Legoland in new york

About LEGOLAND®

Fun, colourful and inspirational, LEGOLAND® is where awesome awaits for families looking for a great day out, or the ultimate shortbreak experience. Each LEGOLAND is bursting with interactive family rides, live shows, building workshops, and amazing attractions, including awe-inspiring Miniland areas reflecting iconic buildings and attractions from the Resort location – all built using the iconic LEGO® brick.
Designed specifically for families with children aged 2-12 years old, we have LEGOLAND Resorts in Denmark, Germany, the UK, Malaysia, Dubai, Japan, Florida and California.

Families can extend their stay with our amazing, LEGO themed hotels and accommodation – from the classic LEGOLAND Hotels in Denmark, the UK, California, Florida and Malaysia, the awesome LEGOLAND Castle Hotels in Germany, to our amazing LEGOLAND Holiday Villages in Denmark and Germany. New in 2017, we also introduce the LEGOLAND Beach Retreat in Florida, the LEGOLAND Castle Hotel in the UK, and a new expansion to the Holiday Village in Denmark featuring our first LEGO Ninjago themed lodges.

LEGOLAND Florida Resort

Built for kids 2-12, LEGOLAND® Florida Resort is a multi-day destination including an interactive theme park with more than 50 rides, shows and attractions inspired by LEGO® brands and characters, plus LEGOLAND Water Park, the 5-Gazillion star LEGOLAND Hotel, the brand new, non-stop pirate adventure at LEGOLAND Pirate Island Hotel and the place where summer never ends LEGOLAND Beach Retreat.

Explore LEGOLAND Florida Resort

All told, LEGOLAND Florida Resort boasts more than 50 rides, attractions and shows, plus life-size LEGO displays and interactive entertainment for all ages. New for 2019, guests are invited to Bricksburg where the immersive world of THE LEGO MOVIE comes to life through three new rides, a taco stop and character meet-and-greets. Brave the family-friendly Unikitty-themed drop tower, rocket into a daring flying theater and battle through the waters against DUPLO® aliens to save the day.

Learn more: Discount Tickets to LEGOLAND Florida Resort

Of course, diehard LEGO fanatics might want to head straight to MINILAND USA, which features LEGO recreations of famous cities — including Orlando! Nature-lovers will find much to enjoy at LEGOLAND Florida, too, thanks to the park’s Cypress Gardens section.

If you’re visiting LEGOLAND Florida during warm-weather months, there’s no better way to beat the heat than with a visit to the onsite LEGOLAND Water Park, entry to which is available as an upgrade to standard admission. And at the adjacent Pirate’s Cove, you can catch a live water show starring Brickbeard.

LEGOLAND Florida is operated by Merlin Entertainments, which is the fun-focused company behind two other Orlando attractions: Madame Tussauds Orlando and SEA LIFE Orlando Aquarium. Both are part of the lineup at ICON Park™, which features entertainment, dining and shopping in the heart of Orlando’s tourism district on International Drive.

How the new Legoland New York amusement park will turn visitors into Lego Minifigures

Joseph Spector New York State Team Published 8:26 AM EST Nov 20, 2019

Not only will visitors to the new Legoland New York Resort next year get immersed in Lego products, they will be able to become one too.

Legoland on Tuesday announced its Goshen, Orange County, amusement park will have the first-of-its-kind Lego Factory Adventure Ride that can turn riders into Lego characters, reports the USA TODAY Network’s New York State Team.

By using “on-ride tracking technology,” Legoland said it will be able to identify the attributes of guests and turn them into Lego Minifigures during the ride.

The park, which will be the largest of the eight Legolands in the world, is set to open July 4, 2020.

The new ride was unveiled at the International Association of Amusement Parks and Attractions annual expo in Orlando.

“Imagine traveling through a Lego factory and suddenly seeing yourself as a Lego Minifigure,” Julie Estrada, the head of public relations for Merlin Entertainments, the park’s developer, said in a statement.

“We looked to two of the world’s leading developers, Holovis and ETF Ride Systems, to create this first of its kind dark ride experience. I can’t wait to see the looks on our guests’ faces when they experience it.”

Legoland New York in Goshen, Orange County, is set to open July 4, 2020. Legoland

The narrative-led ride will include joining Professor Brick “on a thrilling and unpredictable adventure through the incredible Lego Factory,” the company said.

“The vehicle we created for the Lego Factory Adventure is meant to make guests feel as if they are a part of the automatic robot machinery that you would see in a Lego factory,” Ruud Koppens, CEO of ETF Ride Systems, said in a statement.

“We’ve never done this kind of ride before that is based on reality versus fantasy.”

Legoland New York Resort, located about 60 miles from New York City, will feature 50 rides, shows and attractions across seven themed “lands” on 150 acres, the company said.

Oooh: Everything is awesome in the new Lego Movie World at Florida’s Legoland

Yes please: Build the perfect Legoland Florida trip for kids and adults

Published 8:26 AM EST Nov 20, 2019

Get Your First Glimpse at LEGOLAND New York

Westchester’s about to get a major tourist destination nearby, and you won’t have to cross a pit of plastic bricks barefoot to get there, just a bridge.

Opening in spring of 2020, LEGOLAND New York is set to be the largest LEGO amusement park ever constructed. Unlike the completely indoor LEGOLAND Discovery Center in Yonkers, the new park will be spread over 150 acres (surrounded by another 150 acres of woodland) in Goshen just off Route 17. As construction ramps up, we were lucky enough to get an inside peek at what the massive resort will look like when completed.


You can get a clear layout of the future park’s layout from the air, illustration, or from the 135,000 brick LEGO-scale model built for the unveiling.

Photos by Dave Zucker; Illustration provided by LEGOLAND New York

Combining the most popular rides and attractions from LEGOLAND California and LEGOLAND Florida, the park will sport eight different themed lands for guests to explore spring through fall, as well as an on-site hotel of 250 brick-themed rooms open year-round.

Theme park zones will include:

The Factory, where the whole area appears to be made of LEGO bricks and features a ride designed to make you feel like/in-scale with a Minifgure​.

Bricktopia, where, unhindered by rules, guests can build anything they want, then test its functionality.

​NINJAGO World, where ninjas can learn “Spinjutsu” at the training camp before taking on the Great Devourer in an interactive motion-sensing ride.

​Heartlake City, home of the LEGO Friends, complete with outdoor performances, balloon rides, and LEGO’s famous Granny’s Apple Fries snack.

Knights’ Kingdom, complete with the LEGO Castle, junior Dragon Coaster, and Dragon Rider School where you can learn to fly with baby dragons.

LEGO City, where guests can learn to be firefighters at the Rescue Academy, earn their official LEGO City driver’s licenses, catch a film, or shop and dine at all the local businesses you’d expect in a vibrant urban space.

Pirate Shores is the place for landlubbers to get their sea legs amidst rolling storms and hungry sea monsters.

Miniland, lastly, will be an enormous 3D atlas of U.S. cities, rendered entirely in LEGO bricks and featuring tons of hidden gems and interactive features like moving subways.

“We’re excited to bring this unique family theme park to Goshen,” says Julie Estrada, Head of Public Relations North America for development company Merlin Entertainment. The location is “the first major theme park in decades to be built in the Northeast,” she says, “aiming to be the ultimate family destination for visitors from New York, New Jersey, Connecticut, Pennsylvania, Massachusetts, and beyond.”

That “beyond” isn’t just hype: In addition to the on-site hotel, LEGOLAND New York will benefit from the nearby Stewart International Airport and a partnership with Shortline Coach USA, who announced they will offer direct bus service to the park from Port Authority Bus Terminal, meaning anyone flying into the city can be at the resort within about 90 minutes.

“By the time LEGOLAND New York opens, you’re going to see 6.5 million more visitors to the Hudson Valley than you do today,” says newly appointed LEGOLAND New York Public Relations Manager Matt Besterman.

Aside from the nearly 800 construction jobs needed for the $350 million project, LEGO expects the resort will create up to 1,300 jobs by the time it opens, including 500 each full-time and seasonal and an additional 300 seasonal positions.

LEGOLAND New York had a bumpy ride coming into existence, with local pushback from the town of Goshen on issues from environmental impacts to noise pollution. Yet conservation of the surrounding forests and new planting have been prominently touted by the Merlin Entertainment and LEGOLAND staff.

“By and large the response from everyone, especially the local community, has been extraordinarily positive,” says Besterman. “It’s time to get excited.”

LEGOLAND® NEW YORK RESORT ANNOUNCES IT’S OFFICIALLY OPENING ON JULY 4, 2020

10/2/2019 10:00:00 AM

GOSHEN, NY (October 2, 2019) – Wave the stars and stripes and start counting down to the fireworks! LEGOLAND® New York Resort will hold its bricktastic Grand Opening celebration on July 4, 2020, theme park officials announced today.

“The Fourth of July means family,” said LEGOLAND New York Public Relations Manager Matt Besterman, “and at LEGOLAND theme parks, families can ride, climb, play, learn and build together. At the same time, kids can celebrate their own independence by riding their first roller coaster, the Dragon, or driving their first car at LEGOLAND Driving School. We’re thrilled to invite families across the northeast, the country and the world to make our theme park a tradition for summer fun.”

“Our Park is in high gear and we’re on track for opening,” said LEGOLAND New York Senior Divisional Director John Ussher. “Buildings are going up, concrete is being poured and construction is buzzing across our site. Ride components, such as the track for our Dragon coaster, are arriving in Goshen to be installed. Our LEGO® models – more than 15,000 of them – are being shipped to our site from Merlin Magic Making workshops all over the world. This is truly a global effort, with thousands of people working together to build the ultimate LEGO theme park destination here in the Hudson Valley.”

LEGOLAND New York Resort will be the largest LEGOLAND theme park Merlin Entertainments has ever built, with more than 50 rides, shows and attractions across seven themed “lands” on 150 acres.
The theme park also announced that its three tiers of Annual Passes are on sale starting at $119.99, along with single-day tickets starting as low as $62.99. All are available for purchase on LEGOLAND New York’s website: www.LEGOLAND.com/New-York.

Details about Grand Opening celebrations will be announced in 2020, Besterman said. “The opening of the first major theme park in the northeast in decades is a once-in-a-lifetime event, and you can be sure we’ll throw a star-spangled party to celebrate it!”

# # #
About Merlin Entertainments plc
Merlin Entertainments plc is a global leader in location-based, family entertainment. As Europe’s number one and the world’s second-largest visitor attraction operator, Merlin now operates more than 130 attractions, 19 hotels and 6 holiday villages in 25 countries and across 4 continents. Merlin’s purpose is to deliver memorable experiences to its 67 million guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its 28,000 employees (peak season).
See www.merlinentertainments.biz for more information and follow on Twitter @MerlinEntsNews

STATEN ISLAND, N.Y. — The Legoland New York Resort has an official opening date — July 4, 2020!

The first major theme park to open in the northeast in more than four decades, the epic 150-acre theme park will be the largest Legoland Park ever developed by Merlin Entertainment. It will be home to seven themed lands and more than 50 rides, shows and attractions for families with children ages 2 through 12, as well as a 250-room Legoland Hotel.

“The Fourth of July means family,” said Matt Besterman, Legoland New York public relations manager. “And at Legoland theme parks, families can ride, climb, play, learn and build together. At the same time, kids can celebrate their own independence by riding their first roller coaster, the Dragon, or driving their first car at Legoland Driving School. We’re thrilled to invite families across the northeast, the country and the world to make our theme park a tradition for summer fun.”

For more information on Legoland New York and to purchase tickets visit: Legoland New York

To purchase Legos visit: Lego.com

The 150-acre resort is being built on a 500-acre site in Goshen, N.Y., which is just 60 miles northwest of New York City — a nearly two-hour drive.

“Our park is in high gear and we’re on track for opening,” said John Ussher, Legoland New York senior divisional director. “Buildings are going up, concrete is being poured and construction is buzzing around our site. Ride components, such as the track for our Dragon coaster, are arriving in Goshen to be installed. Our Lego models — more than 15,000 of them — are being shipped to our site from Merlin Magic Making workshops all over the world.”

Legoland New York Resort is slated to open in spring 2020. The 150-acre Resort will have more than 50 rides, shows an attractions and a 250-room hotel. (Courtesy of Legoland)

The resort will be open seasonally — from late spring to early fall, and some educational areas will be open year-round. Beginning in 2021, the Legoland Hotel will also be open year-round.

Legoland New York also launched its three tiers of annual passes and single-day tickets that are now available to purchase. A single-day admission to Legoland New York will retail for $71.99 for adults online (13 years old and up), and $79.99 at the gate. For kids ages 3-12, tickets will retail for $62.99 online and $69.99 at the gate.

There are three tiers for annual passes, ranging in price from $119.99 to $209.99. The annual passes are valid for 12 months from your first visit to Legoland New York.

Legoland New York Resort is slated to open in spring 2020. The 150-acre Resort will have more than 50 rides, shows an attractions and a 250-room hotel. (Courtesy of Legoland)

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Legoland New York announces its opening date


October 2, 2019, 4:22 PM · Legoland New York now has an official opening date. The third Legoland park in the United States will open officially in Goshen, New York on Independence Day – July 4, 2020.

Legoland New York also today opened sales of annual passes to the park, which will include more than 50 rides, shows and other attractions on its 150-acre site 60 miles north of Manhattan.

America’s third Legoland park opens next Independence Day! pic.twitter.com/5dw9Yg5aSi

— Theme Park Insider (@ThemePark) October 2, 2019

Unlike Legoland California and Legoland Florida, Legoland New York will not operate year-round. The park’s new operating calendar reveals that the park will close for the season on November 30, with the park also closing on Tuesdays and Wednesdays in September and October as well as selected weekdays in November.

Legoland New York annual passes start at $119.99 for a pass that is blacked out 34 of the park’s 153 operating days. An unlimited pass costs $134.99, and a Gold Pass that includes all other Merlin/Legoland parks costs $209.99. That’s the same price that Legoland Florida charges for a Gold pass with the same chain-wide benefit. All Legoland New York passes are valid for 12 months from first visit.

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October 2, 2019 at 5:28 PM

I hope they have a really comprehensive soft opening period before the July 4th Grand Opening. That would be a really tough day to open on and be fully ready. I have confidence that Everythign will in face be Awesome.

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LEGOLAND New York Finally Has an Official Opening Date

Construction on one of the biggest amusement parks to hit the Hudson Valley nears completion.

By Alicia McGowan and Sabrina Sucato
Published: 10/07/2019

Photos provided by LEGOLAND New York

LEGOLAND New York has an official opening date!

Brick by brick, LEGOLAND New York works its way toward a July 4, 2020 debut in Goshen. When it finally cuts the ribbon, it will be the biggest LEGO amusement park to date.

After commencing development in spring 2019, building is fully underway for the 150-acre theme park and 250-room onsite hotel. The resort will come first, with the accompanying LEGOLAND Hotel slated to open in 2021. When it debuts, the hotel will feature themed rooms for young pirates, knights in shining armor, LEGO Friends, and Ninjago lovers.

LEGOLAND is owned and operated by Merlin Entertainments, which runs more than 111 attractions around the world and 30 attractions in North America. In Goshen, a few of the planned attractions are special to the site and have not been seen before at any of the eight other LEGOLAND locations. Take the LEGO Factory Adventure, for instance. The experience, which takes visitors on a journey to see how Lego bricks are made, will make all who venture through it feel like kids again. Look out for it in the Bricktopia section of the park, which allows guests to build anything they want.

Interested in learning more about development as it continues through 2020? Follow along with a team of five kid reporters who tell the story of LEGOLAND as it approaches its opening date. The select group of reporters, who were culled from a vast pool of applicants, produce content about special ongoing events for the company’s website and social media platforms. The call for reporters ages 6 to 12 ran through January 2019 and resulted in more than 450 submissions. On February 28, LEGOLAND announced the five winners to receive LEGO apparel, four complimentary annual passes, and a unique microphone for reporting duties. Notably, two of them are from the Hudson Valley, representing Orange and Westchester Counties, respectively:

Matt – Mahwah, NJ, age 6
Amelia – Middletown, age 7
Julio – Chester, NJ, age 9
Daniel – Brooklyn, age 10
Abigail – Mamaroneck, age 11

In regard to LEGOLAND’s impact on Goshen itself, the town is growing with more jobs, developments, and projects. Once the park opens its doors, a one-way Shortline Coach USA bus running from Port Authority Bus Terminal in New York City will take passengers to LEGOLAND.

In town, new attractions like hotels, restaurants, homes, and warehouses will be ready to greet visitors and make their stays more comfortable. According to Orange County Tourism Director Amanda Dana, “Established brands such as LEGOLAND and City Winery have chosen to make their homes here, and Woodbury Common Premium Outlets, a world-class tourism destination and economic driver in the region, is planning to expand its amenities to further enhance its customers’ experiences.”

Goshen continues to grow with new developments in the area. “The value of the Town of Goshen today is $620 million. In 2022, it will be about $1.2 billion,” says Goshen Town Supervisor Douglas Bloomfield. According to him, there may be more than 25 companies coming to town, with some yet to be presented in front of the planning board.

“We are a part of a whole tourism corridor that stretches up from Woodbury Common up into the Catskills, with the new casino and new attractions that are springing up through the region,” says Matt Besterman, the public relations manager for LEGOLAND New York

As far as tickets to the epic entertainment center go, LEGOLAND offers three tiers of passes for LEGO lovers of all sorts. The Standard Pass, at $119.99, includes 12 months of admission to the park and special events. Next up, the Premium Pass, at $134.99, gives purchasers unlimited admission to the park for a year, plus free parking and access to special events. At the top of the line, the Gold Pass grants holders unlimited admission for 12 months, free parking, and access to Merlin North America’s 30-plus attractions for a full year. Of course, one-day passes, which range from $62.99 to $71.99, are always available. P.S. Purchase them online to save 10 percent on the gate price.

“By the time we open up in spring 2020, you’re going to see more than 6.5 million visitors to the Hudson Valley than you see today, and between more than 4,000 new jobs,” Besterman says.

LEGOLAND® New York Resort Presents Premium Pass Sale For Perfect Holiday Gift

GOSHEN, N.Y., Dec. 20, 2019 /PRNewswire/ — Just in time for last minute holiday shopping, LEGOLAND® New York Resort, opening July 4, 2020 in Goshen, NY, is now offering $50 off its coveted Premium Annual Pass! In an effort to ensure families that may have missed the recent Black Friday and Cyber Monday sale can still have a bricktacular holiday for less, LEGOLAND New York Resort has discounted its Premium Pass to only $99.99 from now through December 31. The pass offers perks like unlimited access to the Hudson Valley-based LEGOLAND New York Resort and admission to exclusive Park events in the Park’s inaugural year.

“Gift givers can check off everyone on their holiday shopping list with one perfect gift – the LEGOLAND New York Resort Premium Pass,” said LEGOLAND New York Public Relations Manager Matt Besterman. “Giving the gift of family memories, the annual pass allows access to our more than 50 rides, shows and attractions, which will make their grand debut on July 4th!”

Priced at $99.99 for this limited time offer, Premium Passes have a retail value of $149.99, with perks including:

  • Unlimited Admission to LEGOLAND New York Resort
  • Annual Pass pays for itself in less than two visits (compared to adult walk-up ticket prices)
  • FREE standard parking during all visits
  • Up to 20 percent discount on dining & up to 10 percent discount on retail
  • Admission to Special Events

A true multi-day destination, families visiting the resort can book a stay through LEGOLAND Vacations to stay with LEGOLAND New York Resort’s official partner hotels. Participating hotels will make the stay all the more fun with special ticket packages and welcome gifts for young brick fans!

Premium Annual Passes are on sale now at https://www.LEGOLAND.com/new-york/annualpass.

For more information about LEGOLAND New York Resort, visit our website or follow us on Facebook.

About Merlin Entertainments Ltd

Merlin Entertainments Ltd is a global leader in location-based, family entertainment. As Europe’s number one and the world’s second-largest visitor attraction operator, Merlin now operates more than 130 attractions, 19 hotels and 6 holiday villages in 25 countries across four continents. Merlin’s purpose is to deliver memorable experiences to its 67 million guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its 28,000 employees (peak season).

See www.merlinentertainments.biz for more information and follow on Twitter @MerlinEntsNews.

Contact: Matt Besterman
Public Relations Manager, LEGOLAND® New York Resort
+1 845-705-0137

SOURCE LEGOLAND New York Resort

Related Links

https://www.LEGOLAND.com

LEGO Announces Opening Date for the Epic LEGOLAND New York Theme Park

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LEGO fans have reason to get excited thanks to the toy company’s latest announcement. A new, 500-acre LEGOLAND theme park is expected to open July 4, 2020 in Goshen, NY, about 60 miles north of New York City. The LEGOLAND New York Resort will be the third LEGO theme park to open in the U.S., but it will also be the most epic. With 7 different themed lands and 50 rides and attractions, it will be the largest LEGOLAND park ever built.

“The Fourth of July means family,” says LEGOLAND New York Public Relations Manager Matt Besterman, “and at LEGOLAND theme parks, families can ride, climb, play, learn, and build together.” Visitors will enter through the “Factory,” where they will learn about the LEGO manufacturing process. Kids can then make their own creations in “Bricktopia,” a land where they can test their builds on a table that simulates an earthquake. Other themed lands include the “Knights’ Kingdom,” featuring a gigantic LEGO castle and a Dragon-themed roller coaster; and “Miniland,” where cities, landmarks, and other attractions are re-built in miniature, entirely out of LEGO bricks.

The park is designed for kids ages 2-12, but that doesn’t mean adults can’t join in the fun—most of the rides are made for families to enjoy together. After the park’s initial opening in the summer of 2020, the new LEGOLAND Hotel is planned to open in 2021. Much like the one in Carlsbad, California, its 250 themed rooms are specially designed with imaginative LEGO features and exciting play areas around every corner.

You can already buy your tickets for the theme park online. Check out the prices and find out more about the incredible new theme park on the LEGOLAND New York website.

The LEGOLAND New York Resort has an official opening date—July 4, 2020.

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With 7 different themed lands and 50 rides and attractions, it will be the largest LEGOLAND park ever built.

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All images via LEGOLAND New York.

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Is Polk’s Legoland worth the triple-digit cost compared to other Central Florida theme parks?

Legoland is an attraction designed to compete with Disney World and other Orlando area theme parks but situated in Polk County, where the median household income is about $46,000. Some locals grumble, but Legoland has made its mark among the region’s theme parks.

WINTER HAVEN — When the price of a ticket to Walt Disney World crossed the $100 mark in 2015, it made news throughout the country. Though some Florida residents grumbled, attendance at the state’s flagship theme park didn’t seem to suffer, and single-day admission to the Magic Kingdom has since risen even higher.

Legoland Florida Resort doesn’t draw the same media scrutiny, and it went largely unnoticed in April when its single-day admission price essentially reached triple digits at $99.99 plus tax.

Legoland is an anomaly, an attraction designed to compete with Disney World and other Orlando area theme parks but situated in Polk County, where the median household income is about $46,000. Some local residents have complained about admission prices to Legoland since the park opened in 2011 on the site of the former Cypress Gardens, a decades-old attraction with a history of much lower prices.

Like Disney, though, Legoland has thrived over the past eight years, frequently adding new rides and building an onsite hotel in 2015, with a second scheduled to open next year.

Robert Niles, editor of Theme Park Insider, said Legoland’s ticket price reflects its ability to draw more than just Polk County residents.

“It’s certainly consistent with the other major parks in the area, and Legoland very much wants to see itself in that same peer group with Disney and Universal (Orlando) and SeaWorld,” Niles said. “They don’t really see themselves as a locals-only attraction, like a Fun Spot (America) or something like that. They see themselves as a destination attraction, and they’re pricing accordingly.”

But some local residents avoid Legoland because its admission prices are in the same general neighborhood as those charged by the Orlando parks. Michele Bridges of Lakeland is one.

Bridges and her husband, Rich Bridges, have two teen children. Though the kids are above the 2-to-12 age range Legoland covets, Michele said they are theme park enthusiasts and would gladly make visits to Legoland.

The family moved from Pennsylvania in May, choosing Lakeland as their new home because its proximity to both Orlando and Tampa presented relatively short drives to all the attractions, from Disney to Busch Gardens.

“We looked at all of the area parks to figure out the best value for our money,” Bridges said. “We determined that Legoland was definitely not it. … We would rather travel farther to go to bigger parks for less money. It’s obvious that Legoland is pricing itself out of the local market.”

Legoland vs. the others

When Legoland opened in October 2011, it had two-tiered pricing: $75 for adults and $65 for children ages 3 to 12 and seniors. (All quoted prices are before taxes.)

At that time, Disney’s single-day ticket price was $85. Disney and other major Orlando attractions don’t have separate prices for children.

After a series of increases over the years, Legoland eliminated the two-tiered pricing in April, when it raised the walk-up price to $99.99. Legoland spokeswoman Chloe Boehm said that was done to “streamline” the buying experience. Children younger than 3 are admitted free.

Legoland’s parking fee has risen from $12 at its opening to $23 today.

Even with the latest increase, admission to Legoland still costs less than competing attractions. Disney World has a complex pricing formula that varies by date and ranges from $109 to $129. Universal Orlando charges $115, while tickets cost $109.99 for Busch Gardens in Tampa and $104.99 for SeaWorld Orlando.

Those other parks all charge approximately $25 for parking.

Though a ticket price of triple digits after tax might give one pause, Boehm emphasized that it’s easy to get into Legoland for less than the “walkup” rate of $99.99.

The park offers discounts for purchases bought in advance online, typically $15 off. Legoland also runs special promotions throughout the year that can bring the price even lower.

As of Monday, the park’s website offered single-day tickets for $59.99, good through Dec. 25.

The attraction traditionally offers its best discounts for online purchases on Black Friday, the day after Thanksgiving.

“Constantly throughout the year, we vary what we’re offering at the time,” Boehm said. “There’s really not ever a time of the year we’re not trying to make it affordable for guests to come visit us.”

Like other attractions, Legoland also sells annual passes, including the Brick Pass, only for Florida residents, at $119.99 per person. As Boehm noted, that means locals can secure year-round admission for just $20 over the regular, single-day cost.

But the Brick Pass includes limits on the dates of use, with 16 days blacked out in December alone. Legoland’s other annual passes lack blackout dates.

The Awesome Pass ($139.99) yields admission to the theme park and the water park. The Awesomer Pass ($169.99) adds admission to Sea Life Aquarium and Madame Tussauds, both in Orlando, and Legoland Discovery Center in Atlanta.

All of the annual passes include free parking.

Legoland gives guests something of a weather guarantee, an option not available at Disney World. If bad weather lasting two hours prevents guests from using any rides, they can get a voucher in the park allowing them to return at no cost on another day.

They want experiences

Boehm notes that Legoland is not the same park it was in 2011, having enhanced its guest experience through a series of expansions and additions. The new elements include Lego Ninjago World, sporting a ride that employs hand-gesture technology; the Great Lego Race, a ride enhanced by virtual-reality elements; and The Lego Movie World, a 2-acre zone unveiled this year that presents a flying theater experience, Unikitty’s Disco Drop ride and more.

Legoland opened a hotel on the property in 2015, a heavily themed, 150-room castle designed for maximum kid appeal. The attraction unveiled a second lodging option, Legoland Beach Retreat, in 2017. Both offer activities not available to theme park visitors.

Niles said the competitive environment in Central Florida requires theme parks to pursue frequent enhancements. And he said upgrades help justify price hikes.

“I think the park expansion is part of the reason why they can do price increases,” he said. “By making the park more attractive to more visitors, the park can get away with price increases — and, in fact, you could argue maybe needs to do price increases to keep crowd levels manageable. And then obviously you’ve got that extra revenue to help pay for the park expansions.”

Ady Milman, a professor of theme park and attraction management at the University of Central Florida’s Rosen College, described other factors that spawn rising prices at Legoland and other attractions.

“We are now in the 21st century in experience economy,” Milman said. “Consumers no longer want commodities. They no longer want products, not even services. What is really important for them is experiences, and they are willing to pay good money for experiences. And this is why theme parks have become very, very popular, not only in Central Florida, but around the world.”

Milman said attractions identified with intellectual property — established characters and brands — are in an especially strong position. Generations of Americans have grown up playing with Lego products. And in 2014 “The Lego Movie” introduced a range of characters, such as Emmet Brickowski and Lucy “Wyldstyle,” that further enhanced Legoland’s brand appeal, Milman said.

‘Something we budget for’

Legoland Florida, which employs about 1,500 workers in peak periods, does not release attendance figures. Boehm wouldn’t say what percentage of visitors are Polk County residents.

Katie Worthington Decker, president and CEO of the Greater Winter Haven Chamber of Commerce, said she doesn’t hear complaints from local residents about Legoland’s prices.

“Honestly, most people in the community would buy an annual pass rather than a one-day ticket, as there isn’t a large price differential between the two,” Decker said by email.

Bridges said she expected upon moving to Lakeland that her family would become regular visitors at Legoland. But she said her comparisons of the Central Florida attractions led her to buy annual passes to other parks and skip Legoland.

“When you compare all the different parks we have in this area, Legoland was the least value for what they’re offering,” Bridges said. “When you’re looking at what to spend your family entertainment dollar on, we just couldn’t justify it.”

Natalya Clemens of Lakeland presents a differing view, describing her family as “diehard Legoland fans.” Clemens and her husband, Jamie Clemens, have two boys ages 2 and 5, who aren’t yet old enough to meet the height requirements of all the rides at theme parks.

But Clemens said Legoland has enough options for her sons to make it worth the price of annual passes.

“This is kind of how we describe it to our friends — where Disney is for adults and children, at Legoland you’re not going to find as many adults there,” she said. “So the lines are significantly less. Where you might spend 45 minutes to an hour (at Disney) with a 2-year-old to get into the Toy Story ride, you’re looking at only a 25-minute wait for those rides at Legoland.”

Clemens said she initially bought Awesome Passes for her family through a Black Friday discount. Unable to find such an offer the next year, she opted for Brick Passes but became frustrated over the blackout dates.

She said she was willing to pay for Awesome Passes this year. Whereas a trip to Disney World would seem an all-day excursion, she said her family sometimes makes a spontaneous trip to Legoland for just the afternoon.

Clemens said her family hasn’t yet lodged in Legoland Florida Hotel, but they did pay a visit to Beach Retreat, which can cost about $650 for a weekend for a family of four. She said the entertainment options made it feel like being on a cruise.

“It’s something we budget for,” Clemens said. “Because it’s 35 minutes away from us, it’s a no-brainer for us to have passes to Legoland. I would get an annual pass just for us to go in the summer to the water park.”

Gary White can be reached at [email protected] or 863-802-7518. Follow on Twitter @garywhite13.