Sports authority exercise equipment

Fitness & Exercise Equipment

Power up your workout with fitness and exercise equipment built to help you reach your physical fitness goals. Whether you are an occasional athlete, a seasoned yogi or a recreational boxing champion, Big 5 Sporting Goods offers an array of affordable cardio, running, and strength training equipment to meet the demands of your workout routine and active lifestyle.

Physical fitness is about setting and achieving your personal goals for a healthier lifestyle. With low-priced fitness equipment from Big 5 Sporting Goods, you and your family can begin the journey towards better fitness, all from the comfort of your own home. Make a game of jump rope with your kids and have fun while improving your fitness. For a challenging workout, grab a pair of boxing gloves and throw a punch into a heavy bag. And after a long day, use foam rollers to de-stress with calming yoga and Pilates poses on a comfortable yoga mat.

Tone and strengthen your body with training equipment designed to maximize your fitness potential. Increase your strength and endurance with a selection of affordable cardio fitness machines including treadmills, exercise bikes and ellipticals designed to improve your cardio. While working out, be sure to monitor your fitness progression with Performance Measurement equipment to track your heart rate, calories burned and distance traveled. Then develop and tone your core with free weights and fitness balls that are great for all levels of fitness.

For both the lifelong runner and occasional jogger, Big 5 Sporting Goods’ selection of running shoes and apparel will give you the comfort and support you need mile after mile. Improve your fitness over every mile with styles and sizes for the whole family while staying in budget.

Whatever your physical fitness goals, Big 5 Sporting Goods has the fitness equipment and apparel to suit your family’s lifestyle and budget from some of your favorite brands including Everlast, Body Champ, Marcy, Century and Gaiam and more.

Featured Categories:

  • Cardio Fitness Machines
  • Inversion Tables
  • Weights & Benches
  • Resistance & Strength Training
  • Boxing & Mixed Martial Arts
  • Toning & Agility
  • Yoga & Massage

Helpful Hints:

  • Make Fitness Fun: Trampoline Workouts
  • Fitness Foods that will Keep your Summer Shape
  • 15 Minute Strength Workout

Treadmill Industry News

State of the Treadmill Industry 2015

Treadmills remained the most popular form of exercise equipment worldwide in 2015, as fitness continued its popularity and populations become increasingly overweight. Treadmills comprise about 55% of the home fitness market, with ellipticals at about 15%. The remainder is made up of stationary bikes and hybrids of these styles. All this is according to the Sports and Fitness Industry Association.

Robert Braun, VP of Sales at Treadmill World, says “The 2014 holiday season was marked by customers waiting for holiday deals, then finding that what they wanted was out of stock. As shipping costs have risen and free shipping has become more common, the costs of shipping equipment has gone up relative to the value of the machines. Thus, fewer lower end machines are made or sold.” However, Nautilus continued its push into the lower priced home market. Its T616 treadmill incorporates Bluetooth connectivity so users’ workout data can be synced with the Nautilus trainer app. Braun adds “The quality at the lower end continues to rise, along with the prices for those models.”

In November 2014, negotiations between the International Longshoreman Workers union and its employer, Pacific Maritime Association, resulted in labor slowdowns on the west coast, delaying deliveries of exercise equipment and parts to U.S. manufacturers and distributors. This in turn led to these businesses running out of stock on many models and disappointed consumers. The strike was settled March 2015.

Company News

In late 2014, Smooth Fitness ceased operations. Its remaining inventory and intellectual property was bought in foreclosure by Treadmill Doctor, which then sold the Smooth website and some other intellectual property to ICON Health & Fitness, while retaining the intellectual property related to parts and service. now offers new Smooth-branded treadmills manufactured by ICON. The former Smooth Fitness is out of business, so is not honoring its warranties on machines bought before the sale. However, Treadmill Doctor still sells parts for these models. The Smooth website is being operated by ICON, selling new models labeled Smooth Fitness, but assembled by ICON. Braun of Treadmill World says “We sold a lot of their stuff, but the word is that they were spending too much for click. Apparently, this caused their profits to thin to the point that their institutional investor didn’t want to put in any more cash.”

In November 2014, Johnson Health Tech introduced a new line of Horizon and Vision treadmills with its new wireless connectivity system, ViaFit. ViaFit enables the user to share workout data with other fitness apps and devices. The machines connect to your home wifi through a free ViFit account and seamlessly syncs to other devices that you may be tracking workout results on. Johnson also introduced its Passport Player, which improves on the virtual running course programs offered by other manufacturers. In addition to the visual and incline changes that occur along a course, Johnson’s new program provides ambient sounds and a separate, larger screen that provides a more realistic virtual outdoor running experience.

Johnson’s commercial brand, Matrix Fitness, announced a 19 percent global sales growth rate for 2014. The company attributed the growth the new products and repeat customers. In October 2015, Johnson substantially increased its distribution of commercial fitness equipment in Canada by acquiring a leading Canadian commercial equipment distributor, STAK Fitness. However, the Consumer Product Safety Commission fined Johnson $3 million for failing to report defects in its machines. Johnson’s Matrix Fitness Ascent Trainers and Elliptical Trainers apparently allowed a buildup of moisture from perspiration or cleaning liquids in the power sockets of the units. The agency says this buildup caused smoking, sparking, and fires. It seems the company made two design changes to fix the problem, but did not immediately report the incidents or design changes to the agency. Johnson recalled the trainers in January 2014, but it wasn’t until 2015 the fine was imposed.

In July 2015, ICON Health and Fitness announced it will eliminate the U.S. manufacturing of home equipment by cutting 400 employees and moving those operations overseas by the end of the year. The announced purpose was to remain competitive as the company expanded globally.

Most of the parts of ICON equipment have been manufactured in China for years now, with most assembly taking place in Utah. However, now most assembly of home treadmills will occur in China. The company also has plants are located in Taiwan and Pakistan. Assembly of ICON’s commercial brand, FreeMotion Fitness, will continue at the company’s Smithfield, Virginia plant. The company said it would renovate the space vacated by its manufacturing operations in order to “accommodate future growth.” ICON started manufacturing in Utah in 1987, after having been manufactured in other countries since 1977. It will continue its other operations in Utah, such as engineering, marketing, and distributing with about 1,500 employees.

A few weeks after ICON made its announcement, Moody’s upgraded ICON’s corporate bond rating due to ICON’s “improved operating performance and enhanced liquidity profile.” Moody’s said that that ICON’s strategy of streamlining its manufacturing and expanding its distribution network should continue to improve the company’s performance. However, Moody’s also noted that its rating is constrained by the company’s concentration of customers and its limited operations outside of North America

New Technology

If you’re used to running on a treadmill and then go for a run in the great outdoors, one of the first things you might notice is that the real deal feels quite different. Tread runners often describe the difference as running less upright and feeling like the feet are pushing into the ground with more effort. In short, it’s more challenging.

Those feelings happen to be real. While doing things like changing the elevation grade of the belt will help simulate what it’s like to really run, traditional treadmills fall short of activating and conditioning the lower-body muscles the way they are trained during a sprint or a longer-distance jog.

Woodway introduced its Curve treadmill, a motorless model with a tread belt curved at the front and the back to better simulate the activation of muscle use while running on solid ground. The promise is that, because users need to dig into the front of the belt and push off the back in order to start the belt moving and keep it moving, they are working their lower body harder. See the image below.

Technogym, which calls itself the leading producer of design and technology-driven fitness equipment, introduced the first treadmill to be activated by voice commands. The model is called “Artis.” This user wears Google Glass, which works through UNITY, an android-based console display platform. Users can control the speed of the treadmill with voice commands, as well as see running data on their their headset and communicate with a personal trainer through a webcam. No word yet on availability.

According to an article published in Medicine & Science in Sports & Exercise, Ohio State University has invented a treadmill that actually adjusts its speed to the user’s, instead of the user having to adjust his speed to what he has set the speed of the treadmill to. The purported effect is that using the treadmill feels like running or walking on a steady surface. Apparently, this new machine more accurately measures VO2Max, the commonly-used measure of aerobic capacity. Stay tuned on this one.

Have any treadmill news for next year’s report? If so, please send it to [email protected] and we will be happy to include it.

SNEWS® caught wind in the early fall that Precor treadmills had gotten onto the floor at several Costco stores in different parts of the country and started tracking the incident.

Precor, of course, doesn’t sell to Costco. Never has, never will, spokesman Jim Zahniser said.

But that doesn’t mean both Precor and non-Precor retailers aren’t upset to find them there. They were telling SNEWS® they found it difficult to compete with a price that was in some cases less than half of the MSRP for the 2007 model of the 9.27 treadmill — a price they couldn’t begin to match: One source in the Southwest found units for as low as $999.97, which had supposedly been marked down from the original Costco price of $1,999.97. The units were spied at other locations for varied prices in between. Note the MSRP is $2,799, per Certainly, some retailers discount an MSRP by 10 percent to 15 percent, but keystone or close to it isn’t uncommon in fitness, as it is in any other industry. That means that selling a treadmill for $1,000 or $1,200 wouldn’t make much money at all for a retailer and in fact could be a loss.

What SNEWS® was told by Precor is that a buyer shopping for goods for Costco approached somebody “in the distributor network” with access to the treadmills and bought several truckloads of them. What we were told is that the seller didn’t know they were going to Costco and may have been told they were going onto cruise ships or to some other location.

“We are not actively doing business with Costco,” Zahniser said. “We don’t have any plans to look for opportunities to sell through Costco, either directly, or through our dealers. Precor is fully committed to our dealer channel, and that’s where we’ll stay.”

He said the company discovered what it calls “an isolated incident” — one it doesn’t condone or authorize.
“This certainly isn’t our vision for the Precor customer experience, in which the dealer plays a key role,” Zahniser said. “We’re not pleased with the situation and have taken steps to make sure it won’t happen again.”

Although normally a company like Precor would invalidate a warranty on equipment that was not acquired through an approved channel, Zahniser said they are making an exception in this case so the customer doesn’t feel victimized.

“As a policy, we don’t extend our warranty to sales through unauthorized channels,” he said. “In this case, we don’t want to make the consumer a victim. We were very firm with the people who caused the situation, but we aren’t going to punish the consumer. This is an aberration; we’re going to make an exception to honor the warranty.”

SNEWS® placed three calls over three days to various offices at Costco, including the president’s, and did not receive a return call about how it attained the goods. However, at the time we wrote a story in 2003 about how Costco plays hardball to get what it wants to sell, whatever way it can, President Jim Sinegal told SNEWS® it sees nothing unethical about getting the best prices on the products its members want. ( to see a Nov. 14, 2003, SNEWS® story, “Costco plays unauthorized hardball sales with industry goods.”)

“It says something about the pricing structure of these products if we can buy them from a third party, price them so we can make sufficient profit, and still save our members money,” Sinegal told us for that story. He added that they get the goods and can sell them cheaper because “the markup structure is obscene. Wouldn’t you call overpricing unethical?”

He also told us at that time that Costco’s intent is not to hurt the market, harm specialty retailers or put anybody out of business. Still, we do know from past SNEWS® stories that Costco is known for using any means necessary when it wants to sell a particular product or brand — even going to the extent of gaining the goods it wants through a middleman called a “jobber.” A jobber is a third-party purchaser who acquires products in demand — from headphones to home gyms — then sells them to whomever will buy them — from overseas distributors to the likes of Costco.

SNEWS® View: Several truckloads hold a lot of treadmills and we’re not sure which retailer or dealer would have had that many lying around to pass on to a third-party rep who, perhaps unbeknownst to this person, was actually searching for product for Costco. We aren’t going to point a finger at anybody at this point, but the incident is a bit suspicious. Either way, the treadmills are there, the prices are low, retailers aren’t happy, and we’ll lay money that a few consumers may not be so happy either if they bought one for double that price. It’s an uncomfortable situation all the way around.

Exercise Equipment For Workout Fanatics

Experience great workouts from the comfort of your home when you choose workout equipment at Ranging from cardio machines, such as ellipticals, treadmills and exercise bikes, to strength training machines, including weight benches, suspension training and power towers, you can work out every part of your body. Whether you’re into weight training or resistance training, enjoy a total body workout with the help of resistance bands, dumbbells and medicine balls. Look for exercise equipment, such as workout gloves and lifting belts, to keep yourself protected.

Enjoy A Healthy Lifestyle With Fitness Equipment

You’ve made the decision to get fit. Luckily, there are plenty of accessories to choose from to help you meet your fitness goals, including jump ropes, mats and more. Activity trackers from brands such as Fitbit and Garmin keep track of your heart rate, distance and more, while supplements, such as protein powder, vitamins and nutrition shakes, help boost your workout performance. If you’re looking for a workout that’s low key, consider checking out fitness equipment for yoga. There are yoga mats and clothing to help get you into the groove of a relaxed workout. If your favorite workout takes you to the gym, you can pack your workout equipment and clothing into a duffel bag or backpack.

Fitness Factory Aurora

View our store in 360° (Click on Photo to Rotate)

“Staff was great, Really professional”

I have purchased a lot of equipment over the last few years and a lot of it has been through Amazon. Boy what a mistake that was… I stopped in here because I was looking to buy a cable crossover machine. I had a specific one in mind so I stopped in to check it out. The staff was great. Really professional and laid back. No one was bugging me, but they were there for help when I needed it. I ended up purchasing the unit and it came in a couple days later. I’ve since bought a few more things, at better prices than the internet and got them home and setup faster.”

– Google Review, Daniel Dunlap, Nov 3, 2018. Read Reviews


30 Year Fitness Supplier looking for career minded applicants to work in Fun, loose, competitive and professional work place.

Full Time and Part Time Commercial and Retail Sales Consultants

Motivated, Self-driven, Professional, Socially Active people, with knowledge of health and fitness and a strong desire to help consumers. Should possess some computer skills. Email, social media and internet experience are helpful. Responsible to help businesses and consumers make sound fitness equipment purchases, provide good customer service and achieve goals. Benefits include Great work environment, competitive salary, commission program, incentives, bonuses, 401k plan and profit sharing. Company subsidized health insurance plan, and paid time off.

Applicants should send resumes to [email protected]

Meet the Aurora Staff

Matt, Store Manager

“Every day you DON’T squat is one day closer to the day you CAN’T squat.”

I bring a lifetime of fitness knowledge and practice to the Aurora store with a focus on strength building and personal well-being. Whenever a customer walks through his doors I looks to be their guide on their way to achieving their own personal goals in fitness. I want to help people young and old achieve the best version of themselves through a solid foundation of fitness. Are you looking to break into the fitness game? We want to help you. Are you looking to take your current fitness to the next level? We want to help you. You can contact me via email at [email protected] or call the store at 630-978-7525

A question that comes up often is why should customers buy commercial grade gym equipment over home gym equipment. To differentiate, home gym equipment is generally found in many of the big chain retail stores such as Walmart, Sports Authority, Dick’s Sporting Goods among many others. Commercial grade gym equipment is usually a little more difficult to come by because it is primarily sold to gyms, clubs and other athletic institutions. Luckily, since most commercial gym equipment is on a two to three year lease, it is sold to buyback companies, like Primo Fitness, who then sells it to consumers like you. When browsing around for used gym equipment, it is important to know the differences in order to choose the best option for you.

1. Price

The first difference that consumers notice between units of the same model is the difference in price. If consumers are on an extremely tight budget but still want a gym machine for the home, a home unit would be recommended. A home gym unit is usually around half of the cost of a commercial grade gym machine and can easily be found at large retailers. In the case of gym equipment though, the old adage of “you get what you pay for” rings true in terms of other factors.

2. Durability

The primarily reason for the difference in cost between home units and commercial grade units is durability. It is pretty logical once you think about it. Commercial units are generally found in gyms, which are open 24 hours a day, so they are designed for around the clock constant usage. These gym machines are made with much higher quality material and are built extremely durable. A typical commercial grade gym machine is built to withstand dozens of different runners per day for hours a day for years and years. If a consumer were to bring a commercial fitness machine home, they would be hard pressed to do any significant damage or have to ever replace it for tens of years.

3. Power Usage

Due to have to run 24 hours a day, most commercial gym machines have different electrical requirements than home units. Most commercial premium treadmills for example require a special dedicated outlet for usage. Be sure to ask your retailer about these requirements when considering a unit that was previously in a gym. Power usage is also an important factor to consider when thinking about the electricity bill.

4. Previous usage

Most home units come in the box completely brand new which people really enjoy compared to most commercial units that come used. Not all commercial grade units come from gym though if a consumer is worried about previous heavy usage. Here at Primo Fitness, for example, we buy machines that were used for only one or two hours at demonstrations at fitness expos and we sell it back to our consumers for thousands off full retail price. Consumers should also keep in mind that by going to the gym, they’re using used fitness equipment also, but here we wipe them own and thoroughly clean them.

There are many factors to consider when deciding whether to buy a new home gym machine or a used commercial grade gym machine, so be sure to do heavy research before going out and buying one. Make sure to give your retailer a call and ask questions in order to know which machine is right for you. You can always contact us if you have any other questions!