Coordinating mother daughter outfits

Far from petering out during World War II, the twinning trend only intensified. “During the war, there was an emphasis on the home front and everybody doing their part for the war effort, including daughters helping their mothers at home,” said Gordon. Home sewing was encouraged as a patriotic gesture, and mother-daughter outfits served as a kind of civilian uniform, projecting unity as well as efficiency.

While women entered the workforce during the war, they were put firmly back in their place once it ended; during the postwar boom, mother-daughter fashions reinforced the primacy of the domestic sphere. As the large families and multigenerational households of the Victorian era were replaced by the small nuclear family, the mother-daughter bond grew stronger and more performative. “The whole idea of dressing multiple children in matching garments was more of an economic choice,” Gordon said. “But by the mid-20th century, mommy-and-me dressing was promoted as a special, fun thing rather than having a financial impetus. It was something that mothers and daughters could do together—not only wearing but making matching clothes.” A 1949 dressmaking manual, The Complete Book of Sewing, asked: “Why not make ‘mother-and-daughter’ dresses and conduct a family contest that the men of the family can cheer?”

Not everyone cheered such dressing, however. “Ladies’ Home Journal talked about it like it was the greatest thing since sliced bread,” Gordon said. “But there was this undercurrent of people criticizing it. Some designers loathed it.” Helen Lee, one of the leading children’s wear designers of the 1950s and ’60s, called it her “pet peeve,” explaining: “There’s a difference of 20 to 30 years between mother and daughter and in most outfits one or the other will look ridiculous.” Some magazines advised women not to match their daughters exactly, but many did anyway. Even Lee bowed to popular demand and created mother-daughter patterns for McCall’s, Gordon said.

The rise of the working mother in the 1970s effectively halted the mommy-and-me trend. Even women who didn’t work took their fashion cues from those who did, donning sophisticated wrap dresses, trouser suits, and midi skirts; by the 1980s, “power dressing” trickled from the boardroom to the street. Lilly Pulitzer—one of the original purveyors of “mother-daughter matching”—shut down in 1984, only to be relaunched in 1993, when the retail market became more receptive to pastel printed sundresses.

Today, it’s once again “cool to be a mom,” Gordon said. Celebrities show off their adorably chic children to thousands of fans on Instagram and on the red carpet, while average parents can resort to Facebook and holiday cards. Fashion designers like Stella McCartney and Michelle Smith of Milly are modern-day Jeanne Lanvins, making public appearances with their children and designing children’s lines alongside adult clothing. Models like Coco Rocha and Cindy Crawford have shared the runway with their daughters.


Before having a daughter, I really didn’t give much thought to coordinating mommy and me outfits. But let me tell ya, now it’s one of my favorite things. We’ve twinned for parties, Mother’s Day celebrations, and just everyday life. I’m sure at some point she’ll have an opinion on it, but for now I’m enjoying our mommy and me looks. If you’d love to find matching mommy and me outfits too, then look no further. Here are my top 5 favorite places to find ’em!

  1. Old Navy – What I love about Old Navy as an option is that they are so affordable. For the most part items are not exact replicas. I would say they’re more coordinating than matching. But you’ll definitely get the most bang for your buck, and that’s why they’re my #1 go-to! See all the options here!
  2. Lilly Pulitzer – Lilly creates beautiful, bright clothing in show-stopping prints. Their mommy and me options are created in the exact matching prints, which I love! They are a bit pricier, but you can always check consignment stores and online selling groups to find these sets too! See their current prints here!
  3. Target – If affordability is important to you, then Target is another option you’ll love. They don’t always have matching mommy and me options, but almost every large collaboration that comes out has some great options And you can always find T-Shirts that match – you know how I love graphic tees (even if they only come in adult versions – you can find some of my favorites here.)
  4. Hanna Andersson – Comfort is the name of the game for Hanna Andersson. Look for matching casual dresses, tees, and yes pajamas!! Check ’em out here!
  5. Etsy – If you want something truly unique or custom, etsy is the way to go. A quick search of “mother daughter matching dresses” on the site brings up more than 1500 options (wow!), so you’ll be sure to find something that’s your and you mini’s style!


Swimsuits – I know we are moving out of Summer, but you just might have a vacation planned this fall or winter – these are a few of our favorite options.

Happy Shopping.

Celebrity mothers and their daughters often enjoy coordinating their outfits and the results are always super cute. It’s so fun to see these mother-daughter duos totally twinning. Thanks to social media, our favorite actresses share family photos in matching clothes with their little girls.

From designing a “Mommy and Me” clothing line to wearing dazzling gowns that complement each other on the red carpet, these stars certainly know how to turn heads. It’s so refreshing to see the bond between a mother and daughter be displayed through fashion. Please enjoy this list of 10 adorable celeb mom and daughter twinning moments!

10 Beyonce And Blue Ivy

Beyonce and Blue Ivy love to be matchy-matchy with their outfits and often coordinate their looks at red carpet events. The mother-daughter duo looked stunning at the premiere of The Lion King at the Dolby Theatre in Los Angeles. They both wore glam Alexander McQueen tuxedo dresses that looked great together.

Blue Ivy wore a white shirt under a bedazzled jacket while Beyonce opted for a more revealing look. Their coordinated sweeping sheer skirts completed the ensemble. These two really know how to dress to impress. It’s always fun to see how creative Beyonce and Blue Ivy are when it comes to twinning.

9 Khloe Kardashian And True

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This picture makes me smile seeing Trues beautiful face!! You are EVERYTHING to me sweet True ❣️ smile today! It’s contagious 😁

A post shared by Khloé (@khloekardashian) on Nov 7, 2018 at 8:24am PST

Khloe Kardashian is mom to her daughter, True. The reality star is always posting pics to Instagram of her twinning with her baby and it’s almost too cute to handle. From vacation photos in their matching swimsuits to holiday photoshoots in coordinated dresses, these two always look adorable.

We just love this photograph of Khloe and True in matching Japanese hats. Khloe’s caption said it all when she wrote, “This picture makes me smile seeing Trues beautiful face!! You are EVERYTHING to me sweet True smile today! It’s contagious.” It’s obvious that these two have a very special bond.

8 Tori Spelling And Hattie

Tori Spelling is mom to five children: Liam, Stella, Hattie, Finn, and Beau. She has an affinity for wearing matching outfits with her two daughters. The trio is often spotted in coordinated outfits and they always look super sassy.

Spelling posted this photograph of her having a “girls night” with Hattie. They put on “their coziest onesies” and sleep masks for a sponsored post for the Disney series Fancy Nancy. Despite the fact that this picture was totally styled and posed, we still think that they look adorbs together. Her kids seem to really enjoy being in front of the camera.

7 Reese Witherspoon And Ava

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A post shared by Reese Witherspoon (@reesewitherspoon) on Feb 1, 2018 at 12:31pm PST

Reese Witherspoon and her daughter Ava look so alike that they could be mistaken for literal twins. The two of them are the spitting image of each other, so it makes twinning even more fun. The blond ladies posed in retro dresses from Witherspoon’s clothing line, Draper James, and looked like mirror images in a promotional Instagram post.

This isn’t the first time they’ve matched, either. These two love appearing on the red carpet in color-coordinated outfits. It’s been so refreshing to see them light up events with their bright smiles and amazing fashion sense.

6 Kylie Jenner And Stormi

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my baby butterfly..

A post shared by Kylie ✨ (@kyliejenner) on Oct 29, 2018 at 3:08pm PDT

Kylie Jenner and her baby girl, Stormi, give us total twinning goals. The Keeping Up with the Kardashians star is always wearing high fashion “Mommy and Me” outfits with her daughter. She often posts pics of them in matching swimsuits in exotic locations.

The most precious photograph she shared was when she and Stormi wore matching butterfly outfits. The two of them looked so sweet in their pink clothes and magnificent wings. We can feel the excitement just by the look on Stormi’s face. It seems like these two love each other to pieces and have a blast together.

5 Coco Austin And Chanel

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Pose Pose Pose ..that’s what we do..Its in our blood #Versace Fashion today

A post shared by Coco (@coco) on Jan 27, 2019 at 1:47pm PST

There isn’t a more glamorous mother/daughter duo than Coco Austin and her daughter, Chanel. These two have so much fun coordinating their looks that it was almost hard to pick just one. This picture was just too cute to pass up.

They got all dressed up in matching jeans and jackets while visiting the Four Seasons Los Angeles at Beverly Hills. We have to admit that they’re poses push this photograph over the top. Chanel is already quite the model and Coco said it all when she wrote the caption, “Pose Pose Pose ..that’s what we do.It’s in our blood.”

4 Nicky Hilton And Lily Grace

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Nicky Hilton x Tolani launches tomorrow 💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜

A post shared by Nicky Rothschild (@nickyhilton) on Feb 14, 2018 at 8:33am PST

Nicky Hilton enjoys twinning with her daughters so much that she partnered with the fashion line Tolani to launch “Mommy and Me” styles. She posted this promotional pic to Instagram of a matching set from the clothing line and the results were so charming.

We have to admit that they look pretty adorable in the ensemble of florals and ruffled tops. The blond mother-daughter duo were totally ready for summer in these pretty dresses. Lily Grace really does look like Nicky’s Mini Me. It’s so entertaining to see Nicky twinning with her daughters.

3 Katie Holmes And Suri

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💗😍 #KatieHolmes #Suricruise #Fashionista #Perfection #Actress #DawsonsCreek #Joeypotter #KatieandSuri #katieholmesstreetstyle

A post shared by 🔸K A T I E H O L M E S🔸 (@katieholmes_fans) on Oct 13, 2014 at 5:58am PDT

Another famous mom and daughter that look smashing when they coordinate together are Katie Holmes and Suri Cruise. These two look so alike that it makes it simple for them to match. They don’t even have to wear the exact same outfit to be twinning and just color coordinating is enough to make them complement each other.

For example, take this cute ensemble that they were photographed in together. Katie opted for a black and white gingham shirt and full skirt while Suri wore a playful striped shirt and shorts. They look like fashionistas, for sure.

2 Kim Kardashian And North

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Me & my mini me! #MSG #DaddysConcert #vetements #yeezyseason4clearmules

A post shared by Kim Kardashian West (@kimkardashian) on Sep 6, 2016 at 2:18pm PDT

Kim Kardashian and her daughter North West impressed everyone when they rolled up to Kanye’s Pablo concert in New York City in matching silver sequined dresses. The Keeping Up with the Kardashians star loves to match with her little girl and they certainly know how to get the attention of photographers.

We love how North’s outfit was age-appropriate for a toddler and her little black vans were the perfect accessory. Kim wore clear pumps that made for a very dramatic look. It was all glam for these two and we think that they totally ruled twinning. No one does it better than these two.

1 Pink And Willow

Pink is always edgy so it was no surprise that she appeared at the red carpet of the 2017 MTV Video Music Awards in matching three-piece-suits with her daughter Willow and her husband, Cary Hart. We love that she included her hubby in the ensemble and they look totally dapper as a family.

It’s also really impressive that they pushed gender boundaries by choosing to wear something other than a traditional gown and dress to the ceremony. Willow is one lucky little girl to have such supportive parents. Pink also dedicated her award to her little girl and gave a passionate and inspiring speech about the importance of having a positive self-image.

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