Boots number 7 eye cream

Overall score: 70/100

Tested January 2019

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The Restore & Renew eye cream targets the key visible signs of ageing in mature skin around the eyes, to reduce the appearance of wrinkles, puffiness and dark circles. With calcium and amino acids, it works to brighten the eye area and lift the skin, to help it look and feel young. Suitable for sensitive skin, the eye cream comes in a 15ml tube.


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Scoring well for its simple design, 94% of testers found it easy to dispense product from the tube. 91% of testers found the creamy texture pleasant, with 89% adding that it sank into the skin quickly. 72% of testers noted that the eye area felt firmer after the test period and 66% observed a reduction in dark circles and wrinkles/fine lines, commenting that the eye area appeared brighter. Three quarters of the testers also found that it helped to reduce puffiness!


  • Ease of use: 4.5/5
  • Design: 5/5
  • Instruction: 4/5
  • Performance: 3/5


  • Absorbed into the skin instantly
  • Helped to brighten eye area
  • Some testers saw an improvement to lines and wrinkles


  • Some testers would’ve liked more luxurious packaging
  • A few testers did not see a vast difference to the eye area

All product information provided by the manufacturer is correct at time of publication.

With busy days of work and school and long nights of after-school activities, we’re always feeling kind of tired — but, of course, we don’t want it to show.

To keep our eyes looking photo-ready, we asked celebrity makeup artists, dermatologists and plastic surgeons about the best eye creams for dark circles, puffiness and wrinkles. The best part? They’re all available at your local drugstore (and Amazon!).

The best eye creams for wrinkles

1. RoC Retinol The Anti-Aging Eye Cream Treatment

“Thisis great because of Retinol, which helps organize the collagen in your skin to reduce fine lines and uneven texture,” explained Dr. John Paul Tutela, a board-certified plastic surgeon in New York and New Jersey. “It even helps fade dark spots. But give it about four weeks to start seeing results.”

2. Vichy LiftActiv Supreme Anti-Wrinkle Eye Cream

“I love this thick cream for hydrating and revitalizing the skin around the eyes,” said Cinthia Lomeli, a celebrity esthetician, whose clients include Annabelle Wallis, Cheryl Hines and Kate Beckinsale. “This cream will help lift droopy eyelids, smooth under-eye wrinkles and brighten the skin. Plus, the caffeine in the eye cream will help increase circulation, which helps reduce dark circles and puffiness.”

3.Olay Regenerist Micro-sculpting Eye Swirl

“This gel-and-cream combination includes skin-firming peptides and regenerating niacinamide and mica to deflect light and smooth the appearance of fine lines,” said esthetician Lora Condon of Jersey Boutique Spa. “The eye area will be hydrated but not greasy, so you can still use your favorite moisturizer and makeup for flawless skin.”

The best eye creams for dark circles

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1. Burt’s Bees Brightening Eye Treatment

“The under-eye area, in general, is the first to show signs of fatigue,” noted Geoffrey Rodriguez, a celebrity makeup artist. “I love this eye treatment because it addresses dark circles and puffiness, as well as fine lines and wrinkles.”

He recommends applying it using “gentle tapping motions from the outside inward” to help brighten the area and adds that the lightness of the formula makes it easy to layer under makeup.

2. NYX Professional Makeup Gotcha Covered Concealer

“Another great tip for maintaining a well-rested, healthy look is to always have a good concealer on hand — ideally one that looks seamless and blends effortlessly,” added Rodriguez. “This is formulated with coconut oil and blends beautifully and is also very long-wearing. It even comes in a convenient squeeze tube.”

3. Physicians Formula Concealer Twins 2-in-1 Correct and Cover Cream

“One of the makeup artists on my team turned me onto this under-eye concealer from Physicians Formula, which I now consider a staple in my own makeup bag,” explained Marie Watkinson, the founder of Spa Chicks On The Go in New York City.

“This dual-sided product has a yellow corrective cream that helps neutralize dark under-eye circles and glides on smooth. On the other side, you have a light-colored concealer to help blend in the yellow color and give it a velvety finish. It’s a great drugstore find at an amazing price point.”

The best hydrating eye cream

1. Neutrogena Hydro Boost Gel Moisturizer

“This has hyaluronic acid which hydrates the skin cells better than regular moisturizing cream,” said Tutela. “It allows the skin to absorb water from the air. It doesn’t work as well in drier months, so a more humidified room helps it take action.”

2. Boots No7 Lift and Luminate Eye Cream

“When I need extra love around the eyes, this shea butter-based eye cream gives long-lasting hydration,” said Condon. “The added peptides give extra firmness and if you keep this in the refrigerator, you’ll also diminish under-eye puffiness.”

For more stories like this, check out:

  • 11 best drugstore wrinkle creams, according to skin care experts
  • The best drugstore BB creams and tinted moisturizers
  • 10 drugstore anti-aging products celebrity experts swear by

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This new eye serum from Boots No 7 Laboratories has a waitlist of 29,000

In trials, this eye serum reduced the look of dark circles by up to 30 per cent. It launches today and here’s what we know so far

Boots’ No7 Laboratories range is known for causing a beauty stampede. The Line Correcting Booster Serum amassed a waitlist of 16,500, and the Dark Spot Correcting Serum and Firming Boosting Serums together had 36,000 shoppers in the online queue back in April. So will the latest addition to the fast-acting targeted skincare range cause equal levels of excitement?

This week Dark Circle Correcting Eye Serum, £28, joins the family. The serum promises to reduce the appearance of dark circles within four weeks and contains a host of active ingredients aimed at keeping our eyes looking bright, plump and awake. In addition, it claims to provide an instant cosmetic effect thanks to light diffusing particles and colour correcting pigments.

MORE GLOSS: How to hide dark circles like a pro

The brand’s own consumer study had excellent results, with 80 per cent of the 210 women who trialled the product seeing a visible reduction in the appearance of their dark circles in a week. No7 tell us the product is their first ‘clinically proven’ treatment for dark circles, reducing their appearance by up to 30 per cent – although we haven’t seen the details of this or had the product in our hands (more to come later this week when we do).

What’s in it? The highly concentrated formula contains hyaluronic acid to hydrate, caffeine, licorice and algae extract to calm, soothe and reduce puffiness, as well as an antioxidant complex of mulberry, ginseng and vitamin C to protect the skin from free radicals. It comes in two different shades of colour correcting pigments – light to medium to correct blue and red undertones and medium to dark for red and brown undertones.

The Dark Circle Correcting Eye Serum will be available to buy from all Boots stores and online from the 5th June, but you’ll have to be quick. We all know what happened last time….

Buy No7 Laboratories Dark Circle Correcting Eye Serum, £28

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No7’s new anti-ageing serum claims to have better results than botox

High street beauty brand No7’s latest product has caused a sales frenzy since hitting the shelves this week thanks to its wrinkle-busting properties.

After a trial showed it could reduce wrinkles by up to five years, No7’s Laboratories Line Correcting Booster Serum, dubbed the Avenger, quickly accrued a waiting list of 17,200 with one product being sold every two seconds since its launch yesterday.

The first product to launch from Boots’ new No7 Laboratories range – a more powerful line of fast acting, non-invasive tools formulated to help tackle the signs of ageing – the 15ml tube costs £38 and is designed to be applied directly to wrinkles instead of the whole face.

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But, is it really worth the hype?

Boots say the serum has the power to turn the clock back five years and reports that, after using the serum for two weeks, women saw a reduction in the appearance of lines in areas such as the forehead, lips and around the eyes.

They also reported reduced appearance in some of their deepest, most stubborn wrinkles including crow’s feet, between brows and the nasolabial folds (around the corners of the mouth).

In fact, the results are so good that some women have even said it gave them better results than Botox.

Consumer trials showed that among women who were considering Botox, 77 per cent of them said the serum “gave them better results than they thought possible from skincare” and 73 per cent said “they were less likely to consider Botox in the future.”

Shape Created with Sketch. Retinol Skincare

Show all 10 left Created with Sketch. right Created with Sketch. NEOSTRATA Skin Active Cellular Restoration, £55


Pixi, Collagen & Retinol Serum, £26


Super Retinol Ceramide-Boost Anti-Aging Face Serum, £8.65


Kate Somerville, DermalQuench Liquid Lift +Retinol Advanced Resurfacing Treatment, £22


The Ordinary, Advances Retinoid, £8


Sunday Riley, Luna Sleeping Night Oil, £85


Sarah Chapman, Overnight Exfoliating Booster, £59


Murad Retinol Youth Renewal Serum, £65


Dermalogica, Overnight Retinol Repair. £73


This Works, No Wrinkles Extreme Moisturizer, £46


NEOSTRATA Skin Active Cellular Restoration, £55 Pixi, Collagen & Retinol Serum, £26 Super Retinol Ceramide-Boost Anti-Aging Face Serum, £8.65 Kate Somerville, DermalQuench Liquid Lift +Retinol Advanced Resurfacing Treatment, £22 The Ordinary, Advances Retinoid, £8 Sunday Riley, Luna Sleeping Night Oil, £85 Sarah Chapman, Overnight Exfoliating Booster, £59 Murad Retinol Youth Renewal Serum, £65 Dermalogica, Overnight Retinol Repair. £73 This Works, No Wrinkles Extreme Moisturizer, £46

Similarly, of those who had already had Botox, an impressive 80 per cent said the serum “gave them better results than they thought possible from skincare” and 73 per cent said they would “delay their next treatment.”

So, what’s the secret? Well, according to No7 the key to its impressive formula is a powerful anti-wrinkle peptide technology called Matrixyl 3000 PlusTM4 which helps skin recover some of its key properties which are lost during the ageing process.

But, it doesn’t stop there because this new product doesn’t just contain some of this anti-ageing wonder ingredient. According to No7 it contains much higher concentrations of Matrixyl 3000 PlusTM4, seven times in fact, to really maximise its fibrillin repair capabilities.

However, despite impressive consumer trials it remains to be seen whether the general public’s results will be just as promising.

No7 Laboratories Line Correcting Booster Serum costs £38 is available exclusively in Boots stores nationwide and now.