Facebook ads preferences

Table of Contents

How to Effectively Manage Comments on Facebook and Instagram Ads

If someone comments on your organic social media posts, do you respond? Most businesses would say, yes. So it is astounding how many business pages leave their paid posts unattended.

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Leaving your paid posts unattended, can mean you miss business opportunities, brand advocacy as well as the chance to clear up and/or delete any negative feedback or spam that you are paying to be shown across social media.

Are you set up to effectively reply to comments coming through your paid ads? Once you’ve made the investment, your ad management doesn’t stop there. Make sure you diligently review your paid advertising and respond to comments to avoid driving people away from your brand (the exact opposite to what you set out to do).

To manage the comments on your Instagram ad from Ads Manager:

  1. Go to your Ads Manager.
  2. Click > Edit Campaign next to the campaign that contains the ad you want to view.
  3. Click Ad.
  4. Click the Links dropdown and select Manage Instagram comments.
  5. You should now see your Instagram ad with a comments section to the right.
    • To add a comment: Type your comment in the Add a comment field and press Enter on your keyboard.
    • To delete a comment: Click next to your comment. In the dropdown menu, select Delete comment and select OK to confirm.
    • To hide or unhide a comment: Click next to your comment. In the dropdown menu, select Hide comment or Unhide comment.

To see the comments and likes on your Facebook ad?

  1. Go to your Ads Manager.
  2. Click the All Campaigns dropdown, and then select All Ads.
  3. Click on the name of the ad you’d like to preview. You should now see a preview of your ad on the right side.
  4. Click . This opens the Ad Preview
  5. Click View post permalink with comments. You can also view comments and likes on Instagram posts.

Author: Darnelle O’Brien

Follow @thekissagency

Darnelle is the Founder of The K.I.S.S Marketing Agency. Darnelle recognises that business owners eager to market their businesses, can be overwhelmed by so many strategy options. She realised pretty quickly there was a genuine need to “Keep it Simple”. So in 2013, The K.I.S.S Marketing Agency was born. Together… View full profile ›

This article originally appeared on The K.I.S.S Marketing Agency and has been republished with permission.
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The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads

Ninety-one percent of marketers invested in Facebook advertising last year. And it’s easy to understand why when you look at the data: more than 1.4 billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Instagram.

That’s a lot of attention! And no matter who your audience is — age, gender, occupation, (almost) anything — you’ll be sure to reach them through Facebook Ads. So the question becomes …

How do marketers create, manage and analyze their Facebook ads?

The short answer is Facebook Ads Manager.

However, Facebook Ads Manager can look intimidating at a first glance. But fear not, once you get below the surface Ads Manager is an amazing tool, offering everything you need to optimize your ads and deliver successful campaigns.

In this post, we’ll share everything you need to know to get familiar with Facebook Ads Manager, including how to manage and analyze your Facebook ads, and create in-depth ad reports your team will love.

Let’s jump in.

How to Navigate This Guide

This guide is broken down into five main chapters. Feel free to skip to the chapter that is most relevant to your needs.

Chapter 1: Getting started: All you need to get up and running with the Facebook Ads Manager dashboard.

Chapter 2: Creating and editing Facebook ads: How to create and edit Facebook ads using Facebook Ads Manager.

Chapter 3: Facebook Ads Reporting: How to find specific campaigns, ad sets, or ads and the relevant data for your reporting.

Chapter 4: Understanding the performance of each Facebook ad: How to take a more in-depth look at each of your campaign, ad set, or ad and find out how each of them performing.

Chapter 5: Other useful features and relevant resources: A brief look at several other great features for Facebook advertising and a list of resources on Facebook advertising.

Chapter 1:
Getting started

Where to find Facebook Ads Manager

To get to your Facebook Ads Manager, you can click on the drop-down arrow in the upper-right corner of any Facebook page and choose “Manage Ads” from the drop-down (or you can use the Facebook Ads Manager mobile app, which we will mention below).

You will be brought to your Facebook Ad Accounts page where there will be a quick overview of your ad account(s). If you have access to more than one ad account, here’s where you can select which account to manage, too.

Alternatively, you can head to https://www.facebook.com/ads/manager. You will be brought directly into the Facebook Ads Manager of your personal ad account. If you manage more than one ad account and want to switch to another ad account, you can use the account drop-down menu to make the switch.

How to get your teammates set up on your Ads account

If you wish to let your teammates manage and create Facebook ads with your ad account, you’ll need to grant them access to the ad account and assign them the appropriate advertising roles. Here are some quick steps to do that:

Step 1: Navigating to Ad Account Settings

Click on the hamburger menu icon, hover over “All Tools”, and choose “Ad Account Setting”. (If you do not see this option, you might be in your Facebook Business Manager. You would want to click on “Ads Manager” first and then follow the steps mentioned earlier.)

Step 2: Add a User

Select “Account Roles” on the left column and click on the “Add a User” button to add a teammate to the ad account.

Step 3: Assign the appropriate role

The final step is to select the appropriate role for your teammate.

Here are the various roles and their respective advertising permissions:

An “Analyst” can see only your ad performance. This role is great for someone who only needs to access your Facebook ads data and create reports.

An “Advertiser” can see and edit your ads and create ads using the payment method associated with your ad account. This role is suitable for someone needs to create ads on your behalf but not have access to the payment details (e.g. a freelance marketer or a partner agency).

An “Admin” can edit the payment details and manage the roles, on top of everything an “Analyst” and an “Advertiser” can do. This role fits someone who needs to manage access permissions to the ad account, billing, payment details, and ad spending limit.

Tip: Facebook Page roles, Facebook Business Manager roles, and ad account roles are not the same. Even if you are the admin of your company’s Facebook Page or Business Manager, you might not have access to your company’s ad account.

Finding your way around the Facebook Ads Manager dashboard

You’ll be able to manage every aspect of your Facebook ads experience through your Facebook Ad Manager dashboard. There’re a lot of things on it! This is where to find all the essential tools, menus, and buttons.

  1. Top navigation bar
  2. Create ad
  3. Spending in the last 7 days
  4. Reporting table of all your Facebook ads
  5. Facebook ads filters
  6. Stats filters

We’ll get into the details of these options in the chapters below. Feel free to click on the quick links above to jump to the relevant section or use CTRL+F or CMD+F to find any exact phrase you need.

Find your way around Facebook Ads Manager

Here’s a quick run-through of the key options on top navigation bar:

Menu: Facebook recently updated the dashboard and moved most options into this menu. Clicking on the hamburger menu icon brings up all the Facebook advertising options such as Ads Manager, Power Editor, Ad Account Settings, and more.

Search: The search bar allows you to search for your campaigns, ad sets, ads, and Frequently Asked Questions (FAQs).

Business Notifications: Clicking on the globe icon shows you only the notifications of your Facebook Pages.

Your Pages: Clicking on the flag icon allows you to quickly access any of your Facebook Pages.

Help: Behind this option, you can access Facebook advertising tips, FAQs, and ads glossary.

Chapter 2:
Creating and editing Facebook ads

How to create ads using Facebook Ads Manager

Creating ads with the Ads Manager couldn’t be easier!

To get started with creating an ad, simply click the prominent green “Create Ad” button in the upper-right corner of your Facebook Ads Manager.

Once you click to create a new ad, you’ll have the choice of 15 different ad objectives, such as promoting your Facebook Page, getting installs of your app and boosting your posts. To learn more about each of these and best practices, click below to visit complete guide to Facebook advertising.

The Complete, Always-Updated Guide to Facebook Advertising

How to edit ads using Facebook Ads Manager

There may be times when you want to edit your Facebook ads. For example, you might notice a typo in your ad only after creating the ad. Or an ad set is performing well, and you want to increase its budget.

To edit an existing Facebook campaign, ad set, or ad, hover over the ad name and click on the edit icons. A popup will slide in from the right, where you can edit the campaign, ad set, or ad.

A cool feature of Facebook Ads Manager is that it allows you to edit multiple Facebook campaigns, ad sets, or ads at once. To bulk edit a group of campaigns, ad sets, or ads, check the boxes in the first column and choose “Edit” on the navigation bar that’d appear above.

For campaigns, you can

  • edit the campaign name
  • set a campaign spending limit (optional)
  • switch the campaign on or off

For ad sets, you can

  • edit the ad set name
  • edit the ad placement
  • edit the budget and schedule
  • edit the target audience
  • edit the optimization and delivery (i.e. what your ad set is optimized for)
  • switch the ad set on or off

For ads, you can

  • edit the ad name
  • edit the destination (i.e. the Facebook Page where your ad is coming from)
  • edit the creatives of the ad (image, text, link, Call-To-Action)
  • switch the ad on or off

While it’s great to be able to edit your ads, Jon Loomer advised against editing ads to split test the ads:

A Caution on Editing Ads

Some advertisers will use this feature to split test ads. An ad isn’t working, so they change the copy or imagery. I’d consider this a very bad idea.

First, Facebook will distribute your ad partially based on the response it is receiving. If you completely change the copy and imagery, people are bound to react to it differently.

Second, this messes up Facebook reporting. When was your change made? Was it the reason for the change in performance of the ad?

If you are completely changing your imagery or messaging, I encourage you to create a separate ad. Especially if the ad has already run for a while.

Chapter 3:
Facebook Ads Reporting

If you have set social media goals for your business, you’d want to see how your Facebook ads are performing against your goals.

For example, if you are using Facebook ads to drive signups for your product, you might be curious to know which ad in your campaign is driving the most signups, how many people signed up through those ads, and how much each signup cost you.

Through Facebook Ads Manager’s ads and stats filters, you will be able to find out all that and create neat reports for your team.

Ads filters: Finding the relevant campaigns, ad sets, or ads

Facebook provides four quick ways to filter through and search for specific ads or groups of ads:

  1. Search
  2. Filters
  3. Date range
  4. Ad tier

Search: You can search for your ads by:

  • Campaign Name
  • Ad Set Name
  • Ad Name
  • Campaign ID
  • Ad Set ID
  • Ad ID

Filters: You can filter your ads by:

  • Saved Filters – Filters you have created and saved previously
  • Delivery – The status of your ads
  • Objective – What your ad is optimized for (e.g. Brand awareness or conversions)
  • Buying Type – How you pay for your ads (e.g. Auction or fixed price)
  • Placement – Where your ads appear (e.g. Facebook right column or Instagram)
  • Metrics – Specific measures for your ads (e.g. Lifetime spent less than $50)
  • Date Updated – When your ads were last updated

Date range: These are the data ranges you can select:

  • Lifetime
  • Today
  • Yesterday
  • Last 7 days
  • Last 14 days
  • Last 30 days
  • Last month
  • This month
  • Custom

Ad Tier: The option to filter by ad tier (i.e. campaigns, ad sets, or ads) is separated from the above three options. It is located just above the reporting table in the dashboard towards the left side. Using this drop-down, you can toggle between:

  • All Campaigns
  • All Ad Sets
  • All Ads

You can apply multiple filters at once. For example, you can search for all your ad sets with the objective of “Conversions” and lifetime spend of less than $50 in the last 30 days.

If you use these set of filters regularly, you can choose to save them as a custom filter for quick access in the future. The button is located to the right of the gray filter bar.

Stats filters: Getting the important data for your ad reporting

Facebook provides you with a wealth of data for all your ads and a powerful system to customize the reporting table to show data that’s important for your reporting. The two main ways to customize your reporting table is through Columns and Breakdown.

Columns

To help you find the relevant data quickly, there are several presets of columns you can choose from:

  • Performance: Results, Reach, Costs, Amount Spent, etc.
  • Delivery: Reach, Frequency, CPM, Impressions, etc.
  • Engagement: People Taking Action, Reactions, Comments, Shares, etc.
  • Video Engagement: Impressions, 3s Video Views, Cost per 3s Video Views, etc.
  • App Engagement: Mobile App Installs, Mobile App Actions, Cost per Mobile App Install, etc.
  • Carousel Engagement: Reach, Frequency, Impressions, Clicks, etc.
  • Performance and Clicks: Results, Reach, Cost, etc.
  • Cross-Device: Website Actions, Mobile Apps Install, Website Action, Conversion Value, etc.
  • Messenger Engagement: Link Clicks, Messaging Replies, Blocked Messaging Conversations, etc.
  • Offline Conversions: Purchase, Purchase Conversion Value, Cost per Purchase, etc.

If none of these presets suits your needs, you can either further customize the presets or create your own presets from scratch by choosing “Customize Columns…” in the Columns: Performance drop-down.

A pop-up will appear, and you can deselect or select more metrics (or columns) according to your needs.

The data in the reporting table can be sorted by clicking on the heading for each column. If you are unclear of what the metric is, hover over the “i” beside the metric, and a popup with explanations will appear. You can toggle between “Overview”, “Details”, and “Related” to find out more.

Breakdown

You can get more insights into your Facebook ads by breaking down the data further. You can break down the data by:

You’re able to select up to one criterion from each section (e.g. one from Delivery, one from Action, and one from Time). For example, you can see the results of your ads broken down by age categories, devices, and weeks.

Tip: When you hover over a criterion, Facebook will provide an explanation for it.

This is an example of how your reporting table could look like after selecting the appropriate columns and breakdown:

Exporting, sharing, and saving Facebook Ads reports

Once you have found the data that you need for your report, you can export, share, or save them as a report.

  1. Export: You can download the data as an Excel or CSV file.
  2. Share: This option gives you a link to the view of data you created, which you can share with people who has access to your ad account.
  3. Save: This button is separated from the Export and Share options. It is located near the upper-left corner of the dashboard. You can use reports to easily save views of data to come back to later or schedule an email to send the report to you automatically every day, week, or month.

Chapter 4:
Understanding the performance of your Facebook Ads

To create more effective Facebook ads, you might want to analyze the performance of your individual Facebook ads. Facebook Ads Manager allows you to drill down to each of your campaigns, ad sets, or ads, providing more detailed information such as results over time and demographics breakdown.

To do so, click on the name of the ad. You can also select and view multiple campaigns, ad sets, or ads by using the checkboxes in the first column. This is what you would see when you view a campaign:

The insights graphs section contains graphs that visualize your ad’s data to give you an at-a-glance overview. There are three tabs — Performance, Demographics, and Placement.

The Performance tab shows you the performance of your ad over your selected date range. There are three preset graphs, showing the results of your ad according to its objective, its reach, and the total amount spent. You can also customize the graphs to compare two metrics of your choice.

The Demographics tab shows you the gender and age breakdown of the data of your ad. You can toggle to see the breakdown of the ad results, impressions, reach, and amount spent. (Tip: Impression is the number of times the ad is seen, while reach is the number of people who saw the ad.)

The Placement tab shows you how your ad performed across different platforms (eg. Facebook or Instagram) and placements (eg. Facebook desktop right column or Instagram mobile News Feed). You can view data like ad results, impressions, reach, and amount spent across platforms.

The summary section gives you a summary of your ad such as delivery, objective, the amount spent today, and total schedule. There are also options to toggle your ad on or off, edit your ad, create a similar ad, or delete the ad.

The reporting table is similar to the one on the main dashboard. The only difference is that it doesn’t show you all your Facebook ads. If you are viewing a campaign, it shows you only the ad sets or ads in the campaign. If you are viewing an ad set, it shows you only the ads in the ad set. If you are viewing an ad, it shows you only the ad.

Chapter 5:
Quickfire overview of other useful features

Here are some features outside of the Facebook Ads Manager, which might be useful to you. They are accessible via the menu button in the upper-left corner of your Facebook Ads Manager.

Audience Insights

Audience Insights is a tool to help you learn more about your target audience with aggregated information about the audience’s demographics, location, behavior, and more.

For example, if you are curious to learn more about people who liked your Facebook Page, you can add select your Facebook Page under the “People Connected to” section on the left. Audience Insights will show you their demographics, the Pages they liked, their location, and more.

If you are keen to reach this audience, you can hit the green “Create Ad” button to create an ad targeting this audience.

Power Editor

Power Editor is for those who wish to create large amounts of ads at a go and want to have specific control over how the ads are served. You can access the power editor through the Facebook Ads menu, under “Create & Manage”.

Pixels

Facebook pixel is several lines of code that enable you to leverage the actions people take on your website to create better Facebook ads. By placing the pixel code in the header of your website, you can track conversions on your website, optimize your ads for conversions, and remarket to people who have visited your site or taken specific actions on your site.

To create your Facebook Pixel and track conversions, head to “Pixels” through the Facebook Ads menu, under “Assets”.

Relevant resources

As I mentioned earlier, there are so much to learn about Facebook ads. I know I haven’t been able to cover everything about Facebook advertising. If you are interested in learning more and diving deeper into Facebook advertising, here are some tools and resources you might find useful:

Facebook Ads Manager mobile apps

If you want to manage your Facebook ads on the go, Facebook has created a Facebook Ads Manager app for iOS and Android. With the app, you can create ads, manage your campaigns, get notifications about your ad performance, and check the metrics of your ads.

For more Facebook advertising tools, Neil Patel has written up a great list of 11 Facebook advertising tools that’ll save you time and money.

Facebook’s Creative Hub

Facebook’s Creative Hub is one of its latest tools for advertisers and marketers. It allows you to create mock-ups of ads, preview them as though they are live on a Facebook News Feed or Instagram Feed, and collaborate and share ideas with your team.

It also has an Inspiration Gallery for you to discover how other businesses are using the various ad formats such as carousel and 360 video. You can get started creating your mock-ups here.

Facebook advertising tips

Facebook has created a resource of tips and recommendations for improving the quality of your Facebook ads. It covers everything from writing your ad copy to creating videos for the mobile feed to getting the most out of the Facebook pixel. You can find this resource here.

Facebook ad specs and sizes

Facebook Ad Specs and Image Sizes

Getting the right specs and sizes for your ad visuals is important for your ad to perform. We know that these can change quite often so here’re the latest Facebook ad specs and sizes — fully updated for 2017.

Over to You

Thanks for staying with me throughout this guide! Hope you have found it to be useful.

With things moving so quickly at Facebook, I believe some parts of this guide might be outdated by the time you read it (hopefully not!). If you spot any updates about Facebook ads since we published this post, we’ll appreciate the heads up. We are keen to keep this guide up-to-date and useful for you.

Thank you! And all the best for your Facebook advertising!

Originally written Jan 11, 2017. Last updated Nov 29, 2018

Want to use Facebook for advertising?

Wondering how to create your first Facebook ad using Business Manager?

In this article, you’ll learn how to create a Facebook page post ad using Facebook Business Manager.

How to Create a Facebook Ad With Business Manager by Tristan Adkins on Social Media Examiner.

#1: Set Up Facebook Business Manager

If you don’t already have a personal Facebook profile, creating that profile is your first step. Next, you need to create a separate Facebook page for your business. After you create a Facebook page for your business, you can create a Business Manager account that allows you to run ads for your page.

To begin, go to the Business Manager home page and click Create Account in the upper right. You’ll need to log in using the email and password you used to set up your personal Facebook profile.

Next, enter your business name and email to set up your Business Manager account. When you’re done, click Finish.

Now you’re ready to add your Facebook page to your new account. On the Business Manager home page, click Add Page.

In the next window, click Add Page under Add a Page of Your Own. Then select your Facebook page and click Add Page. Your page is now added to Business Manager.

Next, you need to add your Facebook ad account. On the Business Manager home screen, click the Add Ad Account button.

From here, you can either add an existing ad account or create a new ad account.

If you’re creating a new ad account, use your business name when asked to name your new account. This name doesn’t appear publicly but helps you and any employees you add to the account to identify what it’s for.

When you’re done, click Create Ad Account and you have the foundation to start advertising through Business Manager.

Manage Employee Access to Your Facebook Ads Account

The Business Settings option in Facebook Business Manager is your go-to tool for handling administrative tasks related to Facebook ads like changing your billing information and managing employee access. Because you just set up your Business Manager account, this section focuses on giving an employee access to your business’s Facebook page and ads account.

To start, open Business Manager, click the menu icon in the upper left to open the menu shown below, and select Business Settings on the right.

On the Business Settings page, make sure People is selected under the Users heading on the left. On the right, you see all of the users you’ve added. If this is a new account, you’ll be the only user. To add someone else, click the Add button in the upper right of the People column.

The Invite People dialog box appears, which walks you through the settings you can choose as you add someone to your account.

First, type the email address of the person you want to add. Then select whether to give Employee Access or Admin Access. You typically want to provide Employee Access, which allows you to limit the pages the person has access to and actions they can take.

Click Next, and you see a screen that lets you give your employee access to any page connected to your Business Manager account.

When you give an employee access to the page, they can create posts that are shared with your page followers and anyone who visits your page. If you give the employee access to the ad account, they can create and monitor ads via the backend of your Facebook page.

When you’re done assigning access, click the Invite button, and you see a confirmation that your invitation was sent to your employee’s email address.

#2: Install the Facebook Pixel

To set up the basics for Facebook advertising, you also need to install the Facebook pixel onto your website. Although using the Facebook pixel is optional, it offers key benefits for advertisers.

The pixel is a tracking code that allows Facebook to identify people who visited your website, create custom audiences of those visitors, and then show ads to those custom audiences. (These ads are a type of retargeting.) The pixel can also help you identify potential customers based on their similarity to people who visit your website (also called a lookalike audience).

To begin the process of adding the Facebook pixel to your website, open Business Manager, click the menu icon in the upper left, and select the Pixels option from the Measure & Report column.

On the screen that appears, click the Create a Pixel button. Before you create the pixel, make sure you read and understand the terms for using the Facebook pixel. Then check the pixel name and click Create when you’re ready.

Facebook takes a moment to create your pixel and then shows an Install Your Pixel Code dialog box. Select the method you plan to use for installing your pixel from the three options: with a tag manager, manually, or by emailing the code to a developer.

For this example, select the Manually Install the Code Yourself option. After you click that option, scroll down to see the pixel code to copy and paste into the head tag of your website. To copy the code, you can click the Copy Code to Clipboard option.

The steps for adding the Facebook pixel code to your website depend on how you’ve set up your site. To illustrate, the way you install the pixel on a differs from steps for a Wix-based website.

After you install the pixel on your site, scroll down to the bottom of the Install Pixel Code dialog box to test whether it fires correctly. You simply enter your website address and click the Send Test Traffic button. If the testing feature’s No Activity Yet status doesn’t show a change, you have an issue that you need to troubleshoot and fix before you can use the pixel for your ads.

When your Facebook pixel is working, click the Continue button.

On the next screen, you can set up tracking of events for each web page a customer visits. Think of an event as an action customers can take on your website. Say a customer makes a purchase and then sees a thank-you page. If you set up a Purchase event pixel on the thank-you page, you can distinguish people who ordered something from casual visitors.

Setting up events, such as the purchase event, is important because you can then show targeted ads to people who bought your goods or services, and you can use lookalike audiences to target potential customers who fit the profile of your current customers.

The event options you see in the Install Pixel Code dialog box include Purchase, Generate Lead, Complete Registration, Add to Cart, and View Content. To see the code you copy and add to a web page to track that event, click the toggle next to the event name.

For instance, here you see the details that appear for the Purchase event.

Tip: If you use the Chrome web browser, you can use the Facebook Pixel Helper extension to see whether your pixel is working and see how the pixel is implemented on other websites. With this extension, you can identify both general and event pixels on every website.

If your pixel is installed correctly, you start to see activity like that in this example for TJ’s Burgers.

#3: Create Audiences to Target Users

With the Audiences tool, you can create and save audiences that are most relevant to your brand.

To access this tool, open Business Manager, click the menu icon in the upper left, and select the Audiences option from the Assets column.

When you first open the Audiences tool, it asks what type of audience you’d like to create: custom audience, lookalike audience, or saved audience.

A custom audience is based on customers taking action with your brand, such as interacting with your Facebook page. A lookalike audience uses artificial intelligence to create audiences that closely resemble people you’ve already been able to identify. In other words, a lookalike audience finds people who resemble audiences you’ve created.

A saved audience is an audience of people who share certain behaviors, interests, or demographics. If you’re a local business getting started with Facebook advertising, a saved audience can be a good way to start showing targeted ads.

To create a saved audience, click the Create a Saved Audience button and give your audience a name that helps you identify whom it targets. From there, you can select attributes you want to include in your saved audience.

To illustrate, if you’re a local business, make sure you limit your audience to people in your area. Based on your knowledge of how far people travel to buy from your establishment, you can even limit that to a certain radius, such as 10 miles.

In addition to location, you can target people who fit a certain demographic or have specific interests and behaviors. You’ll find these options below the location targeting options, so simply scroll down to find them. For example, if you own a pizza restaurant, you can target people who like pizza. Just type “pizza” into the detailed targeting area.

You can also use exclusions or add a second attribute to narrow your audience.

After you click the Create Audience button, the audience is saved and you can choose to target this audience when you create Facebook ads.

#4: Create a Facebook Ad From a Facebook Page Post

Now you’re ready to create the ad itself. Before you proceed, it’s important to know that Facebook Ads Manager categorizes each campaign at three different levels. At the highest level, the campaign category, you pick the objective, which is what you want your ad to accomplish. Do you want more clicks, sales, video views, leads generated, or something else? Then you set up the ad set and ad itself.

To get started, open Ads Manager.

On the Campaigns tab, click Create.

Now you’re asked to choose an objective. The marketing objectives are broken into awareness (how many users you can get to see your post), consideration (how many people you can interest in your product), and conversion (ultimately getting people to buy your goods or services).

Choosing the right objective depends on your marketing strategy. You can choose among many approaches, and it’s up to you to find out what works best for your business. The more expensive your product or service, the more trust you must build with your potential customers.

After selecting your campaign objective, you create the ad set. At this level, you choose the audience you’re targeting, select the placement (where your ads will be seen with Facebook’s advertising platform), set the budget, and decide when your ad will be seen.

For the audience, you can select an audience you’ve already created and saved, or create and save the audience while you set up a campaign.

After you select an audience, choose Edit Placements to see your options, which include different device types, as well as options within Facebook, Instagram, and throughout Facebook’s Audience Network (banner ads with partnered websites). When you place your first ads, target only the Facebook news feed. Later on, you can test how other placements work for your business.

Next, you decide how much you want to spend running your ad and when you want the ad to be seen. If you aren’t sure how much to spend or how long to run your ad, start with a low budget of $30 and run the ad for 5 days.

After you click Continue, you create the actual ad that your customers see as they scroll through Facebook. If you have multiple Facebook pages, make sure you select the page that’s associated with the ad you want to show. For your first ad, select a post you’ve already published on your page.

After you click Confirm to create your ad, everything you need is on the Ads Manager menu. The easiest way to understand each option is by exploring each column the tabs are in.

For instance, in the Measure & Report column, you can find tools that help you track your campaigns. The Assets column has tools for creating online catalogs, storing videos, and separating your local businesses if you have several locations.

Want more like this? Explore Facebook Ads for Business!.

Conclusion

As the Internet continues to eat into small establishments’ profitability, it’s imperative that small business owners understand how online marketing works and how social media marketing can help their local business. Facebook advertising is a complex platform, but to get started, you can focus on a few basics so you don’t become overwhelmed.

Start by setting up the foundation, creating a simple audience, and running an ad based on an existing post on your Facebook page. This start will give you the basic understanding you’ll need to continue learning about the plethora of options and marketing tactics the platform offers.

What do you think? Have you tried running Facebook ads for your local business? What ideas from this article will you try? Please share your thoughts in the comments.

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Edit your Facebook ad preferences: It’s hilarious and terrifying

Facebook’s all-seeing ad algorithm thinks my colleague Vincent loves quilting, and my mom is to blame. She doesn’t have a Facebook account, but I do, and sometime in the past few years I shared photos of the quilts she’s made. Vincent clicked the “Like” button and hey presto, Facebook has a shiny new data point in its perception of him, however false that might be.

With just how much the social network knows – and infers – about you making headlines this week, it’s a reminder that even the cleverest AI can make missteps. Facebook’s involvement in the Cambridge Analytica controversy hinges on its insistence that the vast cache of data eventually shared with the voter influencing firm was, however misguided that might have been, collected initially within the rules of a since-tightened API. It’s also a reminder that you should really check your Facebook ad preference settings, because it’s both hilarious and worrying.

We’ve already covered how to do a Facebook privacy audit for your account, sifting through the connected apps that might have been lingering for years, not to mention controlling what data third-party games, surveys, and other apps will get to view your information simply because your friends try them out. If you’re truly sick and tired of the site, you can delete your account altogether. Of course, for many that’s just not an option – or, indeed, an extreme they actually want to go to – and so the next best thing is making sure what Facebook thinks it knows about you is actually correct.

Facebook ad preferences is the place to do that. Even if you’ve never clicked on an advert on the site, the social network builds a profile of your interests based on what content you and your friends share. Vincent’s unexpected fascination with quilting, for instance, was revealed in the “Your interests” section, which is broken down into categories like Technology, Business and industry, and shopping and fashion.

Depending on how you use Facebook – for personal friends only, or for work, or like many a mixture of the two – there’ll probably be some understandable entries in there along with some less obvious ones. My interest in smartphones, robotics, and the iPhone aren’t exactly hard to predict. I’m not entirely sure, though, why Facebook believes me to be similarly curious about spring hydrology, “pockets,” and dragons.

Clicking on an interest will show you sample ads that might be triggered by it. Alternatively, you can vanquish it altogether by clicking the cross that appears when you hover your mouse over it. In the box underneath, Facebook shows the results of that targeting: the advertisers you’ve interacted with.

It’s an eye-opening experience for someone like me who, typically, is cautious about handing over my contact details, much less access to my Facebook profile. As you might expect, though, the social site is fairly cunning. Even if you don’t tell a business about your Facebook profile, if you give it your phone number or email address it can then be matched against that same information on your Facebook account. Sneaky stuff. Facebook doesn’t give the option to delete what data that advertiser might hold on you, unsurprisingly, but you can choose to hide all adverts from that particular advertiser.

What you can change falls below. Under “Your information” you can choose whether factors like your relationship status, education, or other factors can be used to target ad categories at you. If Facebook knows you’re engaged, for instance, it might decide to show you more wedding planning promotions.

Where it gets creepier is when you click over to the “Your categories” section. There, Facebook lists all the inferences it has made about you. Some, like the month in which you were born, come from data you’ve voluntarily handed over in setting up your profile. Others, though, are based on what the site has figured out about you from observation. I don’t use Facebook location check-ins, for example, and nor do I generally geotag my posts or photos, but it still figured out that I’m a frequent traveller.

Finally, there’s “Ad settings” – that’s where you’ll probably want to take a firm hand. By default, Facebook allows third-party sites that use its technologies to show interest-based adverts: Vincent might see quilt promotions while he’s browsing for rental car deals. Then there’s whether third-party adverts can use your preferences. Finally, there’s whether your friends can see the results of your “social actions” in adverts: if you’ve ever seen a friends’ name and the suggestion that they like a certain company or product, then you know they have this turned on.

Facebook warns that, if you turn off this targeting, the adverts you see aren’t necessarily going to be so relevant to you. Whether that’s a realistic concern for you comes down to personal preference, of course. Myself, I’d rather see irrelevant ads and know that fewer of my personal details were being passed around in the background.

Your Facebook Ad Preferences

Recently, we told you 3 ways Google knows what ads to show you. Facebook is similar to Google in the fact that much of the information they use for advertising is information you have provided while using the platform.

According to Pew Research Center, it’s estimated that a little over half (54%) of Facebook users have adjusted their privacy settings in the past 12 months but most users don’t understand how the newsfeed actually works. Additionally, many users are not aware that the site uses their traits and interests for advertising purposes. Pew’s research also found that many users feel uncomfortable with the fact that Facebook maintains a list of user behavior and interests that can be accessed via the Ad Preferences page. Many users said this list was not accurate.

With all of that being said, what have you communicated to Facebook that you are interested in? Are your interests accurate?

Let’s take a look.

You can head to https://www.facebook.com/ads/about/?entry_product=ad_preferences to learn more about the advertising process on Facebook. As a PPC pro, you probably already know how this works, but you can easily find a link to how to manage your ad preferences and location data.

The above chart outlines the different ways that Facebook advertisers reach users with targeted advertisements.

How to Manage Your Ad Preferences

Clicking “Manage your ad preferences” will show you several different options, all of which I would recommend reviewing.

Let’s hop into each of these sections.

Interest Targeting

There will be a (likely) large list of interests across business and industry; news and entertainment; travel, places, and events; shopping and fashion; as well as additional options if you click the “more” dropdown.

If you hover above the specific interests, you will see why this preference or interest is saved.

If you’d rather not see ads from this advertiser or similar to this advertiser in the future, click the “X” in the corner.

Advertisers

This section will show you what advertisers might be targeting you via an uploaded contact list (audience), retargeting to you based on web or app activity, retargeting via ads you’ve clicked or advertisers you have hidden.

Apparently, I got on quite a few car dealerships’ contact lists.

If you’re not interested in these advertisers, click the “X” to opt out of future ads.

Your Information

Have you ever gotten an ad about a life event? Facebook is likely pulling from the information listed on your profile. This section allows you to choose if your demographic information, company and job information, education, etc., can be used to provide more relevant ads.

Toggle these on and off as preferred. Turning these options off will not impact the information displayed on your profile.

Categories

This section can tell you what categories Facebook’s advertisers may be using to reach you.

This information can be demographic information (parents), how you access Facebook (WiFi vs. mobile devices) if you’re a page admin, how you might engage with political content, if you’re interested in entertainment, sports, etc., and potential consumer opportunities.

Below is what my categories look like. I recently moved, so it’s likely that Facebook thinks I might be in the market for a new mobile device and plan in the future. (Facebook is wrong)

However, some of my team members had much more about their shopping interests, hobbies, and demographic information.

If you’re not interested in any of these, you can remove these just like in previous sections.

Ad Settings

Ads based on data from partners

This section allows you to turn on or off whether advertisers provide data about your activity off of Facebook products.

Facebook says “Ads based on data from partners. To show you better ads, we use data that advertisers and other partners provide us about your activity off Facebook Company Products.”

It also says that “Data from partners includes your use of partners’ websites and apps and certain offline interactions with them, such as purchases. We don’t sell your data or tell advertisers who you are.

This setting applies to ads you see across Facebook Company Products, including Facebook and Instagram, as well as on websites, apps and devices that use Facebook’s advertising services.” There was a recent change in this section, but if you had this preference turned off, Facebook didn’t change your selection.

Ads based on your activity on Facebook Company Products that you see elsewhere

This has to do with the Facebook Audience Network and whether or not you see ads on their sites and apps.

I found it interesting that this is the area that Facebook chose to put more information about interesting, relevant ads and how user’s ad experiences might be different if they make changes to what personal information is and isn’t allowed to be used. It wasn’t easy to find this page.

Hide Ad Topics

Alcohol, Parenting and Pets are 3 topics that you can mute for 6 months, 1 year or hide permanently.

If there are other topics you would like hidden, you can click “suggest other topics” and send ideas to Facebook for future additions.

Location Data Settings

In the Your Location section of the first menu I shared, you can click “Learn more about your location data” to see what data Facebook has on recent locations.

My data is off, but if yours is on, you can click “view your location history” to see a log of locations. When I clicked that button, Facebook made me re-enter my password and then said “Location History is off. Turning on Location History lets you explore what’s around you, get more relevant ads, and help improve Facebook. It allows Facebook to build a history of precise locations received through your device. Your Location History is private and secure. You can manage it in your location settings at any time.”

A good majority of my interests were accurate but there were some, like the car dealerships, that weren’t accurate any longer. Given the information I have provided Facebook, I do find these ad preferences to be more accurate than that of Google.

Were your interests and ad preferences correct? What could Facebook do differently? We’d love to hear your thoughts in the comments below!

Facebook tracks just about everything you do, from what pages you like to what political affiliation you may have. It even tries to guess what race you are. All of this is done so that you can be targeted with relevant ads. If you had no idea that you’re constantly tracked, you’re not alone. A Pew Research Center study found that 75% of users studied had no idea how Facebook comes up with the ads that are presented to them. Luckily, you can stop the tracking and targeting. Here’s how to opt out of targeted ads on Facebook.

How to find out who has your info

Before you go opting out, you may be curious about who is using your information and how Facebook has collected your data. In your account there is an Advertisers and Business page where you can see what businesses have your user data, who uploaded your data, pages you’ve clicked on that collected your data and more. To find this page on the website, go to Settings > Ads > Advertisers and Businesses. To find it on the app, go to Settings > Ads > Ad Preferences > Advertisers and Businesses.

How to opt out of targeted ads on Facebook

Now that you’re probably thoroughly creeped out, it’s time to opt out. To opt out using the Facebook site, log in and go to Settings > Ads > Ad Settings. On the app, go to Setting & Privacy > Settings > Ad > Ad Preferences > Ad Settings. Then choose the Not Allowed options under each category to stop Facebook from using data from partners and tracking your activity on Facebook and their partner’s sites to target you with ads.

Blocking data brokers

You can also stop data brokers (businesses that buy, use, and sell your data) and other businesses from tracking and using your information. On the app, go to Settings & Privacy > Settings > Ads > Ad Preferences > Advertisers and Businesses > Businesses who have uploaded and shared a list with your info. Then, click on a business icon then go to Privacy options and choose Permanent Opt Out.

On the Facebook website, go to Settings > Ads > Advertisers and Businesses > Who have uploaded and shared a list with your info > View details > Privacy options > Permanent Opt Out.

You’ll need to do this with every single business. Unfortunately, some businesses won’t have a Privacy option to let you opt out and there’s no guarantee that after you opt out the business will actually stop tracking you and using your data.

Hitting the ads head-on

Instead of going through and opting out using the method above, you can wait and attack each ad that pops up in your feed. When you see and ad, click or tap on the the dots in the upper right-hand corner. Then, choose Why am I seeing this ad? from the menu. There will be a button on the right side that says Options, tap it and choose Hide all ads from this advertiser. This won’t prevent businesses from collecting and using your data, but you’ll block them from their ultimate goal, which is serving you with ads on Facebook.

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Tutorial: How to Change Your Page Category on Facebook

Some number of years ago, the category of your page was chosen when you created it. You would have to pick whether you wanted to be a page dedicated to books and magazines, to local services, to sports, or whatever. Once you chose a category, you would be locked in, or at least mostly locked in; there was some flexibility within your broad category, but if you wanted to change the overarching supercategory, you needed to jump through a bunch of hoops.

These days, setting a category is much more flexible. You’re not limited to one category, either; since multiple categories can fit the same page, you can choose up to three. For example, a small local newspaper could choose a local services category, a magazine category, and a website category, and all of them would be valid.

A List of Possible Page Categories

Facebook, as of late 2016 or so, has turned the page category box into a very free-form and open selection. There are thousands of different categories to choose; so many I can’t possibly list them here. Every keyword seems to have a dozen different categories attached to it. For example, if I type in these keywords, here are recommendations Facebook gives:

The list goes on and on and on. Facebook also encourages you to put in three varied but specific categories. As they say, they only keep the three most specific categories. So, for example, if you added “song” and “music”, it’s likely that they would only keep “song.”

This means it’s worthwhile to drill down to three specific and relevant categories to fit your business. A general contractor for various home renovations might plug in plumber, electrician, and carpenter, though this might leave out some of their crucial services. Instead, they could put in home renovation, general contractor, and landscaper.

It’s a good idea to think about three different aspects of your business and find categories that cover as many of the bases as possible to get a broad overview of your page type. Remember, though, that different categories can provide different features.

The Features of Page Categories

Facebook’s set of limitations on what pages can do is a bit of an antiquated system, and I wouldn’t be surprised if they revamp or remove it in the next year or two. I’ll summarize how it works now, but don’t be concerned if it changes; just let me know in the comments and I’ll look over what they’ve changed. For now, you can reference their table here.

For the moment, there are 10 main features of a page that are “variable” depending on your page category. Except actually only four of them are variable. According to Facebook’s charge, every page has:

  • The ability to write a short description of the business or entity that the page represents.
  • The ability to link to a specific website for the business or entity the page represents.
  • The ability to list specific services that the business or entity provides.
  • The ability to turn on a ratings and review system (formerly tied to being a local business) so that fans can review and give star ratings to the business or entity.
  • The ability to include an email for users to use as a means of contacting representatives of the business or entity.
  • The ability to include a phone number, again for users to use to contact the business or entity the page represents.

Additionally, certain categories have access to additional features.

  • The ability to add in an address is only available to pages in categories that indicate a relevant business address, such as companies and organizations, local services, and people or sports entities.
  • The ability to show a location map using a mapping system powered by Facebook, useful for users to locate a business branch near their location; available to the same categories as above.
  • The ability to list specific business hours of operation, again available to the categories listed above, where hours of operation can mean the difference between a customer making a drive or being disappointed when they arrive.
  • The ability to allow Facebook users to check in with the location, to share to their friends where they have visited recently and perhaps encourage others to do the same. This feature is limited to companies, organizations, and local services only.

There may be some flexibility in what is and isn’t allowed, and I believe that Facebook defaults to “allowed” whenever possible. For example, a page representing a book wouldn’t be allowed to have business hours, but if they are also listed as a local service, they should be allowed. Of course, feel free to correct me if I’m wrong.

Changing the Category for Your Page

When you’re creating a new page, or if you’re editing an existing page, you are allowed to choose or change your categories at any time.

One thing to note here is that, if you change all three of your allowed categories from one type to another in such a way that it would remove a feature, you will indeed lose access to that feature. For example, if you have business hours added to your page, and you change your categories to variations on books/movies/television programs, you will lose access to the hours display. I believe the information is saved – so that if you change back, the information you previously set will be restored – but I’m honestly not 100% sure. I don’t have an active page with information I can test it with offhand, at least not without causing a disruption to someone’s business.

Changing your page category is easy, though; it’s just a matter of a few seconds once you know what you’re doing. If you find that you make a change to your categories and lose a crucial feature you wanted to keep, it’s easy enough to revert the change.

How specifically do you change your page category? Just follow these steps:

First, make sure you’re logged into the Facebook account or business manager that has admin control over the page. Only admins are allowed to change the page category, other roles are more limited. Additionally, only admins are allowed to change the role of another person in relation to the page. You can read more about page roles, what they can do, and how to change them in this post.

Second, navigate to the page. You can do this by typing in the URL directly, searching for the page name in the top bar and clicking on the relevant result, or by clicking the drop-down arrow in the upper right – next to the help question mark – and choosing the page. If your account manages more than one page, you’ll see each option listed in this drop-down, so make sure you’re choosing the right page to edit. You wouldn’t want to accidentally change the categories of the wrong page!

Once on your page, there are two ways you can go about editing the page category. The first is directly from the page home. Underneath the cover photo, you see a series of boxes, with labels like “liked”, “following”, “share”, and “…”. You want to click the one with the dots in it.

This button is your page commands context menu. It gives you several options, such as editing page info, viewing page insights, viewing the page as a visitor would see it, creating ads, creating events, managing ads, creating a new page, pinning the page to a shortcuts menu, or creating a milestone. The one you want to click, here, is “edit page info.”

When you click to edit page info, a lightbox pops up with several fields you can change. Under the General tab, you can edit your categories and your impressum. Under Contact, you can add in phone numbers, websites, and email addresses if allowed by your categories. Under Location, can add a geographic location by street address. Finally, under Hours, you can change your page’s business hours.

Obviously, what we’re concerned with here is the page category section. Depending on your prior page configuration, there may be anywhere from one to three entries already chosen. Delete any category you don’t want to keep, and simply type to find a new category.

If you want to avoid all of the distractions of other kinds of information, the second way is to click on the About section for your page, over in the left-hand column beneath your profile picture. This brings you to the About page, which lists your existing categories, name, username, business info, contact info, and other information. Click the Edit button next to the category, and a smaller lightbox will appear, limited to just the category information. Other than being smaller and only showing categories, it is functionally identical to the first method of changing information.

As you type, Facebook will recommend relevant categories based on the keywords you’re writing. For example, you can’t type “local business” as a category: you have to choose “Local Service” specifically. If you type in a category that isn’t a real category, Facebook will not let you save the information. Clicking to save with no valid categories listed will “save” the information, but not actually change your categories, so watch out for that.

When you choose a category that is valid, it will become a self-contained keyword box, similar to how tags work on other sites like YouTube in their video uploader. You can then click the X next to a given category to remove it, if you need to.

It’s worth mentioning here that in your About section, only the first of the three categories you plug in will be visible. The other two exist as ways to make your page show up in search or to categorize it for ad purposes, but are not visible to users.

For example, in our general contractor scenario, the contractor might want to put “general contractor” as their first category, and other more narrow and specific keywords as other categories. This way users will see that they’re a general do-it-all contractor, but they will show up in search results for specific types of contractors as well.

Another important note is that, if you have an old enough page, you might have a legacy category saved. For example, a test page I have still has “local business” as its category. I cannot choose to have “local business” as a new category, but as long as I don’t change away from it, I can still keep the old version around.

The moment you remove an old category that no longer exists and save the changes, you will never be able to change back to it again. Therefore, if you were using an old category that you want to keep, don’t change it. Granted, most of the old categories are too broad to be really useful, so it’s usually worth changing. It’s up to you.

Some of the other information in your page About section can help you be more specific. For example, if Arby’s wanted to make a page for their corporate headquarters in addition to all of the existing pages for individual locations, they can use the same information as individual restaurants, and then under “edit business types” they can check “This Page represents a corporate office or headquarters.”

Regardless, the flexibility of the modern category system means you can choose just about anything that is relevant to your company. The difficulty comes in finding three categories that fit your business and cover all of the bases without leaving critical core services unrepresented. It might take some trial and error, but that’s fine; there’s no limit to the number of times you can change your page category.

4 Steps to Change Your Facebook Page Name

You need to change your business’s Facebook name? It happens.

It used to be pretty difficult to do that, but with Facebook’s more recent changes, it really takes only about four steps to change your Facebook name and URL.

How to Change Your Facebook Page Name

1. Click “Edit”

While viewing your page as an admin, click on the About tab in the upper left side of the page, then click Edit. That’s right next to your page’s current name.

2. Type It

Once you’ve clicked into the Account Name box, type in your page’s new name.

Make sure that your new name doesn’t break any of these Facebook naming dos and don’ts:

  • Don’t use any variation of “Facebook” in your name.
  • Don’t include your company slogan in your name.
  • Don’t use random capitalization that would make your elementary school teacher cringe.
  • Do be specific with your name.
  • Do avoid misleading terms or words.
  • Don’t choose words that can be discriminatory, violating, or abusive.

3. Submit It

After you’ve typed in your new name, click Continue. If you don’t see this option, double-check to make sure that you’re listed as a page admin. Other page roles aren’t able to change Facebook page names. You can change those settings by clicking on Settings and then Page Roles on the left.

If you’re an admin and you still don’t see the Continue option, double-check to make sure that someone didn’t try to change the name within the past few days.

There is no limit to how many times you can change your page’s name, just so long as those changes are spaced about seven days apart.

4. Sit Tight

It usually doesn’t take Facebook very long to approve of a name change.

If there’s a delay of a day or two, it might be worth your time to reach out to Facebook and make sure there’s nothing standing in the way on your end.

If That Doesn’t Work

Changing your page name didn’t work? There could be a few reasons for that:

  • You didn’t wait long enough. It usually takes about three business days for Facebook to review and apply page naming changes.
  • Your page has been flagged for not following Facebook page policies. Common breaches include not following the Facebook page name rules or using spammy tactics to get likes. If Facebook is suspicious, it may suspend your page, so you wouldn’t be able to edit your page name.
  • Your page has too many likes. If your page has more than 200 likes, you have to be an admin to change your Facebook page name. Fewer than 200, and you may be able to change it without admin privileges.
  • There are limits on your page. Limits in the Facebook world aren’t always bad! They can range from the fact that you or another admin tried to change your page fewer than seven days ago to Facebook suspending your page for suspicious activity.

If none of those reasons seem to fit your situation, go ahead and submit an appeal to change your page name by filling out this form!

What Happens if People Search for Your Old Facebook Page Name?

After you’ve successfully changed your Facebook page name, what will happen when people search for your old page name?

You still want people to find your page, but you recognize that not everyone will be aware you’ve updated the name.

We actually didn’t know for sure what would happen in this scenario, so we reached out to the source.

A Facebook representative confirmed the following: when someone types your old Facebook page name in the search bar, your old page name will still appear.

Once the person clicks the link to your page, they will be directed to your “new” page with the updated name.

Keep in mind that over time, search algorithms will learn your updated Facebook page name and begin to show the updated name more in search results.

Enhance Your Facebook Presence with 9 Clouds

In order for your auto dealership or other business to be successful on Facebook, you’re going to need more than a properly set-up Facebook page (although this is important)!

Facebook ads can help you reach qualified leads who don’t already like your page — providing them with the products and content they’re searching for.

Explore our available resources, including eBooks, blog posts, and webinars all about engaging people online where they are most often: Facebook!

The Complete Guide to Facebook Privacy Settings

Privacy concerns and privacy controls on Facebook are ever changing. When you post a picture of your kids at a family gathering, which one of your Facebook friends can share it? What private information are those Facebook game apps collecting on you for “third-party uses”? How do you make sure that live video stream is seen only by people you choose? Every action you take on Facebook has privacy and sharing implications that need to be considered before you upload that next selfie.

Fortunately, thanks to vocal demands for transparency from both Facebook users and government regulators around the world, Facebook has been making the process of managing your privacy easier. Below is our step-by-step guide to taking full control of your Facebook privacy settings.

The basic privacy options

If you’re not ready to dive into Facebook’s substantial settings menu, there’s a more user-friendly guide through the more vital privacy settings. Click on the question mark symbol in the top right of any Facebook page when you’re logged in, and select Privacy Check-up, an easy-to-follow walkthrough of your current settings as they pertain to Posts, Apps and Websites, and Profile.

(Alternately, for an even quicker speed-tuneup, you can adjust who can see your posts, send you friend requests, or block users by hitting the question mark symbol and selecting Privacy shortcuts.)

Posts

Starting with Posts, you can check your default sharing setting. We recommend the Friends setting over the Public one. When set to Public all your posts can be seen by anyone on or off Facebook. Unless you’re a celebrity or running a page that is used to generate interest in a business you run, you will likely want to keep your activity restricted to those you have Friended.

The Friend setting has a few tweaks you should be aware of as well. By clicking on the triple dots, the sharing setting button, then the More Options button, you will see the Custom option. Click on that, and you will see that you can include all your Friends while excluding the names of certain Facebook friends you don’t want to see your updates. It is also important to note that the Friends of anyone tagged in your post or photos will be able to see that post unless you uncheck the option in this window.

If you have joined any Facebook groups or made lists of Facebook friends, you can restrict the posts that way or hide your posts from those groups and lists as well. Want just your college friends to see your late night party pictures? Want to make sure your work friends don’t see your selfie at the beach when you called in sick? These restrictions could come in handy both on a per post basis or as an overall option. You can even go back to change settings of previous posts by clicking on the selecting Limit Past Posts.

Finally, remember that you can change the sharing settings of any individual Facebook update by clicking on the triple dots, then sharing button to the left of the Post button.

Profile

Here you can see the privacy setting on your phone number, email addresses, birthday, hometown, relationship status, and other personal details about your life. Under emails, it will show all email addresses associated with your account and who can view them. If you find an email address that you don’t want associated with your account, you can delete it. After completing the Privacy Check, go to Settings > General > General Account Settings in Settings, you can add and remove email addresses and change your primary email address.

For your birthday, the sharing settings are split between the day/month and the year. That way your Friends can wish you happy birthday on Facebook on your special day without necessarily knowing your exact age.

For hometown, this setting only affects what your Friends can see. Advertisers and others may still access this information, especially if you are using the Facebook app, which tracks your location automatically.

Finally, if you have set a relationship with another Facebook user, it will be shared unless you set it otherwise.

It’s important to note that this is only a partial list of the information you’re sharing. To see the full list, click the My About Page button, which will take you to your profile page. On there, you can review the various sections—Work and Education, Places You’ve Lived, Contact and Basic Info, Family and Relationships, Details About You, and Life Events —and make changes hovering over each and clicking the link that appears.

Apps and Websites

Remember the Facebook game you played too much last year? Each app on the site you agreed to install has permission to post to your Friends list unless you told it otherwise at the time you installed it. Can’t remember? This part of the tool shows you each app attached to your account and what sharing permissions it has. These settings also control who can see that you have the app installed.

If you don’t use the app anymore, just delete it by clicking on the box next to it and select Remove. Delete all apps that you’re not actively using and review the sharing permissions of the remaining ones.

Privacy options

To get to the advanced privacy settings, click the drop down arrow in the top right on any Facebook page, click Settings, and then Privacy in the left navigation column.

Here you can exert more control of what is being shared with whom, which is never a bad idea. You’ve likely gone through this at least once in the past, but it’s a great idea to review your settings at least once a year.

Who can see my stuff? (Find out in Your Activity)

Who can see your future posts?

Select Edit and you can take complete control over who sees your posts. Use the predefined categories, like Friends and Friends of friends, or create a custom group.

Review all your posts and things you’re tagged in

Ever been tagged in an embarrassing photo uploaded by that distant college classmate? You can use the Activity Log page and select the Posts You’re Tagged In (in the left column) and the Photos > Photos of You (also in the left column) to check out what you’ve been tagged in. You can then remove the tag (click the dropdown arrow on the left of the post or photo and then click on the the Remove Tag button at the top of the page) or simply click Hide so they don’t appear on your Timeline.

Limit the audience for posts you’ve shared with friends of friends or Public?

If you select Limit Past Posts, all your previous posts from Public or Friends of friends will revert to just Friends. But if you’ve tagged a Friend in one of your posts, their Friends can see that since that is the default setting when tagging someone.

If you originally shared a post with a custom audience, like Close Friends, this tool will not change the audience for those posts.

How people find and contact you

Who can send you friend requests?

The default is Everybody, and the only other choice is Friends of Friends.

Who can see your friends list?

The default is Public, but you can customize who can see the list, including setting it to Only me.

Who can look me up?

Who can you look you up with the email address you provided?

If someone has your email address they can look you up, but only if your email is Public. You can restrict it to Friends of Friends or just Friends if you don’t want to be bothered.

Who can look you up using the phone number you provided?

Same as the email address.

Do you want other search engines to link to your timeline?

Your first impulse may be to turn this off, but Facebook only allows information you’ve marked as Public to be shown to other search engines. They see it as a way for friends not on Facebook to find you. Whatever you choose, anyone will still be able to find your profile simply by looking up your name in Facebook search.

Access Your Information to review all of your Facebook actions

Here’s where you can keep tabs on everthing you’ve ever done on Facebook. Select Access Your Information and you’ll see a large list of types of activities for easy access to see what you’ve done. For instance, read through all of your Comments on your posts, other people’s posts, or in Groups you belong to. Scroll through Likes and Reactions to see posts, comments and Pages you’ve liked or reactive to and edit those actions. Review Photos and Videos you’ve shared or been tagged in and report the photo or remove the tag. See all of you Saved Items and read them, mark them as read or delete them. See a list of Event invitations you’ve received and responded to, and edit your response.

In the section entitled Activity Log, you can scroll through all of your actvities chronologically to view, edit and delete them. You can also see what the audience is for your activity, for instance is that comment seen by the person’s friends, friends of friends or public.

Timeline and tagging Options

In Timeline and Tagging you can control exactly who sees what on your timeline, who can post to your timeline, and who can tag you in photos and posts.

To customize your timeline settings, click on the down arrow in the far upper right corner to reveal a drop-down menu, and select Settings.

What people can see and add to my timeline

Who can post on your timeline?

It’s set by default to Friends, and the only other option is to allow only yourself to post on your timeline.

Who can see what others post on your timeline?

You have flexibility with options ranging from Everyone to Friends of Friends to custom lists. Using this in conjunction with manually approving what photos and updates you’ve been tagged in goes a long way to keep prying eyes away from more sensitive Facebook updates.

Allow others to share your posts to their stories?

Facebook defaults to allowing anyone to share your Public posts to their story. And if you tag someone in a post, they can share it to their story. In both cases, your full name and a link to your post will be visible for 24 hours. If you don’t want others to be able to share your posts, Disable this option.

Hide comments containing certain words from your timeline

If you’re concerned about certain words appearing in comments on your timeline, you can establish a word, phrase and emoji blacklist. Comments that contain banned content will only be able to be seen by the poster and their freinds.

Who can see posts that you’re tagged in?

Who can see posts you’re tagged in on your timeline?

You have a great deal of flexibility here, with options ranging from Everyone to Friends of Friends to custom lists. Using this and the below setting in conjunction with manually approving what photos and updates you’ve been tagged in goes a long way to keep prying eyes away from more sensitive Facebook updates.

When you’re tagged in a post, who do you want to add to the audience if they aren’t already in it?

This one sounds more complicated than it is. Often a Facebook friend of yours will make a post and tag you in it. The option here allows all of your Facebook friends to see an update or photo you’ve been tagged in by someone they aren’t friends with themselves (the Friends of Friends function). You can choose to remain tagged but have none of your other Facebook friends see that update, limit who sees that update to certain groups of friends, or you can outright block certain Facebook friends altogether by using the Custom option.

Manually review other people’s posts you’re tagged in and tags before they appear on Facebook

Review posts you’re tagged in before the post appears in your timeline

If you are concerned about getting tagged in a photo that you don’t want all your friends on Facebook to see, this is the setting for you. Once enabled, you’ll have to manually approve any photo or posts you are tagged in before they appear on your timeline. Note that this only affects your timeline; those updates will still appear in searches, the news feed, and other places unless you un-tag yourself. (Alternately, you can extricate yourself from incriminating posts by clicking on the offending post, then the arrow in the top right to Remove Tag.)

Review tags people add to your own posts before the tags appear on Facebook?

This applies only to photo tagging by your Facebook friends. You’ll always be notified if someone who’s not your friend tags you in a photo.

What do my posts look like to other people?

Review what other people see on your Timeline.

Click View As for the perfect way to check that your mother or boss won’t see what you don’t want them to.

Manage blocking

If you want to take steps to keep people away from your profile, this is the section for you.

Restricted list

If you don’t want to un-friend somebody but also don’t want them to see all of your information, you can add them to the Restricted List. This means they can see your public information, but they have no way of knowing you’ve limited their view (unless they happen to see someone browsing your profile who isn’t restricted).

Block users

You can also just straight up block somebody. This means this person cannot be your friend. This is an excellent setting if you have stalkers or other people consistently bothering you. Note that this does not stop them from interacting with you in apps, games, or groups you’re both a part of.

Block messages

Block messages If you’re receiving unwelcome messages and video calls from someone, you can put a stop to that here – and it carries over to the Messenger app too. However, the pest in question will still be able to post to your Timeline unless you block them as a user (above).

Block app invites

In addition to blocking and restricting people from your profile, you can also block app invitations on a user-by-user basis. So if your Aunt Jackie keeps bombarding you with annoying apps, you know what to do.

Block event invites

Tired of your nephew inviting you to his New York City raves every weekend? Typing the name of the Facebook user into this section will stop you from seeing any future event invites from that person.

Block apps

Some apps and Facebook games are great fun at first, but after a while, you want to drop them. You can remove the app or game (see the Apps you use section, below) or block the app, which means it can no longer contact you or get non-public information about you through Facebook. If you are getting emails from the app, you will have to use the unsubscribe link at the bottom of the email.

Block pages

Is that discount fashion site you liked bombarding you with updates from its Facebook Page? Block ‘em here, where you’ll also automatically unlike and unfollow the Page. You can also block other Pages (i.e., public pages for businesses and celebrities) from commenting on or liking your posts.

Turn off face recognition

Facebook uses face-matching technology to suggest who you should tag in photos, prevent strangers from using a photo of you as their profile photo, and let you know when you might appear ina photo or video but haven’t been tagged (if you’re in the audience). It will only suggest people that are on the user’s friends list. If you don’t want to show up as an option when your friends are tagging photos, set this to No.

Public post filters and tools

If you’re lucky enough to have people hanging off your every post, you can decide to widen your net of followers here. Friends follow by default, but you can change it to the only other option – let Everyone view your public posts (you can set public-ness each time you post).

Check on apps and websites you’ve logged into with Facebook

Here you can find out which apps and sites you’ve logged into with Facebook. The important tab is the Active tab, which means these apps and sites currently have access to whatever data you opted into providing. Click on the box beside any app or site that you are no longer interested in accessing and then click Remove. For the rest, click on View and edit for each one to check on what information you’re sharing and update your sharing preferences.

If you’re not interested in using Facebook to connect with outside apps and sites, you can scroll down to Preferences and click on the Edit button in the Apps, Websites and Games box to turn off access.

Check on Instant Games you’ve logged into with Facebook

Like with Apps and Websites, you can see which Instant Games you’re logged into with Facebook and check on what you’ve agreed to share.

Find out what is determining the ads you see

Your Interests

Facebook compiles a list of your interests based on your activity on Facebook and your engagement with Pages hosted by businesses and ads. These interests will determine what ads you see in your Newsfeed. You can delete any interests by selecting the interest and choosing Remove.

Advertisers and Businesses

Here you will find a list of advertisers who have uploaded a list with your information, who has advertised to you, whose website or app you’ve used, whose ads you’ve clicked or blocked and more.

For businesses who uploaded a list with your information and advertised to it, you can choose to Hide all ads from this advertiser. Facebook matched your profile with the advertiser’s needs and showed the ad without revealing your identity.

For businesses who have uploaded and shared a list with your information, you can see how those businesses data resulted in ads shown. While you can see the businesses the uploaded the information, you can only choose to opt out of ads from advertisers who used the uploaded data.

For businesses whom you’ve visited, whose website or app you may have used, and whose ads you’ve clicked, you can choose to hide all ads from that advertiser.

Your information

Under About you, you can turn off whether details such as your relationship status, education level or job title can be used to target advertising to you. However, this does not stop Facebook from using this information to categorize your profile for advertisers, or from ads being shown.

Under Your categories, you can find out what descriptors that your activity on Facebook and outside has revealed about you. Most of my fields were related to factual items such as “WiFi Users”, though there were a couple of interesting deductions too, such as “Potential mobile network or device change”.

You can delete them all to start fresh, or if you want no interest-based ads on or off Facebook. Just click the X on the right of each item.

Ads based on data from partners

Nearly anywhere you click online, and in some cases where you shop in stores, is used to build a profile of you that Facebook can then sell to advertisers so they can show targeted ads to you while you’re browsing Facebook. If that makes you uncomfortable, you can choose Not allowed here. You’ll still see advertising on Facebook, it just won’t be based on all those running shoes you were looking up.

Ads based on your activity on Facebook Company Products that you see elsewhere

Since Facebook operates its own ad network of sites, it can also target you with ads even when you’re not browsing Facebook – essentially, at any site that uses its ad technology. But the permission is trickily worded – it asks if it can use your Facebook ad preferences, so choose Yes and make sure you review the section below entitled Ad Preferences. Even if you’ve always turned off targeted ads based on browsing (above), Facebook can use information in your profile to create ad preferences.

Regardless, you’ll most likely still receive targeted ads outside Facebook that are based on your age, gender, and location, as well as browsing activity on sites that are part of other ad networks. If you want to stop seeing-based ads in general, you can opt out at the Digital Advertising Alliance – though it notes that the opt-out can only apply to participating companies.

Ads that include your social actions

If you like, comment on or share a Page (say, owned by a business or brand), Facebook can broadcast it as an advertisement to all your friends.

This also applies to apps used (for example, Spotify) and events joined (say, if you hit attend for a café’s Veggie Fridays). You can flip the audience for all this between Only my friends and No One.

Hide ad topics

If you really don’t want to see ads for specific types of products or categories of products, you can choose to hide them for six months, a year or permanently. If the topic you object to isn’t one that Facebook had made available for censorship, you can click on Suggest Other Topics to let them know.

And that’s Facebook Privacy in a (gigantic) nutshell

That covers your privacy setting options on Facebook. If you want to dig in even further, Facebook has a page explaining the basics of Facebook privacy tools as well as Facebook’s latest data policies.

Updated on 8/16/2019

Weddings. Job promotions. News articles. Facebook thinks it knows what the best stories are to drop in your news feed. But some users might want to see things their own way.

As an alternative to its default filtering algorithm, Facebook provides a way to sort your friends’ posts by chronology in its mobile apps. But some people say the process for doing so is not that awesome.

After a recent change to Facebook’s app on iOS, a number of users say the company has essentially buried the sort-by-time feature. Taking to online discussion boards to complain, they also lament the fact that there is no way to set the mode as a default on mobile.

Facebook’s algorithm sorts posts that appear in people’s news feeds, using signals such as the number of likes the posts generate and who posted them. As a result, posts that generate a lot of activity can stay lodged toward the top of users’ feeds, maybe even over the course of a day. Facebook calls this default setting “top stories.”

For users opting for a chronological view of their posts, there is an easy way to change the setting on the desktop. But changing the setting on Android—and now iOS—requires a different process, one that some users don’t like, or aren’t even aware of. In this video, we’ll show you how to navigate the sort-by-time feature on both mobile and desktop.

To view chronological postings in your News Feed, tap on the More tab in the mobile version of Facebook and scroll to the Feeds section where you can select the Most Recent option.

To change your News Feed so that posts appear chronologically, tap on the More tab in either the Android or iOS version of Facebook’s mobile app. From there, scroll down to a bar labeled Feeds and tap on Most Recent. Now you’ll see items in your News Feed in order of the time they were posted. Note that if you navigate to other parts of the app—Notifications, say—you’ll need to tap on the More tab to return to the chronological listing. You also can’t make time sorting your default view on mobile.

The dropdown arrow next to News Feed in Facebook’s desktop version lets you toggle between Top Stories and Most Recent.

It’s easier on the desktop version of Facebook. Click on the dropdown arrow next to News Feed in the lefthand column and select Most Recent for a chronological listing of posts.

Besides time, Facebook also provides some other personalized news feed options based around users’ personal affiliations, jobs worked and schools attended. Users can add specific people to these lists if they want, which can be accessed from both mobile and the desktop.

Facebook is constantly tweaking its filtering algorithm. Late last year, as part of an effort to display more “high-quality” content, the company said it would be emphasizing news articles in the feed. But high quality to one person may be of a different quality to another.

Note: When you purchase something after clicking links in our articles, we may earn a small commission. Read our for more details.

Have you noticed changes to your Facebook page layout?

Wondering how to use the new features?

In this article, you’ll discover how to navigate and capitalize on the latest Facebook page design changes.

Facebook Page Layout Changes: How Marketers Should Respond by Kristi Hines on Social Media Examiner.

See What’s Changed for Your Visitors

The first and most crucial thing to note is the new Facebook page layout for visitors. The previous (or current, if the new design hasn’t rolled out to you) page layout looked like this.

This is what the previous Facebook page layout looked like.

As you’d expect, sections like Videos are in the right sidebar along with the other sections that you could mostly hide or show at will, with the exception of a few required by Facebook.

Now, let’s take a look at The Awkward Yeti’s Facebook page with the new design. First, you have the top section of your page, comprised of the Facebook cover photo, which is displayed as currently stated by Facebook Guidelines:

  • 820 pixels wide by 312 pixels tall on desktop browsers
  • 640 pixels wide by 360 pixels tall on smartphones
  • Loads fastest as an sRGB JPG file at 851 pixels wide by 315 pixels tall and less than 100 kilobytes in file size

This is the new Facebook page design.

It also has the tab links in the left sidebar, just as before.

The big difference is the order of your Facebook page’s timeline. There’s the box where visitors and fans of the page can leave a comment, followed by your Facebook Shop or Services. Previously, the Shop or Services section would be followed by your pinned or latest posts. Now you see boxes for Videos and Photos next.

This is just one of the many ways the new page timeline can be ordered.

Videos and Photos are followed by your most popular posts.

Your most popular posts appear after Videos and Photos.

Next, you’ll see the standard most recent posts.

Your regular posts appear after your most popular posts.

Why are the sections in this particular order? It’s based on the order of your page’s Shop, Videos, Photos, and Posts tabs in the left sidebar.

The order of your Facebook tabs determines the order in which those sections appear on your page.

Hence, if you want one of these five sections (Shop, Services, Videos, Photos, or Posts) to be in a specific order, here’s what you’ll have to do.

#1: Customize Your Timeline

To change the order of your page’s timeline (if you have the new Facebook page design), click on the Manage Tabs link in the left sidebar.

Click Manage Tabs in the left sidebar of your Facebook page.

This takes you inside some of the new or updated Facebook Settings sections, such as the Edit Page section.

The Edit Page section of your Facebook page Settings is where you can reorder your tabs.

This is where you can reorder your tabs. You’ll also find a direct link to a tab by clicking the Settings button next to the tab.

Reorder your Facebook tabs as desired.

If you move your Posts tab above your Videos and Photos tabs, you’ll have two posts above your videos and photos, followed by more of your most recent posts in your timeline. Either way, your posts will be in two sections. It’s just a matter of whether those sections are one after the other or separate.

After you reorder your tabs, your Facebook layout will mirror that order.

Of course, if you have Shop and Services tabs, you’ll want those tabs to appear first.

Place your Facebook Shop and Services tabs at the top.

In this case, your page’s timeline may look more like this:

This is what the Facebook page layout looks like if you position your Shop and Services tabs first.

In the Edit Page settings, you may have noticed a Templates option above the tab-ordering options. Templates allow you to get the features you want for your page in terms of the right buttons and tabs.

Click the Edit button next to Templates to see your Facebook template options.

When you click the Edit button next to the current template for your page, you can scroll through your page’s template options.

Look through your Facebook page’s template options.

Each template provides details about buttons and calls to action that will be applied to your page (which you can customize later).

Find out which buttons and calls to action come with your Facebook page’s template.

The template description also lists the tabs that will be added to your page (which you can customize later).

You’ll also see a warning that if you apply a template to your page, your current template will be replaced. This means that if you have a Services tab setup, for example, and you choose a template without a Services tab, your Services tab will disappear.

Get details on the tabs for your Facebook page’s template.

#2: Update Your Media

To capitalize on your new timeline boxes for media, make sure that your most recent and ongoing photo and video descriptions link to relevant products, services, or your website in general.

If you have the time, create more quality media to go with improved posts for your Facebook page. The Photo and Video boxes on your timeline will show the most recent photos you shared on your page, and thus your latest, best-quality media.

If you don’t have media or the urge to create media from scratch, check out stock media sites that offer both stock photos and video. There are plenty to choose from including Bigstock, , VideoHive, PhotoDune, iStock, and .

Find some photos and videos that represent your products, services, or business in general and upload them. To optimize them, make sure that the photo and video descriptions link to relevant products, services, or your website in general.

Note that the only photos that will appear in your timeline Photos box are the ones that you upload directly to your posts, not the ones that appear as thumbnails for a link or otherwise.

Facebook Image Guidelines

Facebook recommends the following guidelines for images:

  • Photos should be 720px, 960px, or 2048px wide.
  • Avoid compression by uploading a photo with a file size less than 100KB.
  • Save photos as JPEG with an sRGB color profile. This may or may not be the default based on your photo or image editing tools or software.
  • Change album settings to upload HD by default.

#3: Add Partner Apps and Services

Depending on your business, you may want to check out the new Partner Apps and Services option under your page Settings.

Click Partner Apps and Services in your Facebook page Settings.

Click the Add Service button to see the services that are currently available.

View all of the available Facebook partner apps and services, as well as services that are coming soon.

If you find a service you already use for your business or one that you could use, it may be worthwhile to see if that service can help you get clients directly from Facebook.

#4: Link Your Instagram Account to Your Page

If you want to start advertising on Instagram using the Facebook Ads Manager, you can link your Instagram accounts to your pages in your page Settings.

Link your Instagram account to your Facebook page in Settings.

#5: Cross-post Your Videos for More Engagement

If you have multiple pages on which you want to share your videos, you can set up a cross-posting relationship between pages. This allows the pages to share videos and video post insights.

It’s simply a matter of adding the other page to your Crossposting settings and vice versa.

Set up a cross-posting relationship between two Facebook pages.

Now you’ll start seeing the Crossposting tab on any videos you upload to the pages connected via your Crossposting settings.

When you upload a new video, you’ll see a Crossposting tab with all of the pages connected via your settings.

From here, if you were to select all three pages shown above, those three pages and the page you posted the video to would have the video, plus the organic insights for the video itself.

#6: Get Familiar With the New “Write Something” Box

Another change coming to Facebook pages is a redesigned Write Something box, which is geared towards helping you connect with your customers and get the results you want.

Some options will vary based on your page and its features. For example, page owners without a Shop section won’t have the option to get people to view a product.

Typically, you’ll see something like this:

These are the new Facebook page posting options.

Each option allows you to choose the related posting option or goal, such as Share a Photo or Video.

These are your options for Share a Photo or Video.

This is what you see if you click Get Messages:

Here’s what you see for the Get Messages option.

These are your options for Create an Event:

Fill out these details to create a Facebook event.

If you click Create an Offer, fill in these details:

Provide these details to create a Facebook offer.

Here’s what you see for Write a Note (the features of which are similar to notes on a profile):

Create a Facebook note.

Here’s what you see for Get People to View a Product:

This is what you see when you click Get People to View a Product.

Use the Tag a Product feature for your post tag to include the product link from your shop.

Include product links from your Facebook shop.

If you simply want to get your original posting options box back, click in the Write Something box itself (above the default posting options).

You can still access the original Facebook posting options.

Depending on your page category, verification status, whether you sell products on your Facebook page, and so on, you’ll have some or all of the features using the icons shown above. From left to right, these icons let you:

  • Post photos or video, which would appear in your timeline Photo and Video boxes.
  • Add what you’re doing or how you’re feeling.
  • Check into a particular location or event.
  • Select your preferred audiences for this post.
  • Tag any third-party brands or products per the Branded Content Policy (blue verified pages only).
  • Tag products from your shop in your post.

When you’re finished with your post, you’ll be able to (as usual) select your advertising options (Boost Post) and publish, schedule, or backdate your post using the Publish button or drop-down arrow to the right of it.

In Conclusion

Facebook has slowly been making changes to pages over the past couple of weeks. Some of these features may not be available to you yet, and some may continue to change before they’ll be fully released to everyone. In the meantime, keep an eye on your pages for any new updates.

Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by your friends at Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities . Don’t miss the industry’s largest conference. Get in early for big discounts.

What do you think about the changes that have or could be coming to Facebook pages? Please share your thoughts in the comments below.

Facebook Page Layout Changes: How Marketers Should Respond by Kristi Hines on Social Media Examiner.

It’s easy to think that if you monitor what you post on Facebook, your personal information won’t be exposed. Take one look at this super creepy setting on your profile and your mind may change. Turns out the social media app, like many other websites, has been keeping tabs on our activity and sharing this data with advertisers.

Lindsey Murray

Along with these classifiers, Facebook also includes an explanation that states: “the categories in this section help advertisers reach people who are most likely to be interested in their products, services, and causes. We’ve added you to these categories based on information you’ve provided on Facebook and other activity.”

Ours were scary accurate — Facebook could even pinpoint the exact model of iPhone that we use.

The good news is that you can see exactly how Facebook classifies you to advertisers and remove any categories that you see unfit. Here’s how:

1. Under the drop down arrow in the top right corner of your homepage, click settings.

Lindsey Murray

2. From there, click on “ads” in the list to the left.

Lindsey Murray

3. Under ad preferences choose “your information” then “your categories”

Lindsey Murray

4. You will then see a list of categories. To remove simply hover over and click the X.

Lindsey Murray

Unfortunately, the one thing about Facebook is you can’t turn off ads all together. You can adjust your ad settings by clicking on the drop down arrow at the top of any ad and select “Why Am I Seeing This?” From there, you’ll find a prompt in the bottom right corner to manager your ad settings.

If you’re worried about companies outside of Facebook keeping tabs on your, you can opt out of letting them track your web activity to use for advertising through the Digital Advertising Alliance’s website.

[h/t: Mirror

Related Stories Lindsey Murray Trends & Reviews Editor Lindsey works with the Good Housekeeping Institute to test and review products like appliances, bedding, baby items, and more

Here’s how to see, edit and delete the topics that Facebook advertisers use to target you

If we’ve learned anything from Facebook CEO Mark Zuckerberg’s lengthy congressional testimony this week, it’s that most people are woefully unaware of how much data Facebook collects about them, and then how that data is used.

Earlier this week, we wrote a story explaining how Facebook uses your personal data to target you with advertising. But understanding how targeted ads work is just the first step. You should also know how to find the data Facebook is using to target you with those ads, and how to remove the stuff that isn’t actually relevant.

So let’s get started.

Find the data Facebook is using to target you with ads

Visit “Settings” on Facebook (it’s under the little downward facing arrow on the top right-hand side), and then click the tab on the bottom left that says, “Ads.” This will bring you to an “Ad Preferences” page, where you can see a lot of the data Facebook uses for ad targeting — including topics it thinks you like and more personal details like the kind of phone you use or where you grew up. Included on this page is a section called “Your Interests,” where you can find the topics and categories Facebook thinks you’re interested in. Click that.

Here’s what I see on my Facebook account.

Facebook

Manage the topics Facebook thinks you are interested in

Facebook’s ad business is good because it lets advertisers reach very specific audiences — New York Times readers in their 20s from San Francisco, for example. Under “Your Interests,” you can see what categories Facebook thinks are relevant to you. These can be broad (one of my interests was “food”), but can also be more specific. Facebook thinks I am interested in the TV show “The Office” (true), but also interested in some bizarre other topics like “Quilting” and “Cotton” (no).

Click through these categories and remove the topics that aren’t relevant. It should help ensure you don’t get ads that don’t make any sense for you. As far as I can tell, you cannot add categories on this screen, but Facebook will undoubtedly create new ones for you based on your future internet history.

Facebook

Next, click on the section titled “Your Information.” Here are more categories Facebook uses to target you with ads. My section includes things like the type of phone I use, and other more intimate categories, like “away from family.” It also included my political views, as determined by Facebook. The company makes these determinations based on signals, like who you follow or what you post to your public profile, though not the content of your posts, a spokesperson clarified. You can edit and remove these categories as you want.

Tell Facebook to stop showing you ads based on your browsing history

Keep scrolling down and click “Ad Settings.” Here’s where you can opt out of two important Facebook advertising features: What Facebook calls “interest-based ads,” or ads based on your browsing history, and off-Facebook ads, or ads that Facebook sells, but that you might see on other apps you use that aren’t Facebook.

First, let’s discuss ads based on your browsing history, often called “re-targeting ads.” Facebook tracks your browsing history around the web using what’s called the Facebook pixel, or software that a web developer adds to their website that sends data back to Facebook about your visit. If you see the Facebook “Like” button on a website, that means it’s using this software.

Advertiser’s use this software to see what you do on their website, then re-target you with an ad on Facebook after you’ve left. Did you look at a pair of shoes at Nordstrom, then see an ad for those same shoes on your Facebook News Feed? This is why.

You can opt out of these ads if they feel too creepy. Where it says “Ads based on your use of websites and apps,” change the setting to “off.” Just know that a company spokesperson confirmed that Facebook still collects this data even if it doesn’t use it to target you with ads.

Facebook

Tell Facebook to stop targeting you with ads off of Facebook

Lots of people don’t realize that Facebook sells ads that appear on non-Facebook apps and websites. Those come courtesy of Facebook Audience Network, an ad network that allows advertisers to buy ads through Facebook, use Facebook’s targeting capabilities, but show those ads to people on apps Facebook doesn’t own. Not every app developer is established enough to sell their own ads, so many of them ask Facebook to do that in exchange for some of the revenue.

But if you don’t want Facebook targeting you with ads on other apps, you can opt out of that here. Find the “Ads on apps and websites off of the Facebook Companies” section, and toggle the setting at the bottom to “No.” This doesn’t mean Facebook won’t sell ads that you see on third-party apps. It just means that those ads won’t be personalized using your Facebook profile, a company spokesperson said.

Facebook

Why are you seeing a certain ad in your Facebook News Feed?

If you come across a bizarre or irrelevant ad in your News Feed, click on the “…” in the upper right-hand corner of the post. From the drop-down menu, select “Why am I seeing this?”

The ensuing pop-up should let you know what information about you resulted in Facebook showing you that ad. Maybe you were in the age demographic that advertiser was trying to reach? Or maybe you had given the advertiser your email at some point as part of a loyalty program? This drop-down should show you that. If you don’t like the ad, you can choose to “Hide all ads from this advertiser.”

Facebook

What if you don’t want to see any ads ever?

Unfortunately, you are out of luck, at least on Facebook. The company does not have an ad-free version, and while he was asked about that multiple times this week from lawmakers, it does not appear that CEO Mark Zuckerberg is seriously considering a subscription version of the service. The ads are the cost of admission.

This article originally appeared on Recode.net.

Levels of privacy on Facebook are always a bit of a tricky subject. It’s not like you’re going to be deleting your profile (you need to keep spying on everyone you hated at school, obviously), but the thought of social media keeping a close eye on you is always kinda creepy.

But if you’ve ever wondered just exactly how much Facebook really knows about you, there’s a few steps you can take to find out the real levels of info that they’re passing onto advertisers. Gulp.

Facebook gathers up various strains of information about its users and organises it into ‘Your categories’. Intrigued? Here’s the steps you can follow to see everything in black and white.

1. Click on the Privacy Shortcuts tab.

2. Click on More Settings.

3. Scroll to the bottom of the page and find Advertss

4. Under Ad Preferences click Your Information

5. Under Your Information, click Review and Manage Your Categories

And there you have it. A pretty extensive list of specific details which you probably didn’t even know Facebook knew.

For example, a quick test revealed that Facebook knows I live with housemates, fall under the Millennial category AND have an upcoming birthday. So erm, that’s terrifying.

Luckily, there is also an option to remove any details which leave you feeling like Big Brother might be watching a bit too closely. Just hit the dots to the right hand side, and they’ll be deleted instantly.

Iiiiinteresting. Now please excuse us while we turn off the internet forever.

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