Coca cola christmas 2016

It’s officially Christmas now, despite it being November, because the glorious Coca Cola truck advert made its annual TV debut last night.

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But while we should all be jumping for joy as we crack open the first bottle of fizzy brown stuff, many viewers had issues with the advert.

Yes, really. Nothing is sacred these days.

The main ‘problem’ with the latest version of the ad – which shows people gathering to see big Coke trucks, with Santas emblazoned on them, driving through town – kept coming up on Twitter.

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The advert may not have changed much over the last few years, but people are really missing a very specific part of the ending.

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It used to feature an animated Santa – the same one who has featured in Coke ads for decades – winking at a sad little boy from the back of a truck, before drinking a bottle of the soft drink.

And it’s fair to say Christmas fans are right on the edge about this missing wink.

Fuming Santa doesn’t wink at the end of the Coca-Cola advert anymore! ???????? #Christmas

— Karis Brandwood (@karisbrandwood) November 19, 2016

why does Santa no longer wink? Advert has lost something when it lost the Santa Wink #bringbackthewink

— Craig Wood (@Craigabwood) November 20, 2016

Errrrmmm what happened to the @CocaCola wink? #HolidaysAreComing

— Eppie (@EppieShepherd) November 19, 2016

@CocaCola_GB why doesnt the Santa wink anymore ? ive been meaning to ask this for years! #HolidaysAreComing x

— K!3zy (@ki3zy) November 19, 2016

MORE: Okay, this beautiful new Toy Story-style Aussie TV advert is one of the best Christmas ads this year

@CocaCola_GB hello can I ask, why does Santa no longer wink in your Advert? #Christmas #TVAdvert #HolidaysAreComing

— Jake Iszard (@JakeIszard) November 19, 2016

The only thing wrong with the #cocacola Christmas advert is the santa doesn’t wink at the end #HolidaysAreComing

— Laura (@laurajones493) November 19, 2016

For those of you who are sceptical, and doubt whether this wink exists, you can just about make it out at the end of the 1996 ad below.

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Hey, at least the trucks’ advert hasn’t completely changed into this weird live action one from 2010, which luckily the company decided not to bring back.

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In fact there are a whole string of very dodgy Christmas Coke ads from the past, so we viewers would do well to remember it could be a lot worse.

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If you’re a fan of the red Coke trucks, you can go and see one arriving in your town this year thanks to Coca Cola’s annual UK tour.

A spokesperson for Coca Cola told ‘We’re delighted to see so many people were watching closely when the Holidays Are Coming ad returned to screens on Saturday night. The ad has been on screens for twenty one years but we have to admit that Santa has actually never winked at the end of the commercial.

The truck is heading our way (Picture: Coca Cola)

‘We are pleased to say he does wink in our new ad which is hitting TV screens in early December. However, with or without Santa’s wink, we can confirm that the holidays are indeed coming and the festive season has officially begun.’

That solves that, then.

MORE: Why this year’s Sainsbury’s Christmas advert is so much better than the John Lewis ad

MORE: Christmas adverts 2016 ranked from worst to best from John Lewis and Marks & Spencer to Sainsbury’s, Waitrose and Alzheimer’s Research UK

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The Coca Cola advert has finally aired on TV for 2016, meaning it’s officially Christmas time.

But instead of getting into the festive spirit, lots of viewers were outraged when they believed one detail was missing from the advert.

As we all know, the commercial shows people running around lit up Coke trucks as they drive through a town. It then ends on an animated Santa on the back of a van taking a drink from a cola bottle.

However, viewers were outraged to see that Santa doesn’t wink…

Santa doesn’t wink at the end of the @CocaCola Christmas ad anymore! Not happy #HolidaysAreComing #CocaColaTruck #whysanta ???

— Kenan Coyle (@CoyleKenan) November 20, 2016

The only thing wrong with the #cocacola Christmas advert is the santa doesn’t wink at the end #HolidaysAreComing

— Laura (@laurajones493) November 19, 2016

It’s not the same if Santa doesn’t wink at the end #HolidaysAreComing

— ☠️ 🆁🅾🆇🆇🅸🅴•🆃🅾🆇🆇🅸🅲 ☠️ (@RoxxieToxxic) November 19, 2016
However, despite the criticism around the advert, it turns out that Santa never actually winked in the first place.

A spokesperson for Coca-Cola Great Britain said: ‘We’re delighted to see so many people were watching closely when the Holidays Are Coming ad returned to screens on Saturday night. The ad has been on screens for twenty one years but we have to admit that Santa has actually never winked at the end of the commercial.

‘We are pleased to say he does wink in our new ad which is hitting TV screens in early December. However, with or without Santa’s wink, we can confirm that the holidays are indeed coming and the festive season has officially begun.’

Whoops! We’re not sure why so many of us believed there was a wink but we’re glad to hear the advert hasn’t been changed…


(Image: Getty)

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Coca-Cola 6 As ever, the clip finishes with a shot of a beaming Father Christmas

@CocaCola_GB no no no, it’s not December, it’s not snowing, IT’S NOT CHRISTMAS

— CheritonWeather CT19 (@CheritonWeather) November 20, 2016

@CocaCola_GB #cocacolatruck Utterly depressing that this has come to represent Christmas.

— Bill Buffery (@BillBuffery) November 20, 2016

One user claimed it was “utterly depressing that this has come to represent Christmas”, whilst another wrote: “no no no, it’s not December, it’s not snowing, IT’S NOT CHRISTMAS.”

But not everyone was so negative about Christmas starting so early, with one excited Twitter user saying: “You know it’s Christmas when you see the #CocaCola advert.”

And one Christmas lover even asked when they could start getting away with playing Christmas tunes.

@CocaCola_GB yessss. You know it’s Christmas when you see the #CocaCola advert 🎄 #HolidaysAreComing 🎅🏻⛄️🎅🏻⛄️🎅🏻⛄️🎅🏻⛄️🎅🏻

— Hayley-x (@HayleyJLSHumes) November 19, 2016

@CocaCola_GB yay Christmas 🎄 started at 9pm here in the U.K. With the coke advert 😀 when to start with the #Christmastunes is the question

— AJK Radio (@ajk_radio) November 20, 2016

The Coca-Cola advert is the latest in a long line of Christmas commercials to excite eager viewers, with Sainsbury’s having released not one, but two adverts celebrating the festive season.

Heathrow Airport recently also joined the battle of the Christmas Adverts with their own heartwarming offering, to compete with touching clips from Waitrose, Marks & Spencer and John Lewis.

And if you can’t get enough of Christmas commercials, here’s our pick of the most heartwarming festive adverts ever.

Christmas is a strange time of the year, when people merrily do all sorts of bizarre things. Try explaining to a judge in June that you were allowed to kiss somebody without warning because there was a parasitic shrub hanging from the ceiling, and call me when you’re on the register. But, just as often, people confidently claim that they know exactly why they are doing them.

How many times have you heard somebody say: “You know it’s all pagan, of course?”, as though the barely recorded history of pagan activities in north-west Europe was something they happen to be terribly familiar with. Trees? Trees are pagan, don’t you know? No. Trees are just there. They’re trees and there’s nothing pagan about them.

The truth is, we usually have no idea of the origin of these curious traditions. So here, as a public service, are 10 myths of Christmas.

1 Coca-Cola designed the modern Santa Claus as part of an advertising campaign

This is one you always hear at dinner parties. It makes the speaker sound rather clever and cynical. Except it’s tosh. Coca-Cola did start using Santa in advertising in 1933. But Santa had been portrayed almost exclusively in red from the early 19th century and most of his modern image was put together by cartoonist Thomas Nast in the 1870s. Even if you were to confine your search to Santa in American soft drinks adverts, you would find a thoroughly modern Santa Claus in the posters for White Rock that came out in 1923.

2 Jingle Bells is the essence of Christmas

Except it’s not. Jingle Bells was written by James Pierpont in 1857. Pierpont was American and the song (originally called One Horse Open Sleigh) is about Thanksgiving, and about winter fun and frolics more generally. How un-Christmassy it is can be gleaned from the other verses, which never make it into a British carol concert. Verse two goes like this:

A day or two ago
I tho’t I’d take a ride
And soon Miss Fannie Bright
Was seated by my side.
The horse was lean and lank
Misfortune seemed his lot
He got into a drifted bank
And we – we got upsot.

The Adoration of the Magi, c. 1500 by Andrea Mantegna. Photograph: Heritage Images/Getty Images

3 The Bible tells us there were three wise men

No, it doesn’t. Matthew 2:1 tells us that “when Jesus was born in Bethlehem of Judaea in the days of Herod the king, behold, there came wise men from the east to Jerusalem”. Did you notice the word “three”? Nor did I. They brought gifts with them: “they presented unto him gifts; gold, and frankincense and myrrh”; yet the Bible never says how many magi there were, only that they were plural. There could have been two or 200. Magi, by the way, were Zoroastrians. There were believed to be well-versed in mysterious arts, hence our modern word “magic”.

4 Christmas is just a Christian version of the Roman festival of Saturnalia

Saturnalia was originally held on 17 December. Later it was expanded until it lasted all the way up to 23 December. But it never shared a date with Christmas. There was a Roman festival on 25 December, the festival of Sol Invictus. But there were Roman festivals on most days of the year (more than 200 of them) and Sol Invictus is not recorded before Christmas and neither it nor Saturnalia have much in common with it.

5 Good King Wenceslas

That name is only three words long and there are two problems with it. Though Wenceslas existed, he wasn’t a king and he wasn’t called Wenceslas. His name was Vaclav and he was duke, not king, of Bohemia (in the modern-day Czech Republic) in the 10th century. He may have been good. However, it’s equally likely that people looked back on him with rose-tinted glasses after he was succeeded by his brother, Boleslaus the Cruel. Boleslaus really earned his name, not least by killing Vaclav to take the throne. Soon, legends of Vaclav’s goodness had grown so popular that he was posthumously declared king by Otto the Great.

6 Kissing under the mistletoe comes from the Vikings

The story goes that after the Norse god Baldr was killed by an arrow made of mistletoe, his mother, the unfortunately named goddess Frigg, swore that the plant should never harm anybody else and that instead it should encourage kissing. This, though, isn’t found anywhere in Norse mythology. Well, the mistletoe arrow is, but Frigg’s response has nothing to do with kissing and everything to do with torturing Baldr’s killer for all eternity. Mistletoe is an English tradition. It seems to have been little-known in 1719, when Sir John Colebatch wrote a whole book on the plant and the customs associated with it. But it was well-known enough in 1786 to appear in a popular song from the now-forgotten musical Two to One.

7 Christmas starts earlier every year

There’s nothing in the Bible about the date of Jesus’s birth, but the earliest calculation, made in the second century, reckoned it was in March. So we’re nine months late on the whole.

8 Hark the Herald Angels Sing

That’s not the first line of the hymn; that’s not even a line of the hymn, at least according to the man who wrote it. Charles Wesley wrote a hymn that began “Hark how all the welkin rings/Glory to the king of kings”. Another preacher called George Whitefield then published a version with the line we all know now. Wesley responded by saying that people were welcome to republish his hymns “provided they print them just as they are. But I desire they would not attempt to mend them; for they really are not able.”

9 Advent begins on 1 December

Advent begins on the nearest Sunday to St Andrew’s Day on the 30 November. So, this year, Advent began on 27 November. The idea that it starts on the same day every year was put about by the manufacturers of Advent calendars, so that they could use the same design each year and sell off old stock.

10 Prince Albert invented the Christmas tree (or at least imported it to Britain)

This one would have surprised Queen Victoria, who had a Christmas tree as a child. So did the sizeable German immigrant population in Manchester in the early 19th century. Victoria and Albert popularised the Christmas tree when they were pictured with one in the Illustrated London News in 1848.

There was one Christmas tree recorded in England in 1444, but nobody knows what it was doing there.

Mark Forsyth is the author of A Christmas Cornucopia: The Curious Origins of Our Yuletide Traditions, published by Viking Penguin (£9.99).

Five Things You Never Knew About Santa Claus and Coca-Cola

The Santa Claus we all know and love — that big, jolly man in the red suit with a white beard — didn’t always look that way. In fact, many people are surprised to learn that prior to 1931, Santa was depicted as everything from a tall, thin man to an eerie-looking elf. He has worn a bishop’s robe and a Norse huntsman’s animal skin. In fact, when American Civil War-era cartoonist Thomas Nast drew Santa Claus for Harper’s Weekly in 1862, Santa was a small, round figure who supported the Union. Nast continued to draw Santa for 30 years, taking his coat from star-spangled to the classic red he’s known for today.
Here are a few other things you may not have realized about the jovial guy in the red suit:

1. Santa Has Been Starring in Coca-Cola Ads Since the 1920s

The Coca-Cola Company began its Christmas advertising in the 1920s with shopping-related ads in American magazines like The Saturday Evening Post. The first Santa ads used a stern-looking Kris Kringle, in the vein of Thomas Nast.
In 1930, artist Fred Mizen painted a department-store Santa in a crowd drinking a bottle of Coca-Cola. The ad featured the world’s largest soda fountain, which was located in the department store Famous-Barr Co. in St. Louis, Missouri. Mizen’s painting was used in print ads that holiday season, appearing in The Saturday Evening Post in December 1930.

2. Coca-Cola Helped Shape the Image of Santa

In 1931 the company began placing Coca-Cola ads in popular magazines. Archie Lee, the D’Arcy Advertising Agency executive working with The Coca-Cola Company, wanted the campaign to show a wholesome Santa who was both realistic and symbolic. So

Coca-Cola commissioned Michigan-born illustrator Haddon Sundblom to develop advertising images using Santa Claus — showing the actual Santa, not just a man dressed as Santa.
For inspiration, Sundblom turned to Clement Clark Moore’s 1822 poem “A Visit From St. Nicholas” (more commonly known as “’Twas the Night Before Christmas”). Moore’s description of St. Nick led to a warm, friendly, pleasantly plump and human Santa. Even though it’s often said that Santa wears a red coat because red is the colour of Coca-Cola, Santa appeared in a red coat long before Sundblom painted him.
Sundblom’s Santa debuted in 1931 in Coke ads in The Saturday Evening Post and appeared regularly in that magazine, as well as Ladies Home Journal, National Geographic and The New Yorker.
From 1931 to 1964, Coca-Cola advertising showed Santa delivering and playing with toys, pausing to read a letter and enjoy a Coke, visiting with the children who stayed up to greet him, and raiding the refrigerators at a number of homes. The original oil paintings Sundblom created were adapted for Coca-Cola advertising in magazines and on store displays, billboards, posters, calendars and plush dolls. Many of those items today are popular collectibles.
Sundblom created his final version of Santa Claus in 1964, but for several decades to follow, Coca-Cola advertising featured images of Santa based on Sundblom’s original works. These paintings are some of the most prized pieces in the art collection in the company’s archives department and have been on exhibit around the world, in famous locales including the Royal Ontario Museum here in Toronto, the Louvre in Paris, the Museum of Science and Industry in Chicago, the Isetan Department Store in Tokyo, and the NK Department Store in Stockholm. Many of the original paintings can be seen on display at World of Coca-Cola in Atlanta, Georgia.

3. The “New Santa” Was Based on a Salesman

In the beginning, Sundblom painted the image of Santa using a live model — his friend Lou Prentiss, a retired salesman. When Prentiss passed away, Sundblom used himself as a model, painting while looking into a mirror. Finally, he began relying on photographs to create the image of St. Nick.
People loved the Coca-Cola Santa images and paid such close attention to them that when anything changed, they sent letters to The Coca-Cola Company. One year, Santa’s large belt was backwards (perhaps because Sundblom was painting via a mirror). Another year, Santa Claus appeared without a wedding ring, causing fans to write asking what happened to Mrs. Claus.
The children who appear with Santa in Sundblom’s paintings were based on Sundblom’s neighbours — two little girls. So he changed one to a boy in his paintings.
The dog in Sundblom’s 1964 Santa Claus painting was actually a gray poodle belonging to the neighbourhood florist. But Sundblom wanted the dog to stand out in the holiday scene, so he painted the animal with black fur.

4. Santa Claus Got a New Friend in 1942

In 1942, Coca-Cola introduced “Sprite Boy,” a character who appeared with Santa Claus in Coca-Cola advertising throughout the 1940s and 1950s. Sprite Boy, who was also created by Sundblom, got his name due to the fact that he was a sprite, or an elf. (It wasn’t until the 1960s that Coca-Cola introduced the popular beverage Sprite.)

5. Santa Became Animated in 2001

In 2001, the artwork from Sundblom’s 1963 painting was the basis for an animated TV commercial starring the Coca-Cola Santa. The ad was created by Academy Award-winning animator Alexandre Petrov.

Holidays Are Coming! But This Year’s Coca-Cola Advert Is Missing Something

Official Holidays are Coming Coca-Cola Christmas advert 2016

When the Coca-Cola ad graces our screens it means Christmas is coming, but there’s something off about this year’s ad…

Over the years the Coca-Cola advert hasn’t changed much but it’s a welcome sight to see it back on our screens as it means that Christmas is seriously getting underway.

This year’s advert gave us all those same festive feels when it premiered on Saturday at 9pm on ITV, but some beady eyed viewers noticed a difference.

Read More: Festive Fun! Vote For 2016’s Most Emotional Christmas Advert!

Usually at the end of the ad after the festive Coca-Cola lorry passes, we see the cartoon Santa Claus on the back come to life and wink at the little boy while raising a bottle of Coke…but this year it didn’t happen!

Fuming Santa doesn’t wink at the end of the Coca-Cola advert anymore! #Christmas

— Karis Brandwood (@karisbrandwood) November 19, 2016

Father Christmas on the back of the Coca-Cola truck used to wink at the lil boy in the advert… not any more ….

— Rachael Richards (@Rcaeh29) November 19, 2016

Santa doesn’t wink at the end of the @CocaCola Christmas advert anymore! #NotHappy #HolidaysAreComing #CocaColaTruck #NoWink #Santa

— Teresa McKean (@Ojos_del_angel) November 20, 2016

If you were to ask someone to describe Coca-Cola’s Christmas ad, most would be able to do so in a heartbeat. Red trucks speed through a wintry landscape, lighting up towns as they go. The ad might be 21 years old, but interest in it shows little sign of diminishing as it brings out everyone’s nostalgic side.

The ad once again graced UK TV screens last month, and the message that ‘holidays are coming’ will be pushed through to Christmas. Yet Coca-Cola is also running another campaign alongside.

At the heart of the new ‘A Coke For Christmas’ ad is a young boy who aims to spread joy through gifting Coca-Cola to those who are making Christmas a reality, including a dad, shop assistant and Santa Claus himself.

Alongside the new TV campaign, Coca-Cola is using Coke TV to further bring its Christmas campaign to life and focus on its charitable efforts with FareShare, which looks to eradicate food waste.

Speaking to Marketing Week, the brand’s newly appointed marketing director for the UK and Ireland Aedamar Howlett explains how it keeps the brand synonymous with the Christmas season and how it is bringing the campaign “bang up to date”.

Given that ‘Holidays are Coming’ is such a classic campaign, how do you keep it modern and relevant?

One of my favourite things to hear at Christmas time is people saying ‘I’ve seen the Coca-Cola TV advert so it’s officially Christmas!’. Coca-Cola and Christmas fans love our iconic ‘Holidays are Coming’ advert, but having been on screen for 21 years we understand the need to keep innovating and, most importantly, to keep surprising people.

There’s a saying ‘If it isn’t broken don’t fix it’, and while it’s not always necessarily true, it certainly is when it comes to the ‘Holidays Are Coming’ ad. We won’t touch the ad’s content as it’s absolutely iconic, but instead we’ll innovate around it. We are lucky to be a brand that is synonymous with Christmas and this position provides us with the opportunity every year to do something new and different.

For example, this year, for the first time ever, the Coca-Cola Christmas truck tour is virtually visiting fans on Twitter to coincide with the return of our famous advert. All fans need to do is use the hashtag #HolidaysAreComing on Twitter and an emoji of the iconic truck appears. We also worked with Twitter so fans could set a reminder via a retweet, bringing the ad’s first play firmly up to date. The retweet mechanic encouraged engagement and reach on social media, while helping to increase views of the TVC.

How are you pushing your Christmas campaign on Coke TV?

Since its launch we’ve had really positive feedback about Coke TV so we wanted to involve the show’s hosts and influencers in our Christmas campaign. The YouTube stars will bring fans closer and provide them with a fascinating insight into our Christmas campaign – from a visit to the Coca-Cola Christmas truck tour in the UK and the Capital Jingle Bell Ball, where they will be mingling the celebs, to helping deliver food to those in need with our charity partner Fareshare.

With your Christmas campaign you’re hoping to target millennials, but how do you keep the older more nostalgic generation engaged too?

The Coca-Cola Christmas campaign isn’t just aimed at millennials, it’s targeted at the whole family. We want everyone to experience and enjoy the Coca-Cola Christmas campaign which is why a multi-channel strategy is important; whether it be in person at one of the truck tour stops across the UK, via Coke TV or on social media using our hashtag and emoji.

Coca-Cola has a long standing legacy of spreading festive cheer during the holiday season and we know our much-loved campaigns mark the unofficial countdown to Christmas. However, our focus on bringing people together and, this year, celebrating the forgotten heroes of the festive season remains true to the values of our marketing campaign year round.

As part of our Christmas campaign this year we have partnered with FareShare to help vulnerable people get a good meal, and keep surplus food and drink from going to waste. From now until the end of the year, we’re donating 25p to FareShare every time a customer snaps a picture of their promotional Coca-Cola bottle and uploads it to our website.

November 20, 2016 – 14:30 GMT Emmy Griffiths Viewers joked it was officially Christmas after the iconic advert aired last night

Coca-Cola’s iconic Christmas advert is finally here, confirming that Christmas celebrations are on their way!

The classic advert sees a young boy ringing a bell to announce the arrival of a procession of lit up trucks as they make their way through the town. While children excitedly run through the crowds, one little boy pushes his way through just in time to catch a glimpse of Santa Claus enjoying the beverage on the side of the truck as the same song used by the company for years – Holidays are Coming – plays.

Viewers were quick to joke that the advert meant Christmas was officially beginning, with one writing: “I’ve witnessed the @CocaCola advert! It must be Christmas.” Another added: “I offer NO apology about being this excited about an advertisement! #HolidaysAreComing.” However, some people were disappointed that the Santa in the ad didn’t do his trademark wink, with one writing: “Have you noticed they’ve cut the #CocaCola #Christmas TV add? Father Christmas doesn’t wink at the child anymore?” Another tweeted: “The only thing wrong with the #cocacola Christmas advert is the santa doesn’t wink at the end.”

Viewers mentioned that Santa usually winks in the advert

Although Coca-Cola uses variations on the same classic advert every year, a host of other companies have broken the mould with their Christmas adverts this year, including Heathrow airport, who have released their first ever advert for the holidays. Their creation features two teddy bears making their way home through the airport to reunite with their family for Christmas, and had viewers in tears when they turned into humans at the end of the ad to greet their grandchildren.

Coming home for Christmas is the #BestGiftOfAll…Meet our extra-special arrivals that have made it home in time for the big day… 🎄🐻
— Heathrow Airport (@HeathrowAirport) November 14, 2016

We’ve had them all – the John Lewis Christmas advert delivered with #bouncebounce, the Marks and Spencer advert went 50 Shades of Red, while Sainsbury’s got us reaching for the tissues.

So it was only a matter of time until the much-loved Coca Cola advert hit our screens…

The advert premiered during tonight’s X Factor, and then again during I’m a Celebrity – oh, Coca Cola, you do spoil us – and it has already been viewed over 1 million times on the official Coca-Cola YouTube channel.

The iconic advert is, of course, the same as ever – in fact, it has stayed the same ever since it was first shown in 1931, complete with ‘Holidays Are Coming’ playing, the big illuminated truck and the iconic Coca Cola Father Christmas.

And as ever, the advert remains a firm favourite on the UK’s Christmas viewing schedule. But is it too soon?

Well, we had a look on Twitter and it seems there’s something of a debate going on.

Before it even aired, people were impatient:

Excuse me @CocaCola_GB its 9:06 WHERES THE CHRISTMAS ADVERT?!

— Hannah ✨ (@HannahHeartss) November 19, 2016

The majority of people were really happy that it’s officially on TVs… because it means it’s officially Christmas:

Now that I’ve seen the Coca Cola advert, is it an appropriate time to put my Christmas bedding on?

— catherine (@misscatherineem) November 19, 2016

Although, as always, some thought it was just too soon…

Coca Cola advert. November 19th 🙄🙄 I’m probably the only person in the country who hates it. #bloodychristmas

— Abi Banks (@abi80) November 19, 2016

Coca-Cola Christmas advert being shown in November? Surely that’s too early!! #cocacola #Christmas

— Carters (@carters86) November 19, 2016

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The 10 most popular Christmas ads on YouTube in 2016

H&M’s Christmas spot was directed by Wes Anderson and stars Adrien Brody. H&M; YouTube Christmas ads are becoming as much of a British cultural export as the Super Bowl is in the US, according to YouTube.

Globally, the most popular Christmas ad this year came from British department store John Lewis, which has become a brand synonymous with festive marketing.

In fact, six of the top 10 Christmas ads watched on YouTube were for British companies, or global ads, made by a British ad agency. (Adam&EveDDB created three of the spots in the top 10).

“The excitement, buzz and creativity around Christmas adverts shows that this ‘ads as entertainment’ moment is quickly becoming a great British cultural export, much like America’s Superbowl,” David Black, managing director of branding at Google UK, said in a statement: “Not only are users around the world turning to YouTube to watch and engage with the ads, but more and more brands are tapping into this opportunity to share emotional stories.”

Scroll down to see the global top 10 most popular Christmas ads of 2016 ↓↓↓

Methodology: This ranking was based on an algorithm that includes paid views, organic views, and how much of a video people watched. YouTube applied a filter to capture the ads referring to Christmas.