shampoo for bleached hair is one with coconut oil. Touted as one of nature’s most effective emollients, coconut oil-infused formulas have flooded the market in recent years due to their efficient (and affordable) moisturizing properties with little to no weigh-down. As a result, you should be on the lookout for systems that gently cleanse but pack an intensely moisturizing punch. Consider Suave Professionals Coconut Oil Infusion Damage Repair Shampoo and Suave Professionals Damage Repair Conditioner—we like how lightweight it feels too, as well as how it fixes up to three years of visible damage.

Choose a shampoo that’s helps retain your color’s vibrancy.

3. TRESemmé Keratin Smooth Color System

Lastly, the best shampoo for bleached hair also has to be formulated for colored strands. TRESemmé Keratin Smooth Color Shampoo is low-sulfate and comes infused with keratin and Moroccan Argan oil (another hot ingredient), which means it gently cleanses color-treated hair while also controlling frizz. A bleached strand can have the tendency to splay out and fray, making it prone to roughness and having that dreaded pouf from frizz. A potently moisturizing formula such as this, which provides hair with up to 72 hours of frizz control, will certainly help maintain your hair’s smoothness while also retaining your color’s vibrancy. Follow up with a moisturizing conditioner, such as TRESemmé Keratin Smooth Color Conditioner, for a vibrant, glossy sheen.

These are the best shampoos for bleached hair. They will strike that perfect balance between cleansing and nourishing, without stripping your hair and scalp of its natural oils or weighing it down!