Does this spark joy meme

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Does It Spark Joy? refers to the catchphrase of cleanliness guru Marie Kondo, popularized by her Netflix series, Tidying Up with Marie Kondo. The phrase is part of Kondo’s “Konmari Method,” which aids people in cleaning their homes. People will hold an item and ask themselves “Does this spark joy?” If the answer is yes, then they should keep the item, and if no, it should be thrown away. The phrase was parodied in numerous ways, most popularly in Twitter parodies of the show and a Drakeposting parody that grew popular on Reddit.


The trailer for Tidying Up with Marie Kondo was posted on December 15th, 2018 and the series debuted on Netflix on January 1st, 2019. The “spark joy” catchphrase saw some use in parody in those two weeks. User @libbuh tweeted that she removed her closet doors because they did not “spark joy.” Author Darcie Wilder joked about the overuse of the phrase in the first episode (shown below, right).


Over the following months, the phrase was parodied widely on Twitter in jokes imagining humorous characters and situations utilizing the phrase. For example, user @jpbrammer tweeted a joke imagining Marie Kondo in Super Smash Brothers, gaining over 340 retweets and 2,000 likes (shown below, left). Users, @walses joked that the biblical story of Moses was simply him applying the Konmari method to the Earth, gaining over 1,300 retweets and 6,600 likes (shown below, right).

On Reddit, a Drakeposting parody using Marie Kondo began growing popular. On January 29th, user macabrephotographer posted a template for the parody, gaining over 1,200 points (shown below, left). On February 1st, user WilsonJ04 posted a parody about how texting was preferred over a phone call, gaining over 18,000 points (shown below, right). The phrase was covered as a meme by Stayhipp on January 11th, 2019.

Various Examples

Know Your Meme Store

External References

Jezebel – Watch Marie Kondo ‘Spark Joy’ Through Tidying in New Netflix Series

Twitter – @libbuh

Twitter – @333333333433333


Twitter – @jpbrammer

Twitter – @walses

Reddit – Kondo Method has potential

Reddit – Completely new meme format, invest!

Everybody is talking about Marie Kondo nowadays. Marie is the popular Japanese organizing consultant and author who currently has a new Netflix show. Since tidying up has always been an issue with a lot of people, Marie became a household name really fast.

And with popularity comes the Marie Kondo meme that everyone sends each other. There is a whole collection you can choose from. Just make sure to organize your gallery so you don’t get a visit from her personally.

Applying the KonMari method

Cats bring joy to my life

Clean everything

We Won’t Make It

KonMari Method on a higher level

Do you live like this?

Throw it away

Me Organizing My Meme Folder

Expectation vs Reality

Does it spark joy?

2019 Resolution

Me seeing a perfect avocado in the grocery

Thrift stores sparking joy

Should I throw all my books?

Throw me

Marie Kondo probably

Unfriend and block

Me laying in bed

Me While Mom Was Doing A KonMari on me

I’m going to become wonderful

I hope these Marie Kondo meme collection sparked some joy in your life. If it did, please share them with friends and family to bring joy to everyone 😉

This One Sparks Joy Marie Kondo Memes


Marie Kondo is a tidying expert and best-selling author of The Life-Changing Magic of Tidying Up. At the beginning of 2019, Netflix released a series starring Kondo in which she goes into peoples homes and helps them get organized using her signature KonMari method. This series has sparked a number of debates and inspired memes about Kondo’s methods and advice.

“Spark joy” is now a popular buzzword based on Kondo’s philosophy that people should only keep things in their homes that are useful and immediately bring them joy. Some people have suggested that this concept should be considered in relation to more than just material things, but for relationships, social media, careers, and daily life as well. Marie Kondo-related memes range from jokes about over the top tidying and minimalism to ones about just how attached we can be to material things.

This One Sparks Joy | This One Does Not Spark Joy

Marie Kondo talking about whether or not things spark joy has led to a meme similar to the Drake yes/no meme. The first panel shows Marie saying “this one sparks joy” and in the second she says “this one does not spark joy.” Images can be added to the panels to show how things such as relationships or meme formats do or do not bring people joy.

This one does not spark joy from r/brooklynninenine

Does this spark joy for you? from r/memes


marie kondo just pointed a gun at me and told me to give her one good reason as to why i need two crock pots. idk how she even got in my apartment

— Trey Smith (@SlimiHendrix) January 8, 2019

Me, pulling a big fuzzy blanket up to my chin: I’m only surrounding myself in things that spark joy

Dunkin’ Donuts employee: Ma’am I’ve warned you twice I’m calling the cops

— maura quint (@behindyourback) January 10, 2019

Getting Rid Of Toxic People

In your process of tidying up your homes, pls remember to declutter your social lives as well. Only surround yourself with people who Spark Joy ✨

— Saab (@saabmagalona) January 9, 2019

Marie Kondo has spoken. If you enter my home and do not spark joy I will throw you in the trash.

— Madeleine Roux (@Authoroux) January 6, 2019

I don’t care about the Marie Kondo book debate, I just wanna know why she doesn’t ask the women if their husbands truly spark joy or if they should be thanked and removed.

— Amy Gray (@_AmyGray_) January 6, 2019

you really should impeach any politician that does not spark joy

— rstevens 3.01 🐳💨 (@rstevens) January 5, 2019

In The Workplace

If an email does not spark joy, delete it

— James Hamblin (@jameshamblin) January 7, 2019

From now on, question the work and briefs given to you.

“Does it spark joy?”

If not, touch your client and say “thank you.”

— Ad People Of Manila (@AdPeopleOfMNL) January 9, 2019

Taking Things Too Far…

“This baby does not spark joy for me, so it will have to go”

— Adam Moussa (@adamjmoussa) January 3, 2019

*He* did not spark joy

— Damien Kempf (@DamienKempf) January 10, 2019

Tidying Up Social Media

“Get rid of things that don’t give you any joy,” Marie Kondo said, gently gathering up Twitter into her hands, folding it in half, crushing it into a small cube and blasting it into the infinite void of space. “Create a space for your ideal self.”

— Mark Berman (@markberman) January 6, 2019

Marie Kondo your social media. If a user doesn’t spark joy, whisper “thank you” over their profile page and block them immediately

— Eve Forster ❄️👩🏼‍🔬🧠 (@EveForster) January 10, 2019

These ‘Tidying Up with Marie Kondo’ Memes Are Guaranteed to Spark Joy

I finally got around to watching the much buzzed-about Netflix show Tidying Up with Marie Kondo over the weekend. It’s basically Hoarders lite, with Japanese organizing consultant and author Kondo arriving at American homes to help rid them of everyday clutter using her KonMari method.

Though I was horrified that the couple in episode five might throw out their copy of Settlers of Catan (they appeared not to, thank Neptune), I generally found the show’s shtick refreshing. Sure, Tidying Up isn’t exactly a thrill ride, but especially because I was raised by a mother who despises KonMari—instead of “dispose of it if it doesn’t bring you joy,” try “I am hanging on to this object for the duration of my life because I or any of my children could conceivably have a use for it before the Earth explodes”—the show was a nice introspective watch that motivated me to sort through a stack of old papers and organize my closet.

Still, as with literally anything, Twitter users had opinions. People especially bristled at Kondo’s opinions on books, apparently aghast at the idea that they should perhaps at least consider not lugging around a personal library for the rest of their lives. Personally, I found joy in reading the counter-responses to these many #takes, and the back-and-forth has basically turned into a meme.

Anyway, keep on yelling into the void of online, and remember—Settlers of Catan expansion packs do not count as clutter. This is canon.

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These ‘Tidying Up With Marie Kondo’ Memes are Relatable AF

In case you haven’t heard, Japanese consultant Marie Kondo has a new show on Netflix and it’s all about her internationally-acclaimed expertise: decluttering.

The show, which came out on Jan. 1, has since inspired people to take the first step in organizing their homes — though we can’t know for sure how many pushed through.

Image via Instagram / @mariekondo

Kondo herself recognizes that decluttering is hard work, and as such, people have taken to Twitter to poke some fun about it!

Check them out below:

Marie Kondo: get rid of anything that doesn’t spark joy


— Jean Rhyphio (@RhyLoosh) January 9, 2019

I briefly considered taking the Marie Kondo approach to decluttering, but I decided to take a shortcut.

— Carolina (@wutheringreads) January 9, 2019

Marie Kondo: *folds a shirt*

— julia✌ (@songoflovejulia) January 8, 2019

Start of cleaning: I am a calm minimalist earth goddess

10 minutes later: Marie Kondo can suck my left titty I love my numerous towers of dusty junk that have given me depression

— Deirdre (@figgled) January 8, 2019

how to tidy up your friendships with the Marie Kondo method:

1. hold your friend up
2. check if your friend sparks joy
3. if no, thank your friend and put them in the trash

— Tze Hern (@zhrent) January 7, 2019

watching marie kondo’s netflix show as if i’m not sitting in my depression nest made of dirty laundry and 3 month old chocolate wrappers in my ugliest clothes

— emma whatsapp (@kanworu) January 9, 2019

The trailer for Tidying Up with Marie Kondo has me feeling like: does this bring me joy?

— Libby (@ElleMcPoopson) January 9, 2019

Listening to Marie Kondo

— Brian Burke (@BrianBurkeChi) January 9, 2019

I blame Marie Kondo. #TidyingUp

— Melissa Reifler (@mreifler) January 8, 2019

Marie Kondo is holding me at knifepoint and demanding that I throw out my husband’s ashes

— Bridger Winegar (@bridger_w) January 7, 2019

me after watching tidying up with marie kondo:

— neal alarcon (@kimjongneaaal) January 9, 2019

me: hurt me

*marie kondo folds me in half, then in thirds, stacks me upright*

— Kevin Nguyen (@knguyen) January 4, 2019

“Spark joy.”
– Marie Kondo

— Dan Stabb (@DanStabb) January 9, 2019

Marie Kondo told me to throw out everything that doesn’t spark joy but where would I live?

— Cake Boy (@MiguelPoblador) January 8, 2019

Detective Marie Kondo: Hold this box and see if it sparks joy
Suspect: wow, it does
Detective Marie Kondo: That box was full of the victim’s blood. Book him, boys.

— Chase Burke (@ChaseBurke8) January 3, 2019

My rent does not spark joy, so I’ve decided not to pay it

— its just jay now (@jaykisokay) January 8, 2019


— Chuck Wendig (@ChuckWendig) January 5, 2019

*Marie Kondo voice* These unpaid invoices………. they do not bring me joy

— Nathan Ma (@nathaninberlin) January 8, 2019

english major twitter when marie kondo suggests they should donate the books they haven’t touched in 20 years

— alex (@existentialgem) January 5, 2019

Am I doing these #birdbox #memes right? #mariekondo #netflix

See also Carl Samson·September 7, 2017

— henrixtran (@henrixtran1) January 8, 2019

people’s photographic memory of Marie Kondo’s advice

— nina matsumoto (@spacecoyotl) January 8, 2019

*Watches one episode of Tidying Up with Marie Kondo*

— Stan Lewis (@StanLewis_) January 9, 2019

I used the Marie Kondo method to throw out your file after realizing it did not bring me joy. You were silently thanked.

— Lawyer Thoughts (@lawyerthoughts) January 8, 2019

Me going through my meme folder with the Marie Kondo method

— s̵h̷i̴t̶_̵i̴s̵_̴y̴a̶e̶j̸i̴ (@etherealaph) January 7, 2019

i would be a multi-series villain character on the marie kondo show. all sliwly emerging from inside another pile of crap inside my house and cackling over and over while she screams at me

— BAKOON (@BAKKOOONN) January 8, 2019

Marie Kondo when something does not spark joy

— jon (@prasejeebus) January 7, 2019

Me waiting for the thrift stores to fill up with all the good stuff now bc of this Marie Kondo Netflix special

— Kat (@rasberet) January 7, 2019

Describing the effect Tidying Up with Marie Kondo had on my soul

— not sad, just wanted bangs (@clairejack18) January 4, 2019

Marie Kondo after u burn all your possessions

— Judson Collier (@JudsonCollier) January 3, 2019

Marie Kondo’s home

— Claude Zeins (@czeins) January 3, 2019

Featured Images via Instagram and Twitter / @mariekondo (left) and @StanLewis_ (right)

Decluttering Whiz Marie Kondo Opens Online Store To Sell You Stuff That May Spark Joy

Yes, we are all very aware of the irony of decluttering whiz Marie Kondo telling you to, well, declutter, only to then open an online store to sell you things… but AH WELL, consider me baited.

Kondo shot to fame – more fame – after her Netflix series Tidying Up With Marie Kondo dominated headlines for a solid amount of time earlier this year. You may also know her from all those precious this does not spark joy memes.

Anyway, Kondo has a store now and it’s very aesthetically pleasing to look at.

“My tidying method isn’t about getting rid of things – it’s about heightening your sensitivity to what brings you joy,” Kondo says on her website. “Once you’ve completed your tidying, there is room to welcome meaningful objects, people, and experiences into your life.”

Of course, the news has sparked some backlash but the team ensure that if the items in your home already spark joy for you than you don’t have any reason to replace them.

The shop itself features a slew of minimalist products, each selected by Kondo for “its ability to enhance your daily rituals and inspire a joyful lifestyle.”

The team is calling it “tidy chic”, which I do love.

I hope these items spark joy for you – and for your loved ones! They make beautiful gifts for anyone seeking to establish new routines, elevate their everyday tasks or create a joyful home. Just remember to complete your tidying and to use that experience to purchase mindfully. My intention is that you will cherish these items and use them for years to come.

You know, before I even get to it, that these products are going to be pricey. It’s to be expected.

Kondo’s favourite pieces include a tuning fork and rose quartz crystal (75 dollars) – I am neither adult enough or cashed up enough for this package deal.

Categories include decor and living, tidying and organisation, tabletop and entertaining, cooking and kitchen, bath essentials, aromatherapy, and books (her published books). Prices range from nine bucks (all-purpose cleaner) to $206 (leather room shoes).

The leather room shoes in medium are currently sold out so people – unless that’s a cheeky marketing ploy – are frothing the line.

Credit: Marie Kondo

You can check out the store on Kondo’s website right here.

5 life-changing lessons the KonMari decluttering method taught me

When it comes to clutter, I’m fairly clutter-free. Well, let me be more honest: I’m kind of a neat and organization freak. I’m constantly on the hunt for clutter around the house, looking for something we don’t need that we can get rid of. More than a few times my husband has had to chase after me as I was about to throw away something actually useful or necessary (say, our in-progress tax returns or a battery he was about to install).

Naturally, when I came across a little book titled The Life Changing Method of Tidying Up, I was intrigued. Written by Japanese professional organizer, Marie Kondo, it describes a simple method to declutter your life, from clothes to books to knickknacks. What attracted me to it is how simple her method is and what it’s based on: the idea of joy.

While many other organizing methods ask you to think about whether you’ve used a certain item recently or whether you plan on using it soon, Marie Kondo wants you to answer just one simple question when it comes to any of the items in your house:

Does it bring you joy?

If you answer yes, you keep the item. If you hesitate or say no, you donate it or throw it out. It’s simple, it’s brilliant, and it’s something that’s completely intuitive. You can spend a lot of time justifying how something might at some point be useful to you and therefore decide to keep it, but whether something brings you joy is an emotional question and one that can be answered almost instantly: If you feel joy or if you don’t feel joy: there’s no need to make it more complicated than that.

Despite my nearly-clutter-free life, I decided to give the KonMari method a shot, spending a few hours on a recent Saturday decluttering my clothes. It’s spring (finally!) and it felt like a great way to do a little cleaning and clearing out: of my closets, as I expected, and of my emotions, as I didn’t expect.

Here are the 5 simple yet life-changing things I learned as I decluttered my clothes using the KonMari method:

1. Joy is simple yet powerful.

Marie Kondo asks you to take all of your clothes and put them in one big pile in one room. (Her idea is to declutter by item type vs. by room.) You then pick up and hold an item and ask yourself one simple question: Does this bring me joy? What I realized in my bedroom as I faced my giant clothing pile was that joy is both really simple and really powerful. As I held up each piece of clothing, I didn’t have to think for a long time about whether it brought me joy: I either felt it or I didn’t. If I hesitated, I knew it was not joy but rather some version of shopping guilt (“Well, I should have worn this more..” or “I paid a lot for this and haven’t worn it”). While it was difficult to put a bunch of barely-ever-worn clothes into my “donate” pile due to the shopping guilt, I found the decision process itself really easy: Joy is a simple filter we can apply to a lot of things, beyond clothes or stuff. We know it when we feel it, it’s strong and vibrant, and it can be a really great lens through which to view other life-choices.

2. There are different ways to bring joy.

I loved Kondo’s advice about dealing with the sense of regret you might feel when you have to donate that neon pink dress with the tags still on it . Perhaps the dress brought you joy when you bought it and at that moment you felt the thrill of the shopping-hunt and thinking about ways you were going to wear it. If so, Kondo says, that’s great — that item of clothing has served its purpose: it brought you joy at some point. Now you can remember that and put it into the donation pile without guilt.

3. We don’t hang on to things; we hang on to emotions attached to those things.

Some of the clothes I found easy to put in the donate pile — they didn’t bring me joy any more, I didn’t really like them, and I felt good about parting with them. But some I really struggled with. For instance, there was a pair of jeans that I probably hadn’t worn in about seven years, but at the time I bought them I was going through some major life changes. Those jeans remind me of that time, of what I was feeling then, and I realized that while I’d probably never wear them again I’d kept them in an attempt to hang on to those emotions I’d connected them to. The jeans were just jeans; but the emotions they’d elicited were what I was hanging on to. When I put them in the donation pile on my floor, I felt a huge sense of freedom and relief — giving away a pair of pants was a way to let go of feelings I no longer needed carry with me.

4. Fewer things you love is better than many things you kinda like.

I’ve always wanted to be like those really stylish French women who have a few perfectly-tailored outfits they wear with flawless ease, and whose closets are the epitome of style and quality. Well, I’m not French, and that’s a fantasy, but I can tell you this: Having a closet full of clothes I really love, even when there are less of them, is a huge improvement over having a closet filled with a lots of clothes I only just kind of like. And here’s what really surprised me: When I was done decluttering I didn’t want to run out and shop for new clothes. I had less than before — I estimate that I donated about a quarter of all my clothes and shoes — but I was so much happier with what I now had that I lacked that familiar desire to chase something new. What an unexpected benefit and a huge lesson.

5. It’s not about what others think.

At some point during my de-cluttering process I put on a black sweater I’ve had forever and showed it to my daughter and husband. They both gave me their thumbs-up-that-looks-awesome approval, so I put the sweater back in my closet. But it kept nagging at me so I picked it up again and asked myself out loud: “Does this really bring me joy?” No, it didn’t. I really liked that my husband and kiddo liked it, and positive emotions from others are always important, but when it comes to joy — about what you’re wearing, or what you’re eating, or what you’re doing with your life — you have to feel it yourself. If you don’t, it doesn’t much matter what others think: their joy is not a substitute for your own.

Does it bring you joy? A simple and incredibly powerful question to ask about everything in our lives, beyond mere clothes and books and stuff. I felt hugely inspired to make this question a constant part of my life and I hope you will, too.