Boots no 7 review

You may remember hysterical queues forming outside your local Boots in 2009, after a BBC documentary revealed its No7 Protect and Perfect Intense Serum had been shown to actually reduce wrinkles in a (rigorous, albeit small) clinical trial.

Last year, they supercharged the now snazzily called Protect & Perfect Intense Advanced Serum, £24.95, with a load of extra Matrixyl 3000, its star peptide complex shown (if at a high enough concentration ) to improve elasticity . Cue more queues.

Today, Boots hopes to have another bun-fight in the skincare aisle on its hands as it announces an industry-first claim: Protect & Perfect is the UK’s first serum proven to deliver anti-ageing results that get even better over time. In other words: stick with this potion and you’ll look progressively less lined.

This may sound obvious – but in the UK, no anti-ageing product has ever been allowed to claim it by the Advertising Standards Agency (ASA). No7 are the first to show the notoriously pernickety agency what it considers sufficient proof of cumulative wrinkle reduction, after 12 months of clinical trials on 325 volunteers.

So well done, No7. But does it mean any skincare that can’t make the same lofty claims (that would be pretty much every other product on the market) should be destined for the bin?

Not really. Skincare experts and consumers alike know from experience that consistently using specific formulas results in ever-better skin over time. A number of ingredients, including sunscreens, retinol, and l-ascorbic acid (an active form of vitamin C), have long been clinically proven to continuously improve signs of ageing with long-term use.

No7’s unique new selling point is that they have obtained the right to make the claim in their ads – for this serum only. By their own admission, they spent vast amounts of time and money to do so. It is not something many skincare brands are in a position do.

Nor is it something, you could argue, they’d want to do, given all the circumstantial and clinical evidence there is for the long-term anti-ageing powers of many products. Basically, most brands figure the proof is in the pudding, rather than the blessing of the advertising regulator, and are happy to let their products (and users) speak for themselves.

As for the No7 serum itself: cumulative results were shown for wrinkles only, not for age spots, sagging, or other signs of ageing. Only wrinkles around the eyes were tested, and they improved for 12 months – after that, results plateau-ed.

The conclusion? This is a very decent serum at the price, but don’t let the glossy ads fool you into thinking it’s the most potent or advanced potion out there. At a similar price at Boots, I would also check out Hylamide SubQ Anti-Age Advanced Serum, £30 , and La Roche-Posay Redermic R-Retinol Anti-Wrinkle Solution, £28.

Ingeborg van Lotringen Beauty Director I’m Inge, the beauty director, and I like reading ingredient lists and telling you to get out of the sun.


If you’re a fan of Boots’ No7 skincare, then listen up because it has just added a brand new collection of products to its offering – and the HydraLuminous range sounds perfect for those of us prone to dryness.

After launching its HydraLuminous Moisturising Foundation and matching HydraLuminous Dark Circle Concealer last month, the high street brand added seven new products to the HydraLuminous range earlier this week (13 March).



BUY NOW No7 HydraLuminous Moisturising Foundation, £10 (RRP £15)


BUY NOW HydraLuminous Dark Circle Concealer, £10 (RRP £14)

The collection includes creams, gels and lotions for day and night, as well as a concentrated treatment, which is designed to offer an intense burst of instant hydration.

No7 promises that all of its new HydraLuminous moisturising products will leave skin feeling “intensively quenched” with skin hydration boosted by an impressive 60% after a week’s use in consumer testing.

As well as its focus on hydration, the range also offers anti-pollution technology, which No7 says can help protect your complexion from pollution particles that damage your skin and dull its glow.

The best bit? There are six different day and night moisturisers available to suit your level of dryness.

You can choose between more lightweight gels and lotions or richer creams marked for “Drier skin” for both day and night, and there’s also the option to select daytime moisturisers with added SPF 15 if you’d like some extra protection.

Day Creams


A super lightweight gel moisturiser that promises to hydrate for 72 hours.

BUY NOW No7 HydraLuminous Water Surge Gel, £10 (RRP £14)


A lightweight gel moisturiser for drier skin, which promises to hydrate for 72 hours.

BUY NOW No7 HydraLuminous Water Surge Gel Cream, £10 (RRP £14)

SPF Day Creams


A light day lotion with SPF 15 and 5* UVA protection.

BUY NOW No7 HydraLuminous Day Lotion SPF 15


A rich and nourishing day cream for drier skin with SPF 15 and 5* UVA protection.

BUY NOW No7 HydraLuminous Day Cream SPF 15, £10 (RRP £14)

Night Creams


A lightweight gel that is formulated to re-hydrate skin overnight and help support its recovery from the day’s stresses.

BUY NOW No7 HydraLuminous Overnight Recovery Cream Gel, £10 (RRP £14)


A rich night cream for drier skin, formulated to hydrate skin overnight and help support its recovery from the day’s environmental stresses.

BUY NOW No7 HydraLuminous Overnight Recovery Cream, £10 (RRP £14)

The hero product is definitely the HydraLuminous Water Concentrate, a light and oil-free treatment that promises to deliver an intense hit of hydration to your skin thanks to the addition of pure hyaluronic acid.


An oil-free and water-light concentrate that offers a burst of hydration when applied either directly to the skin before moisturising or mixed into your moisturiser.

BUY NOW No7 HydraLuminous Water Concentrate, £10 (RRP £14)

We were lucky enough to try out the new products and found they left our parched skin feeling noticeably more hydrated.

In particular, the HydraLuminous Overnight Recovery Cream left our skin feeling intensely moisturised the next morning, providing a smoother base for our foundation.

On top of this, the range is decidedly affordable – with prices ranging from £14 to £16, although they are currently on offer for just £10 each – so it’s safe to say we’re impressed.

The No7 HydraLuminous range is now on sale in Boots stores nationwide and online.


Related Story

No7 is known for producing some of the most effective, affordable skincare on the British high street (hey, there’s a reason that every new launch racks up a waiting list of thousands…) But now, the range just got even less expensive than ever before, thanks to the savings you can reap with the new No7 skincare collections.

On the Boots website, the brand has grouped together bestsellers from each of No7’s most popular lines, like Laboratories, Protect & Perfect and HydraLuminous. And in the grand tradition of bulk buying, the bigger the bundle, the greater the discount, to the tune of up to £65 compared to the price of purchasing each item separately.

No7 LABORATORIES Collection, £90 (worth £142), Boots

The clinically-proven Laboratories set includes the Line Correcting Booster Serum, Firming Booster Serum, Dark Spot Correcting Booster Serum and Dark Spot Corrector, all of which would usually set you back £142. However, if you invest in the full set, you’ll be £52 better off.

Prefer Protect & Perfect? Try the complete regime package that spans day cream, eye cream, night cream and serum, plus a bonus Laboratories booster serum, at £57 less than its usual price.

No7 Protect & Perfect Intense Advanced Complete Regime, £75 (worth £132), Boots

The most dramatic saving comes in the form of the Restore & Renew range, where you can get kits that offer products worth £140 for a staggering £65 less, including your choice Laboratories serum, dark spot corrector or booster.

Ultimately, whatever your skin type or concern, if you’re looking to overhaul your routine and want someone to do all of the hard work for you when it comes to picking the products, No7’s collections are the perfect place to start.

No7 Restore & Renew Complete Regime, £75 (worth £140), Boots

Plus, with hundreds of five star reviews for many of the individual products in these boxes, imagine what they can achieve when you use them in harmony…

Shop the full range of No7 skincare collections at

After gaining an impressive waiting list of over 36,000 people when they launched back in April, it looks like Boots’ two new No7 skincare products are continuing to prove popular with shoppers…

Boots has just confirmed to Good Housekeeping that its two new No7 “Booster Serums” have been selling at an impressive rate of once every four seconds.


The two products were developed following the successful launch of No7’s Line Correcting Booster Serum last year, and target two specific skincare issues: dark spots and loss of firmness.

First up, for those of us suffering from dark spots, the No7 Laboratories Dark Spot Correcting Booster Serum claims to make skin look more even and fade dark patches in just two weeks, with the brand saying they’ll be “visibly reduced” after four weeks.


BUY NOW No7 Laboratories Dark Spot Correcting Booster Serum, Boots, £38

And, for anyone concerned about sagging, the No7 Laboratories Firming Booster Serum promises to leave skin looking and feeling firmer in just one week, while the face and neck should apparently look “visibly lifted” after two weeks of use.


BUY NOW No7 Laboratories Firming Booster Serum, Boots, £38

Both Booster Serums are designed to be applied morning and evening before your normal skincare products, including serum and moisturiser. They’re available for £38 each on the Boots website and in stores.

We don’t know about you but we’re definitely tempted to give them a try!

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Boots No7 Wins Four Good Housekeeping Awards, Here’s a Coupon

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Boots No7 products recently became the first to win Good Housekeeping’s Anti-Aging Award—in four categories, no less! This means that of all the bazillions of things the Good Housekeeping labs test every year, the Boots No7 products are among the most effective treatments tested to help achieve younger-looking skin. The award-winning products are: Boots No7 Protect & Perfect Intense Beauty Serum, $22.99, for Best Anti-Aging Serum; the Intensive Line Filler, $17.99, won for Best Instant Wrinkle Smoother; the company’s Advanced Renewal Anti-Aging Glycolic Peel Kit, $24.99, won for Best At-Home Peel Kit; and Boots No7’s Protect & Perfect Hand Cream with SPF 15, $13.99, won and honorable mention for Best Hand Cream with SPF 15+.

To celebrate their four new Good Housekeeping awards, Boots is offering a digital coupon to its customers to save $3 off any one product in the No7 Protect & Perfect range. All you have to do to save three bucks is “Like” Boots Beauty USA on Facebook and click on the “Offers” tab to get the printable coupon. The coupon is valid til February 17th.
· Boots Beauty USA
· Boots No7