Table of Contents
- New! Easily find Pins you saved for later
- Understanding your Pin stats
- Metrics for static Pins
- Metrics for video Pins
- There are loads of ways to get found on Pinterest
- Ask your own users! And I’m asking you…
- I asked a bunch of Pinterest marketers, and they said…
- Pinterest users aren’t just looking to kill time
- 10 Pinterest Tips and Tricks for Business Users
- 10 Pinterest Tips for Businesses to Get More from the Platform
- 2. Branding Your Business
- 3. Like Other People’s Pins
- 4. Use Keywords For Search Results
- 5. Mention Other Users
- 6. Use Pinterest’s Browser Extensions for Easier Pinning
- 7. Pin Videos
- 8. Pin Smart
- 9. Optimize Your Graphics
- 10. Use Pinterest’s Mobile App
- Sign in
- 1. Organizing your Pinterest page
- 2. Make use of Pinterest’s search engine
- 3. Pin items from Komando.com
- 4. It’s still a social media site — be careful
- 5. Use two-factor identification
- 6. Maintain privacy by pinning secretly
- 7. Don’t let search engines see your profile
- 8. Use a unique password
- 9. Block unwanted or abusive users
- 10. Don’t take it too seriously…have fun with Pinterest
- Pinterest Tip: Block Pinning on Pinterest
- Prices on Pins
- Pinterest Tip: Pinterest Search
- Check Pinners
- Pinterest Tip: Pinning Your Information
- Pinterest Tip: Pinning Your Information with Pinterest Apps
- Tag Results
- How to Use Secret Boards on Pinterest
- What is a Secret Board?
- Heads up!
- Keeping it a Secret!
- 1. Change Board Name
- 2. Secret Board
- 3. Add Collaborator
- Brand New Pinterest Features in 2018
- Pinterest Algorithm Changes 2018
- What’s Coming Next?
- What’s NOT Changing?
- Other Important Things to Note
- What Should You Do? Actionable Steps for 2018
- Pinning a Web Page without the Pinterest Pin It Button
- How to Pin Strategically on Pinterest
New! Easily find Pins you saved for later
Your Pinterest profile is your place to save ideas for later. It’s like your own personal library of all the things you love and want to try. But it isn’t always as easy as it should be to find those Pins later. Sometimes you forget what board a Pin’s on, even when you just Pinned it.
We know how frustrating it can be when ideas you save get lost in the depths of your profile. So we’ve made some improvements to help you find and sort your Pins in a more intuitive way.
Recent Pins are right up top
We’ve noticed people tend to search for Pins they’ve added in the last month, so we’ve made it super easy to get right to your most recent Pins.
Browse your Pins by topic
Once you have enough Pins, your profile will start showing you the topics you Pin about most, giving you a glimpse of the kinds of colors, cuisines, designers and other stuff you’re into these days. Just tap to see all the Pins you saved for each topic.
You’ll see topic filters for all your Pins and individual boards. So if you’ve saved a ton of Pins to your Healthy Eats board, now you can get cooking faster by filtering your recipes by “salad” “avocado” and more.
Quickly find specific boards and Pins
You can view your boards by when you Pinned to them last, or alphabetically. Or just do a quick search to find a specific board or Pin. If you’re looking for your Likes, now they’re right there with your boards.
Look for the new profile on your iPhone and Android starting today!
—Cesar Isern, Product Manager, currently Pinning to Photography
Understanding your Pin stats
We calculate Pin stats by aggregating the data for all Pins that share an image and URL. This includes data from all the people who have saved content from your site by your on-site Save button, our browser extension, or from somewhere else on Pinterest. We also include data from the Pin’s downstream activity, like saves from your Pinterest profile, resaves from someone else’s profile, or clicks on any instance of the Pin.
Metrics for static Pins
Impressions: the number of times your Pin was seen on Pinterest
Closeups: the number of times people tapped on your Pin for a closer look
Saves: the number of times people saved your Pin to a board
Link clicks: the number of Pin clicks that drive to a destination, on or off Pinterest
Metrics for video Pins
Video views: the amount of views for at least 2 seconds with 50% of video in view
Average watch time: the average time someone spent watching your video
Saves: the number of times people saved your video Pin to a board
Link clicks: the number of video Pin clicks that drive to a destination, on or off Pinterest
95% views: the number of times your video was viewed to 95% of its length
Total watch time: the total watch time for your video in minutes
To see more details of your performance, check out Pinterest Analytics. Because Pin Stats update in real-time, they may look different from the data in Analytics.
Wondering how to get found on Pinterest?
Think like your audience thinks!
There’s been a lot of hoohah about the new Pinterest “following feed” – a feed users can choose if they want to see content only from accounts they’ve followed.
This is different from the Pinterest home page, which is known as the smart feed. That’s where Pinterest puts stuff they think you’ll like, whether you’re following the accounts or not.
The smart feed is still the default for users who come to Pinterest to browse.
But have you ever stopped to ask if Pinners are actually browsing for random content?
I did, and it was an eye-opener.
There are loads of ways to get found on Pinterest
- Keyword search.
- Smart feed.
- Following feed.
- Related Pins aka “More like this.”
- Search by #hashtag.
- Click on a hashtag and find more hashtagged Pins.
- Visit Pinterest profiles.
- Use the “Lens” feature for visual search.
- Browse the Explore tab for trending ideas.
But which ones are people really using?
Ask your own users! And I’m asking you…
I’d love to know how you use Pinterest for your own personal use. Not as a marketer looking for popular things to repin… just as a normal Pinterest user.
I look forward to tabulating our results and will let you know what I find!
I asked a bunch of Pinterest marketers, and they said…
Please take the poll before reading further, so as to not influence your answer 🙂
Even Pinterest marketers admitted overwhelmingly that they use Pinterest as a search engine for personal use.
179 people answered my poll, and the results looked like this:
- 1st place with 132 votes or 74%: Search for keywords.
- 2nd place with 32 votes or 18%: Use the smart feed.
- 3rd place tied at 7 votes, 4% each: Following feed and Related Pins.
Almost 3/4 prefer to search by keywords. This tells me you’d better be using keywords your ideal audience is looking for. Use them in your:
- Profile name.
- Profile bio.
- Board names.
- And especially in your Pin descriptions!
UPDATE June 30, 2018: Here are the results from 1.5 months of polling on this page:
Could your Pinterest presence benefit from a review of the basics?
In my free e-course, you’ll learn how to:
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- Connect with influencers
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Pinterest users aren’t just looking to kill time
Sorry if this bursts your bubble, but when folks come to Pinterest, they’re usually looking for something in particular.
As Pinterest has told us repeatedly, it’s not a social media site, but a visual search engine.
And seriously, how often do you go to Google and hit “I’m feeling lucky”?
I only did that once, when writing this post 😉 My search brought up local restaurants… it was lunch time.
What this means to you is your Pins need to be optimized for search. I can’t stress this enough.
Know what your ideal customer is looking for, write about that, and use the words they’re searching in your Pin descriptions.
And that’s the basics of how to get found on Pinterest.
10 Pinterest Tips and Tricks for Business Users
Pinterest has HUGE potential for your business if you know how to use it!
According to Shareaholic, Pinterest is still driving more social media traffic referrals than Twitter, StumbleUpon, Reddit, Youtube, Google, and Linkedin. And according to Piqora, the average pin results in .78 in sales. Not bad, right??
OK…maybe I have tweaked your interest, but how do you use Pinterest for business? This article shares 10 Pinterest tips and tricks for business users!
On the off chance you haven’t jumped on the Pinterest wagon, here is a brief rundown: Pinterest is a virtual pinboard just like the corkboards we had in our rooms as kids, and that you may still have in your home or office. I have an old one with all my children’s artwork from over the years on it.
Pinterest has taken this same concept and created a social networking site that allows users to create photo collections online – like an online scrapbook. It is primarily a photo sharing website where the members are allowed to create albums pertaining to a theme or pattern.
Pinterest is a great opportunity for brands because it can be a portal for their products, services, and even their content. It is a chance to lead with content and let social interaction take a secondary role. Brands will be able to see what people care about instead of who they care about. The market research alone is invaluable from a branding perspective! Are you there yet? If not, this is how you get started.
If you are on Pinterest, you probably want to know some Pinterest tips and tricks that will help you maximize your presence there.
10 Pinterest Tips for Businesses to Get More from the Platform
You want to build content-rich boards and curate your content just as you would on any other social network.
Pin your products and your content to themed boards on Pinterest with shortened links that allow you to track your Pinterest traffic.
Make sure that you are presenting your products, services, and content in a visually appealing way because this is what will draw people’s eye. They aren’t reading the subtext in other words.
Stand out, be creative and most of all; be unique!
I suggest a minimum of 10 boards with at least 4 pins in each because that is the ‘view’ that people have when they come to your site (or to use a designer term, ‘above the fold’).
Do not leave your boards empty! After those first 10 visible boards, people will have to scroll down to see more. When someone clicks on your profile, you want to give them a good first impression. You want them to know that you are active, engaging and have great content.
2. Branding Your Business
Make sure that you feature your business name on your Pinterest profile.
If you are branding your business name, you might want to have your business name as your Pinterest profile username.
In the “About” section, include a brief description about who you are and your interests. This area is like the bio area on Twitter and should be short but provide a good description of your business and how you solve a pain point for your ideal customer.
Connect your account with your Facebook and Twitter accounts. And of course, don’t forget to include a link to your website as this is displayed as a live link under your bio!
3. Like Other People’s Pins
If you come across pins that you like but aren’t necessarily useful to your audience or be something that you want to pin to one of your boards, you may want to consider liking them rather than repining them.
Anytime you like someone’s pin, it will show up in their activity feed. This may grab their attention and get them to follow you.
4. Use Keywords For Search Results
Hashtags are no longer necessary on Pinterest as the search function looks for keywords in pin descriptions. When writing your pin descriptions, make sure you are using the keywords most people would use to find your content. For example, if you want to be found under the keyword ‘travel’, you would obviously use the word “travel” somewhere in your description.
This makes it easier to be found and will create more followers as well. More followers = more exposure.
5. Mention Other Users
You can mention others in your Pinterest comments or pin descriptions to get their attention or to recognize someone specific.
A ‘mention’ is very similar to Facebook and Twitter. Type the @ symbol before starting to type the name of the person. A drop down box will appear and your choice should be displayed there for you to select.
One quick note on this…you can only mention users who are following you on at least one board. When you mention someone using this method, they will get an email (if they have their settings set up for email) and the @mention will be linked back to their profile.
6. Use Pinterest’s Browser Extensions for Easier Pinning
Pinterest offers browser extensions for Chrome, Firefox, Internet Explorer and Safari. Downloading the extension gives you a pin it button right in your browser’s toolbar. This is a great way to quickly pin things you see while surfing the Internet.
Once you have installed the extension, you will be able to simply right-click, choose Pin this Image from the drop down and be able to choose the board that you want to pin it to. If you see a great pair of shoes, you will be able to pin that image to a board on your Pinterest account. Not only will it pin the graphic but it will link back to the originating source.
7. Pin Videos
Pinterest doesn’t just allow you to pin images…you can also pin videos!
Pinterest allows you to pin videos from sites like Dailymotion, TED, YouTube and Vimeo.
In order to pin a video, you have to make sure you have the ‘share’ URL of the video; not the URL where you watched the video, or the embed code. On YouTube, for instance, you’ll find this link under the video under ‘Share’.
8. Pin Smart
A good description will more than likely follow the graphic as it gets repinned so make sure that you include your business name in the description (this is particularly important if your username is not your business name).
9. Optimize Your Graphics
Make sure you are using a graphic in your blog posts that is clearly associated with the content. In other words, do not use a graphic of a camel if you are talking about how to grill a great steak.
Images that are really sparking a lot of pins on Pinterest are powerful visuals and tap into emotions in some way.
You might want to consider adding a clear text description to your graphic so that it is clear what your content is all about; like the graphic at the top of this blog post.
When creating graphics for your blog posts, be sure to include the name of your post as well as the URL of your site…that way you get the credit wherever your image is shared!
For more on optimizing your images, see my post How to Create Pinterest Images That People Love to Share.
10. Use Pinterest’s Mobile App
If you haven’t already, I would encourage you to download Pinterest’s mobile app from ITunes or Google Play. Since most of us now spend at least as much time on our mobile devices as on our computers, the mobile app is a must! It will allow you to browse, pin, repin and even take photos to pin right from your phone!
Again, these are my best 10 Pinterest tips and tricks for business users but I would love to know if you have some I haven’t covered. Please feel free to share below!
When Pinterest first staked a claim on social media in 2009, most people didn’t quite know what to do with it. Now, it’s quietly become one of the most successful social media platforms.
At Komando.com, we love Pinterest, especially since it’s evolved from a site with pretty photos to a tool that can help organize everything from life events to small businesses. People also use Pinterest to post the latest news on topics that interest them — like tech news and information.
Our readers love to share our articles, videos and tips. To return the favor, we’ve come up with tricks and tips you can use to get the most out of your Pinterest account and keep your personal data safe.
1. Organizing your Pinterest page
In the early days of Pinterest, the site was one of beautiful chaos. Users were randomly pinning photos of things they liked with no rhyme or reason.
There’s still chaos out there, but your account should work for you. It doesn’t take much work to organize your pins, and the results are well worth it. Start by creating boards based on the topics you’re interested in. That could be healthy recipes, tech tools, iPhone tips, summer vacation ideas — whatever you’ll have fun pinning.
Look at “Digital Goddess” Kim Komando’s Pinterest board. You’ll see that it’s organized under topics such as Do-it-Yourself, Traveling Adventures, My Favorite Apps, Awesome Tech and more.
Well-organized boards will help you keep track of pins you want to come back to later — like a digital scrapbook.
2. Make use of Pinterest’s search engine
Many people use Pinterest to get inspiration from everything to destination weddings to how to keep kids occupied during the summer months. This is what makes Pinterest’s search engine so great.
Let’s say you’re planning a destination wedding and are looking for ideas. Type “destinations weddings” in the search engine and this is what you get:
This is just a sampling of all the destination wedding sites we saw. What’s great is that just above the sites are boxes with keywords that you can click on to narrow your search.
The more you use Pinterest, the more it will learn about you. That will make your searches more compatible with what you’re looking for and you’ll get more suggested content that fits your interests.
3. Pin items from Komando.com
We have a lot of friends on Pinterest and we’d like to make sure you stay with us and share our posts with your friends. The more the merrier! .
Pinning an article from Komando.com is easy. When you click on an article you’re interested, on the left-hand toolbar, you’ll see all the ways you can share the article on social media. Pinterest is right there. Click the button, choose the image you’d like to use and add it to one of your boards.
As you know, we have many helpful tips, DIYs, important news from the tech world and much more. So, pin to your heart’s desire.
It can be easy to forget that Pinterest is a social media site. So, just like Facebook, Twitter, Instagram and other major social media platforms, your personal information is at risk.
Pinterest has tools available to help you keep your data safe. The site watches for strange activity on your accounts like logins from unusual locations, many logins within a short period of time or other spammy behavior.
If there’s any strange activity on your account, Pinterest will send you an email, reset your password and log everyone out (including you).
Be sure to check your emails from Pinterest and follow instructions to make sure your account is secure.
5. Use two-factor identification
Keep your Pinterest login information under wraps. One of the best ways is to use two-factor authentication.
Pinterest allows you to set up a verification code through an SMS message. You will get a new code every time you sign on.
To do this, go to your Pinterest home page, click the three dots on the top right of the toolbar and you will see a dropdown menu. Click on Settings, then click on Security.
To enable the two-factor authentication code, check the box. You can also see what other devices are connected to your account so you can make sure someone you don’t know isn’t using your login.
Related: See how much time you spend on social media and YouTube
6. Maintain privacy by pinning secretly
While you probably don’t mind other people seeing your pinned items, there may be a time when you are trying to find information on a topic that’s sensitive to you.
For example, someone you love may be battling a deadly disease and you’re grabbing information on the topic but you don’t want anyone to know about it. You can create a secret board.
On your Pinterest homepage click Profile, then click on Boards. You will see a square with a plus sign.
Click on the plus sign and you will be given the option to make the board secret. Only people you share it with will be able to see it.
7. Don’t let search engines see your profile
Your Pinterest profile, just like your Twitter and Facebook profiles, can be found through search engines. If you don’t want this to happen, you can stop it.
To do this, click on Settings, then click on Privacy & Data. Check the box next to Search Privacy. That’s it.
Your profile may still show up on search engines for a time. It takes a while for this change to be implemented.
8. Use a unique password
This is something many of us do. We know we need different passwords for different accounts, but it’s hard to remember them all.
People are particularly lax on their social media sites. It’s easy to just use the same username and password for Instagram, Snapchat, Twitter, etc.
Don’t! Go back to all of your social network sites and give all of them unique passwords. It may be a chore, but when you hear about a data breach you won’t have to worry that all of your social media sites have been exposed.
9. Block unwanted or abusive users
Because the internet can be a cesspool, we’ve almost all been forced to block someone from our social media sites. Pinterest is no different.
You know who to block. Usually, the culprits are those who leave abusive comments or harass you or people from your past you want to get away from.
When you block someone on Pinterest, they will not know you have taken such action. Once you block a person, their posts and pins will no longer appear on your daily feed. If for some reason you want to keep tabs on that person, you can still search for them through the search engine.
10. Don’t take it too seriously…have fun with Pinterest
What makes Pinterest special is that you can just go in and pin whatever strikes your fancy. Gorgeous jewelry, cute puppies, place settings, homes, motorcycles — whatever you want.
Have fun with your account. Pinterest is about aspirations, not creating a social media persona for others.
I personally like pinning mugs with funny sayings. “My Spirit Animal Has Rabies” is a particular favorite.
Pinterest Tip: Block Pinning on Pinterest
If you do not readers to be able to pin anything from your website on Pinterest, use the line of HTML below.
<meta name=”pinterest” content=”nopin” />
Edit your webpage or template and add the below line anywhere in between the opening and closing header tags, so the top pf your web page (when you view the source, will look like this:
<meta name=”pinterest” content=”nopin” />
When Pinterest users try to pin graphics from your webpage they will receive a pop-up box from Pinterest that tells them pinning is not allowed from this website!
Prices on Pins
To add prices on pins Add a $ or £ at the first thing to the pin description & Pinterest will automatically add a price to the photo as a banner in the upper left corner when pinning in the gifts category.
Pinterest Tip: Pinterest Search
Repeating a keyword in your description increases its rank in Pinterest searches. For example, putting “chcicken” in the description multiple times, causes the pin to rank higher than if you only enter it once!
Add a hashtag (#) to your pin to provide you with a much higher chance of being found through the search on Pinterest where their algorithm displays the latest pins.
When you are on your board at Pinterest.com, type in /source/yourwebsite.com you should be able to see who else has pinned you
Pinterest Tip: Pinning Your Information
There are 2 ways to pin to your board:
- Upload your Pin
- Pin from your website
If you upload your pin you have to take an extra step to link directly back to your page. Pinnning from your website is easier, but you must have larger images Pinterest can detect.
Pinterest Tip: Pinning Your Information with Pinterest Apps
If you’ve ever wanted to pin something on Pinterest, but wanted to restrict what you pin to a select audience, you’re in luck. Pinterest has a really cool feature called “secret boards” which limits visibility to only the creator and any partners the creator may invite. You can use secret boards to plan events or projects at work, and to store gift ideas for birthdays, anniversaries and holidays. Today we will show you how to create secret Pinterest boards.
How to Use Secret Boards on Pinterest
When you add a Pin to a secret board, it won’t show up on Pinterest in the category sections, search results, your followers’ home feed, your own home feed or even the Pins section of your profile. One word of caution — you can only switch from “off” to “on” one time on private boards before it becomes permanent. And you can’t make existing boards secret because others may have already repinned on them.
Remember, you can’t edit a public board to make it secret. You can only create new secret boards. Your secret boards are at the bottom of your profile. Just scroll down to see them.
How to create a new secret Pinterest board (It’s on the bottom of your profile)
1) Click your name at the top of Pinterest.
2) Scroll to the bottom of your profile.
3) Click Create a secret board.
4) The secret setting will already be set to Yes—this means your board is secret.
5) Choose a name and category for your board and click Create Board.
Any time you’re adding a new board, you can switch the secret setting to from No to Yes to make it a secret board. But you can’t make an existing public board secret.
If you don’t invite anyone to your secret Pinterest boards
1) Only you can see your secret boards and Pins.
2) Only you can see comments you make on your secret Pins.
3) You won’t see secret Pins on your home feed or in the Pins section of your profile—you have to go to your secret board to see its Pins.
4) Followers can’t see your secret Pins in their feeds.
5) People can’t see your secret boards on your profile page.
6) People can only see the number of public boards, Pins and likes on your profile page.
7) Secret boards and secret Pins won’t appear in public areas of Pinterest, such as search results, category feeds, etc.
You can always make a secret board public but you can’t undo this!
1) Go to the board and click Edit.
2) Turn the secret setting from Yes to No.
3) Save Changes and confirm that you want to make the board public.
When you make a secret board public
1) People who follow all your boards will be added as followers to your newly visible board.
2) People can see all of the board’s Pins and can Pin, like or comment on them.
3) Current Pins won’t be added to the top of your followers’ feeds, but any new Pins will.
4) Pins will show in search results, categories, etc.
When you make a secret group board public
1) People can see all the group Pinners and their comments on the board.
2) People can see the board on all the group Pinners’ profiles and follow it.
Inviting people to a secret group board
If you and another Pinner are following each other, you can invite them to a group board.
1) Go to your secret board and click Edit.
2) Enter the person’s first and last name (or email address) under Who can add Pins?
3) Click their name once it comes up.
4) Repeat for any other people you’d like to add.
5) Click Save Changes.
What group Pinners can and can’t do on a secret board
1) Only the board creator can make the secret board public. No other person can change this setting.
2) Invited Pinners can see the secret board and its Pins.
3) People who decline a secret board invite won’t be able to see the board anymore. If they try to go to the board’s URL, they’ll see an error message. If they declined by mistake, the board creator should remove their invitation and invite them again.
4) Invited Pinners can ask to invite other people to the board. Only the board creator can approve or remove invites.
5) People who accept an invite can add and like Pins. They can also Pin things from the secret board to other boards, but these Pins and likes won’t show information about the secret board or link back to the secret board.
6) Group Pinners can’t see each other’s secret Pins in their home feeds.
Note: The board creator can turn off the secret setting at any time without anyone’s permission. If the board creator changes the secret setting of the board to visible, we’ll send an email to everyone on the board.
Everyone is fascinated with Pinterest. With the ability to create boards and pins of everything you’re interested in, it’s like organizing ideas! These boards and pins can be shared to the rest of the Pinterest community. You gotta share the inspiration too, don’t you? But what comes with creating boards for everyone to see, is also the wish to keep some of your boards a secret.
What is a Secret Board?
Pinterest has always been about sharing your boards and letting everyone see what your interest are. But there are some boards you just want to keep for yourself. With this option, it will let you hide your pins from almost everyone aside from the users that you’ve given permission to have a look.
How to Create a Secret Board
- Tap to launch Pinterest.
- Go to your Profile.
- Tap “+” on the upper right side of your profile.
- Select “Create a Board”.
- Don’t forget to name your new board.
- Toggle “Keep board Secret”.
- Lastly, tap “Create”.
- You now have a secret board, all of the pins you will put on your secret board will be kept a secret to everyone.
- Your pins won’t be shown to anyone.
- As the creator of a Secret Board, you are the only one who will be able to see your pins. Though you can always invite other users to see your secret boards.
- You can create unlimited number of Secret Boards.
- You’re the only who can make your secret board public.
- When you save a pin to your Secret board, it won’t show up anywhere on Pinterest. Even in your followers feed, or even in the activity page of your Profile.
- You can always make your “Secret” board public anytime you want.
- Once you make a secret board public, all of the pins, comments will become public as well.
- The invitation you sent to others will be made through email.
Keeping it a Secret!
Pinterest is a home for different ideas. It’s perfect for inspiration searching! Your boards and pins can inspire other users, too. But if you just want to keep a stash of secret pins, have your own Secret Board! Create, work, and be inspired your own way.
The Boards and Pins in Pinterest are reminiscent of a physical pinboard. Of course, Pins and Boards are different as it is evident from their names. You can save and organize your Pins in various Boards. You can have Boards for everything — recipes, gadgets, hacks, DIYs, etc.
At the first instance, Boards might seem just a simple collection of similar Pins. But dig deeper, and you will uncover a treasure as Pinterest offers many features for Boards. These range from creating sections in Boards to hiding Boards.
You don’t have to explore the treasure yourself. We have done the job for you. We present to you top 9 Pinterest board tips and tricks.
Note: I took the screenshots using an Android device. The steps are almost the same for web and iPhone unless mentioned otherwise.
1. Change Board Name
When you create a Board, you will be asked to name it. You can always change its name later. Board names are important as they help to distinguish between various Boards. You can also add a Board description to simplify the identification process further.
To change Board name, open the Board and tap on the Pencil icon. On the Edit Board screen, enter a new name and description for your Board.
2. Secret Board
Pinterest has a cool feature for Boards which limits its visibility to the creator only. These Boards are known as Secret boards and are not visible publicly. All the Pins inside this Board are private as well. They are apparent to the person who has created it and any partners or collaborators the creator may invite.
There are two ways to create a Secret board. First, when you create a Board, you will get the option to make it Secret. Secondly, open the Board and tap the edit (pencil) icon. Here turn the toggle on for Keep board secret.
3. Add Collaborator
Sometimes letting others add Pins to your boards is fun. At times, it could be part of a social media job as well. Whatever the situation, Pinterest lets you add collaborators to your Boards. The collaborators can save and view the Pins on the shared Board.
To add a collaborator, open the Board and tap the Add icon in case of mobile apps. Then tap on Add collaborators. On the website, click on the Collaborator icon and add collaborators.
Pinterest fixed a major problem for many pinners today. It added a search feature for your own pins so that you don’t have to go sifting through what could be hundreds of pins on one board.
How many times have you spent what feels like 10 minutes just searching for that brown sugar garlic chicken recipe you know is in your recipe board somewhere? If you’re like me, the answer is “way too many — I should just print this thing out.”
I knew this feature would have to come at some point. Finding new things on Pinterest is what the service is all about, but trying to recall one of those discoveries is annoyingly difficult. Pinterest allows you to see images that can be collected onto topic-specific boards. These boards, however, can become lengthy — particularly recipe boards — making it difficult to find a recipe you may have pinned last week.
The tool is fairly simple. You can search your previous pins using the existing search bar except now you can filter specifically for “just my pins.” Search for a specific keyword, such as “garlic brown sugar chicken,” and Pinterest will pull up any of your pins that match those keywords.
Most of the time pins seem to captioned with relevant information, such as the name of a dish, clothing designer, location, or other topics, but this may push people to add more memorable keywords to their pins.
Pinterest software engineer Hui Xu explained in a blog post that this is first available on the web version and is currently being deployed. Mobile support will come “soon.”
Image via screenshot from my Pinterest
By Lia Garcia April 28, 2018
Pinterest, Pinterest, Pinterest. Why do you keep changing on us? You make it SO hard to love you, or in my case, to write courses and posts about how to use you.
Anyway, if you’re here, it’s because you’ve heard about the latest Pinterest changes and you’re beating your head against the wall trying to figure WTF is happening.
Well, me too.
We’re doing our best to stay on top of this constantly changing sea of confusion, doing things like reading through the Pinterest Best Practices list, watching Facebook Live interviews with Pinterest executives (like this one with Tailwind, if you’re curious) and taking furious notes.
Short of barging into Pinterest’s office and shouting questions at the receptionist until I get kicked out, that’s pretty much what I’ve got to go on right now. At least, until the Pinterest Creator’s Conference in June, which I will be attending with a very strongly worded list of questions, the first of which is just WHYYYYYYY?????????
- Anyway, fresh off the last Facebook Live (kudos to Mediavine for hooking this one up – there’s no public video to share, though, so you’ll just have to trust me), here’s the latest and greatest about all of the 2018 Pinterest changes – and WTF to do about them. Plus some stuff we all already knew, and some blessed relief that it won’t be changing anytime soon. PHEW!
The new Pinterest Profile of 2018 has some brand new features, like this snazzy cover photo. Cool, huh?
Brand New Pinterest Features in 2018
First and foremost: you have a new profile! The new profile includes a flashy new cover image – check out all of that Pinny goodness. You can choose from a few different options for your cover image, such as your latest pins, recent pins from your site, or a specific board. To pick one, just click that little pencil button on desktop and you’ll see a few choices.
Which one should you choose? As of right now, I can’t say that there’s a specific benefit to any of the options – pick whatever makes the most sense for your business in terms of what seems to look best. Mine is just on my most recent pins because I think it’s prettiest. Real strategic.
The other big change in the new profile? Your follower number is gone and it’s been replaced with your “monthly viewers” metric. Wait, WHAT!?
Don’t panic! Your followers haven’t actually gone anywhere – they’re just hidden behind a brand new tab. Click on “Followers” to see them again!
Oh, and by the way, all of those tabs are new, too. Woah! That’s a lot of new stuff.
Trying to find your follower count since the new Pinterest changes went into effect? There they are! Buried in the middle of all of those BRAND NEW TABS. Woah!
Browse through the boards to take a look – they’re fairly self explanatory. You’ll find that it’s super easy to change the order of your boards – you used to have to drag and drop all of them, which took forever, but now with the click of a button you can undo all of that hard work sort them in various ways. If you’ve ever used Pinterest on Mobile, this option might look familiar.
Here’s another big surprise: some of us have a whole new feed, the “Following” feed. You can access it by clicking the little people icon in the upper right-hand corner of the screen, and it will show you a chronological feed of everything being pinned by the accounts you’re following.
Here’s a fun way to spend a Friday night: head to your “Followers” feed and click refresh. And then click refresh again. And again. And again.
Woah! So fun! Endless hours of entertainment! … That’s what Pinterest is hoping we’re thinking, anyway.
In addition to some fun new features, Pinterest has been making big moves in the background with its algorithm. Here’s what we know.
Hey, this Following tab is new too! Unlike your Smart Feed on the front page, this is a chronological feed of all the stuff the people you’re following have been pinning lately.
Pinterest Algorithm Changes 2018
Even if you don’t use the Following tab, it’s going to become really important for the algorithm. Pinterest will be prioritizing content that people who are following you engage with. It’s almost as if your followers are like critics, who will then determine whether your pin gets shown in search results and on other people’s smart feed.
This makes me nervous for anyone that is using an account that transitioned over from one niche to another – or from a personal account to a business-targeted account. Do your followers like you?! These people are supposedly now in charge of your life content’s visibility on Pinterest, which is a mildly scary thought.
Here’s another big thing. In the Tailwind Facebook Live, one of the best practices recommended for Content Creators was to use up to 20 hashtags on new pins. Wow, that’s … that’s a LOT of hashtags. Are we veering into Instagram territory, here?
The first question I had after hearing this recommendation was, “is anyone actually USING hashtags to find content on Pinterest?”
I mean… raise your hand if you are. Or you know, drop me a comment below. But personally, I haven’t been – because the hashtag results seem to be CONSISTENTLY poor quality and pretty much irrelevant to what I’m searching for.
Well, my sassy question was answered in the Mediavine Facebook Live interview (bless them, they read it word for word to fully convey my sass). Here’s the thing: Hashtag search and searching using regular keywords are two VERY different things.
Hashtag feeds – what you get when you search using a hashtag on Pinterest – are chronological. Yes, like the new Following tab. They’re supposed to be showing the hottest, newest, freshest content in a particular category.
What that means is that hashtags are a way to find NEW content. That’s why it’s not useful to hashtag older pins. It also means that hashtags are less relevant for evergreen content. You want to rely heavily on hashtags primarily when your content is timely or seasonal, like for example, a pin about Halloween that you’re sharing in October, or a pin about the new Pinterest algorithm changes in 2018 (yep, we went meta).
Aside from showing you sexy new content, hashtag feeds are also supposed to help you soothe your ennui. Apparently hashtag search results are really meant for people that have already searched for something and didn’t find what they were looking for, or spent way too long scrolling through search results before sighing loudly and moaning something like “is there ANYTHING NEW under the sun?!!”
These mythical people, aside from being moaney and existentially adrift, are looking for the NEWEST and LATEST pins about a topic. They are willing to sacrifice relevance in their search results to see what’s new and fun and “IN.”
The big takeaway here is that stuffing your description with hashtags is only important if your content is non evergreen, holiday related or seasonal topics that will greatly benefit from the immediate engagement offered by the hashtag feed. The rest of us are just fine using a 2 or 3 hashtags.
OK, here’s a quick round-up of what’s most important, because you’re very busy and very important and bullet pointed things are easier to digest.
- The Follower tab is chronological. This is a big step away from the smart feed, which served up their best guess of the content you probably want to see. Apparently this is in response to perceived user demand. I guess a lot of Pinners were sitting home along on a Friday night like “ugh, my smart feed is so boring! Instead of seeing stuff I’ll probably like, I want to see all the weird recipes and craft ideas or whatever that my friends are pinning RIGHT THIS SECOND.” It’s like the EXACT opposite of what Instagram thought we wanted in 2017. Can we just – can we pick one, social media platforms? Smart algorithm or chronological, pick a lane. I guess in Pinterest’s case, we get both, so maybe that’s actually a win
- Your followers now own you. If your followers to ENGAGE with your pins within the first few days, then they will be rolled out to more users. If they don’t, get new followers who are better suited to what you’re pinning (or pin content that they will like more, either of those things).
- “Fresh” posts will get a little algorithm boost. That refers to new blog posts, a new pin for an old post, etc. Hashtags are handy for boosting non-evergreen content and seasonal pins, but the rest of us posting evergreen content (IE travel blogs) don’t need to rely heavily on them.
What’s Coming Next?
A lot of changes have already happened, but even more Pinterest changes are coming in 2018. Here’s what we know is coming, so that we can all be mentally prepared.
- Everyone will get the “Follower” tab within the next few months. So if you weren’t in the first wave and you’re looking at my photo above like, “Um, wtf?” Relax, you’ll be included in the fun very soon.
- You’ll see more “recommended profiles to follow” features coming soon. Honestly, I feel like there USED to be a lot of those in the front page/smart feed and suggested when we pinned stuff … so I feel like this is actually an older feature that they’re going to be bringing back, and maybe revamping? Anyway, this should help us all grow, in theory. In order to benefit from this feature, you’ll need to be a consistent pinner, you’ll need to have a business account, and you’ll need to have a “claimed” website. More on how to “claim” your website or check if you’ve already done that below in the actionable steps section.
- Your profile will be “Recommended” to new followers based on followers who are already engaging with you. This should, in theory, help you gain new and most importantly, relevant followers.
- Engagement will be even more crucial than ever this year. Remember that “engagement” means everything from close-ups to click throughs to saves, and even comments & photo replies. In the near future, even comments and “tries” may help boost a pin’s visibility. That all seems like it will be great for food and recipe blogs, but not terribly helpful for travel, so I’ll just be over here crying and trying to teach myself how to cook. Oh goodness, I’m really hoping that we don’t all have to join comment pods for Pinterest. Lord knows I have no desire to go back to them ever since leaving all of my Instagram pods (I’ve never felt so free)!
And … here’s some Very Bad News.
- Group Boards will be less important for engagement & distribution. This is big, because a lot of us really rely on Group Boards. Apparently, Pinterest followers prefer to see content from people they’ve chosen to follow. Pinterest recognizes that content creators have been “taking advantage” of this distribution method and will be de-prioritizing group board visibility. Ahhhh! Instead of relying on Group Boards, you’ll want to focus more on Pinterest SEO and optimizing your pins and content to appeal to your followers. Think of Group Boards as they were originally meant to be use: for small groups of collaborators, NOT as your distribution method. A way to take advantage of this might be to create group boards with similar overlapping niche content creators – like, your competitors and blogger BFF’s – to appeal to your core follower base.
- “Giraffe” pins WILL BE PENALIZED, especially on Mobile. A “giraffe” pin is LONGER than a 2:3 ratio or 1260px. These very tall pins will be shown less in the feed. Like, they’ll be cut off, AND ALSO suppressed in the feed on mobile. And the VAST majority of users are on Mobile. Ahhhh!!! You can look at your Google Analytics referrals from Pinterest to see how many of your users are viewing on Mobile, but as of right now, STOP making pins that are longer than 1260px and stick to a 2:3 ratio.
What’s NOT Changing?
Thank the freaking heavens, some things AREN’T changing. Here’s what we already know to be true which will STILL BE TRUE in 2018.
- “Monthly Views” captures true reach of your content on Pinterest. It refers to everyone who has seen something you pinned in the past 30 days. And it is NOT necessarily directly tied to your # of followers. Some of us experienced a big jump in this number recently, which I’m guessing was just a calculation tweak. Ultimately, the only metric that REALLY matters when it comes to Pinterest is the traffic you’re getting to your site. I’ve seen a lot of variations in follower count/monthly views/monthly traffic, and honestly there is no magic formula to determine how many monthly views you need to receive a certain number of referrals to your site – it totally depends on your content, and whether it’s clickable.
- Content creators should continue to re-pin content from other pinners. Prioritize fresh content from your own website and then continue to re-pin from front page, etc. This has never not been important. Er… what I mean is, this is still important. You want to use Pinterest as a user would!
- Your Board order is not at all relevant to the algorithm. Even though you have several choices now and can order boards from A-Z or whatever you want, Pinterest doesn’t give a hoot HOW you organize your boards. However, board order is STILL very important as a visual appeal to signal people who come see your profile and make a snap decision as to whether or not they want to follow you. So no, you don’t get to excuse yourself from that Pinterest Profile Makeover you’ve been putting off.
- Live pinning vs. scheduling: automation does NOT hurt you. Pinterest wants you to spread out your pinning activity rather than seeing you spam them all at once. However, they want you to continue to log in and pin live once in a while (which I have always recommended even to advanced pinners – even a few manual pins a day will work). In the future, Pinterest will be rolling out ways to motivate live pinning vs. scheduling with new features, but automation still won’t be penalized. Note: this doesn’t mean it helps you grow, either. I still firmly believe that automation is a good strategy for maintenance, not growth.
- You won’t see a “boost” by turning off Rich Pins – unless you’re a food blogger. There’s been this rumor floating around that turning off Rich Pins is a secret, magical way to boost your Pinterest traffic. Here’s why this works for some people (especially food bloggers): ever searched for a recipe on Pinterest, seen in the Rich Pin description that it had saffron or smoked paprika or some other random, specific ingredient that you didn’t have on hand that day? You probably didn’t click through to read the rest of the recipe, did you? Turning off Rich Pins makes Pinners more likely to click through … to recipe posts. For the rest of us, including travel bloggers, that really doesn’t apply. Higher click-throughs come from ACTIONABLE pins – you still have to make your Pinners WANT to click through, like to answer some burning question (“what ARE the 10 most Instagrammable places in Cartagena? I MUST KNOW!!”).
- The # of followers that you have still doesn’t matter, and engagement is far more important than followers. This is what I’ve said many times before, like when I said that followers don’t matter and when I theorized in 2017 that getting rid of re-pin counts and replacing them with engagement meant that engagement was the new metric to pay attention to. What I’m getting at here is that I WAS RIGHT! Kudos, me.
- You want a variety of engagement. You want your followers to engage with your content in the “following” tab. You want other people to discover content and pin it from your site. You want to pin your own content. All of it. Everything. Do it all! The more variety of engagement you’re getting, the better. This is not a new thing, it’s just really important.
Other Important Things to Note
Here’s some more important stuff to know about Pinterest in 2018. Look, not everything fits neatly into a category here. We’re doing our best.
About Automation/Scheduling Tools…
- The time of day when you pin is not the be-all-end-all for engagement. Although it does help to pin during “peak” times, even if you post when your followers are asleep, they will see your pins the next morning. This was confirmed in both interviews, with Tailwind and with Mediavine. Interestingly, this means that scheduling using time slots via Automation tools like Boardbooster and Tailwind doesn’t exactly give you an edge.
- BoardBooster & Tailwind pins are NOT penalized in the algorithm. However, Pinterest does want you to log in regularly, click on stuff, and shoot off a few manual pins. I do this while waiting in line, in traffic, in the bathroom, etc.
About Spam/Stolen Pins ….
- What is Pinterest doing about stolen pins/spam? Pinterest didn’t give us any specifics, but they’re definitely working on stuff to combat spam that’s still under development. What they were able to tell us is that they will be “aggressively investing in domain quality,” which means inspecting whether the landing page lives up to the promise of the pin. This would cut down on changed/stolen pins which lead to different URLs than they should. Some things that they’ll look at include whether your landing pages load QUICKLY – so get that page speed under control, y’all – and whether the landing page is relevant, not spammy, and contains similar images to the pin image.
- Contact specific copyright help team when you find a stolen pin that belongs to YOU. That means keep reporting your stolen content with this form. And if you really want to be extra, a best practice is to contact Pinterest to let them know, too, especially if you found an entire spam website stealing a bunch of pins.
- You can FLAG a pin that you identify as stolen, even if it isn’t yours. Click the 3 little dots, click “Report”, and then choose the option “this image doesn’t appear on this site.” Apparently that option will get the best/fastest results without risking impacting re-pins that haven’t’ been stolen.
- Can we report entire profiles? Yes – click the three little dots next to the Follow button and then click “Report” to report a spam profile. Pinterest is also developing new reporting tools to combat spammers.
- Make sure that the description of your pins is very similiar to the title of the post that it links to. Pinterest is examining whether blog titles match the keywords and description on your pin, to help combat spam. So it’s important that these two are pretty similar or contain similar keywords. You also want the image of your pin to look like what’s on the page – it doesn’t have to be the EXACT image, but it should be relevant. I assume this is being determined by robots, so … make it robot-nizable. Get it? Like recognizable. Get it?!?!!? #dadjokes
About Pinterest SEO…
- Pinterest board titles, keywords, and descriptions all affect the pins in your boards. These keywords trickle down to the pins in that board to help Pinterest determine what a pin is about and when to serve it up in search results. So again – get on that Pinterest Profile Makeover!
- Pinterest prioritizes pins that you pin from your website which link to your website. I mean like, YOUR pins, the ones you made by hand, which link to your site. Pinterest recognizes these pins as coming from you, and they do get a boost in the feed. They can also tell when it’s an existing post or an older post, and brand new posts are prioritized in Pinterest – especially in the new Following feed.
- The “first 5 pins per day” rule refers to what shows up in the Following tab. There’s been a lot of speculation around this, and I want to clarify. Here’s the deal: if you pin in giant chunks – like, frankly, most regular Pinners do – Pinterest doesn’t want to spam someone’s Following tab with all 100 of your obsessive pins about Cauliflower Recipes or whatever. So they cap you at 5. After 5 of your pins, someone else’s pins will show up, and so on. Then a little later, maybe 5 more of your pins will show up. Now, should we be ensuring that the first 5 pins we share each day – starting at midnight UTC, or 8pm EST, or 5pm PST – are from our website, or would THAT look even more spammy? Great question. I’ll be testing a few things out and seeing what happens.
- Clarification, 6/1/18: According to Pinterest, the “5 pins per day” rule no longer applies to a specific time of day and has been removed from their Best Practices page. Think of it more like a guideline for spreading out your pins vs. batch posting. Whenever you take a break after pinning a bunch, such as to sleep, the next 5 pins are considered your “first 5 pins of the day.” But don’t worry much about it – the real priority is just spreading your pins out and pinning regularly throughout the day, and pinning every day.
What Should You Do? Actionable Steps for 2018
There is so much happening and it’s all so overwhelming! Thankfully for you, we’ve fought our way through the overwhelm to come up with a few practical, actionable steps (which is what we’re all about here at Slaying Social). Here’s what you should be doing about these changes.
- If you don’t already have a business account, get one ASAP. Just to convert your existing Pinterest account into a business account. This will be crucial moving forward for content creators.
- Claim your website, or verify that you’ve already done so. Here’s how to claim your website. To check if your website has already been verified, navigate to your Pinterest Analytics and select “Website” (). If you see some analytics from your domain, you’re good!
- Remake pins that are larger than 2:3 or longer than 1200px. This sucks. Like, MOST of my pins are 1400px tall. Sigh. The good news is that re-designing and re-launching a new pin should give you a little boost for that post. This is something you should be doing regularly anyway. My advice is to prioritize your most popular content FIRST, especially any long pins that have gone viral and are still driving traffic. Remake those ASAP!
- Lean into what your followers are looking for, what they’re engaging with, and pin & create content surrounding those topics MORE to drive engagement. Pin for your PINTEREST AUDIENCE – not yourself. Use secret boards for personal content (this has always been true). Remember, your followers now significantly determine the success of your pins, so understanding what they like is more important than ever.
- Pin consistently! Pinterest REALLY wants you to pin daily, consistently. As always, I recommend pinning for 1 hour a day when you’re in a growth phase. There is no such thing as pinning too much, so go crazy … just do it regularly, every day. I personally pin around 100+ times per day.
- Stop keyword stuffing. Keyword stuffed pins will be suppressed in the feed. Instead of throwing a zillion keywords into your description, write a description with a few primary keywords that are tied together with actual sentences – exactly like what you’d use for a Google description. The best descriptions have a relevant description, a few great keywords, and a few relevant hashtags.
- If you changed your niche or built your business account on top of a personal account, your followers may be hurting you rather than helping you. You may want to start your account from scratch – or better yet, pump out relevant content like crazy and work hella hard on attracting new, more-relevant followers.
- When you pin a brand new pin from your site, pin it to the most relevant board FIRST. Most of us jump straight to pinning to our “Best Of” blog board, and then re-pin from there. Apparently, that’s not doing us any favors. A pin carries with it all of the information from the first board it’s pinned to, including the related content in that board, keywords in the board title and description, etc. I’ve been preaching for a long time that if you write about a niche on your website, you should have a board for that niche – so pin to your niche board FIRST, then you can re-pin to your blog board later.
PHEW. That was a lot, y’all. Are you ready to curl up in a ball and cry, or just me? Anyone?
Here’s the good news: I AM working on a Pinterest course. … 4 of them, actually, split up so they’re actually affordable for regular people (cuz we love y’all). But now that everything is changing, I’m going to take some more time to make sure my content is up to date.
If you want to be in the know and get a heads up the minute that our courses drop, sign up for our mailing list using the form below. We’ll send you a few of our favorite Pinterest tips, plus you’ll get access to our massive resource library, which is stuffed with freebies, Pin templates, worksheets, and other nerdy goodies.
Do you have any questions, frustrations, or confusion that I can either help with, or just like … cry with you about? Drop us a comment below!
Oh hey, pssst: did you find this post about Pinterest helpful? Why not do it some poetic justice and share it on Pinterest?
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Pinning a Web Page without the Pinterest Pin It Button
By Kelby Carr
A Pinterest pin can be anything visual. Pins that are eye-catching, beautiful, unique, funny, or interesting get repinned most frequently. If you want to share or save an image or a video of something, pinning it on Pinterest is a great way to do so.
When you find a web page that you know you’ll want to return to, then as long as the page has an image for pinning, you can follow a few simple steps to pin it by using the web page’s URL.
Unless you have a compelling reason, don’t pin from the home page for a site. Particularly on a blog, an image from a post will move off the home page, and later on, people won’t be able to find the source. If you see a post on a blog home page, click the title to go to that post’s permalink (the longer, deep link that takes a reader directly to a post instead of the list of posts on the home page) and use that URL.
When you find an image you want to pin — whether it’s in a recipe, an article, or something else — follow these instructions to pin it to your board:
Copy the URL of the page where the image appears.
You do this by going to the page where the image is located. In your browser’s address bar, click and highlight the entire URL. Then copy that address.
Navigate to http://pinterest.com and log in.
Click the Add+ button at the top-right corner of the screen.
The Add dialog box appears.
Click the Add a Pin button.
The Add a Pin dialog box appears.
Paste the URL you copied in Step 1 into the URL field.
Click the Find Images button.
The Add a Pin dialog box expands to show these additional options:
Images from the page
A drop-down list of your boards
A description text box
To choose an image from the page, click the Next or Prev arrow until you find the image you would like to pin.
You can select only one image at a time from the page.
Use the drop-down list of your boards to select the board for the pin.
If none of your boards suits this new pin, you can create a new board on the fly, too.
Type a description of the pin in the Describe Your Pin text box.
A description is not only a good idea, it’s required. Be sure to not only use the description to say how you feel about what you’re pinning but to clearly say exactly what it is (such as “great tips on receiving tweets on your cellphone”). You can also have fun with the description to make it more engaging, to add your personality stamp to it, and to give your followers a sense of why you pinned it.
Click the Pin It button.
If you add a pin from a website, you don’t need to provide a source in the description. Pinterest automatically links the image and the pin to the original URL you provided, and it shows the main domain name of the website on the pin’s page.
The post was updated in June 2018.
On today’s episode, we’re talking all about how to pin strategically on Pinterest. I am answering a question I get a lot here. “What should I do on Pinterest after I hit publish on a post?”
I feel like most people want the magic formula that will skyrocket their traffic, but I can tell you that there isn’t one. The fact is, there are many tactics you can use, but only one strategy. What does that mean?
How to Pin Strategically on Pinterest
Tactics vs. Strategy
Tactics are things like how many times you should pin per day, deleting pins, following/unfollowing, live pinning vs. scheduled pins, etc. These tactics don’t create content or move your business forward. They simply execute the strategy that you’ve set up.
So what is the strategy?
It’s the long-term plan for growth in your business through your content.
Let me give you an example- my post on how to clean up Pinterest boards has long been my most popular post. Knowing that my strategy should be to create more content; content that either expands on that post or that offers value equal to that post.
Think about it, every time a reader clicks on the opt-in within that post, they are telling me loud and clear that they love this content and they want more of it. As a result of this post being so popular, I created a whole series of “how to” posts. When I did that, it grew my email list even more, which also increased my income.
My strategy was taking my original content and expanding on it to initiate growth for the long term.
Related: Keys to Creating a Pinterest Marketing Plan
Maintaining Your Joy in Blogging
No matter how much passion for your topic you start out with, every blogger can tell you that the time will come when you have to dig deep in order to keep going. Burnout is all too real and can appear out of nowhere if you aren’t careful.
Having a solid strategy can help head off that burnout before it has a chance to hit. A podcast listener left a comment on a previous episode:
I see others in my niche with much bigger numbers than I have. It is easy to compare my numbers with theirs and to let that rob my joy. Keeping my focus on who it is I am trying to help with my blog and why allows me to remain joyful and to avoid burnout.
With all that being said, in this episode, I am talking about tactics — what to do when you publish a post and how to get it out there on Pinterest. The first set of tactics I share came straight from the members of my Facebook group when I asked them this same question.
Pinning Strategies: Examples from Facebook Group Members
One of the group members uses the following tactics-
- Pin to my main board. This is the board where you pin all of your blog content, so it should be named whatever your blog is named. Avoid using the words, “Best of…”. Just use the name of your blog.
- Pin to two boards related content.
- Begin interval pinning to other boards the following day.
Another group member shared the following strategy –
- Pin it to my main board. I make sure the description is keyword optimized.
- Add to Tailwind Tribes.
- Schedule to relevant group boards. This person schedules the pin to go out every 36 hours. Some people use 12-hour intervals, some use 24-, and others pin every 36 hours. There is no magic number, so do what works for you.
UPDATE June 2018: Pinterest has recently recommended starting with pinning your new content to the most relevant boards FIRST. Then pin it to your main board. This is the strategy we recommend and encourage our clients to use now instead of pinning to the blog board first.
Using Pins in Email and on Facebook
Kristie Hill (who has been on the show discussing Pinterest analytics and Pinterest account growth) is an admin in the Facebook group along with me. She contributed a great tip that was similar to Martha’s tactic.
When Kristie inserts the pin URL link in her blog post, she actually tells the reader what to do with the pin. It says something like, “Pin it now”, or “Pin this to your recipe board.” Giving the reader specific actions that you want them to take always increases engagement.
Kristie also includes pin links in her email newsletters. Michelle of Making Sense of Cents shared that shey also uses this tactic back when she talked about affiliate marketing here on the Podcast. Go back and listen to that if you missed it and learn how Michelle increases her affiliate income using this method.
What Pinterest says: “It’s okay to save a Pin to multiple boards, but save to the most relevant one first—that Pin will get distribution priority. Saving to irrelevant boards won’t help and may hurt the distribution of your Pins.” — best practice guide
How We Pin Strategically at Simple Pin
We pin our clients’ new blog posts to their most relevant boards first and then to their main website board. To keep on top of new content we follow them either through a blog reader or just check their blog daily. When a new post appears on the client’s blog, we grab the link and schedule it to our in-network niche tribes.
We then schedule the new pin to their most relevant personal boards, the relevant boards within the Simple Pin boards, and then to their blog board and any relevant group boards that the client belongs to. This enables us to get their content out circulating within Pinterest. Some clients like to do some of their own pinning, so we work with each client to set up their account the way that best suits them.
What I hope today’s Podcast has done for you is to give you ideas for tactics to try. You need to choose the ones that best suit your available time, your desired level of involvement, and your level of business. I don’t know everything there is to know about Pinterest. Some of you are well versed in your tactics…you know exactly what works. In the end, remember that it’s all about consistency and adding quality content to your blog that brings value to your readers. Be sure that your tactics leave room for creating great content.
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