Prime day 2018 date

Amazon Prime Day 2018 Date, Deals, Tips, Tools And Everything You Need To Know

This is the only resource you need for Amazon Prime Day 2018. I4U News takes the expertise and tools from Black Friday and applies them to Amazon Prime Day 2018 as we did for all previous Prime Days. Make your Prime Day a success and save big on the hottest Prime Day deals.

Updates July 17:

10:15 am ET: It’s here. The ultimate Amazon Prime Day 2018 deals list. Browse the Top 100 Amazon Prime Day 2018 Deals now. The best 100 deals are across TVs, toys, amazon devices, video games, movies and more.

9:00 am ET: Exclusive! Amazon Prime Day 2018 Morning Briefing. Find out which Prime Day 2018 deals to bag now.

8:30 am ET: Here is how to get a free $5 Coupon from Amazon for your Prime Day shopping today. You just have to briefly use your camera on your smartphone

00:01 am ET: It’s the actual Amazon Prime Day 2018 on! Let’s hope the Prime Day fail from Monday is not repeating itself on Tuesday morning when half of America tries to buy again Prime Day deals. It would be a shame as the savings on Prime Day 2018 are incredible. Here are the best 13 Prime Day 2018 deals that save over 50% and hot of the press the Best 25 Prime Day 2018 TV Deals.

Updates July 16:

11 pm ET: It’s safe to say is fully back again and all the features of the online shop and the app are working. Check out the hottest Prime Day 2018 deals you can buy now.

3:30 pm ET: Amazon online shop is down for the most part as Prime Day traffic crashed the Amazon online shop and the Amazon shopping app. There is no update or statement yet from Amazon on what the problem is and when Prime Day 2018 deals are available for purchase for Prime members.

Prime Day 2018 is only hours away. Tons of Prime Day deals have been released early. Check the hottest Prime Day 2018 deals in our Prime Day 2018 Deals Tracker. Prime members get exclusive access to the hottest deals on TVs, Toys, Amazon devices Amazon announced today in the Amazon Prime Day 2018 Deals List. Not a Prime member? Get the free 30-day Prime trial to shop Prime Day.

The Amazon Prime Day Deals List is released with all the hottest deals on TVs, Toys, Amazon devices and more. All Prime Day deals on Amazon devices are available now, starting midnight Pacific.

The three Prime Day 2018 deals on Premium Brand TVs are the stand out deals in the 36-hour Prime Day Sale. Find out how to buy the 49-inch Premium Brand 4K Smart TV for $438, Premium brand 55-inch 4K Smart TV for $478 and Premium brand 65-inch 4K Smart TV, for only $649. Easy to buy is the 50-inch Toshiba 4K UHD HDR Fire TV Edition, saving a whopping $110.

The Amazon Prime Day 2018 will kick-off on Monday, July 16, 2018, at 3 pm ET. Amazon made the announcement of Prime Day 2018 on July 3 and started to offer the first Prime Day 2018 deals. Amazon extended Prime Day to a 36-hour deals marathon, beginning at 3 pm ET on July 16.

In preparation for Prime Day 2018, the free online inventory and deals tracking app The Tracker has kicked off the list of products to hunt during the Amazon Prime Day 2018 sale. We also have pulled together a guide on how to find the best Prime Day 2018 deals.

To find out which Prime Day deals to expect on TVs, read the newly released Amazon Prime Day 2018 TV deals guide. A similar report is available for the Prime Day 2018 toy deals.


July 15: Prime Day 2018 is 24 hours away. The only recommendable deal is the $129.99 Echo Show ahead of Amazon Prime Day 2018.

July 15: Amazon’s competition is going head-to-head with Prime Day. Target announced a special one-day sale taking place on July 17, Amazon Prime Day 2018. Adobe estimates huge gains in online sales for Target, Walmart, and other online retailers, thanks to Amazon’s Prime Day.

July 14: Amazon unleashed new Prime Day 2018 deals for day 2 of the Prime Day countdown sale.

July 13: Amazon released new Prime Day Countdown deals for day 3.

July 12: Amazon released new Prime Day Countdown deals for day 4.

July 12: The first Amazon Prime Day 2018 TV deals are official. Amazon announced Prime Day 2018 TV deals as part of their Back To School Sale on Prime Day. In addition, Jeff Bezos’s little bookstore also announced more Prime Day 2018 deals on Amazon devices.

July 12: Amazon released a list of Prime Day 2018 deals relevant for Back To School shoppers. This Prime Day 2018 deals list includes TV, Amazon devices, toys and more deals.

July 11: Amazon teases Prime Day 2018 deals in the Amazon Shopping app. You can already select which deals you want and you receive a notification when they go live. In addition, Amazon has released a new set of Prime Day 2018 countdown deals.

July 10: Amazon announces Whole Foods Prime Day 2018 deals. When you spend $10 at Whole Foods, you get $10 to spend on

July 10: Amazon ups the ante and increased the number of Amazon Prime Day 2018 countdown deals. Also on offer today, are the popular dash buttons for 99 cents!

July 9: The Prime Day Countdown Deals are available on Day 7 before Amazon Prime Day 2018. Amazon is now offering a set of new deals each day leading up to Prime Day 2018, kicking off at 3pm ET on Monday, July 16.

July 5: There are now even more early Prime Day 2018 deals available on The giant online retailer unleashed savings on its private label products including Amazon Basics, Rivet and others. Similar to Black Friday, Amazon is stretching Prime Day to the whole month of July with the release of early deals that will not get any better on Prime Day, July 17. We also expect that Prime Day will extend into a full Prime Day Week, stretching the sale even further than the 36 hours.

July 3: Amazon announced Prime Day 2018 on July 3. The giant retailer confirmed that Prime Day is on July 17 and the 36-hour sale will begin on Monday, July 16 at 3 pm ET. The announcement confirms what leaked last week. Amazon clearly is messing with 4th of July sales of competitors like Best Buy, Walmart, Target, and others with the timing of the announcement. Amazon even released the first Prime Day 2018 deals, ahead of Prime Day and more to come.

June 27: Amazon’s and Best Buy’s Toshiba Fire TV Edition Smart TVs are predicted to be hot Prime Day 2018 Smart TV deals. These new Fire TV Edition Smart TVs ship since June 22.

June 24: AmazonBasics Prime Day 2018 deals will be incredible. The success of Amazon’s private label products is met with increasing criticism, but they are great for consumers.

June 21: Amazon Prime Day 2018 date leaked in the shape of a banner on Amazon UK. As anticipated by us earlier, the Prime Day 2018 is a week later than usual. The late deadline for sellers gave it away. Now there is proof through a leaked banner that the 36 hours long Prime Day 2018 will begin Monday, July 16. The actual Prime Day 2018 is on July 17.

June 18: The Amazon Prime Day 2018 announcement is expected to be released still in June. Last year Amazon announced Prime Day on June 29.

June 14: The Amazon Prime Day 2018 date has still not been confirmed. Even Amazon sellers do not know the date yet. As reported, there is substantial evidence that Prime Day 2018 is later than usual in July. Most are still anticipating that Prime Day 2018 is starting on July 9, with the official Prime Day 2018 day is Tuesday, July 10. We likely see a Prime Day Week sale.

June 8: The Amazon Prime Day 2018 landing page has been updated. The Prime Day page says now “Coming Soon.” This is the final confirmation that Prime Day 2018 is on.

June 5: Prime Day 2018 could be a week later than last year as FBA Seller deadline is a week later this year. The Prime Day 2018 date could be July 16.

April 26: The first signs of Prime Day 2018 surfaced. Amazon sellers need to get ready to ship their Prime Day deals inventory to Amazon’s warehouses.

The list of Prime Day 2017 deals were dominated by savings on Amazon devices, deals on TVs and discounts on toys. A highlight was the 50% discount on the Amazon Echo, driving the price down from $179.99 to $89.99.

The Prime Day 2017 TV deals started as low as $99.99 for a 32-inch TCL TV, and the cheapest smart TV sells for $119.99. Amazon also had two Prime Day deals on two mid-range TVs. There was a $599.99 55″ premium brand 4K smart LED TV and the new 55″ Element 4K Ultra HD Smart LED TV – Amazon Fire TV Edition was on sale for $399.99, saving $150. TCL Smart TVs were discounted by 25% off.

We expect the Prime Day 2018 deals to be of a similar nature. An additional focus will be deals on Alexa enabled devices from 3rd parties. At the CES 2018, many new products have been unveiled with Amazon’s voice assistant built-in.

The Prime Day 2018 will be the first significant opportunity to find deals on the 2018 TVs from brands like TCL, Sony, Samsung, and LG. Many of the new 2018 TVs will be released in Spring and early Summer. We also predict that Amazon will launch the new Toshiba Fire TV Edition Smart TVs on or around Prime Day 2018. The giant online retailer announced a wide-ranging partnership with Best Buy to sell Toshiba and Insignia brand TVs that run Amazon’s Fire TV Edition smart TV platform.

Expect to find great deals on the new 2018 OLED TVs and Smart TVs. Check out our current curated list of Prime Day 2018 deals that we will monitor for availability.

The Prime Day 2018 toy deals will be especially big this year as ToysRUs is no more. Amazon has now the chance to make toy buyers Amazon customers with incredible deals on toys on Prime Day.

Whole Foods could also play a prominent role this year in the Prime Day 2018. This is the first time that Prime Day takes place with Whole Foods stores part of the Amazon imperium.

Prime Day is a huge success for Amazon. The sales day for Prime members grew by 60% last year. More new members joined Prime on July 11 than on any single day in Amazon history. Tens of millions of Prime members purchased on Prime Day 2017, more than 50 percent higher than the prior year. The Echo Dot was the best-selling product on Prime Day 2017.

Prime Day 2018 is Exclusive to Prime Members

To get access to Prime Day deals, shoppers need to have a Prime membership. Amazon offers a 30-Day free trial. You can time the sign-up to leverage the Amazon Prime Day 2018 sale. Effective May 11, 2018, the Amazon Prime membership is $119 per year. Amazon increased the rate by $20.

The member service offers a wide range of services and perks. Besides free 2-day shipping, Prime provides video and music service among other things. There are Prime membership discounts available for students. Students get a 6-month free trial on

Students can get an Amazon Prime membership for just $59/year. Starting June 16, 2018, existing Prime members with an annual membership will renew at a rate of $119/year. Prime Student members with a yearly membership will renew at a rate of $59/year. Monthly Prime members continue to pay $12.99 per month. Monthly Prime Student members continue to pay $6.49 per month. Find out everything you need to know about Amazon Prime.

Amazon Prime members ordered 5 billion items in 2017. This is an increase of 1 billion compared to 2016. Amazon’s growth is mind-boggling.

Prime Day is a one-day-only global shopping event exclusively for Amazon Prime members. With thousands of deals worldwide, members get exclusive access to the discounts across nearly every product category. The Prime membership fee provides a wide range of benefits. Besides free two-day shipping, members get access to Prime Video, Prime Music, Prime Now, Prime Pantry, Prime Photos, early access to deals and much more.

Read the about the newest Prime Day deals and news in our Prime Day section. Amazon will announce Amazon Prime Day 2018 details on the Prime Day page on We also will again track the most popular Amazon Prime Day 2018 deals in the free online inventory tracking app The Tracker. You will get a notification on your smartphone once these coveted Prime Day 2018 deals go on sale.

Amazon Prime Day in Numbers

The Prime Day 2017 event grew by more than 60 percent over last year. Tens of millions of Prime members purchased on Prime Day 2017, more than 50 percent higher than the prior year. The increase from 6 hours to 30 hours had a significant impact on the sales volume on Prime Day.

The most popular product on Prime Day 2017 was the Echo Dot, which was not only the best-selling Amazon device this Prime Day but also the best-selling product from any manufacturer in any category across Amazon globally. More than 3.5 million toys, 200,000 dresses, and 200,000 light bulbs were purchased by Amazon shoppers worldwide on Prime Day 2017.

Read the latest Prime Day 2018 news in our Prime Day Hub.

This Is When Amazon Prime Day 2018 Kicks Off — and Everything Else We Know

Heads up, bargain hunters: It’s getting close to Amazon Prime Day 2018, when shoppers can score Black Friday-like deals on all sorts of stuff — assuming you’re an Amazon Prime member.

Amazon promises this year’s Prime Day, which kicks off July 16, will be “bigger than ever.” Some of the best deals will run all day, and some have already begun. If you see a steal, don’t delay. Most offers are only good while supplies last, and some are quickie flash sales that come and go in a matter of minutes. And check back often: Last year, Amazon introduced new Prime Day deals as frequently as every five minutes.

Here’s what we know about Amazon Prime Day 2018.

When Is Amazon Prime Day 2018?

The company confirmed in a news release Tuesday that this year’s Amazon Prime Day will actually stretch over two days: July 16 and July 17. Crack your knuckles and get your credit card ready.

When Does Amazon Prime Day 2018 Start and End?

The shopping holiday kicks off at 3 p.m. ET on July 16 and goes for 36 hours.

That eclipses the 30 hours of Amazon Prime Day 2017, which officially took place on July 11, but had some early deals starting at 9 p.m. ET on July 10 and didn’t end until 3 a.m. on July 12.

How Much Is Amazon Prime?

Of course, you have to be an Amazon Prime member to get Amazon Prime Day deals. Amazon hiked the price of an annual Prime membership this year by $20, to $119. The company had already raised the price of monthly Amazon Prime memberships back in January, from $10.99 to $12.99 for standard subscriptions, and from $5.49 to $6.49 for college student subscriptions.

If you’re not one of the 100 million people around the world who already decided to subscribe to Amazon Prime, it might be worth considering. Aside from sweet Prime Day deals, Prime members get free two-day shipping on zillions of products sold by Amazon, plus free access to Amazon’s streaming music and video libraries.

That said, if you’re only interested in Prime Day — and not the additional perks that come with a subscription — you can simply sign up for a free 30-day trial. That’ll make you eligible to participate.

What Are the Best Amazon Prime Day 2018 Deals?

Amazon says it will offer more than 1 million deals globally for this year’s Prime Day, so you should probably start sorting through them. In fact, some of the promotions have already started.

The Echo Show device is on sale for $129.99, a discount of $100 from its normal price, and certain vitamins have been marked down 30 percent. Twitch Prime members can score free games and loot through Prime Day, while others can check out Amazon Music Unlimited’s premium services for four months for just $0.99.

Like in previous years, Amazon appears to be using the event in particular to promote and sell its own devices and services. In 2017, there were big discounts on Amazon’s Kindle Unlimited and Music Unlimited subscriptions, as well as Audible audiobook subscriptions, Echo smart speakers, Fire tablets and Kindle Paperwhite e-readers. The Amazon Prime Day 2018 deals are all but guaranteed to include big discounts on more Amazon devices.

Amazon Echo Show smart speaker Courtesy of Amazon

While people have poked fun at some oddball Prime Day deals over the years (who can forget that 55-gallon drum of lube or those Bigfoot garden statues?), there are some seriously good deals to be found, often on high-end brand names. Last year, there were deals on Coleman grills, DeWalt drills, Bose speakers, Roomba robotic vacuums, and All-Clad cookware sets.

iRobot Roomba 877 robotic vacuum cleaner Courtesy of Amazon

There have regularly been big Prime Day discounts on kitchen appliances too, namely the multi-cooker blockbuster Instant Pot. This year, the brand-new Instant Pot Max is slated to make its debut very soon, and will perhaps be sold at a discount on Prime Day. Even you can’t get a Prime Day Instant Pot deal on that model, it’s likely that older models will be marked down. Last year, the popular eight-quart Instant Pot DUO80, which generally retails for around $140, was available on Prime Day for just $90.

Instant Pot DUO80 Courtesy of Amazon

What Are Prime Day Launches?

Amazon is also hyping its Prime Day Launches, which are early releases exclusively for Prime members. This year’s Prime Day Launch items include Bai Braspberry tea, Fingerlings Light Up Unicorn Mackenzie and the Moto G6 64 GB, according to the release.

What Other Stores Have Prime Day Deals?

Even if you’re not a Prime member, you still might be able to take advantage of Amazon Prime Day. Last year, retailers including Macy’s, Best Buy and Home Depot rolled out their own “Black Friday in July” sales to compete with Prime Day.

We’ve included affiliate links into this article. to learn what those are.

What to expect from Amazon Prime Day 2018

Prime Day, Amazon’s annual one-day blowout sale, is officially coming back on July 16, but Prime members can start shopping some of those deals right now.

Amazon announced this morning that Prime Day will be a full 36 hours this year—from 12 pm PT on July 16 to midnight on July 17—with early access deals running throughout the month of July.

It’s basically Black Friday in July, with doorbusters, flash sales ,and a frankly overwhelming number of deals to sort through. We’ve got you covered with all the info about what to expect from Prime Day (and a half), plus tips on how to make sure you’re getting the most out of the shopping event.

1. Prime Day is for Prime members. Prime Day deals are exclusive to Amazon Prime members, though there will likely be Amazon merchants running non-official deals for everyone. Amazon offers a 30-day free trial, so if you’re not a member but want to shop Prime Day this year you can try it out for the month of July. The $12.99 monthly ($119 yearly) membership includes free two-day shipping on Amazon orders, plus access to a bunch of Prime rewards programs.

Amazon Prime members also have access to Prime Now, Amazon’s same-day delivery service, plus TV, movies, books and music from Prime Video, Amazon Music, and Prime Reading.

2. Early deals are dropping now. As mentioned above, Prime Day 2018 is happening pretty much all of July this year. Early access deals are available now, the most tempting of which includes $100 off Amazon’s Echo Show smart home hub. And if you’re interested in Amazon’s subscription services like Amazon Music Unlimited and Kindle Unlimited, both are already on sale for 99 cents for three months.

Most of Amazon’s subscription services have free 30-day trials, just make sure you pay for the subscription during the month of July in order to get the Prime Day discount.

3. New this year: Prime Day Launches. Amazon is offering a new Prime Day perk this year: exclusive products and content that will only be available to Prime members. Launch deals include new throw pillows and blankets from Amazon’s in-house furniture brands Rivet and Stone & Beam.

4. Do your research. There will likely be thousands of deals happening on Prime Day this year and not all of them are going to be winners. The Amazon suggested price isn’t always the real MSRP so in order to make sure you’re actually getting the best deal, it’s a good idea to check other retailers like Best Buy and Walmart, or a price tracker like CamelCamelCamel. eBay has also announced their own sales that just so happen to coincide with Amazon Prime Day, so be sure to shop around before dropping major cash.

Amazon usually publishes lightning deals a few hours before they go live, and the Amazon App has a “Watch” tool that will send a push notification when a deal goes live. If you see a lightning deal that you want to take advantage of, you can set a reminder in the Amazon app to let you know when you can shop that deal.

5. We’re here to help. If you don’t feel like wading through thousands of products to find that perfect smart home device or furniture piece, just watch this space as Curbed hunts down the best home deals. We’ll be rounding them up on July 16 and 17, so be sure to stay tuned if you’re planning on shopping Prime Day this year.

Amazon Prime Day 2020 is the next sale in the retail giant’s annual event, following Amazon Prime Day 2019 which took place last July. And what a day that was. First off, the ‘day’ lasted 48 hours, which is a bit of a stretch of the definition of a day, but we’re not complaining because it gave us more time to shop for some epic deals.

  • Browse today’s deals on Amazon UK
  • Browse today’s deals on Amazon US

Amazon Prime Day 2019 kicked off at one minute past midnight on Monday 15 July and ended at midnight on Tuesday 16 July and, as Amazon had promised ahead of the event there were millions of items on offer for Prime subscribers and the best ever prices on many Amazon devices such as the Echo Dot, Kindles, Fire TV sticks and Fire tablets.

We had a great time digging through the offers to bring you the very best Amazon Prime Day deals and over the two day Prime Day sale period we posted over 100 articles highlighting deals in categories such as home appliances, fashion, smart home, gardening, and much more. Our mission on T3 is to help you live a smarter life and that means buying the right products for your needs at the very best prices, so Prime Day was the perfect event for that.

When is Amazon Prime Day 2020?

Our latest prediction: Amazon Prime Day 2020 will start on Monday July 13, 2020 and run through to the end of Tuesday July 14, 2020, making it a 48-hour event.

Why? Because Amazon Prime Day 2018 was a day-and-a-half of deals that started on July 16, 2018 and Amazon Prime Day 2019 was two days of deals that started on July 15, 2019. In previous years it did start earlier, so there’s also the possibility that Prime Day 2020 could start on Monday July 6, 2020 but we’re predicting a start date of July 13 until we get more intel.

It’s also likely that there will be some sort of ‘Countdown to Amazon Prime Day’ event with early discounts ahead of the actual Prime Day sale. That’s because last year saw Amazon’s competitors kick off their competing sales early. For example, in the UK Currys held a week-long ‘Black Tag Summer Deals Event’ which ran from July 8 to July 14. And in the US Walmart had thousands of “special buys” and “rollbacks” on its site between July 14 and July 17.

Interestingly, Google was a partner of Currys for the Black Tag Summer Deals Event which meant that while Amazon was the place for cheap Amazon devices during Prime Day but Currys (and in the US, Walmart) were where you’d want to head if you wanted a cut price Google smart assistant.

Based on those competing sales from last year, here’s how things could shake out for Amazon’s Prime Day sale in 2020.

  • Countdown to Amazon Prime Day: Early deals from Monday July 7, 2020 until midnight on Saturday July 11, 2020 – predicted
  • Amazon Prime Day 2020: Monday July 13, 2020 and Tuesday July 14, 2020 – predicted

Remember, these are our predictions based on writing about Amazon’s sales for the last few years so they are not set in stone. We’ll update the dates as soon as we hear anything from official sources.

What will the best Amazon Prime Day 2020 deals be?

It’s almost guaranteed that Amazon will discount its own devices heavily and if 2019 is anything to go by some of those discounts will appear in the weeks leading up to Prime Day 2020 and some will continue after Prime Day has ended but the lowest prices will be reserved for Prime Day itself.

As happened on Black Friday 2019, we’d expect the Amazon Echo Dot with Clock to be a) heavily discounted for Prime Day and b) a hugely popular purchase as a result. For Black Friday 2019 it dropped from £59.99 down to £34.99 so if we’re lucky we might see it selling for £29.99 over the Prime Day sale period this year. And even if it doesn’t drop that low, it’s almost certain it will at least match its Black Friday 2019 £34.99 sale price.

As for the Echo Dot WITHOUT a clock? That dropped to £22 for Prime Day 2019 and it dropped to £22 again for Black Friday 2019, so deal hunters will be looking to see if it hits a new sub-£20 low this year.

Prime Day 2020 could also be an amazing time for anyone looking to snap up the current generation consoles – the PS4 and the Xbox One. That’s because the PS5 and new Xbox Two will be coming in time for Christmas 2020 so you can expect stock of the current consoles to get some hefty price cuts in the months leading up to the release of the new consoles. That should please gamers as console deals were rather thin on the ground over Prime Day 2019 and Black Friday 2019.

And as with 2019, Amazon Prime Day 2020 won’t just be about deals for Amazon Prime subscribers. Expect to see big ‘Alternative Prime Day’ sales from retailers including Walmart and Best Buy in the US and Currys and John Lewis in the UK, both online and in store.

What sold well on Amazon Prime Day 2019?

We know from our own data that Amazon devices were hugely popular this year, which is hardly surprising given the massive price drops they saw. The Echo Show hit its cheapest ever price, so that was a big hit in the sale as was the Echo Dot, which hit a £22 Prime Day low (and that price has not been beaten since).

Shop today’s best Amazon deals

  • US free trial: Amazon Prime
  • UK free trial: Amazon Prime

Other products that proved popular were 4K TVs, coffee machines, headphones and fitness bands.

According to Amazon, Prime members worldwide purchased more than 175 million items throughout Prime Day, making it the largest shopping event in Amazon history. Top-selling deals in the US included iRobot Roomba 690 Robot Vacuum, MyQ Smart Garage Door Opener Chamberlain MYQ-G0301, and Amazon Smart Plug. Top selling deals worldwide were Echo Dot, Fire TV Stick with Alexa Voice Remote, and Fire TV Stick 4K with Alexa Voice Remote.

Some of the top-selling deals from around the world, excluding Amazon devices, included:

  • United Kingdom: Sony PlayStation Classic Console, Oral-B SmartSeries Electric Toothbrush, and Shark Vacuum Cleaner
  • United States: LifeStraw Personal Water Filter, Instant Pot DUO60, and 23andMe Health + Ancestry kits
  • Canada: PlayStation 4 Slim with Spiderman and Horizon Zero Dawn, LifeStraw Personal Water Filter, and 23andMe Health + Ancestry kits
  • Australia: Mario Kart 8 Deluxe, Finish Powerball All-in-1 Max Dishwasher Tablets, and Huggies Ultra Dry Nappies (Australia, you need to up your sale shopping game!)

We also have some interesting data about Prime Day 2019 from market intelligence firm Numerator who surveyed Prime Day 2019 shoppers to get a picture of how the event went.

We know that shoppers looking to buy into the Amazon ecosystem (that’s Amazon devices like the Echo, Kindle, Fire TV sticks and tablets and Ring Video Doorbells) were offered some really good deals. According to Numerator, the depth of discount on Amazon ecosystem products averaged 45% this year, compared to 37% in 2018. Echo, Fire TV, and Kindle products were all offered at the deepest discounts seen to-date. Additionally, Alexa-enabled products averaged a slightly higher discount of 32%, and many deals on these products – like an Alexa-enabled Instant Pot – included the Echo or Echo Dot as a bundled package.

In relation to other retail holidays, Numerator found that this year’s Prime Day shoppers ranked Prime Day #2 in terms of deal quality, behind Black Friday and ahead of Cyber Monday. Last year, Prime Day ranked below both Black Friday and Cyber Monday in terms of perceived deal quality, so this year’s shake-up proves Prime Day’s growing popularity.

Numerator adds that for 36% of Prime Day shoppers, this year was their first time shopping Prime Day – that’s down from last year’s 44%, but still a significant number of newcomers to the day of deals. 58% of Prime Day shoppers participated in 2018 as well, and 12% of this year’s shoppers participated in the first ever Prime Day back in 2015, showing that Amazon has succeeded not only in attracting first-timers, but also in maintaining loyal enthusiasts.

Hitwise provided further information as to the success of Prime Day 2020, suggesting that it’s a shopping event that Amazon is not going to abandon any time soon. According to the market intelligence firm, online visits, transactions, and sign-ups all spiked in key markets. ​In the US Amazon’s share of transactions among the top 50 retailers was 72% during the 2018 holiday season and rose to 86% on Prime Day. In the UK, Amazon’s focus has been on growing the number of Prime subscribers, and it worked. Over 80 thousand people signed up to Prime each day over the 48-hour period. That’s a +147% rise compared to last year.

Hitwise says that in the US, the Nintendo Switch was the most searched product, overtaking the still popular Instant Pot. Searches for the Ring doorbell grew significantly this year due to a deal which bundled it with the Echo Show (both Amazon products). In the UK, the Nintendo Switch was also the top searched product followed by laptops, Fitbit, Audible and PS4. They weren’t the most purchased Prime Day products, though: Hitwise said – as did Amazon – that the most purchased products in both the US and UK were Fire TV Sticks and Echo Dots, which is not surprising given the massive discounts they got.

Interestly, it seems that the Amazon Prime Day effect extended to bricks and mortar stores, too. Placer Labs analyses footfall in locations such as shopping malls and retail outlets and it found that the offline impact of the Prime Day sale didn’t just affect Amazon, where Amazon’s Whole Foods storesaw visits around 25% above what they were during summer 2018. Walmart saw higher than average in-store traffic over the Prime Day period as did Target and Best Buy. “If Prime Day 2019 is any indication, expect greater levels of crossover between offline and online pushes,” Place Labs concludes. “And this doesn’t just mark a significant event for Amazon, but for the retail community as a whole.”

I don’t want to wait for Prime Day 2020. Can I get some deals now?

Yes, you can. Simply head over to Amazon’s daily deals page to see what’s on offer today.

Amazon Prime Day 2020

What is Amazon Prime Day?

The Prime Day event is an annual celebration held for Amazon’s birthday, and this year it is to mark its 22nd year of business. It was first started in 2015. It was so successful that Amazon decided to make it an annual event. More than 100,000 deals were featured for consumers last year. Amazon will run select deals for an entire week.

When is Amazon Prime Day 2020?

Generally, Amazon prime day is celebrated in the Second or Third week of July. We expect that this year, Amazon Prime Day 2020 will be on Monday, July 13th, 2020. Like last year, this year also it will be a 2-day event.

The first two Prime Days lasted 24 hours, but in 2017 event lasted for 30 hours. Amazon upped the ante for 2018 with Prime Day scheduled to go for 36 hours but last year it was open for 48 hours.

Do I need to be an Amazon Prime customer?

Yes, you must be an Amazon Prime customer. They will be offering more deals than Black Friday, exclusively for Prime members but don’t worry if you are not, You can to receive 30-Day Trial for FREE. You may cancel it within 30 days to avoid any fee.

Also checkout – Black Friday in July 2020

Amazon Prime Day 2019 has come and gone, and it was the biggest shopping event the website has ever had. According to a press release from the retail giant, Prime Day sales on July 15 and 16 exceeded the combined sales from its Black Friday and Cyber Monday buying events. This comes as no surprise to anyone who actually participated in Amazon’s massive 48-hour buying holiday, which consisted of some of the best deals all year.

Though Amazon was definitely the heart of Prime Day 2019, one of the most important differences this year was that many other retailers decided to take part in the deal festivities. Walmart, Target, and Best Buy all had their own promotions in an attempt to compete with the Amazon event. That likely means that Amazon Prime Day 2020 will not only be the largest Prime Day for Amazon, but also a huge week for other major retailers as well.

What Made Prime Day 2019 Special

Prime Day 2019 was the fifth annual shopping event celebrating the e-commerce site’s anniversary. Since 2015 when it first launched, Prime Day has grown year-to-year — both in sales and promotions, but also in the length of the event. Last year’s Prime Day event lasted 36 hours. This year’s Prime Day was officially a 48-hour event, but if counting the early access deals on Amazon Echo devices that launched 12 hours before the official start time, the totality of Prime Day 2019 was actually 60 hours long.

Even before early access deals, Amazon threw its Prime members a concert celebration headlined by Taylor Swift. The show is available to stream on Prime Music or Prime Video, but you need to be a Prime member to access, of course.

Also, in previous years, competing retailers scratched their heads as they wondered how they can capitalize on the Amazon-manufactured event. This year, however, retailers like Walmart, Target, and eBay, all took a serious crack at Amazon by launching their own promotions to coincide with Prime Day, and it appeared to pay off. Mass retailers that rack in over $1 billion in yearly revenue saw a 64% increase in online sales on Monday, the first of two days of Prime Day deals.

What Were The Best Prime Day 2019 Deals

Though thousands of products across Amazon and other competing sites saw discounts, not all deals are created equal.

As expected, a bunch of Amazon-owned devices were at their lowest prices ever. The all-new Echo 5 got its first significant discount dropping to just $50. The Echo Dot was on sale for only $22. The new Blink XT2 smart indoor/outdoor security cameras also saw their first-ever sizable price cuts — $90 off the 3 camera kit bundle. Arlo security camera sets also saw significant discounts.

Walmart and Amazon had a tit-for-tat battle with Instant Pots with both retail giants dropping the prices for a handful of models. All Google Home devices also got price cuts at Walmart.

A bunch of 4K smart TVs got huge discounts, but most of those were from Walmart, not Amazon.

All types of Apple products — from iPads to MacBooks to iPhones — got sizable price cuts at Amazon and multiple competing sites. In fact, eBay was running an “Up To 50% Off Apple Products” promotion.

Other categories we saw notable deals: laptops (especially from Dell and HP), robot vacuums, headphones, and smartwatches.

What to expect from Prime Day 2020

With Prime Day 2019 finally coming to an end, the next big buying holiday to watch out for is Black Friday. However, if you want to get an idea of what to expect during next year’s big Amazon event, we can make a few guesses based on previous years.

For starters, you can expect Prime Day 2020 to be even bigger. There’s a high probability that the event will be extended to a full 72 hours or even a whole week — much like what Black Friday and Cyber Monday have become for consumers. Additionally, you can expect huge savings from the likes of Walmart, Best Buy, Target, and any other major online retailers that won’t be able to avoid participating in the deals.

We strive to help our readers find the best deals on quality products and services, and we choose what we cover carefully and independently. The prices, details, and availability of the products and deals in this post may be subject to change at anytime. Be sure to check that they are still in effect before making a purchase.
Digital Trends may earn commission on products purchased through our links, which supports the work we do for our readers.

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Amazon just announced its third annual Prime Day, the retailer’s answer to Black Friday that originally started to celebrate its 20th anniversary. While Amazon had previously said they would be doing a third year of Prime Day, this is the first time we’re getting the actual date and previews of some of the sales.

Amazon is tempting Prime customers by saying there will be “hundreds of thousands of deals”, with new ones coming as often as every five minutes. As a refresher, you have to be a Prime member to access these deals, although you can technically sign up for the free trial option.

This year there will be 30 hours of sales, starting at 6pm PT / 9pm ET on Monday July 10th and continuing through all of Tuesday July 11th. Also, Prime Day sales will now be available in China, India and Mexico – bringing the total amount of countries with deals to 13.

Last year Prime Day was Amazon’s biggest day ever, even with the checkout glitches the site suffered from during peak shopping times.

This year Amazon will be organizing deals by themes – i.e pet lovers, techies and gardeners. This is a big deal because one complaint during past Prime Days have been that it’s really hard to find deals you actually want to take advantage of. What good is a hundred thousand deals if you can’t find one for something you actually want to buy?

Another complaint in past years was that some deals were low-quality and for items no one really wanted. While this was most likely the result of algorithms and not human curation, it was still disappointing to some customers.

While there are still bound to be some duds among the hundreds of thousands of deals this year, Amazon is emphasizing that this year’s sale will have great TV deals, which is something all customers love and traditional Black Friday sales are known for. The retailer is specifically touting (still unspecified) discounts on the Element 4K Ultra HD Smart LED TV – Amazon Fire TV Edition, which will help make it “one of the largest volume TV deals in history”.

While Amazons says they will have a record amount of inventory, they probably will still sell out of their most discounted TVs (and other electronics), so it’s best to monitor the site as often as possible to make sure you can score one.

While Amazon isn’t yet mentioning any deals on its own devices, it’s a safe bet that you’ll find discounted prices on Kindles, Fire Tablets, Fire TV, Echo Speakers and more. Last year Amazon said it sold “hundreds of thousands of kindles” and over 2.5 times more Fire TV devices than during the prior year’s Prime Day.

Prime Day will also benefit entrepreneurs that sell on Amazon, with 40% of Lightning Deals will come from small businesses.

Deals Starting Now

Amazon is also introducing some deals starting today, in anticipation of Prime Day.

  • Amazon Music Unlimited for four months for $0.99 cents (for new subscribers only).
  • A $10 credit on Amazon the first time you stream a video from Prime video on your TV. This is a great deal for anyone who subscribed to Prime but has never taken advantage of their video offerings. Note that it has to be on a TV device like a Fire Stick, and videos streamed on your computer won’t count.
  • 40% off a Kindle Unlimited membership.
  • 40% off your first 6 months of Audible
  • Up to 35% off Prime Pantry goods using onside coupons

Amazon Prime Day is probably the last thing on your mind right now. However, Prime Day is one of the biggest retail holidays of the year and the earlier you learn about it, the better prepared you’ll be.

Now in its sixth year, Amazon Prime Day is a multi-day event that gives Prime members exclusive access to sitewide discounts. Prime Day deals include price drops on everything from the Echo Dot to the PS4. It’s become a massive juggernaut for Amazon and Amazon Prime Day 2020 will be no different.

Although Amazon Prime Day feels like it’s decades away, now is the perfect time to recap last year’s best deals and see what kind of Prime Day deals we can expect from Amazon this summer.

Technically, there’s no official date for Amazon Prime Day 2020. However, it’s safe to say that the 6th annual Amazon Prime Day will likely follow tradition and occur in mid-July, as previous Amazon Prime Days have. Here’s everything you need to know about Amazon Prime Day along with a look at some of our favorite deals from last summer.

  • Browse today’s best deals on Amazon

What is Amazon Prime Day

Amazon Prime Day started in July of 2015 as a way to celebrate Amazon’s 20th anniversary. For 24 hours, Amazon slashed the price of hundreds of items. The event was a hit with Prime members and since the first Prime Day, Amazon has grown its deals-a-thon into a massive Black Friday like event.

The first Amazon Prime Day was celebrated in nine countries including the U.S., UK, Spain, Japan, Italy, Germany, France, Canada, and Austria. Since then, Amazon Prime Day has expanded in both duration and popularity. In 2017, Amazon Prime Day lasted for 30 hours. In 2018 it expanded the holiday to 36 hours and in 2019 it lasted a full 48 hours. It ran from July 15 through end of July 16.

When is Amazon Prime Day 2020

Although there’s no official date yet, Amazon Prime Day 2020 will likely fall on the week of Monday, July 13. We predict it will once again last for 48 hours, if not longer. However, keep in mind that Amazon Prime Day has become so popular, that Prime Day deals actually begin in June. Each year, Amazon’s competitors also try to undercut Amazon by announcing summer sales of their own. Look for counter deals from the likes of Best Buy and Walmart.

What countries celebrate Amazon Prime Day

Amazon Prime Day concert

(Image credit: Amazon)

For the past two years, Amazon has kicked off Prime Day with a Prime Day concert that all Prime members can stream live via Amazon’s website. In 2018, Amazon chose Ariana Grande, Alessia Cara, Kelsea Ballerina, and Julia Michaels to headline the show. Last year, the Amazon Prime Day concert features Taylor Swift, Dua Lipa, Becky G, and SZA.

Both concerts were held in New York and the previous year’s concert was available for streaming throughout Prime Day. (For Prime members only, naturally). We expect Amazon to offer a similar Prime Day concert for 2020.

Amazon Prime Day and Whole Foods

Amazon-owned organic grocer Whole Foods plays a huge role on Prime Day. In fact, one of our favorite Amazon Prime Day deals come from Whole Foods. For the past two years, Prime members who spend $10 or more at Whole Foods get a $10 Amazon credit they can use on Prime Day.

Other Amazon Prime Day Whole Food deals include discounts on seafood, meat, organic produce, and more. Even if you’re not a fan of Whole Foods, it’s worth shopping there in the lead up to Prime Day (and during Prime Day) for the savings.

Amazon Prime Day vs. other holidays

There are dozens of sales between now and Amazon Prime Day. Valentine’s Day, Memorial Day, and July 4th are just a few major holidays that come before Prime Day. That doesn’t include the random sales and deals Amazon offers on a weekly basis. For instance, this week Amazon is taking from $15 to $85 off its entire Fire TV lineup. The sale includes discounted Fire TV Sticks and a cheap Fire TV Cub. There’s also an amazing amount of great Super Bowl TV deals and an epic LG Disney Plus deal you can’t miss.

While this week’s prices are great, Prime Day deals will offer even lower prices, sometimes saving you an extra $10 to $40. So unless you’re in dire need of a new device, you’re better off saving any major Amazon purchases till July (if you can wait that long, of course).

Amazon Prime Day reminders

  • If you you’re not a Prime member, you can’t participate on Prime Day. However, what you can do is sign up for a free Prime membership. The free trial lasts 30 days, which is more than enough time to take advantage of Amazon Prime Day sales.
  • Plan on cancelling your Prime membership? Here’s everything you need to know before you cancel your Amazon Prime membership.
  • Buyer’s remorse? Instead of shipping stuff back to Amazon, you can now make Amazon returns at all Kohl’s nationwide stores (excluding Anchorage, Alaska). If a return is eligible, you’ll see the “Kohl’s dropoff option” in Amazon’s Online Return Center. (Not all items are eligible for Kohl’s dropoff, so if you don’t see the option, chances are it’s not eligible).

What were the best-selling devices on Amazon Prime Day

The numbers are out and last year’s Prime Day was another massive success for Amazon. The e-tailer sold more than 175 million items worldwide and Prime Day sales surpassed the previous year’s Black Friday and Cyber Monday combined.

July 15 also proved to be a huge day for new Prime memberships with more Prime member sign ups than any day in Amazon’s history.

Amazon’s own hardware topped the charts once again. This year, shoppers doubled down on Alexa devices by purchasing smart displays such as the Echo Show and Echo Show 5. The Fire 7 Tablet was the best-selling Amazon tablet and according to Amazon, shoppers also purchased twice as many Fire TV Edition Smart TVs than they did the previous year.

Our favorite Amazon Prime Day deals (now expired)

As we’ve said before, Prime Day is an excellent time to purchase Amazon hardware. So it’s no surprise that year after year, many of our favorite Amazon Prime Day deals are for Amazon devices. However, there are a few other deals that we thought were great.

Last year, Amazon offered Amazon credits of up to $60 on select purchases. The sale was available on purchases made via the Amazon app only. Moreover, you had to search for the promo via the app and click a specific link to activate the promo. Bottom line, it wasn’t easy to find. But the sale (now expired) broke down as such:

  • Spend $100: get $10 Amazon credit
  • Spend $200: get $22 Amazon credit
  • Spend $500: get $60 Amazon credit

Echo Dot 3rd Gen (2-Pack)
The Editor’s Choice Echo Dot dropped to an all-time low of $22 on Prime Day. For a limited time, you can buy two of these best-selling smart speakers for the price of one. Enter coupon, “DOT2PACK” at checkout to secure this deal.View Deal

Echo Show 5 (2-Pack)
This was my favorite Amazon device deal on Prime Day. I didn’t think they’d do it, but not only did Amazon discount its new Echo Show 5, but it took a generous $40 off dropping it to $149.98. View Deal

Gift Card Bonus
This was my first Prime Day 2019 purchase. I bought myself a $25 Amazon eGift card and got a free $5 Amazon credit (which I used on a post-Prime Day deal). When Amazon gives away free cash, you take advantage of it.
View Deal

Apple Watch Series 4 (GPS)
Amazon took $50 off both the 40mm and 44mm versions of the current-gen Apple Watch. Meanwhile, the Apple Watch S3 dropped to $169. These were our favorite Apple deals during Prime Day. View Deal

Apple AirPods
I had mixed feelings about this deal. On the one hand, Macy’s had them for $129 a few days before Prime Day. On the other hand, Amazon actually had stock of the AirPods (Macy’s deal ran out in hours), even if they had been selling at this $144 price since Father’s Day. View Deal

Whole Foods
As a Prime member who shops at Whole Foods, I was excited to see this 2018 promo back in 2019. Spend $10 at Whole Foods (or on a Prime Now order) and you get a $10 Amazon Prime Day credit. It’s the kind of deal everyone should take advantage of (especially anyone planning to make a purchase on Prime Day). View Deal

35% Off Gatorade, Pepsi, Doritos, More @ Amazon
Tech deals make up the majority of Prime Day deals, but this year we noticed Amazon make a big push for food deals. It’s not too much of a surprise (they own Whole Foods, afterall) but everything from Pepsi to protein bars were on sale during Prime Day. View Deal

What were Amazon Prime Day’s biggest disappointments?

Last year was Prime Day’s 5-year anniversary. As a result, we expected Amazon to offer one spectacular deal that would take everyone by surprise. We expected them to offer a discount on Prime memberships. (Instead they offered Prime membership discounts on Black Friday).

We also expected to see a killer Apple deal on a current-gen Apple device. Don’t get me wrong, there were many excellent Apple deals on Prime Day, but there wasn’t a standout deal that shouted “Amazon is the king of Apple deals.”

And while Amazon’s website didn’t crash (sorry eBay), there were a couple of instances where the wrong price was displayed on a product.

MacBook Air (2017)
Controversy! Yes, many of us were excited to see the MacBook Air (2017) slashed to $699, but I found it a slightly disappointing deal. It’s an old laptop (a good one, but an old one) that was selling for $749 earlier in the month. Bottom line: I would’ve preferred that Amazon slash the price of the current-gen MBA down to $949 or (gasp) $899. This MacBook is currently a modest $66 off now. View Deal

$15 off your first Prime Now order @ Amazon
Prime Now has rapidly expanded and is now available in various cities. In previous years, Amazon has offered $15 off your first three Prime Now orders. (For new Prime Now users only). I know because I took advantage of that deal last year. This year, however, it only took $15 off your first order with no discounts on your second or third order. Tsk, tsk, Amazon.View Deal

— For the first time, members in Australia, Singapore, the Netherlands and

Luxembourg participated in Prime Day.

— Millions of customers around the world streamed Unboxing Prime Day events

including the Amazon Music concert with Ariana Grande as well as the PUBG

Squad Showdown hosted by Twitch Prime with a performance by deadmau5.

U.S. Highlights from Prime Day 2018

This Prime Day, members enjoyed access to Amazon device deals 12 hours earlier. The Toshiba 4K Ultra HD Fire TV Edition (50-inch) and the Toshiba 4K Ultra HD Fire TV Edition (43-inch) are now the best-selling TV deals in Amazon history — together selling over six times as many TVs compared to last year’s record-setting Fire TV Edition. Other highlights include:

— July 17 was the biggest sales day for smart home devices in Amazon

history, with over a million devices sold.

— Ring had its biggest day ever on Amazon on July 16, with the Ring Video

Doorbell Pro selling out.

— The Amazon Cloud Cam was the best-selling security camera deal in Amazon


— For the first time, U.S. Prime members celebrated Prime Day with a week

of savings at Whole Foods Market. Members saved millions of dollars at

Whole Foods Market with Prime Day deals, of which the best-selling deal

was organic strawberries.

— Members purchased more than 300,000 Instant Pot 6 Qt 7-in-1 Multi Use and

150,000 LifeStraw Personal Water Filters.

— Members stocked up for back-to-school and off-to-college season,

purchasing millions of pencils and pens.

— Some of the top sellers from Amazon brands, by category, were Stone &

Beam Ceramic Geometric Table Lamp; Presto! Ultra Soft Toilet Paper; Daily

Ritual Women’s Jersey Short-Sleeve V-Neck T-Shirt Dress and AmazonBasics

Pre-Seasoned Cast Iron Skillet.

Prime Day Best Sellers by Country

Customers’ most popular purchase this Prime Day was the Fire TV Stick with Alexa Voice Remote, which was not only the best-selling Amazon device, but also the best-selling product from any manufacturer in any category across Amazon globally. Top sellers from around the world, excluding Amazon devices, include:

— U.S.: Instant Pot 6 Qt 7-in-1 Multi Use; 23 and Me DNA Test; LifeStraw

Personal Water Filter

— U.K.: Bosch Cordless Drill; Philips Hue Personal Wireless Lighting Light

strip; Finish Dishwasher Tablets

— Spain: SanDisk Ultra 64GB memory card; Cecotec Conga Excellence 990 4 in

1 iTech 3.0 robot vacuum cleaner

— Singapore: Coca-Cola Zero Sugar; Play-Doh Shape and Learn Shape a Story;

Kleenex Ultra Soft Toilet Tissue

— Netherlands: Osmart Zigbee Smart Plug; Philips Hue White Ambiance GU10

LED Spot; Sandisk Micro SD

— Mexico: Ace Powder Laundry Detergent; Amazon Basics USB Lightning Cable

— Luxembourg: Jamie Oliver Tefal pan; Brita water filter; Solar-lamp in

Preserve Jar with USB connector

— Japan: Top Super Nanox Liquid Laundry Detergent + Extra Large Refill,

SAVAS Whey Protein 100 cocoa flavor 1050g

— Italy: Finish Dishwasher Tabs All in 1 Max; Braun Multi-grooming Kit

Precision Trimmer 9-in-1 for beard Styling; Hoover Rechargeable Broom

2-in-1 Freedom

— India: Redmi Y2 Gold 32 GB smartphone; Tata salt; Mi 10000mAH Li Polymer

Power Bank 2i

— Germany and Austria: PlayStation Plus Membership; Jamie Oliver Pan by

Tefal; Osmart Zigbee Smart Plug

— France: PlayStation Plus Membership; SanDisk Ultra 64GB memory card, TP

Link Wi-Fi connected plug

— China: Philips Sonicare Healthy White HX6730 Toothbrush; Braun Digital

Ear Thermometer; Paul & Joe Beaute Moisturizing Foundation

— Canada: Instant Pot 6 Qt 7-in-1 Multi Use; LifeStraw Personal Water

Filter; Bose QuietComfort Noise Cancelling Headphones

— Belgium: SanDisk Ultra 128GB memory card; Osmart Zigbee Smart Plug;

Philips Hue lightbulbs

— Australia: PlayStation 4 Pro 1TB Console with Bonus Fortnite Content;

FIFA 18 for PlayStation 4; Philips Hue lightbulbs

Unboxing Unique Experiences Around the Globe

In the week leading up to Prime Day 2018, millions of customers streamed the Unboxing Prime Day events. Amazon Music hosted an exclusive concert featuring Ariana Grande, Alessia Cara, Julia Michaels and Kelsea Ballerini in New York, Twitch Prime invited deadmau5 to take on the world’s top gamers in a PUBG Squad Showdown in Los Angeles and customers in London, Tokyo and Milan were able to join in the live celebration with a number of unique experiences. Watch event highlights here.

Spotlighting Small and Medium-Sized Businesses

Small and medium-sized businesses selling on Amazon far exceeded $1 billion in sales this Prime Day. Products from these unique sellers increase variety, selection, and contribute to the ever-expanding inventory available to Prime members worldwide.

Feedback from small businesses includes:

“Prime Day 2018 has exceeded our expectations — sales are up more than 400 percent over a typical day. We’re excited to leverage the momentum as we move into the second half of 2018,” said Caron Proschan, Simply Gum.

“Prime Day was the biggest single sales day of the year. We sold 10 times as many items as we sell on a regular day,” said Chris Guiher, Vintage Book Art Co.

“Prime Day has been our most successful day ever when launching new products. We released 10 new items, and all 10 are up more than 300 percent over our previous launches,” said Brandon Straub, Tegu.

“Prime Day has more than exceeded our best expectations. We’ve sold more Bakblade 2.0’s than ever and sales are up 10 times a regular day,” said Matt Dryfhout, Bakblade.

Every Day Made Better with Prime

Prime was designed to make your life better every single day. Over 100 million paid members around the world enjoy the many benefits of Prime, including shopping and entertainment. In the U.S. that includes unlimited access to award- winning movies and TV episodes with Prime Video; unlimited access to Prime Music, Audible Channels for Prime, Prime Reading, Prime Photos, Twitch Prime; early access to select Lightning Deals, one free pre-released book a month with Amazon First Reads, and more. Prime members can also get deep discounts on select popular products at Whole Foods Market plus an additional 10 percent off hundreds of sale items. Prime was built on the foundation of unlimited fast, free shipping and members receive Prime FREE One-Day Shipping and Prime FREE Same-Day Delivery in more than 8,000 cities and towns, two-hour delivery with Prime Now in more than 30 major cities and unlimited Free Two-Day Shipping on more than 100 million items. Start a free trial of Amazon Prime at

Amazon Prime Day 2018: Date Released

Sellers everywhere have been busy preparing for the high-traffic shopping event for most of Q2, some for even longer — submitting Lightning Deals, optimizing their product listings with clear images and compelling copy, and refining keywords.

These are only some examples of the measures that Amazon sellers are taking in order to establish a Prime Day strategy that is not only proactive and successful on the actual day itself, but that extends itself both into the days leading up to and after Prime Day. It is therefore important that sellers don’t utilize all of their resources and ad spend prior to and on the actual day, but instead allocate appropriately as searches and sales volumes are typically elevated following Prime Day.

The date has been released and the longest Prime Day ever will likely start on midday July 16 and continue through Tuesday, July 17. The announcement of this 36-hour deal and promotion period was accidentally published on a Prime Day banner on the Amazon U.K. website, which has since been removed. Despite the fact that the date was listed for the U.K, chances are high that it will be the same for the U.S., as Amazon has run the popular event across many countries on the same day historically.

Slated to surpass the 2017 sales total of $2.41B, Prime Day 2018 is expected to drive a significant increase in Amazon Prime subscribers, as being a Prime member (a $119 per year subscription service) is a prerequisite in order to experience the holiday’s discounts. Amazon typically runs a promotion in order to rake in additional subscribers leading up to the event and it is likely that the e-commerce giant will offer this discount again to non-Prime members. If marketplace sellers analyze their inventory now so they have a strong inventory position during the event, have a pricing strategy in place, and put the customer first with every transaction, they will be poised for success.