Rimmel liquid lipstick matte

Overall score: 76/100

Tested May 2019

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Shade tested: Fire Starter

This long-lasting lipstick formula is both waterproof and touch-proof to give a velvet matte finish from day to night. The Fire Starter stands out as the bold red among Rimmel’s 26 other shades in the range. The brand advises that you apply it after lining the lips with a lip liner. Only one stroke of the bright classic red will give fuller-looking lips. Rimmel says it’s a matte lipstick that looks like a true red on all skin tones.


Available from: boots.com


This is a pigmented, bright and eye-catching red and though thick in consistency, 82% of testers said the colour deposited well on their lips. Our expert complimented the suitability to all skin tones tested and found good coverage and moisturising results. Testers found the product had a nice matte formula and good staying power. Though it dried quickly, it didn’t dry down too much for most testers. The majority felt the packaging of the product was easy to use. It’s a creamy liquid lipstick that’s easy to apply and gives you a look that won’t fade after food and drink.


  • Number of shades available: 27
  • Size: 5.5g


  • Ease of use: 7/10
  • Performance: 44/60


  • Great texture
  • Striking and bold colour
  • Versatile


  • Messy bullet
  • Some found the application difficult, due to excess product on stick
  • Used with a lip balm by some to prevent drying
    All product information provided by the manufacturer is correct at time of publication.


I’m really choosy with lipsticks – I’m desperately fussy with how things feel on my lips and I can’t abide a bad formula, meaning I definitely lean towards high end lip products. The only drugstore lipsticks I’ve deemed worthwhile so far are the Essence Long Lasting lipsticks and Rimmel’s The One One, and today we’re playing with Rimmel’s new launch – the matte counterpart to The Only One range, with nine shades to choose from. I’ve got all of them to swatch and try on for you so let’s see if they stand up to the test!

These claim to be an all-in-one, no compromise lipstick – a velvet-matte finish with all day staying power, moisture, comfort and a punch of colour. Right off the bat, the packaging is somewhat uninspiring – red, plastic tubes (they sound like wooden pegs, jostling around together) that just don’t give me the same buzz as high end packaging does, although I appreciate that these cost a mere £7, whilst say Tom Ford will set you back £38. I was initially disappointed to see that the bullet has no pointed tip, and that the lipsticks are cylinders that have been spliced off at an angle, but actually I thoroughly enjoy the shape of the cross section – the nice, sharp edge makes getting around the cupids bow really easy, and you don’t need to use liner if you don’t want to. There’s one thing I most definitely dislike about these lipsticks and that’s the smell. It’s a really odd, chemically raspberry scent with a minty flourish that makes me feel a bit queasy. Fortunately it dissapates once on the lips to the point I don’t notice it anymore but swatching my arm up for the photos below consequently wasn’t the most pleasant experience..

Onto colours (that’s what we’re all really interested in right?) – all 9 shades swatch beautifully, super smooth, opaque and pigmented, but on the lips, I found there to be some discrepancy in formula between the shades. Over half worked really well for me – creamy, smooth, even, just as the swatches, long lasting, velvet-matte and non drying. The remainder are a little wetter and more patchy, and not quite hitting the mark. Let’s start with the good..

700 Trendsetter – A pigmented, midtoned nude. There’s a mixture of brown, peach and rosy pink undertones to this one and I actually find it extremely flattering as it’s almost identical to my natural lip colour. Great for those looking for a nude that won’t wash them out.
750 Look Who’s Talking – A chocolate-y reddened brown (pretty much identical to Essie’s Chocolate Cakes nail polish). This shade isn’t quite as dry in formula as some of the best shades, meaning it comes off more sheen-y, although the colour is still nice and even in pigment, and still lasts as long on the lips. It’s on the cusp of being great in terms of formula but I love the colour.
610 High Flyer – A mid to deep rosy pink that still has a little brightness. I find this a really complexion lifting colour, it’s supremely flattering in tone and shade and really does something for my skin, especially when paired with some blush. Another one with fantastically smooth and even pigment.
500 Take The Stage – A true red. Neither cool, nor warm toned, this classic red shade arguably has the best formula of the bunch. Super smooth, even, pigmented and creamy, it’s not drying nor piece-y in texture, it’s a top notch matte lipstick, this shade definitely rivals high end equivalents.
810 The Matte Factor – A deep berry shade, this one is gorgeous. It’s not too dark and vampy, still retaining some brightness to the colour. Definitely a winner for fall/autumn, and the formula is great – – although I had a little trouble trying to get this shade to stick to the inner part of my lips.
120 Call The Shots – A bright yet flattering pink with warm undertones and a corally pop. This isn’t a colour I tend to reach for but the formula is among the good ones.
And now onto the few I wasn’t so keen on..

110 Leader Of The Pink – A bright, ‘Barbie’ pink. I probably found this to be the worst shade for me. I find the colour too opaque for a pink like this and it was really patchy on my lips – compare it to Take The Stage and the difference is obvious. It didn’t want to layer over itself, so overall, a big miss from me!
200 Salute – A pinkish nude. Somewhere in between Trendsetter and Leader Of The Pink, I found that this one applied pretty patchy, even though it’s not too far in shade from Trendsetter, the formula was a lot more difficult to work with.
800 Run The Show – A vibrant, violet purple (these kind of colours don’t suit me at all!). This immediately reminds me of MAC Violetta, I’d be interested to get them side by side for a comparison. Purple’s seem to be notoriously difficult formulas to perfect and although this swatches beautifully on my hand/arm, it’s a little patchy on the lips. The try on below was with the same slapdash application as all of the other shades (no lipbrush, no liner, straight from the bullet – because I’m never going to fuss with those things IRL) but this one doesn’t want to apply as smoothly on top of itself so a little more effort is required. I’ve since tried it with a lip brush and it’s much better, I also find it works better if your lips are completely dry.

If you’re looking for a good matte lippie at drugstore pricing, I’d definitely recommend checking these out – you can pick them up here at Boots and Superdrug, and a big thank you to Rimmel for allowing me to play with these! What are your favourite shades??
P.S Have you seen the new Rimmel liners and mascara?
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When it comes to makeup, I’ve been stuck in a rut for… well, for most of my life, basically.

(Are you all picturing me floundering about in some kind of makeup-filled ditch or something right now? Because that’s what the words “makeup rut” suggest to me, and honestly, it sounds kinda fun, don’t you think? No?)

Seriously, though, when you have my particular combination of red hair and pale skin, I think makeup ruts kind of come with the territory. (They probably do for people with other kinds of skin/hair colours, too, obviously, but this particular rut is the only one I know…) There are just so few colours that actually suit me, especially when it comes to lipstick, that I’ve become used to just reaching for the same old reds I always wear: I don’t even TRY anything else, at this point. Seasonal makeup changes? Forget it. Every year, when autumn rolls around, and all of my blogger friends start banging on about how they can’t wait to break out all of those plum and berry coloured lipsticks that are supposed to be SO APPROPRIATE for autumn, I’m left sitting there going, “Yeah, I’ll just be sticking to exactly the same colours I wore all summer, thanks, otherwise I’ll legit look like Marilyn Manson.” (Er, no offence to Marilyn Manson, by the way…)

Anyway, as I said, I’ve become so used to this state of affairs that I’ve just accepted it – to the point where I can’t even remember the last time I bought a lipstick that wasn’t red. Then, last week, Rimmel very kindly sent me no less than 9 different shades of their new ‘The Only 1’ matte lipstick. Nine. Now, I was all set to reach for the bright red which was closest to my usual lipstick colour, and then pass the rest on to my niece, when I decided to give myself a bit of a talking to, instead. “Amber, ” I told myself, “It’s time for a change. It’s time to step outside your comfort zone, and try every single one of these colours: you never know, you might actually like one that ISN’T bright red, for change!”

And did I? Well, you’re about to find out. First, though, here’s the lipstick:

This is a rich, creamy formula, which, unusually for matte lipstick, is easy to apply (i.e. there’s none of that “dragging” sensation you get when you try to apply some other matte lipsticks I could mention), and doesn’t dry your lips out as soon as they come into contact with it. So it IS possible! And I know what you’re thinking: you’re all, “That’s very nice to know, Amber, but how is it on carpets? Like, pale cream ones, say?” Well, because I like to address the issues that other beauty bloggers don’t even consider – and not AT ALL because I’m a clumsy oaf, who REALLY shouldn’t have uncapped nine lipsticks right next to a pale carpet – I can exclusively reveal that this lipstick is a bitch to get out of carpets, seriously. You will need to shampoo them. You will then need to apologise profusely to your husband for the fact that, while he was diligently scrubbing the carpet, you were busy taking a photo of your own arm:

There are 20 colours available: I was sent 9, and without even trying them out, I could tell that ‘Take the Stage’ was destined to be my favourite, and that ‘Run the Show’, ‘Look Who’s Talking’ and ‘The Matte Factor’ would make me look almost exactly like a corpse. ‘High Flyer’, ‘Trend Setter’ and ‘Salute’, meanwhile, would probably just make me look vaguely consumptive – or so I thought. There was only one way to find out, though, so once I’d located the tripod for the camera, freaked out when I realised the battery for the remote had died, and then finished scrubbing the carpet, I was ready to get testing. Well, to be completely honest, once I’d done all of that, it was actually time for dinner. Because I love you all, and knew you’d want to see me in purple lipstick, though, I continued on my mission: and here’s how I got on…

Oh, quick disclaimer: because I was having to apply and then remove each of these lipsticks in a hurry – and also because my lipstick application isn’t up to much even at the best of times, really – I didn’t bother with lipliner etc, and just applied them straight from the tube, as best I could. That’s why there are no close ups of my lips: you’d thank me for this if you could see the state of them right now, seriously.

I started off with ‘Trend Setter’ – which I had affectionately nicknamed ‘Consumptive Governess’:

It…wasn’t actually as bad as I was expecting. True, it doesn’t really look that much different from how my lips look anyway (So, be aware that if you’re about to tell me this one’s really, really unflattering, you’ll basically be saying that MY FACE is unflattering, and that I should change it…), and I probably wouldn’t pay for a lipstick just to look like I’m not wearing lipstick, but I looked less … dead… than I expected to, so hey: we’re off to a good start!

Next up: take the stage, Take the Stage!

This is exactly the kind of red I usually wear, although maybe just a touch darker. Although I’m very used to this kind of colour, I felt a bit like The Joker in it, after trying the much more subtle ‘Trend Setter’. Great!

Next up was ‘Take the Pink’, which is a very bright pink. I’m not generally a ‘bright pink’ kind of person, so I was extremely wary of this one:

Yeah, this was just too neon for my tastes. Again, I didn’t hate it as much as I’d expected to, but, then again, I’d expected to really, REALLY hate it, so I guess that’s not saying much.

Next up: High Flyer!

This one kinda surprised me: going by the colour in the tube, I’d expected it to be a brownish shade, but on my lips, it’s actually more of a pink/mauve, which is much better than brown would be, at least.

The next colour is ‘Call the Shots’:

(No, I don’t have another pose I could do, by the way: sorry about that. I promise I did actually try these lipsticks, rather than just photoshopping my lips different colours. Because if I was going to Photoshop my lipstick on, I’d do a better job of it, wouldn’t I?)

This one was a bit of a revelation to me. It’s the kind of pink I’d probably completely by-pass if I were to see it in store, but, looking back at these photos, I think it might actually be my favourite. Who knew?! Brace yourselves, though, because the next one is baaaad:

This is called ‘The Matte Factor’, and it’s the kind of deep red that most people find perfect for autumn, and which I find just perfect for Halloween – which I guess is appropriate enough, today of all days. So, yeah, I’m sure it would look awesome on someone else, but I find dark colours like this really hard to apply: if I was going to wear this one out of the house, I’d definitely need a lip liner and brush for it (neither of which I used here, as I was constantly applying one colour, then scrubbing it off to apply the next), and even then, I think colours this dark just emphasise my wonky lip shape, while highlighting all of the dry patches. Oh yeah, and leeching every last bit of colour out of my skin: don’t forget that!

It got worse, though, because the next colour was ‘Look Who’s Talking’ – a dark brown which was so awful I literally didn’t want to show my face:

I mean, this is obviously not designed for my particular type of colouring, but even so, I’d rather we didn’t ever speak of this again. Thanks.

Next, here’s a shade I almost forgot to include, because it’s quite similar to the first one I showed you, all those many moons ago:

It’s called ‘Salute’, and it’s interesting, because I always thought my natural lips were almost completely colourless. This shade, however, contrives to be even paler than they are, which means I’d have to layer it on quite thickly if I didn’t want them to show through. Having spent my entire life wishing my lips had even just a tiny bit of colour to them, though, I just can’t get on board with the idea of making them EVEN PALER instead, so this would be a ‘no’ from me…

Finally, and just for the laughs:

Nope, I can’t do it: I just can’t roll my eyes hard enough to express how I feel about ‘Run the Show’. Can’t do it. Again, this will probably be a great shade on someone else – as will all of the colours that didn’t quite work for me. When you do find your shade, meanwhile, I don’t think you’ll be disappointed in the lipstick itself, which, as I said, is rich, creamy, and lasted all the way through dinner, with just a little bit of wear in the centre. Oh, and it smells amazing, too: like, ‘I’m going to sniff this every time I try to wear it’ amazing. So there’s that.

Just… maybe don’t go putting it on your cream carpet, OK?

Disclaimer: This post contains affiliate links and the products featured were provided for review.
Last fall Rimmel London released its first matte liquid lipstick range called the Stay Matte Liquid Lip Colour ($8.99 CAD for 6.5 ml each). Available in 14 shades (see the original lineup here), the line promises a pigmented, one-swipe coverage. For Summer 2018, the brand has created 14 additional shades, offering more neutral browns and unique nudes than ever. I’ve got reviews and swatches of all 14 new shades to share with you today. To read on, click……

Rimmel London | Stay Matte Liquid Lip Colour

The Stay Matte Liquid Lip Colours come in a modern matte plastic lipgloss tube. The doe-foot applicator is tapered on both sides to ensure a smooth application. There’s nothing too fancy here but for $8.99, they are sleek, sturdy, and very well-made.
The original 14 shades varied quite a bit in terms of pigmentation and consistency so I don’t really know what to expect with these new colors. Unfortunately, the same is the case with this batch. With a creamy, almost whipped texture, the Stay Matte Liquid Lip Colours lean toward the sheerer side. A few shades performed okay but these certainly are not one-swipe and go. See below for a detailed breakdown of all 14 shades. The formulation does set completely to a true matte finish that’s transfer-proof. They will fade with heavy eating and drinking but the wear is comparable to similar liquid lipsticks on the market.

Rimmel London | Stay Matte Liquid Lip Colour

703 Vanilla Lovin: This is a very pale peach nude. The formulation is incredibly sheer and patchy. The color refuses to build so I actually had to use four layers to attain a barely presentable finish. This resulted in the product creasing and moving around, significantly prolonging dry time. This is definitely a shade I would avoid.
705 Stripped: An ivory peach nude, this shade is similar to Vanilla Lovin but not as sheer and patchy. Again, this is not a shade I would recommend.
706 Raw Embrace: A sandy taupe brown nude, Raw Embrace is fairly sheer but much better in comparison to the previous shades. With that said, this color is not very flattering as it makes the skin look ashy.
707 Raw Kiss: This is a soft peachy pink. The formulation is relatively more pigmented but I still find it quite sheer for a liquid lipstick.
708 Mwah: A soft rosy brown, Mwah is sheer but buildable with an even and smooth coverage.
708 Strapless: A cool tone pale rosy brown, Strapless is reasonably pigmented and smooth.
220 Urban Affair: This is a unique gray with a slight hint of lavender. The formulation is actually not bad. Comparable to Strapless, it is smooth and buildable.

Rimmel London | Stay Matte Liquid Lip Colour in “703 Vanilla Lovin”

Rimmel London | Stay Matte Liquid Lip Colour in “705 Stripped”

Rimmel London | Stay Matte Liquid Lip Colour in “706 Raw Embrace”

Rimmel London | Stay Matte Liquid Lip Colour in “707 Raw Kiss”

Rimmel London | Stay Matte Liquid Lip Colour in “708 Mwah”

Rimmel London | Stay Matte Liquid Lip Colour in “709 Strapless”

Rimmel London | Stay Matte Liquid Lip Colour in “220 Urban Affair”

Rimmel London | Stay Matte Liquid Lip Colour

230 Lethal Kiss: A warm elephant gray, Lethal Kiss is decently pigmented and opaque.
723 Troublemaker: A soft chestnut brown, Troublemaker is another decently pigmented shade.
725 Love Bite: This is a warm gingerbread brown. This shade is not too sheer and the color is buildable.
731 Scandalous: A medium cedarwood brown, Scandalous is reasonably pigmented and smooth.
733 Plunge: A medium brown with a hint of gray, Plunge is on the sheerer side but buildable to a mostly even coverage.

860 Trust You: This is a deep maroon. The pigmentation is good but there is still some subtle patchiness.
870 Devotion: This is a very deep plummy black. The pigmentation is not bad but the coverage is patchy.

Rimmel London | Stay Matte Liquid Lip Colour in “230 Lethal Kiss”

Rimmel London | Stay Matte Liquid Lip Colour in “723 Troublemaker”

Rimmel London | Stay Matte Liquid Lip Colour in “725 Love Bite”

Rimmel London | Stay Matte Liquid Lip Colour in “731 Scandalous”

Rimmel London | Stay Matte Liquid Lip Colour in “733 Plunge”

Rimmel London | Stay Matte Liquid Lip Colour in “860 Trust You”

Rimmel London | Stay Matte Liquid Lip Colour in “870 Devotion”

This shade extension certainly offers a number of unique nudes and browns but the overall formulation is disappointing. For $8.99 CAD, it’s not a big investment but I personally would spend more for much better formulation. The Maybelline Matte Ink offers amazing pigmentation and an even better wear time while the Tarte Tarteist Quick Dry Matte Paint shares a similar formulation but with a much better pigmentation. If your heart is set on this line, though, I would recommend the shades “220 Urban Affair”, “230 Lethal Kiss”, “707 Raw Kiss”, “708 Mwah”, “709 Strapless”, 723 Troublemaker”, “725 Love Bite, and “733 Plunge”.

Rimmel London | Stay Matte Liquid Lip Colour

Have you spotted these new shades in stores yet? What is your favorite matte liquid lipstick? Share with me in the comments below!
Rimmel London is available online and in stores at London Drugs, Shoppers Drug Mart, Walmart, and Jean Coutu.

Pink Paradise Beauty

Rimmel Stay Matte Liquid Lip Colour

The Rimmel London Stay Matte Liquid Lipsticks are the newest launch to hit the shelves here in the UK. With an impressive 15 shades these certainly are a stand out collection, so here are my thoughts…

These retail for £5.99 each for 5.5ml of product. The collection is available from Superdrug, Boots, Feel Unique and Ulta in the US.
Here are the 15 shades that make up the Stay Matte Liquid Lipstick Collection,
Latte to Go – NUDE
Be My Baby – NUDE
Moca – NUDE
Coral Sass – CORAL
Pink Blink – NUDE PINK
Pink Bliss – PINK
Blush – PINK
Rose & Shine – PINK/RED
Heartbeat – PINK
Fire Starter – RED
Plum This Show – DEEP RED
Midnight – DEEP RED
Blue Iris – BLUE
Shadow – GREY
Pitch Black – BLACK
The packaging is compact and the perfect size to pop in your bag when you’re on the go and I also love the fact that you can see the colours clearly through the tube. Inside you’ll find a lovely long and thin doe foot applicator.
These have a lovely lightweight, mousse-like texture which is very similar to the Maybelline Vivid Matte Liquids. I tested out 8 shades and found them to be incredibly rich and pigmented. The only one I thought needed a deeper lip liner underneath was Latte To Go as this is an extremely pale nude.

I have to say I was very impressed with how long these did last as they do claim to last up to 12 hours. However, while they are very long-wearing I wouldn’t say they last a good 12 hours… I found them to fade down towards the late afternoon, which is when re-application would be needed, but overall they were pretty good going!
The other thing worth noting is because these are matte, they are a little drying too, but I think this comes with the matte lip territory.
One tip I would give you is, when you go to take these off, it would be wise to use a micellar water or something oil based as once these are on, they are on!

Rimmel Stay Matte Liquid Lip Latte to Go

Rimmel Stay Matte Liquid Lip Moca

Rimmel Stay Matte Liquid Lip Blush

Rimmel Stay Matte Liquid Lip Pink Bliss

Rimmel Stay Matte Liquid Lip Heartbeat

Rimmel Stay Matte Liquid Lip First Starter

Rimmel Stay Matte Liquid Lip Shadow

Rimmel Stay Matte Liquid Lip Pitch Black

Overall Thoughts
Overall the Rimmel Stay Matte Liquid Lipsticks are not only a great price point but they are one of the best matte liquid lipstick formulas to be released within the drugstore over the past year.
Admittedly these are a little drying, but weighing up the fact that they are super pigmented, vibrant, easy to apply and super long-wearing makes them a true winner in my eyes. Which is your favourite shade from the collection?
I award the Rimmel Stay Matte Liquid Lipsticks a 4.8 out of 5
Rimmel Insta FIX & GO 2 in 1 Primer & Setting Spray
Maybelline Vivid Matte Liquid Lipstick Review and Swatches
Maybelline Vivid HOT Lacquer Review and Swatches

Rimmel The Only 1 Matte Lipstick is a new matte finish lipstick that’s launching at drugstores for Spring 2017. I am beyond excited about the Only 1 Matte Lipstick as I’m a massive fan of the original Only 1 Lipstick formula which is beautifully creamy, lightly hydrating, and super pigmented. I’m not one to get hyped about matte lipsticks but as a fan of the original formula I was really excited to see what Rimmel could do with a matte version of it.

Check out my review below!

Rimmel The Only 1 Matte Lipstick is currently in a display featuring six shades but I imagine we’ll see more colors soon as the UK release has nine and the original Only 1 Lipstick formula has over that. The display also features what appears to be new, nude shades of the original the Only 1 Lipstick as well. These lipsticks will be a permanent part of the Rimmel Lipstick come Spring 2017 but it isn’t a new formula as it has been around for a few months in the UK.

Rimmel The Only 1 Matte Lipstick Swatches (Keep It Coral, High Flyer, Trendsetter, The Matte Factor)

The new formula comes in the same slick barrel as the original but in a red casing so, if you’re storing the two together you’ll know the mattes from the originals my the shade of the outer packaging (the original barrel is black). As with the original these have a strong fruity rose flavor and fragrance which I didn’t mind so much but it’s always worth mentioning for sensitive users. The second thing I notice is the shades are truly flattering and many are MLBB-like (my lips but better). The original formula was truly incredible with a slick, easy glide on my lips and a slightly creamy consistency that melted like butter during application. The new formula is a creamier, satiny matte formula that also applies very easily on lips without tugging. I find the formula lightly hydrating but if my lips are chapped or dry the color can cling and accentuate these areas. When my lips aren’t dry the color is smooth, even, and perfect with excellent pigmentation. The wear is around five hours and some shades do leave a staining behind such as The Matte Factor.

Rimmel The Only 1 Matte Lipstick in High Flyer

Rimmel The Only 1 Matte Lipstick in Keep It Coral

Rimmel The Only 1 Matte Lipstick in the Matte Factor

Rimmel The Only 1 Matte Lipstick in Trendsetter

I’m not a terribly huge fan of matte lipsticks but these were elegant with beautiful pigment and a comfortable wear that didn’t feel terribly drying on my already dry lips. I wouldn’t give the original formula up for them 🙂 but matte lipstick lovers are sure to be pleased with these.

Rimmel The Only 1 Matte Lipstick are available now at ASOS.com and should be launching soon at Ulta.com and other drugstores.

Tried them?

Do share!