No 7 lash serum

Overall score: 65/100

Tested September 2018

This No7 Lash serum claims to help give visibly fuller, thicker and darker lashes in eight weeks. The formulation contains ingredients such as Biotinoyl tripeptide (a short chain of three amino acids) that helps to maintain lash integrity, condition and nourish the lashes.

The packaging is a small white sheer tube and has a medium thickness applicator brush. The formulation is to be applied near the base of the eyelashes (on the skin) on both the upper and lower lash lines at night for at least eight weeks. The product can also be used on the eyebrows.

Available from:

Price when tested: £16.00

GHI Expert Verdict

With its brush applicator, testers found the product simple and easy to apply. The formulation was not sticky or heavy on the lashes with over 73% of testers in agreement with this. Two thirds of our testers saw an improvement in their lashes during the testing period, with half of these seeing a difference within just three to four weeks! Some testers also used the product on their brows and saw an improvement, even in their thinning and sparse areas. An increase in the volume of the lashes was also noted by our testers which greatly impressed them!


  • Ease of use: 3.5/5
  • Design: 4/5
  • Instructions: 3/5
  • Performance: 3.2/5

We Liked

  • There was no staining on clothing or bedsheets
  • Testers noticed a difference especially on their lower lashes
  • Invisible when applied

We Didn’t Like

  • The brush was a little thick to apply to lashes
  • Sometimes took a while to dry
  • Testers experienced some irritation when to near the eyes, might be better for brows

All product information provided by the manufacturer is correct at time of publication.

This $9 Lash Growth Product Works SO Fast–& You Can Get It At The Drugstore!

Sometimes your lashes need a little boost now and then. There are plenty of DIY remedies out there that can help promote growth, but for some, a good, old-fashioned lash growth serum is the way to go. Need help finding the best lash boost serum? Target shoppers have given No7’s Lash Impact Lash Serum their seal of approval on, applauding the product for its fast-working formula.

Debra Jaliman, MD, a dermatologist based in New York City, says that opting for any lash growth serum with hair-healthy nutrients can also help improve the look and fullness of your lashes. “Biotin is a B vitamin and helps lashes grow longer and thicker and stimulates the growth of additional eyelash follicles,” she explains to “Lipids condition and moisturize the lashes, and peptides specifically act on the skin cells of lashes to create a healthier foundation and boost volume.”

Keep scrolling to learn more about this best-selling lash serum and read some promising No7 Lash Serum reviews from Target shoppers:

Shop The Best Lash Boost Serum

GET IT: No7 Lash Impact Lash Serum ($9.99)

Key Lash Growth Serum Benefits

No7 Lash Serum Highlights:

-Provides visibly fuller, thicker and darker-looking lashes.
-Expect noticeable results in as little as 8 weeks.

-Can also be used on eyebrows.

Suggested Usage For Best Results:

-Apply along the lash line or on brows.
-Use every night for at least 8 weeks.

-Use sparingly if you have sensitive skin or experience irritation.

Dermatologist Tip:

“Some might only be able to use an eyelash growth serum a couple times a week instead of every day,” Dr. Jaliman says.

Promising No7 Lash Serum Review

“I have been using this product for two months and my lashes are 3X my normal eyelashes length. I highly recommend this product and hope target continues to carry it.” – AlexSamil

“Love it so far, seems to have made a slight difference after only a week.” – Heyheyhey13

“I saw results after 1 week of use, after 3 weeks my lashes are so much longer. They are not darker, however, I am very blonde and was not expecting much in that respect.” – seablonde

“I have used this product once a day for 8 weeks and have noticed a big difference. My lashes are longer and thicker. My only complaint is the container is hard to close back without the product coming out. I will definitely buy again when I run out. I added before and after pics.” – TiffanyG

SheFinds receives commissions for purchases made through the links in this post.

No 7 Fanomenal Lash Serum Review

Looking for lashes so long you can practically fan yourself with them? Based on No 7 Fanomenal Lash Serum’s name alone, you may be interested. But do the reviews stack up to this serum’s phenomenal promise?

No7 Fanomenal Lash Serum is primarily sold by United Kingdom-based health and beauty company, Boots, but you can find this product online if you aren’t in the UK. But is it worth the search and buy? Here’s a hint You may be especially interested in No7 Fanomenal Lash Serum if your lashes are short, thin, or brittle.

No7 Fanomenal Lash Serum Review

Like many lash serums, No7’s works best for lashes that really need revitalizing. While this is good news for anyone with sparse or short lashes, it may not be good news for anyone looking for a dramatic boost to their already long, dark, or healthy lashes. So if your lashes are average, you may not want to put in the eight weeks of work to possibly see only minimal results.

While we think No7 Fanomenal Lash Serum is promising for those who need longer, darker, and thicker lashes, we aren’t totally in love with the applicator. This serum’s applicator is a similar style to most lash products: a small wand with a pointed brush, much like a liquid eyeliner brush. No7’s product, though, has a thicker brush than other serums.

A thicker brush means a few drawbacks to No7 Fanomenal Lash Serum. These drawbacks stem off the fact that you can’t get a precise application of the product. An imprecise application means product gets wasted since you apply too much.

The biggest issue, though, is the potential to get the product in your eyes. This will cause irritation, especially if you have sensitive eyes. Because of this, we suggest you apply No7 Fanomenal Lash Serum carefully, especially if you don’t have the steadiest hands – or simply opt for another applicator. Even a toothpick might work better.

While the applicator isn’t the best, this serum does have the benefit of being a thicker gel that dries clear. This means no obvious marks are left on your eyes if you use No7 Fanomenal Lash Serum during the day. A thicker formula also means it is less likely to run into your eyes, even if the applicator is less than perfect.

Like most lash serums, you can use No7 Fanomenal Lash Serum on your brows, as well. Making the product an effective multitasker means that those who don’t see a difference in their eyelashes can try the product on their brows for better results.

No7’s product can strengthen brittle lashes and does improve lash length of already short lashes, but it is a relief to know that if you purchase this product and aren’t happy with its effects on your lashes, you can still get some use out of it on your brows.

Overall, we think No7 Fanomenal Lash Serum is worth it for those whose lashes really need some help in the length and strength departments.

Like all lash products, you have to be patient with No7’s serum, with about eight weeks standing between you and longer lashes. But with a generously sized 6 mL bottle at its current price point on Amazon, you do get a good amount of product for the price.

BOOTS No 7 Fanomenal Lash Serum Ingredients

Aqua (Water), Glycerin, Butylene glycol, Disodium phosphate, Phenoxyethanol, Betaine, Xanthan gum, Tocopheryl acetate, Sodium PCA, Panthenol, Methylparaben, Sorbitol, L-cystine, Hydrolyzed keratin, Sodium hyaluronate, Retinyl palmitate, Ascorbyl glucoside, Serine, Glycine, Glutamic acid, Lysine, Sodium phosphate, Alanine, Arginine, Threonine, Tetrapeptide-21, Proline, Sorbic acid, Biotinoyl tripeptide-1, Tocopherol, Propylparaben

I‘m a sucker for any product that claims to make my sparse, mean little lashes grow ‘thicker, fuller and longer in 8 weeks’ Well, I’m sold (a fool and her money…).

Seriously, I’ve seen a lot of these miracle eye lash serums but I’ve never felt comfortable splashing the cash on these products as they all seem to be incredibly expensive for what is essentially, a shot in dark.

I’m certainly not saying this about Boots, but you surely know that lots of huge companies pay people to post positive reviews on products to build the hype (they do it because it works!). That’s why when I’m considering buying a product, I check online reviews from loads of different sources. Beauty bloggers aren’t immune to giving positive feedback in return for freebies, but with time you get a definite feel for the ones who are being genuine.

The serum is to be applied every night along the upper and lower lash lines (and eyebrows too!) for 8 weeks, thereafter a couple of times a week for maintenance.

I read that these eyelash serums were discovered by accident when patients being treated for glaucoma reported back that their eyelashes were growing thick and fast. Remind me to tell you how the Brazilian Blow Dry was discovered…

I’ve got sensitive eyes so I’m happy to report that this product doesn’t sting or irritate the eyes (well, not mine anyway). I read a ‘not mentioning a product name but it might be this one’ article in YOU magazine, the supplement that comes with the Mail on Sunday newspaper, talking about how certain ‘affordable, over the counter, lash serums‘ can irritate eyes and cause redness and soreness.

Anyway, one ‘dip’ will suffice for both eyes; as with mascara, (and this could just be me being a bit ‘funny’ with eyes and bacteria) but I wouldn’t pump the wand in and out and get air into it, as I said, just dip the wand in once, it’s plenty.

I see a lot of bloggers are testing this and I’ll be interested to read the results.

I’m on week 3 and I’ll let you know the findings. I actually bought two (Boots ‘buy one get one half price’ deals will always sucker me in) because I thought if it does work then everyone will want it and they’ll be sold out. I know, I’m a marketing man’s dream customer, tragic, isn’t it?

No7 Fanomenal Lash Serum £22.50


Yes, this product most definitely works nicely. My eyelashes aren’t exactly Bambi-esque but they are longer, I know this because of my eyelash curlers Shemura a whooping £20 but worth every penny if you have short eyelashes. I know the exact length they were and I know how much they’ve grown, and yes they are darker which is a nice bonus for my fair lashes.

The downside is that if you stop using the serum, the growth stops. It figures!


Hmmm, I used the second tube and nothing happened at all. No change whatsover, it’s like a one hit wonder.


One of the most popular British company No7 has recently released its eyelash serum that can be purchased at Boots chain stores. To start with, the package does not look phenomenal at all. It is a plastic white tube, which is a big disappointment considering that almost all NO 7 beauty products look classy and elegant. The tube is plain white and it has a pointy brush that in my opinion is a bit too wide and thick. The eyelash serum should have small applicator so that we can easily and precisely draw the line on the lash roots.

The great thing about No7 Fanomenal Lash Serum is the fact that we get 6 ml of the product, which doubles the amount we get in most of the eyelash serums. It has a liquid consistency and it lasts well over 4 months if used every day. My clients use it very often, as it is affordable and available in any local beauty shop. Does it bring the results we all want? Lashes are definitely stronger and healthy looking. Lesser of them fall out so they appear thicker and denser. No7 Fanomenal Lash Serum does not make eyelashes grow extremely long but on average lashes become 2mm longer than before starting the treatment. Taking into consideration that there is plenty of the product in the tube No7 Fanomenal Lash Serum sounds like good eyelash serum.

Makes lashes stronger and shiner
Less prone to breakage or premature shedding
Affordable Price
Easy availability

Not much of lengthening effect

Fanomenal Lash Serum

So far I’m not impressed. I bought this mostly to improve my eyebrows but am using it on lashes too. They were decent to begin with and I haven’t noticed a difference although it’s a bit difficult to measure lashes. In any case, not any obvious difference. Where I was hoping to see improvement was my eyebrows. As I have gotten older, the ends have more or less disappeared and they aren’t different now. I have been using this since early May so it has been about 8 weeks. For the price I was willing to be patient and I will continue to use this until it is gone and then update. The price was right compared to other products and it is easy to apply although, as others have said, some leaks out when you replace the brush. However, for the price, I won’t complain about that. If by the end of the bottle, I haven’t seen a significant improvement I will not repurchase but will try a different product. 9/12/15 – I am still using this on my lashes (switched to Rapidbrow for brows) and did notice one good result. About a month ago my eyelash curler got bent slightly. I didn’t notice and when I used it, it cut off the entire middle section of my right eyelashes down to the lid! (It wasn’t pretty) I continued to use this and the lashes grew in very quickly and fully. Much more quickly than I had expected. I can’t really know if they would have come in as quickly or fully otherwise but I am crediting this product for that result. 11/26/15 – One more edit. This DOES work, at least for me. Took a lot of patience but I began to think maybe my lashes were getting longer. It’s hard to tell on your own lashes since you view them straight on. Maybe I was imagining it. But in Oct. I began to get remarks (for the first time ever, my lashes have always been very average) from unexpected people like the eye doctor and then a dermatologist about how long my lashes are. So I got a second mirror and checked the side view and they really are. It’s definitely a mixed blessing. I’ve had to rethink how I apply mascara. The very satisfactory application of primer and then a heavy coat of mascara which always looked fine looks completely overdone, at least for daytime use. Now I use the primer all over just to keep them fanned out (otherwise they tend to lean inward) and just a drop of mascara on the outer lashes and brushed out so it’s just a light application. They tend to brush my glasses which, once makeup off and eye cream is on, smears them when I’m reading. I think the price is very reasonable compared to Latisse or some of the others. It lasted me 6 months and that was with using it on my brows for the first 3. It is not at all irritating to my eyes. It was worth the wait.

I have quite a strict skin care routine. Cleansing, applying serum then moisturising is just part of my evening- but there is one extra step that I never fail to add. Applying lash serum is something I have done religiously over the past few years. Going through periods of time having no lashes at all after a trichotillomania splurge means I’m always desperate for them to grow back and will do anything to speed up the process. Lash serums are almost a motivator for me as I look forward to them growing back. Not only that, they help to repair some of the damage I have done to my poor lashes over the years; when they do reappear, they are often weak, short and flimsy. Using a serum is my daily way of saying sorry to my lashes and trying to inject some health back into them. The only problem is that the serum I swear by (RapidLash) is quite pricey- the cheapest I can find it for is £30-odd for a little tube. So when No7 launched their own affordable version in December last year, I knew I had to try it out.

It seems that quite a few high-street brands are bringing out their own lash and brow serums at the moment, and there seems to be more around than ever before. When I first started using them, the only real options I knew of were RapidLash, Mavala and Revlon…now so many brands offer one! However, it goes without saying that not all of them are going to be great. As someone who suffers from hair loss, my standards are pretty high. If you have OK lashes already and want to give them a boost, you don’t need a fancy one to do the trick. But when you’re starting with nothing (or very thin, damaged ones), you need the serum to be extra good to notice a difference and have the product become a ‘life-changing’ one.

I first starting trying this No7 Lash Impact serum out in January. At the start of February I pulled all of my lashes out again. When I did have lashes, I found that this serum did help my lashes feel a lot fuller, thicker and most importantly, stronger. They didn’t fall out as easily and for once felt quite healthy. Boots No7 claim that the unique blend of ingredients within the serum help to nourish lashes and aid with fullness and darkness (although length is not mentioned…on to that). One thing I didn’t notice it helped with was boosting the lash growth. One thing I loved with RapidLash was not only how healthy it made my lashes, but how long they grew- I found that I just didn’t get this comparable length with the No7 serum. Once my eyelids were bald, I didn’t find it effected how quickly they grew back through either (whilst I usually do notice a difference when using RapidLash). I know that growth and length isn’t necessarily the aim of this product, which seems to be more focused on volume and strength, but it is a key factor in my search for the ultimate lash serum.

One thing that I do love about this, aside from how full and healthy my lashes did look when I had them, is the wand applicator. Usually, lash serums come in the form of a mascara wand applicator, however this is more of a flat brush. It is a lot thicker than the thin, liquid eyeliner style applicator of the RapidLash serum, but it works well to just quickly sweep across the lash line. It also means that it can be used on brows too, so if you have trichotillomania which effects your eyebrows then you can use the serum to help keep those healthy when they come through as well. I must note that if you have sensitive eyes, this serum can make your eyes quite sore. I found it made my eyes water after applying a couple of times, meaning the outer corner of my eye became quite irritated. If any excess serum is on the packaging when screwing it shut too it can gather and become quite goopy, leaving blobs of glue-like serum on the tube. Not a huge issue at all, but just something to bear in mind whilst maintaining the product!

For £16, this is a lot more affordable than some other of the top lash serum brands out there (including my all time favourite). If you wanted to try one out, this is a good place to start to see whether you can stick to the routine of applying it nightly without feeling as though you may have wasted loads of money. Personally, I feel like this is a product to get if you have lashes and are never without them; I don’t think this is the best product out there for fellow hair loss sufferers as it doesn’t help growth or length at all (some of the main things we want!). However, if you want healthier, stronger and fuller looking lashes without having to break the bank, then this would be a good product for you. It’s OK, but I would rather spend the extra £15 to buy another tube of RapidLash because I know that gives me exactly what I want for my trichotillomania lashes.

Which lash serums have you tried and loved? Will you be trying out this No7 one?
This post features press samples however all opinions are my own.