Sarah jessica Parker commercials

Several things are synonymous with Sarah Jessica Parker’s Sex and the City character, Carrie Bradshaw: New York City, Manolo Blahniks, cosmopolitans. That third one is the center of Stella Artois’ new campaign with, “Pour It Forward,” aimed at ending the global water crisis.

The message is simple: For every bottle of Stella Artois sold at a bar or restaurant, one person in the developing world receives a month’s worth of access to clean water. Buying a six-pack of Stella, for example, gives someone six months’ worth of clean-water access. A 12-pack, 12 months…you get the idea.

It’s a great cause, so of course in the new Stella Artois campaign (which will air during the Super Bowl), Carrie changes her usual cosmo order for a Stella. The restaurant descends into madness. The same chaos happens moments later, when The Dude from The Big Lebowski, played by Jeff Bridges, opts for a Stella in lieu of his regular White Russian.

“Good choice,” Carrie tells The Dude after he takes the seat next to her. He responds, “Changing can do a little good.” Yes, it can.

We chatted with Parker about the campaign and what she loves most about Carrie Bradshaw, and Sex and the City 3, which, as you probably know, came very close to happening.

Glamour: What made you decide this was the right moment to bring back Carrie Bradshaw?

Sarah Jessica Parker: Pretty simple: Stella Artois and I thought the campaign, the kind of effort they’ve shown, the impact they’ve had.’s commitment. The important and urgent work that’s being done. I think the campaign is really clever, and everything they offered—the execution—was just really smart and the message delivered was something I believed in and felt really good about. I felt privileged to be asked to be part of it.

Glamour: The actual concept of the campaign is so spot-on, because Carrie does have this signature drink. How was the day of the shoot?

SJP: It was pretty exciting. We had been away with Christmas break, so I was traveling home from pretty far away and dropping my children off in New York and switching planes and heading to Los Angeles. I landed really late, then had a fitting for a couple of hours to get everything as right as we felt we could. a story that was immediately recognizable in terms of the details. The directing team was so talented. Everybody surrounding the campaign, those on the set—everyone involved was simply good at what they did. It was joyful. The set was fun. It was relaxed. The first day I shot alone, and the second day I got to work with Jeff , which was an absolute crazy treat. It was fun. I wanted it to be good. I wanted people who cared about Carrie Bradshaw to feel that I was doing right by her—that this was a message she would deliver. So you try to take care of all that stuff in advance of someone yelling, “Action.”

Glamour: Carrie Bradshaw is someone you’ve played in several iterations now: the series, the two movies, and now these spots for Stella Artois. Is it still fun stepping into her shoes? Is it just as fun as it was in 1998?

Sarah Jessica Parker and Jeff Bridges Refuse Their Favorite Drinks in Super Bowl Ad

Some fictional characters are well-known for their favorite drinks. Sarah Jessica Parker, who played New York columnist and fashion queen Carrie Bradshaw on HBO’s “Sex and the City,” is forever associated with cosmopolitans. And Jeff Bridges, in his famous role as The Dude in the 1998 movie “The Big Lebowski,” drank white Russians like they were going out of style. But in a new Super Bowl ad for Stella Artois, the actors switch it up.

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In the commercial, Parker, presumably playing Carrie, walks into a bar in one of her trademark extreme outfits. But when offered a cosmo, the elegant vodka-cranberry juice cocktail she helped make popular, she orders a Stella instead.

Shortly after, a scruffy, sunglasses-and-sweater-wearing Bridges, looking like he just walked off the set of “The Big Lebowski,” enters. He, too, passes on The Dude’s standard vodka-Kahlua-cream beverage in favor of a Stella. The two iconic characters then briefly bond over their choice of beverage.

It’s a smart way to deliver a point — if Carrie and The Dude can give up their iconic bevvies for a new drink, maybe football watchers should try a Stella? And it’s definitely reaching out to two distinct audiences. There may have already been some crossover between viewers who followed the ups and downs of Carrie’s love life on HBO and those who’ve memorized every line of Lebowski, but that’s just, like, your opinion, man.

Is this Big Game commercial a touchdown for the beer brand? In other ad news, Steve Carell is drinking Pepsi, and the Backstreet Boys are giving Chance the Rapper dance lessons. Stock up for Super Bowl Sunday with 12 mouthwatering game day snacks.

Stella Artois reprises ‘The Big Lebowski’ and ‘Sex and the City’ in Super Bowl ad

The Dude is back, and so is Carrie Bradshaw—but only for a few seconds. Jeff Bridges and Sarah Jessica Parker reprise their roles from “The Big Lebowski” and “Sex and the City” in a Super Bowl ad for Stella Artois that was released today.

The 45-second spot from Mother New York shows the two actors in character swapping their usual drinks for the Anheuser-Busch InBev-owned brew. Bradshaw was known for her love of Cosmopolitans, while Jeff “The Dude” Lebowski is synonymous with White Russians. In the ad, the two characters bump into each other at a restaurant after ordering Stellas—The Dude calls his a Stella “Ar-toes”—creating a stir among the wait staff.

The show and movie were both debuted in 1998, making the ad seemingly tailor-made for GenXers and older millennials. But Stella execs are banking on a wider appeal.

The Dude and Bradshaw are “really both icons of pop culture,” says Peter Van Overstraeten, who oversees Stella as VP of premium and super premium brands at AB InBev. While the characters have been out of the spotlight for years, “that doesn’t mean a slightly younger demographic is not aware of them or binge watching ‘Sex and the City.'”

Bridges teased The Dude’s return in a vague tweet Thursday morning that drew plenty of notice, including nearly 7,000 comments and 180,000 likes within 24 hours. Some publications falsely interpreted it as a tease to a sequel, not a Super Bowl commercial, which could leave some fans of the film disappointed.

Can’t be living in the past, man. Stay tuned.

— Jeff Bridges (@TheJeffBridges) January 24, 2019

Stella Artois was more direct in foreshadowing Bradshaw’s role, releasing a 15-second branded video last week showing her in character plugging the brand’s ongoing partnership with, the group co-founded by Matt Damon that invests in clean water initiatives for developing countries.

The Super Bowl spot urges viewers to “Change Up the Usual” —an obvious call for drinkers to drop their liquor habits for the Belgian lager. Spirits brands have been outperforming the beer industry for years. Stella had been immune, posting solid growth year-after-year. But the brand hit a speed bump last year. Sales at stores dropped nearly 1 percent in the year-to-date period ending Nov. 30, according to IRI data recently cited by Beer Marketer’s Insights.

Stella has “the credentials to be a super premium alcoholic drink just like hard liquor,” Van Overstraeten says. “My strategy is not to go after cocktails, but if I can steal from them why wouldn’t I?”

The ad is filled with subtle references to the movie and show that hard-core fans will notice. For instance, the bartender’s name is Gary, also the name of the barkeep in the bowling alley in Big Lebowski. The Dude closes with his signature phrase, “The Dude Abides.”

The spot opens with a string trio at the bar playing the “Sex and the City” theme. When The Dude appears, the soundtrack switches to what sounds like the tune from the opening credits of Lebowski, Bob Dylan’s “The Man in Me.” But Van Overstraeten confirmed that it is a remake because the brand does not have rights to the Dylan tune. (Dylan’s “Blowin’ in the Wind,” the original, backs one of AB inBev’s other Super Bowl ads, for Budweiser.)

The ad also makes a quick plug for Stella’s water “Pour it Forward” campaign that is affiliated with For a limited time, Stella will make donations to the organization based on beer purchases. For each six-pack of Stella sold, for instance, the brand will donate in an amount that provides six months of clean water for one person in the developing world.

Sarah Jessica Parker On The Difference Between Her And Carrie Bradshaw

Sarah Jessica Parker will be forever associated with Carrie Bradshaw – from her shoe line, to her dresses on the red carpet, she’s constantly compared to the Sex and the City character. But in an interview with E! Online, SJP has detailed how she differs from the fictional woman she played for ten years – and how they’re alike.

“I think in many ways I’m like Carrie because I would much prefer to be interviewing you, for instance. I’m very curious about other people, and that’s why I like the subway. Because I can just watch people,” SJP explained.

“And that’s why I like cities. And I love this city, and I have a fondness that is kind of hard to explain to people, so I can relate to that.”

But in terms of her actual lifestyle, Sarah Jessica Parker believes she is very different from the iconic character – right down to that famous obsession with clothes and shoes: “I think there’s not a lot about Carrie that is actually similar to my life. Our choices have been so radically different. There are certain kinds of pillars that fundamentally are different,” she added. “I like clothing, but I don’t have anywhere near a fevered relationship that she does.”

SJP also referenced that infamous quote where Carrie declares she would give up dinner in order to buy Vogue – because it “fed me more”.

“No. No, I would never give up food. Ever.”

So now you know – Carrie was all about the cabs and mags, while the SJP is a big fan of good food and the tube.

Hold onto your Manolos: Sarah Jessica Parker just teased the return of her Sex and the City character, Carrie Bradshaw, in an Instagram video.

On Saturday, January 19, the actress shared a video of herself in character strutting up the streets of New York City in a nod to the iconic SATC intro. The brief clip—which was even set to the SATC theme—features SJP in a very Carrie-meets-vintage-Madonna outfit: a pair of white lace heels, gloves, seafoam tulle skirt, purple beaded clutch.

In the video’s caption, SJP confirmed that her beloved character is back for an important reason. “My old friend. She is making a brief reappearance. Partnering with a great brand and supporting a cause we all care about. More to come. X, SJ,” Parker wrote.

You can check it out the video for yourself below:

If you think you’re excited, even Andy Cohen and Katherine Schwarzenegger couldn’t contain their excitement in the comments section, with Cohen writing “I <3 CB” and Schwarzenegger commenting “omg omg omg.”

After all the recent drama surrounding the show, we never thought we’d see Carrie again outside of our insomnia-driven/hungover/lazy-Saturday/let’s-face-it-whenever SATC binges. Unfortunately, however, this definitely isn’t a promo for a Sex and the City 3 since it’s been confirmed that the movie isn’t going to happen. There were once, after all, rumors of a three-quel for a while now, but those hopes and dreams are no more. In all likelihood, from what her caption indicates, it’s a preview of an upcoming brand partnership—one with a social responsibility angle, maybe?—that will feature SJP in character as Carrie—and well, we’ll definitely be happy with that.

Related Stories:

-Sarah Jessica Parker Says She Can’t Imagine Sex and the City 3 Without Kim Cattrall

-Sarah Jessica Parker Thinks Sex and the City Looks ‘Tone Deaf’ in 2018

-Here’s How You Can Go Shoe Shopping With Carrie Bradshaw Herself

Photo: YouTube

With the Sex and the City cinematic universe permanently kaput thanks to the refusal of Samantha Jones, at least the leader of our friendship rectangle, Carrie Bradshaw, always finds a way to pop up when we need her most. As revealed on Instagram this weekend, Sarah Jessica Parker teased that her stylish heroine would be coming out to play sometime soon for a good cause, which we imagine will be for 1) Charity, 2) A political endorsement, or 3) Yeah, it’s gonna be a charity. “My old friend. She is making a brief reappearance,” SJP wrote. “Partnering with a great brand and supporting a cause we all care about. More to come.” Your guess is as good as ours for what this all means, although the “pour it forward” tagline makes us think of … mmm, something liquidy. Like water, or a bunch of cosmos.

Update, January 22: Surprise! We couldn’t help but wonder how correct we were with our speculative guessing game. Parker confirmed today that she’s partnering with the beer company Stella Artois for its “Pour It Forward” campaign, which aims to alleviate the global water crisis.

In Super Bowl Stella Artois ad, The Dude meets Most Interesting Man

Big Lebowski fans, you’ll have to drown your sorrows in a White Russian.

Despite some hopes fired up by Jeff Bridges’ Jan. 24 tweet hinting at The Dude returning, it appears he was referencing a Super Bowl 2019 commercial, not a sequel to the 1998 Coen brothers film.

In the commercial for Stella Artois beer, Sarah Jessica Parker shares screen time with Bridges. Parker played Carrie Bradshaw on HBO’s Sex and the City, and Bradshaw’s favorite drink was a cosmopolitan. But in the ad, she declines a cosmo in favor of the beer. Bridges’ Dude then rejects his character’s standard White Russian beverage and joins her in having a Stella.

In the full version shown during the game, the character of the Most Interesting Man in the World, a pitchman for Dos Equis beer, also showed up at the bar and approved of The Dude’s drink, saying, “interesting twist.”

Soothe any disappointment over the lack of a Lebowski sequel with the knowledge that the beer company is supporting a good cause. Stella Artois’ “Pour It Forward” campaign donates clean drinking water to those in need through a partnership with

For every Stella Artois beer purchased from now until March 31, the brand will donate a month of access to clean water to someone living without it.

Watch more Super Bowl commercials here.

First published Feb 3., 12:04 p.m. PT.

Update, Feb. 3 at 5 p.m.: Adds Most Interesting Man mention.

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Sarah Jessica Parker is slipping on those Manolo Blahniks one more time — but not for Sex and the City 3.

In a new ad for Stella Artois, which will officially debut during Super Bowl 53, the actress reprises her iconic Sex and the City role of Carrie Bradshaw, who’s suddenly in the mood for a beer.

As seen in the commercial embedded above, Carrie arrives at a swanky restaurant and switches up her usual Cosmopolitan drink order in favor of a tall Stella Artois, much to the shock of the eatery’s employees. Dishes are broken! Lights flicker! Flames roar in the kitchen! (Who knew Carrie was so powerful?)

But Ms. Bradshaw isn’t the only familiar character who appears in the ad. Next, Jeff Bridges struts into the restaurant as his Big Lebowski character, The Dude, who also orders a Stella Artois as he takes a seat.

“Good choice,” Carrie remarks when she notices what The Dude is drinking, to which he naturally responds, “Well, changing can do a little good. The Dude abides.”

Super Bowl 53 will take place Sunday, Feb. 3, at 6:30 pm ET on CBS. Press PLAY above to watch the full Stella Artois commercial, then drop a comment below with your thoughts!

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A week after a tantalizing snippet of Jeff Bridges back in his Dude garb hit the internet and raised wildly-unrealistic hopes that a Big Lebowski sequel was in the works, the full video has been released that shows it’s merely a Super Bowl commercial for Stella Artois. And it’s not even a Dude-centric Super Bowl commercial, but rather one that focuses on Sarah Jessica Parker — reprising her Sex and the City character Carrie Bradshaw — stunning everyone at a fancy restaurant by ordering a Stella Artois as opposed to her standard cosmopolitan. Near the end, the Dude walks in wearing his signature jelly sandals and cardigan sweater. He also shocks the place by forgoing a White Russian in favor of a Stella Artois.

A Big Lebowski sequel may remain an impossible dream for fans of the original, but John Turturro has actually gone through with his long-stated promise to make a spinoff movie about his Jesus Quintana character. We learn little about Quintana in the original other than the fact that he’s a good bowler (“that creep can roll, man”), but we do know that he spent six months in prison for exposing himself to an eight year-old. It’s quite possible that Turturro has scrubbed that bit of backstory from Going Places (due out later this year), which he stars in along with Susan Sarandon, Pate Davidson and Audrey Tautou. According to IMDB, it’s about a “a trio of misfits whose irreverent, sexually charged dynamic evolves into a surprising love story.” It is based on the 1974 film French film Going Places.

For a long time, Sex and the City III seemed like a much safer bet than The Big Lebowski II. A script was even written in which Mr. Big dies of a heart attack early on and Bradshaw and her friends are forced to deal with the aftermath. Much of the main cast was interested in signing on, but the film was called off when Kim Cattrall decided that she didn’t want to go ahead with the project. A beer commercial may not do little to satisfy Big Lebowski or Sex and the City fans eager for another fix, but this is all they’re getting right now.

What could possibly bring Jeff Bridges’ character from “The Big Lebowski” face-to-face with Sarah Jessica Parker’s fashionista from “Sex and the City”?

A new commercial created for Super Bowl Sunday has the answer — booze and a good cause.

Sarah Jessica Parker, Jeff Bridges star in Stella Artois Super Bowl ad

Jan. 28, 201900:58

On Monday, TODAY gave viewers a first look at the new day ad from beer brand Stella Artois, in which The Dude says goodbye to White Russians as Carrie Bradshaw says so long to cosmopolitans.

Of course, the iconic characters didn’t simply ditch their signature drinks on a whim. The campaign behind the commercial is a partnership between the beer maker and the charity, as part of the a #PourItForward campaign to bring clean water to those in the developing world.

Trending stories,celebrity news and all the best of TODAY.

It’s a cause also championed by fellow star and the co-founder, Matt Damon.

“Our partnership with Stella Artois has enabled us to help millions,” Damon said press release. “By bringing the global water crisis to a stage as big as the Super Bowl — and with a little support from friends like Jeff Bridges and Sarah Jessica Parker — we hope to reach even more.”

Can’t be living in the past, man. Stay tuned.

— Jeff Bridges (@TheJeffBridges) January 24, 2019

The ad opens with Bradshaw, who’s decked out in a glittering cocktail dress, taking a seat in a restaurant and refusing her usual order, which sends shockwaves through venue.

It’s a similar scene when The Dude arrives, though he’s wearing his requisite Westerley cardigan and shades. Still, it’s chaos when he declines his usual drink of choice.

They both order Stella Artois and end up at adjacent tables.

“Good choice,” Bradshaw says.

“Well, changing can do a little good,” Lebowski smiles back.

‘Big Lebowski’ cast looks back on the cult classic 20 years later

Oct. 18, 201805:44

Then, rather than marking the moment with “cheers,” he adds the classic line, “The Dude abides.”

And so does Bridges.

“At his core, El Duderino would want to do the right thing. Especially when it’s as easy as ordering a Stella,” the actor said. “What better time to bring him back than to help change the lives of people living without access to water, simply by switching up your order. Together with Stella, we can help make a big impact … and that’s something The Dude would abide, man.”

In 2017, the hopes and dreams of Sex and the City fans everywhere (myself included) were utterly demolished when it was revealed that the much-anticipated third movie wasn’t going to happen. Not ready to let Carrie Bradshaw go though, Sarah Jessica Parker decided to take matters into her own hands — and now, we have a tiny taste of what Carrie’s next chapter might entail.

The Manolo Blahnik-loving character is back in a Super Bowl ad alongside Jeff Bridges (who took his jellies out of retirement to portray The Dude from The Big Lebowski). As she walks into a bar, Carrie flaunts her wacky-but-somehow-put-together outfit, iconic blonde waves, and relaxed ‘tude. But when the host asks if she’d like a Cosmopolitan, Carrie says she’ll take a — gasp — Stella Artois instead … to which, we’re all like:


Okay, yes, it’s a beer commercial, so obviously she’s not going to be opting for a Cosmo. But the greater question is why is SJP letting Carrie ditch her signature cocktail?! As Sarah tells, it’s all part of what she imagines Carrie would be like in today’s world. While Carrie in the early 2000s may have cared more about sales at Barneys, building a closet the size of an apartment, and slurping on fancy cocktails, Carrie now would be completely different.

“Carrie still be a writer, and reading, and curious about people and their relationships,” Sarah Jessica Parker reveals. “But someone who is excited about change and the opportunity that that brings.”

As fans of the show know, Carrie before wasn’t too keen on change (I mean, the girl kept her old apartment even after moving in with Big). But in SJP’s mind, it’s important for Carrie to, at the very least, make the switch to the Belgian beer. Because, as part of Stella’s longstanding partnership with (co-founded by Matt Damon), each Stella purchased helps give access to clean water to someone living without it. While partnering with the campaign rewrites Carrie’s character in a big way, it’s a sacrifice Sarah is willing to make.

” was really fun. It was very joyful, but I will say primarily because of this initiative,” Sarah says. “It was really fun to be reminded of who she is and how she walks, but more so about her curiosity about others.”

View this post on Instagram

Revisiting a beloved character. Briefly and with a twist. Because, thanks to @stellaartois, when you change up the usual you can do good. X, SJ #Ad #PourItForward

A post shared by SJP (@sarahjessicaparker) on Jan 22, 2019 at 6:30am PST

So, the main takeaway, according to Sarah, is that Carrie would be much more socially conscious these days. But 2019 Carrie aside, Sarah is still touched that SATC fans are still loving the old Carrie more than 20 years after the show first premiered.

“It’s nice that there’s generations coming to the program and falling in love and being inspired by the friendships and the loyalty and the sort of emotional journey that we got to tell,” Sarah Jessica Parker told AOL.”So it’s nice to be reminded and I feel very lucky that I was part of it.”

Kayla Keegan News and Entertainment Editor Kayla Keegan covers all things in the entertainment, pop culture, and celebrity space for Good Housekeeping.

See Sarah Jessica Parker’s Carrie Bradshaw meet Jeff Bridges’ The Dude in Super Bowl ad

Will The Dude still abide without his favored beverage of a White Russian? Will Carrie Bradshaw still be as redolent of New York City without her Cosmopolitan? Let’s find out!

Jeff Bridges and Sarah Jessica Parker’s two iconic characters from, respectively, The Big Lebowski and Sex and the City have been united in a Superbowl ad which finds them exchanging their preferred tipples for beer, more particularly Stella Artois. In addition to promoting the alcoholic beverage, the ad is also part of the “Pour it Forward” campaign launched by, a non-profit cofounded by Matt Damon. Every Stella purchased triggers a donation to give access to clean water in the developing world. Bridges teased that he would reprise the role of the lead character of Jeff “The Dude” Lebowski from the Coen brothers’ classic comedy on Twitter last week.

Watch the ad with Bridges and Parker, above.

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