Best selling in Amazon

Table of Contents

Image source: (NASDAQ:AMZN) was rewarded with an overwhelming response to its annual Prime Day sales extravaganza this year. The company took the sale global this year and expanded the amount of time allotted for the sale, beating last year’s Black Friday and Cyber Monday sales combined and generating 60% more sales this year than last.

So, what were shoppers buying up like there was no tomorrow? Business Insider compiled a list of the top items its readers purchased on Prime Day, and they pretty closely matched the items people around the world were purchasing, too.

Image source:

1. Amazon Echo

Thanks to some steep discounting, sales of Amazon’s own Alexa-enabled, voice-activated smart speaker soared. Amazon sold twice as many Echo devices in the U.S. compared with last year’s Prime Day, and it sold more than three times as many worldwide. This should only help to cement the Echo’s dominance of Wi-Fi speakers.

Image source:

2. Amazon Echo Dot

By Amazon’s own count, the Echo Dot was the most popular item among Prime members. This fun-sized version of the Echo was not just the best-selling Amazon device among this group, but the best-selling item by any manufacturer worldwide. That means the two best sellers on Prime Day were devices that can be used to buy even more Amazon products.

Image source: Instant Pot.

3. Instant Pot pressure cooker

Sure, there is a trend toward eating at home more and dining out less, but it’s still a surprise that a pressure cooker was the best-selling item in the United States. This marks the second straight year in which the Instant Pot was a top seller on Prime Day — in 2016 it sold 215,000 units on that one day — boosting sales on Amazon, where it already derives 80% of its revenue.

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4. TechMatte MagGrip Air Vent Magnetic Universal Car Mount

According to Business Insider, the TechMatte universal car mount was the No. 1 seller last year, but it slipped to No. 4 this year because Amazon was slashing prices on its Echo products so steeply. Currently priced at just $7.99 and boasting a 4.5-star rating (with 8,500 reviews), this economical smartphone mount is immensely popular.

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5. Fire HD tablet

Between the Fire 7 and the Fire HD 8, Amazon tablets were another huge seller, generating record sales for the devices. With discounts on the devices running as steep as 30% and 38%, respectively, it would’ve been hard for these not to sell by the thousands. But given that upgraded both tablets earlier this year yet still sells them pretty cheap, that discount all but guaranteed they would be winners.

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6. SanDisk 32 GB Ultra Class Memory Card

When you can get up to 32 gigabytes of memory for less than $14, it’s easy to see why these SanDisk camera memory cards were yet again a perennial favorite among Prime members. For a digital photographer, memory is like money — you can’t have too much.

Image source: Getty Images.

7. Sony XB950B1 Extra Bass Wireless Headphones with App Control

Although Sony’s (NYSE:SNE) XB950B1 headphones didn’t have the steepest discount applied to them — the $129 headphones were going for around $98 — the fact that they were a high-end device made their lower price irresistible regardless.

Image source: Getty Images.

8. Amazon Music Unlimited

Once again, an product became a top-seller thanks to a dramatically reduced price: A 30-day subscription to Amazon’s Music Unlimited service proved too good a deal for shoppers to pass up. When rates for premium services from Pandora, Spotify, and Tidal can run $10 a month, testing out Amazon Music Unlimited for a buck seems like a no-brainer.

Image source: iRobot.

9. iRobot Roomba 652 Robotic Vacuum Cleaner

iRobot (NASDAQ:IRBT) set another Prime Day record with better-than-expected sales. In a press release sent out after the event, iRobot said: “We sold more than twice the volume sold on Prime Day in 2016, which was twice what the volume sold in 2015. The Roomba 652 was ranked No. 1 in robotic vacuum cleaners, No. 1 in all floor care, and No. 2 in all home and kitchen for 2017 Prime Day.” There are going to be a lot of clean floors as a result.

Image source: Anker.

10. Anker Bluetooth SoundBuds

Anker’s Bluetooth headphones were another item that didn’t require steep discounts to make a big sales impact. The earbuds, which normally retail for $24, were discounted to only $21, but that didn’t stop them from making the top 10 best sellers of Prime Day.

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11. Kindle Paperwhite

Like the Fire tablets, Amazon’s Kindle Paperwhite e-reader came with a cut-rate price tag: The most popular Kindle ever, usually priced at $120, could be had for just $90. Tech product review site The Wire Cutter calls the Wi-Fi-enabled Paperwhite “the best e-reader for most people thanks to stellar hardware, a massive library that frequently offers better prices than others, and a slew of services unavailable on other readers.”

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12. Fire TV Stick with Alexa Voice Remote

And, of course, Amazon rounded out the top dozen sales items from Prime Day with another one of its own products, the Fire TV Stick with Alexa Voice Remote, which last year was the global best seller. That also means that of the top 12 items sold on Prime Day this year, half of them were Amazon products.

Head of Content @ Ahrefs (or, in plain English, I’m the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.

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Are you curious as to which products get the most searches on Amazon? Today is your lucky day.

In this post, I’m going to share the following new pieces of data with you:

  • Top100 Amazon searches (US)—a list of the most popular Amazon searches in the US as of October 2019.
  • Top100 Amazon searches (Worldwide)—the same data but with searches from outside of the United States too (and with global search volumes).

But first, a quick announcement:

We recently launched the new version of Keywords Explorer, which includes search data for Amazon. It looks like this:

Amazon search data in Ahrefs’ Keywords Explorer for “Nintendo Switch”

In other words, Keywords Explorer is now a fully-fledged Amazon keyword research tool. We also added data for Bing, YouTube, Baidu, and many other search engines.

Sidenote.Here are the top searches on Google, Bing, and YouTube—in case you missed them.

Now, it’s data time!

Top 100 Amazon searches in the US (as of October 2019)

Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth headphones, tablets, SSDs, gaming controllers and so on.

# Keyword Search Volume
1 nintendo switch 1,960,000
2 laptop 1,260,000
3 fidget spinner 998,000
4 headphones 904,000
5 fitbit 801,000
6 ps4 785,000
7 kindle 781,000
8 bluetooth headphones 749,000
9 fire stick 715,000
10 instant pot 695,000
11 external hard drive 687,000
12 tv 679,000
13 ipad 665,000
14 books 626,000
15 game of thrones 623,000
16 ssd 618,000
17 tablet 607,000
18 micro sd card 594,000
19 roku 577,000
20 toilet paper 570,000
21 backpack 521,000
22 alexa 508,000
23 wireless headphones 503,000
24 air fryer 502,000
25 monitor 496,000
26 paper towels 460,000
27 bluetooth speakers 454,000
28 desk 452,000
29 harry potter 447,000
30 switch 447,000
31 iphone charger 445,000
32 doctor who 443,000
33 hdmi cable 442,000
34 shoes 442,000
35 kindle fire 441,000
36 wireless earbuds 431,000
37 prime video 429,000
38 earbuds 425,000
39 xbox one 424,000
40 water bottle 421,000
41 pop socket 419,000
42 apple watch 418,000
43 gift card 414,000
44 gaming chair 413,000
45 lego 406,000
46 echo 402,000
47 office chair 399,000
48 wireless mouse 398,000
49 iphone 7 case 392,000
50 echo dot 389,000
51 gaming mouse 376,000
52 keyboard 376,000
53 mouse pad 375,000
54 coffee maker 373,000
55 printer 369,000
56 essential oils 367,000
57 coffee 366,000
58 sd card 359,000
59 star wars 357,000
60 xbox one controller 357,000
61 gift cards for amazon 355,000
62 socks 353,000
63 mouse 352,000
64 shower curtain 350,000
65 airpods 341,000
66 bluetooth earbuds 341,000
67 ps4 controller 340,000
68 iphone 338,000
69 playstation 4 334,000
70 camera 333,000
71 smart watch 333,000
72 iphone 7 330,000
73 mattress 323,000
74 iphone 7 plus case 322,000
75 ps4 games 317,000
76 microwave 314,000
77 vacuum cleaner 314,000
78 protein powder 312,000
79 drone 307,000
80 chromebook 306,000
81 yoga mat 304,000
82 aa batteries 302,000
83 iphone x case 299,000
84 laptops 299,000
85 projector 299,000
86 iphone 6 case 298,000
87 iphone 6 297,000
88 computer desk 295,000
89 hard drive 293,000
90 fan 291,000
91 dash cam 290,000
92 movies 290,000
93 gaming headset 286,000
94 iphone 6s case 286,000
95 flash drive 277,000
96 blender 275,000
97 tv stand 273,000
98 luggage 270,000
99 portable charger 270,000
100 hbo 268,000

So much so, that 52/100 of our top searches are for gadgets.

That’s excluding searches for iPhone accessories too, of which there are many.

What’s the most popular iPhone accessory? Cases.

Here are the most popular iPhone case models and their search volumes:

# Keyword Search Volume
1 iphone 7 case 392,000
2 iphone 7 plus case 322,000
3 iphone x case 299,000
4 iphone 6 case 298,000
5 iphone 6s case 286,000

(It looks like a lot of people are still rocking iPhone 6’s and 7’s.)

Speaking of iPhone accessories, there are 749K monthly searches for “Bluetooth headphones,” which makes it the 8th most popular product search on our list. That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years.

Sidenote.There are a further 503K searches for “wireless headphones” and 341K for “Bluetooth earbuds.”.

Amazon also appears to be a popular place to purchase games consoles and games.

The Nintendo Switch tops the list with 1.96M monthly searches, followed by the PS4 with 785K, and finally the Xbox One with 424K.

Gaming mice and chairs are popular too with almost 789K combined monthly searches.

But what else is popular on Amazon besides gadgets and games?

Well, there are still a fair few searches for “books” (626K) which, of course, is what started this whole thing for Amazon back in the ’90s. But it looks as though most people prefer to do their reading on electronic devices these days as there are 781K searches for “kindle.”

The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get millions of combined monthly searches.

Other than that, there are many searches for everyday essentials and other “basic” items:

# Keyword Search Volume
1 toilet paper 570,000
2 paper towels 460,000
3 water bottle 421,000
4 coffee 366,000
5 shower curtain 350,000
6 aa batteries 302,000
7 fan 291,000

Oh, and one non-physical product made it to the list too: “prime video” (429K monthly searches).

Is Amazon catching up with Netflix? Maybe.

Either way, one thing is for sure: Amazon is genuinely an everything store. It’s no longer just about books.

Now let’s see the most popular Amazon searches in the US compare to the rest of the World.

Top 100 Amazon searches in the World (as of October 2019)

It looks like the Nintendo Switch is just as popular elsewhere as in the United States.

# Keyword Search Volume
1 nintendo switch 4,020,000
2 ps4 2,590,000
3 laptop 2,560,000
4 kindle 1,970,000
5 ssd 1,960,000
6 fidget spinner 1,790,000
7 tablet 1,500,000
8 headphones 1,460,000
9 ipad 1,400,000
10 switch 1,400,000
11 fitbit 1,380,000
12 iphone 1,300,000
13 iphone 7 1,300,000
14 tv 1,240,000
15 game of thrones 1,190,000
16 lego 1,150,000
17 harry potter 1,130,000
18 iphone 6 1,080,000
19 alexa 1,070,000
20 books 1,020,000
21 bluetooth headphones 1,000,000
22 monitor 956,000
23 iphone x 894,000
24 xbox one 894,000
25 external hard drive 870,000
26 fire stick 866,000
27 playstation 4 853,000
28 instant pot 847,000
29 iphone 6s 840,000
30 micro sd card 819,000
31 shoes 810,000
32 star wars 807,000
33 samsung 768,000
34 backpack 762,000
35 ps4 pro 752,000
36 mouse 735,000
37 wireless headphones 727,000
38 drone 710,000
39 apple watch 703,000
40 smart watch 697,000
41 echo 689,000
42 samsung galaxy s8 687,000
43 iphone 8 670,000
44 power bank 656,000
45 roku 656,000
46 keyboard 653,000
47 xiaomi 651,000
48 redmi 4 650,000
49 gtx 1060 647,000
50 redmi 4a 641,000
51 gtx 1070 640,000
52 airpods 639,000
53 bluetooth speakers 637,000
54 ps4 controller 635,000
55 gtx 1080 627,000
56 ps4 games 623,000
57 water bottle 622,000
58 smartphone 618,000
59 gaming mouse 615,000
60 toilet paper 615,000
61 earphones 612,000
62 camera 608,000
63 echo dot 605,000
64 hdmi cable 597,000
65 air fryer 592,000
66 laptops 592,000
67 gaming chair 591,000
68 wireless mouse 589,000
69 huawei 583,000
70 kindle fire 583,000
71 doctor who 579,000
72 amazon 578,000
73 printer 577,000
74 sd card 574,000
75 gopro 573,000
76 xbox one controller 570,000
77 chromecast 569,000
78 xbox one x 569,000
79 desk 555,000
80 prime video 554,000
81 vans 552,000
82 watch 550,000
83 pokemon 548,000
84 notebook 545,000
85 gift card 542,000
86 iphone 7 plus 541,000
87 gaming pc 536,000
88 samsung galaxy s7 533,000
89 nike 527,000
90 pop socket 526,000
91 iphone charger 524,000
92 office chair 521,000
93 windows 10 521,000
94 anker 520,000
95 mouse pad 520,000
96 iphone 7 case 519,000
97 iphone se 509,000
98 wireless earbuds 505,000
99 earbuds 498,000
100 mobile 497,000

Furthermore, “switch” is at #10 with 1.4M monthly searches. So yeah, I think it’s fair to say that people are lovin’ the Switch!

Same goes for iPhone’s. They’re even more popular Worldwide than in the US.

Here are the top iPhone searches (and their respective volumes):

# Keyword Search Volume
1 iphone 1,300,000
2 iphone 7 1,300,000
3 iphone 6 1,080,000
4 iphone x 894,000
5 iphone 6s 840,000
6 iphone 8 670,000
7 iphone se 509,000

Interestingly, while there are thousands of searches for older models like the iPhone SE around the world, this phone didn’t even make it to the top 100 searches in the US.

There are also millions of searches for other non-Apple smartphones on this list whereas there were no such searches on the US list.

Here are just a few of them:

# Keyword Search Volume
1 samsung galaxy s8 687,000
2 redmi 4 650,000
3 redmi 4a 641,000
4 samsung galaxy s7 533,000

However, one of the noticeable differences with the US data is the comparable lack of searches for everyday essentials (toilet paper, paper towels, etc.)

For example, although “toilet paper” does still make it into the top 100 Worldwide searches (#60), you’ll notice that the search volume is 615K. That’s only 45K higher than the US-only volume, meaning that 94.6% of searches for “toilet paper” come from the US.

Perhaps Amazon hasn’t yet made the push into this market outside the US?

See more Amazon search data in the new Keywords Explorer!

Do you want to know the number of searches for a specific query on Amazon?

Go to Ahrefs Keywords Explorer, enter a query and select Amazon as your search engine.

Let’s see how many people search for “bellroy” each month in the US.

Amazon search volume for “bellroy” in the US

5.2K searches. That’s a lot of people with great taste in wallets!

It also looks like Bellroy is popular in Japan, Germany, the UK, Canada, and the Philippines.

But wait, there’s more!

Using one of the reports on the left-hand menu, it’s possible to dig deeper and see the other queries people are making on Amazon in relation to this topic.

Looks like a lot of people want to buy the note sleeve!

Fancy learning more about the searches people are making on Amazon?

Take the new Keywords Explorer for a spin with a 7‑day trial for $7. 😉

What To Sell On Amazon: 10 Simple Ways To Find Products That Sell


Are you trying to figure out what to sell on Amazon? I’ve been there. As an Amazon Affiliate marketer, knowing which products to promote is critical to my commission fees.

Amazon sells nearly 400 million individual products. Beginners and even experienced sellers have difficulty sorting through this huge market and finding the best niche to pour their time and effort into.

In this guide, I’m going to give you 10 powerful Amazon product research tips. I’ll also help you decide if selling on Amazon is right for you.

How to Find Trending Products To Sell on Amazon:

Selling on Amazon, for beginners, is a great first step in learning about ecommerce. Amazon’s FBA (Fulfilled by Amazon) program eliminates a lot of the headaches associated with fulfilling online orders. This business model might not be for everyone. After all, there’s pro’s and con’s to selling on Amazon.

Is it Profitable to Sell on Amazon?

In a word, yes! Amazon is already extremely popular and it’s getting even more so each and every day, especially with third-party sellers.

Third-party Amazon sales are growing in number and experiencing continual increases as the years progress. Jeff Bezos sees this increase in third party sales as serious competition to the Amazon first-party products his company sells. The third-party sellers are making legit cash, so much so that Bezos makes a definitive response to the increase in third-party sales, which you’ll see later in the article.

To put the rate of increase in perspective, third-party sellers accounted for 3% of Amazon sales in 1999 whereas this percentage steadily increased and was all the way up to 58% in 2018!

Just by looking at these numbers, it’s easy to see that third-party sellers are doing pretty well with Amazon sales, to say the least. These figures are even more impressive because Amazon first-party sales had increased from $1.6 billion in 1999 to $117 billion in 2018! That’s some big competition to go up against.

Selling your own brand on Amazon is profitable, whether you are an ambitious self-starter who wants to do it on your own or you want to delegate and use the services of others. You can choose to handle the shipping, customer service duties, and other roles yourself or sign up for Amazon FBA and let the Amazon team handle all of the finer details of the sale. If you don’t already know about Amazon FBA, you should look into it as this option makes it even easier to sell on Amazon. Fulfillment by Amazon lets you hand off the duties to a knowledgeable team.

You’ll learn how you can maximize your profitability as an Amazon seller as you read through the following content.

Selling Wholesale Products on Amazon? Not So Fast…

If you’re considering selling wholesale products on Amazon (where you buy someone else’s brands to resel it), you may want to think twice about this business venture.

Selling on Amazon and offering wholesale products can be tough since you’re always one click away from a lower price. Plainly stated, the competition is really just too fierce and diving into it can be a mistake.

I know because I’ve failed at this sales model previously. This isn’t to say that we didn’t drive plenty of traffic to our Amazon listings and own website, because we did. The inventory just didn’t move.

Of all of the business models you have the opportunity to pursue, you have the least leverage in retail (wholesale and dropshipping).

If you’re really set on using the wholesale business model, the only way to get leverage is through logistics. This means having your own warehouse and doing your own shipping or drop shipping. But, even then you’ll be at the mercy when it comes to the terms of the supplier.

If you want to go for an Amazon FBA, you’ll still have some logistics issues to deal with, including getting your products from the supplier’s location to the Amazon warehouse.

What Products Sell the Best on Amazon?

Amazon is a price-driven marketplace, meaning that people visit the Amazon site to find cheap prices on the products they want and need. So, if your price or price range isn’t the best one out of a group of the same products, you won’t be getting the sale and you’ll be stuck with inventory.

Certain items will sell better on your site while others will get the most sales by using the Amazon online marketplace. So, what products are the best items to sell on Amazon? There are two types of products that are best sold on Amazon:

#1 When Brand Differentiation Doesn’t Matter and You Have the Lowest Price

If you have brand generic products that you can offer at the lowest price, you should sell these items on Amazon. It’s not a product brand name that attracts the sale, it’s the price tag. With this type of product listing you’ll be going head-to-head with other sellers and the lowest price usually wins.

This is the main theme of Amazon. If customers want an original brand name purse, they’ll shop on that seller’s website to get it. On the flip side, if they’re shopping for a basic brown crossbody purse where brand name doesn’t matter and price does, Amazon is where they’ll go. If you offer a brandless purse, your best bet is Amazon.

#2 When You Have a Validated Differentiated Product Idea

If your product idea is unique, you’ll see Amazon product sales take off. This happens when sellers see a market need and create a feature that no one else has, or is marketing the product strongly. With the right Amazon promotional strategy, you’ll be able to get traction with an original product idea.

If the products you choose to sell on Amazon fall within one of the two categories listed above, you have a product area that has a good chance of being successful through this online marketplace. And, if your products sell, you’ll make money and empty your inventory, which are pretty good goals to achieve with any business, especially an online business.

So, what are the best products to sell on Amazon and how do you narrow down the options to pick the right ones?

Best Products to Sell on Amazon

Selling on Amazon and succeeding at this venture means targeting the best product categories and selling items that will empty out your inventory with speed. You have to carefully choose your products in order to make sales happen, whether handling everything on your own or using Fulfillment by Amazon.

Here are the best selling product category options currently on Amazon:

  • Apparel & Accessories
  • Cosmetics
  • Skin Care
  • Electronics
  • Hair Care
  • Health
  • Nutrition
  • Supplements
  • Home Decor
  • Home and Garden
  • Kids & Toys
  • Pet

Finding Products to Sell on Amazon

Before selling products on Amazon, you have to find the inventory to sell. Here are ten simple ways to find products that sell on Amazon:

1. Use an Amazon Keyword Research Tool

The first step to take when finding items to sell on Amazon is to use a data-driven Amazon keyword research tool.

I recommend using Jungle Scout for all of your Amazon-specific keyword research needs. This tool will help you validate product demand and show you the search volume of your product.

This step makes it possible for you to see how many people are looking for a specific product and determine whether the volume makes it worth selling it. Need more options? Check out this list of Amazon keyword tools.

2. Find Low Competition Keywords Triggering Product Ads on Google

In order to drive traffic to your product you sell on Amazon, you want to choose low competition keywords that trigger product ads on Google.

Before you put these low competition keywords to use when selling on Amazon, you have to figure out what they are. You can find low competition keywords that trigger product ads on Google by following the steps below:

  1. Enter Your 5-10 Product Niche Ideas Into Ahrefs Keyword Explorer
  2. Click All Keyword Ideas
  3. Filter Results To Only Include Shopping Results
  4. Filter Results To Only Low Keyword Difficulty
  5. Click The SERP for Each Keyword
  6. Look For Low Domain Rank (DR) Sites

If you see several low DR sites on page one of Google that’s a signal that the niche is less competitive. Take a look at the two screenshots above. All I did was enter in super broad amazon product categories into Ahrefs keyword explorer (like “home and garden”) and I got back tons of keywords. Rainshower head…seems interesting….

3. Use WatchCount to See What eBay Products Sell

Another way to pinpoint the best selling products for selling on Amazon is to research what’s selling on eBay. You can do this by using to see hot sellers on eBay.

On you can see the most popular eBay items at any time as the site operates in real-time. reports the results produced by eBay that tracks votes by users when they add an item to their watch list. details the number of watchers and includes rankings as well as unique search capabilities.

By using this site to research the highest watch list numbers you can narrow down your list of potential items to sell and target the most popular options for selling on Amazon.

4. Use Amazon Reviews to Find Product Market Gaps

When deciding what items you should purchase for selling on Amazon, it’s important to get a feel for what the customer wants. Vendors might have the time and budget for focus groups to get consumer feedback as to desired products and what they like and don’t like. But, this doesn’t work for all vendors.

Since many vendors don’t have the time or budget to do so, mining Amazon customer reviews is a timely and cost efficient way to decide what you should be selling on Amazon and why.

If you’re thinking about selling a specific product, research Amazon reviews and keep the following things in mind:

  • What items people are raving about
  • Look for unsatisfied customers with a particular product
  • Use the complaints to modify your prospective product

When you dive into Amazon reviews you’ll get a firsthand look at what people love or hate about a certain product. You can take that information into consideration when you decide what products to sell and if you should make any modifications to the product you are going to sell.

5. Search Alibaba for White Label Products

If you want to sell white label products, you first have to figure out what types of white label products are big sellers.

This can be done by reviewing the top product label product ideas to kickstart a $100K+ brand.

Once you know what product ideas are the most lucrative ones for selling on Amazon, you can search for them on Alibaba.

Searching Alibaba is a great way to find white label products that sell and those that will be hot items to sell on Amazon.

When you visit ‘Alibaba, you’ll find products of every type offered by overseas suppliers. Research the products on Alibaba and find the hot selling items to offer.

6. Check Amazon Best Selling Categories

What’s one of the best ways to come up with product ideas? Check the Amazon best sellers list!

Since you’ll be peddling your wares on Amazon, it makes sense to see what Amazon sellers are hitting it big with when it comes to item sales on the site.

From toys and games to electronics, you’ll see the top hot sellers on Amazon when you visit the Best Sellers section.

Knowing what items are the best sellers on Amazon will help point you in the right direction as you select your inventory to sell on Amazon.

Combine this tip with #2 (the ahrefs tip) and you’ll come up with some interesting ideas.

7. Use Jungle Scout to Find Low Difficulty Niches

You want to choose a product that has low competition. offers a way for you to input the keyword associated with your product and determine if it’s a low difficulty niche.

This site makes product research easy and effective in an online manner and will help you decide what to sell on Amazon.

Finding the best niche market is determined by various aspects, including sufficient demand, low competition, physical product opportunities, and additional monetizing opportunities.

When your product meets these features, you can rest assured that you are choosing a product to sell on Amazon that falls within a low difficulty niche category.

8. Reverse Engineer Top Industry Amazon Affiliate Publishers

To focus your efforts on products that are likely to sell, try to uncover where the major players are pushing traffic to on Amazon. After all, they have massive marketing and analytics teams in place to avoid wasting time on products that don’t sell. Take advantage of their research!

Step by step guide to finding proven products:

  1. Find the big publishers in your space and pop their domain into Ahrefs’ site explorer.
  2. Click on outgoing links.
  3. Sort by linked domains to see how many links they are sending to Amazon.
  4. Dig into those links deeper by studying anchor text to see which products they link to.

In the screenshot above, you’ll see that I used Ahrefs to identify the Amazon pages that is sending their viewers to. They almost certainly earn a commission on Amazon sales they generate. So, with all of their industry expertise, they’re sending customers to the “Best Earphones for Working Out”.

And those items are around $180 – meaning there’s a nice chunk of change to generate an affiliate commission at the end of the sale. Use clues like this to jump inside the head of major players in your space.

You’ll also want to consider if what times of years an item sells best. Is it seasonal? You might want to avoid investing a ton of time into something that only sells well for a few months a year. Or, maybe you’ll decide that the crazy volume is worth the months of famine.

9. Research Trending Topics on Google Trends

Researching the trending topics on Google can help you narrow down the options to the products that will fly out the door when selling on Amazon.

Google Trends highlight the popular products and taking note of these will help you choose a product that sells.

It doesn’t matter what niche you’re looking to target for your product to sell on Amazon. Looking at the latest Google Trends will give you an idea as to the top sellers in a wide array of categories.

Google Trends is a popular research tool that you should be using to zone in on the ideal items to sell through Amazon.

10. Power Browse Amazon Listings with a Chrome Extension

Another way to choose a hot selling product is to power browse Amazon listings by using a Google Chrome extension.

There are quite a few Google Chrome extensions that Amazon sellers use to research products and determine how well these products will sell on Amazon. Some of the top Chrome extensions include the following:

  • Jungle Scout
  • Unicorn Smasher
  • AMZScout Pro
  • SellerApp
  • Helium 10
  • AMZ Base
  • AmazeOwl

When you use any of the Chrome extensions listed above, you can browse Amazon listings quickly and fully, determining what products should be on your seller’s list. In addition to zoning in on the best sellers, you can compare product prices, mull over sales estimates, dive into revenue projections, and consider keyword insights.

How to Decide What to Sell on Amazon

Once you know the ways to find products to sell on Amazon you have to decide what you’re going to sell via the Amazon marketplace.

Maybe you already have an idea of what you want to sell and you have the data to support selling this type of product. Or, maybe you’re still considering your options and need some additional help in this department. If the latter category sounds like you, there are specific ways to decide what to sell.

  • Using data: Amazon search volume, Google search volume, competition, SEO difficulty, market trend data.
  • Profitability analysis: How do your wholesale prices compare to retail? Do you have at least 40% margin?
  • Presence of big brands: Are there established brands already selling products in this niche?

Let’s dive into each one in more detail.

Compare Product Ideas Using Data

Before picking a product or products to sell online, you want to compare your product ideas by using concrete data.

Reviewing available data will help you find out information such as search volume, keywords, and more to prepare you prior to selling on Amazon.

Product Search Volume

If you’re wondering what site, Amazon or Google, is more popular for product searching, there’s conflicting data out there. So, with this in mind, you want to understand the search volume of both.

Comparing the search volume of both Amazon and Google will ensure that you have a clear and true picture of what products people are searching for online and what you should start selling on Amazon.

Google Search Volume

You want to keep the Google search volume in mind when narrowing down options to the products you’re going to sell.

When you know what people are buying, you can decide what items will fly out of your online store the fastest.

The Google search volume measures the total number of searches performed via search engines. These are noted as an average monthly volume over the past 12-month period. This data is crucial to consider as one of your determining factors with product research and enable you to choose the right product to sell on Amazon.

Keyword Difficulty

You want to choose the most profitable keywords with the lowest competition. To do this properly, you need an online tool that will help you gather the data and get you ready to sell on Amazon.

SEMScoop is a free online tool that analyzes keyword difficulty and competition.

This promising newcomer offers a free plan and priced plans, with plans as low as under $10 per month. The priced plans are good options if you plan to use SEMScoop on a frequent basis in the daily dealings of your business.

Amazon Search Volume

In addition to Google search volume, you’ll want to research the Amazon search volume. This is especially important since this is the platform you’ll be selling on.

Amazon Competition Level and Number of Amazon Sellers

After you see what products people are searching for on Amazon, the next step is looking at the competition amongst Amazon sellers for that type of product.

When you know how many sellers are offering a specific product on Amazon, you can see if the competition level is high or low and whether it’s worth it to try to enter the market with that particular product and sell on Amazon.

Compound Annual Growth Rate (CAGR)

The compound annual growth rate (CAGR) is the rate of return that’s needed for an investment to experience growth from the beginning balance to the end balance. This is assuming that the profits realized are reinvested at the end of each year during the investment’s lifespan.

The CAGR isn’t a true return rate but it represents the rate that the investment would have grown if it did so at the same rate each year with the profits being reinvested at the end of every year.

CAGR will help you determine if long-term market growth is a possibility. If not, you may want to put this product on the shelf and look to other product ideas for your Amazon sales site.

You can compile information on CAGR by completing the following steps:

  1. Search on Google and discover market research documents: Use words such as “keyword market growth” or “keyword CAGR” in your search.
  2. Purchase a market research document or look further for free info: You can choose to spend the money to buy one of the market research documents you found in your search. Or, you can keep searching for free information.

Use the CAGR data for idea comparison and to validate market growth: Once you have the CAGR data, put it down in writing. Use this information as part of the determination of whether or not you can build a successful brand on specific products.

Potential Market Size

As you carefully consider product ideas, you have to look at the potential market size. How big can this business be? Is there a demand for your product? Has there been a demand for you product in the past? What are the changes in market size?

When you consider all of these questions before you start selling on Amazon you can look to the future and get an idea as to how successful this product will be and if it will sell or fail.

Check Potential Margins Before You Buy

Before you pull out your credit card and start purchasing products from just anywhere, you have to look at the potential margins.

This means comparing wholesale and retail pricing. You want to get the best purchase price for your products so researching this aspect is a must.

Compare the wholesale of Alibaba with the retail of Amazon pricing to see which prices would benefit you most.

You should also determine if AliExpress or Alibaba is a good choice to pursue.

The good news is that there are options when it comes to buying the least expensive products and gaining the greatest margin when selling on Amazon. Whether you choose wholesale or retail vendors to help you do this will be determined once you do a bit of research on this topic.

Avoid Big Brands, Especially Amazon

When you’re honing in on a specific category of products for selling on Amazon, make sure you avoid categories that cater to big brands, especially Amazon brands.

When you enter the market competing against big brands selling on Amazon, you’re setting yourself up for failure, or at least a less than lucrative product market.

As a small business, you want to place yourself up against competition selling on Amazon that is similar to your business…other small businesses. This way you’ll have a greater chance of making a name for yourself up against the competition and selling your inventory faster.

How Do Beginners Sell on Amazon?

Once you know what products you’re going to sell on Amazon, you’ll have to set up an account to get started offering your items through the Amazon marketplace.

Setting up a seller’s account on Amazon is easy. You just have to follow four simple steps:

  1. Visit the Services page on Amazon:
  2. Scroll to the bottom of the page and select “Sell on Amazon” under the Solutions section
  3. Choose whether you want to sell as an individual or sell as a professional. For individuals, Amazon charges, $0.99 per sale. For professionals, you’ll pay $39.99 per month plus other added selling fees.
  4. Fill out the information sheet and you are well on your way to selling your products on Amazon.

The difficult part isn’t signing up to sell on Amazon. The tedious part is doing the product research and choosing the product that has the highest likelihood of being successful for you as you sell on Amazon.

When you sign up to sell on Amazon, you’ll have access to plenty of seller tools to help you along the way.

Can I Drop Ship on Amazon?

The short answer is yes, but the actual answer is no. Confused? Don’t worry, it will all become clear as you read on.

The way that most people think about dropshipping is that they’ll be sitting on an island somewhere, not having to deal with customers or suppliers. And, that’s exactly where you’ll wind up if you try to dropship on Amazon.

Selling on Amazon does allow dropshipping but there are many rules attached to this type of selling.

Here are some examples of the Amazon dropshipping rules:

  • Be the seller of record for your products
  • You must identify yourself as seller on all product packaging
  • Not identify any third-party drop shipper on your packaging
  • Be responsible for all customer returns
  • Comply with all of your Amazon seller terms

If you’re looking to hand off a lot of the seller’s duties to another party, you may want to sign up for Amazon FBA. With Amazon FBA, you store your products at the Amazon fulfilment centers and the Amazon team will pick the products, pack them, ship them to your customers, and also provide customer service for these shipped products. A lot of vendors are using Amazon FBA for their sales.

Amazon FBA offers all-in-one sales assistance and makes it easy for sellers to entrust many sales duties to others. When you entrust these tasks to the Amazon FBA team, you’re using a method that can be carried out in an efficient way by those in the know. Fulfillment by Amazon makes the job a bit easier for you.

To Make Money on Amazon or Any Business You Need Certain Things

Before you even start to have visions of handfuls of cash coming your way, you need a few things checked off the checklist in order to make money on Amazon or with any business:

  • You have to understand your true product cost
  • A sufficient gross margin (at least 20% after all product costs)
  • Determine your overall startup costs
  • Figure out your break even point
  • Forecast your revenue
  • Implement performance-based marketing based on revenue projections
  • You have to move inventory-if you don’t move the inventory you’ll lose money due to product costs and storage fees

Is An Amazon Business Right for You?

So, now that you have the basic knowledge on how to choose products and even how to get started on Amazon, is an Amazon business right for you?

When deciding if pursuing an Amazon business is the right route to take, you should know that selling on Amazon provides a great way to get started selling online. This is especially true if you don’t want to deal with technology.

Selling on Amazon, whether handling the duties yourself or using Amazon FBA, will be the most beneficial if you can introduce a product that has a differentiated feature.

That is, until Jeff Bezos finds your product.

Remember How Jeff Bezos Admitted Amazon Sellers Were Kicking His Butt in 2018?

Remember the letter from Jeff Bezos to shareowners shown earlier in this article where he said Amazon third party sellers were kicking the first party seller’s butt? If not, heres a reminder:

Well, here’s how he responded to the competition that prompted him to say this.

Shortly after that admission, Amazon added 157 private label brands. This addition brought the total number to 450.

When it comes to his bank account, that man doesn’t mess around!

A Purely Amazon Based Business Is Not a Long Term Play

You need to keep in mind that selling on Amazon as a do-it-all vendor or using Amazon FBA exclusively is not a long-term move to make.

As the competition grows, selling on Amazon is only going to get tougher. The more competitors your Amazon business has, the less likely you are to make huge profits. Andrew Youderian from put together this seller research study on Ecommerce Fuel.

With that said, you’ll want to spread your wings and get off of Amazon. Selling on Amazon is a good sales method to start with but shouldn’t be a permanent thing. And, it’s important to know that brands that invest off of Amazon have a higher rate of profitability.

I’ve worked with successful brands on Amazon that have hired me to help them get off of Amazon and launch a lucrative sales career through other avenues. It’s never been the other way around. Nobody has asked me to help them launch a professional business on Amazon.

Maybe because launching an existing brand on Amazon is quite easy. It just takes an Amazon pricing strategy, sending the product to FBA, and just an app or plugin to integrate with Amazon. For example, Shopify and BigCommerce both have this capability. You can just turn it on as soon as you have your APIs and prepare to sell on Amazon.

Plus, you’ll find that other options provide a less risky and more lucrative option to consider. One example of this is an Amazon affiliate marketing option which allows you to tap into the Amazon ecommerce money-making ecosystem.

Are You Closer to Figuring Out What You Should Sell on Amazon?

I hope you enjoyed my guide to finding products to sell on Amazon. If you follow my advice, you’ll increase your chances of earning a profit and decrease trips to the store to buy Advil. Nothing’s worse than putting in hundreds of hours to market a product on Amazon, only to find that consumers don’t want it, or a major brand is drowning you out. Before you get started, make sure you understand Amazon’s fees.

Also, make sure you understand that Amazon’s business is based on finding popular products, private labeling them, and then undercuting the competition. So if you want long term ecommerce success, you need to sell on your own site, or utilize Amazon affiliate marketing. Otherwise, Amazon will eventually drown you out.

When choosing what to sell on Amazon, JungleScout is my top go-to tool.

Have you used a different strategy to successfully find new products to sell online? I’d love to hear from you in the comments section below.

Best of luck selling on Amazon!

The 100 best products we tested in 2019

— Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. However, our picks and opinions are independent from USA Today’s newsroom and any business incentives.

We’re pleased to announce the launch of the Reviewed 100, a new and ongoing list of our 100 favorite products.

Each winner has been tested by our editorial team under exacting standards. Of the thousands of products we’ve tested, these were the few that rose to the top. There are some familiar faces here, as well as hidden gems. They span the price gamut from a $10 can opener to a $3,000 television, but every item has proved its worth and then some.

Here are 10 highlights from the list. Head to Reviewed to see the entire Reviewed 100 list of products, and be sure to bookmark it this holiday shopping season.

See the entire Reviewed 100 list at

Best TV: LG C9 Series (2019)

LG retains its crown yet again. The OLED TV is the best we’ve ever tested in our labs. With stunning contrast and black levels, smooth motion, near-perfect viewing angle, and picture-perfect color, this is the ultimate in home theater.

Get the LG C9 Series at Amazon for $2,096.99

Best Truly Wireless Earbuds: Apple AirPods

What else can be said about the ubiquitously popular AirPods? Their superb mix of battery life, range, comfort, and sound quality make them our top-rated truly wireless earbuds.

Get the Apple AirPods at Amazon for $164.99

Best Streaming Media Device: Roku Ultra (2019)

Our top-rated streaming media device for as long as we’ve been reviewing them, Rokus are consistently excellent and simple to use. The 2019 update to the Roku Ultra adds Apple TV support.

Get the Roku Ultra at Amazon for $99.99

Best Multicooker: Instant Pot Ultra 10-in-1 (6 Quart)

The Instant Pot continues to dominate kitchen bestseller lists. Our favorite, the Ultra 10-in-1, won our roundup of the best multicookers for its sleek interface, convenient controls, and wide range of functions.

Get the Instant Pot Ultra 10-in-1 at Amazon for $109

Best Laptop: Dell XPS 13 9380

Dell’s XPS 13 (our configuration was an Intel i5-8265U with 8GB RAM) is easily the best laptop you can buy right now (and has been for the past few iterations). It can be powerfully spec’d out, yet remains quite affordable and still manages a 7-hour battery life.

Get the Dell XPS 13 9380 at Amazon for $1,285

Best Air Fryer: Philips Airfryer XXL

The best air fryer on the market is the Philips Airfryer XXL, which can yield perfectly crisp fries and buttered hot chicken that rivaled the real thing.

Get the Philips Airfryer XXL at Amazon for $299.99

Best Cheap Bluetooth Speaker: Anker Soundcore 2

Affordable, waterproof, and with excellent sound quality for its size, the SoundCore 2 practically writes itself onto gift lists for friends and family. It’s our best cheap Bluetooth speaker.

Get the Anker Soundcore 2 at Amazon for $39.99

Best Robot Vacuum: iRobot Roomba i7+

The iRobot i7+ is the best robot vacuum right now. It cleans well with superior navigation, and it can also empty itself into a trash can for up to 30 cleaning cycles.

Get the iRobot Roomba i7+ at Amazon for $999

Best Electric Oven Range: Frigidaire Professional FPEH3077RF

Do you want an electric range that can bring the heat, but can also keep its cool on the cooktop? Look no further than the freestanding Frigidaire Professional FPEH3077RF electric oven range.

Get the Frigidaire Professional FPEH3077RF oven range at for $1,959

Best Compact Washer: Miele WWH860 WCS

If space is a concern, check out our favorite compact washer. This 24-inch unit has a Sanitize cycle and a detergent tank that can hold three month’s worth of soap.

Get the Miele WWH860 WCS washer at for $1,999

See all the Reviewed 100 coverage:

  • The full Reviewed 100 list
  • The best smart home products of 2019
  • The best kitchen & cooking products of 2019
  • The best laundry & cleaning products of 2019
  • The best travel, health, and beauty products of 2019
  • The best parenting products of 2019
  • The best tech products of 2019
  • The best TVs and home theater products of 2019

Prices are accurate at the time of publication, but may change over time.

The product experts at Reviewed have all your shopping needs covered. Follow Reviewed on Facebook, Twitter, and Instagram for the latest deals, product reviews, and more.

It’s been a huge year for online shopping. Customers will have spent an estimated $586.92 billon by the end of 2019, according to market research company eMarketer — making this the 10th year in a row that e-commerce has grown by double-digit rates. And, probably no surprise to anyone who’s ever bought anything on line, Amazon makes up a whopping 50% of the e-commerce market in the US, according to TechCrunch.

Amazon’s huge range of products, reliable customer service and, of course, free two-day Prime shipping are just a few of the things that have helped make the retailer bigger than ever this year.

From affordable, cult-favorite beauty products to egg cookers, these are CNN Underscored’s 50 top-selling Amazon products of 2019. Shop this list to start your 2020 off with products that promise to make life a little easier, a little more colorful and a whole lot more fun.

Beauty and style

Esarora Ice Roller ($19.99;

This unassuming little roller is great for everything from depuffing tired eyes to soothing headaches. Even Jimmy Fallon and model Karlie Kloss are fans!

Hyaluronic Acid Serum for Skin ($15;

Hyaluronic acid attracts 1,000 times its weight in water, which is why it’s become a go-to ingredient for hydrating and plumping skin. You can apply this serum alone or mix it with your favorite moisturizer.

Nyx Professional Makeup Epic Ink Liner ($6.29, originally $9;

This waterproof liquid liner from the beloved cruelty-free makeup brand Nyx promises to stay put through rain, sweat and tears.

Aztec Secret Indian Healing Clay ($9.99;

This cult-favorite natural clay mask has nearly 13,000 5-star reviews, its own hashtag, and at least one celebrity fangirl. Just mix it with apple cider vinegar and then slather it on your face to see the deep-cleansing, acne-shrinking magic for yourself.

Revlon One-Step Hair Dryer & Volumizer Hot Air Brush ($38.99, originally $59.99;

Get shiny, bouncy locks in less time with this popular hot air brush. Ionic technology and a ceramic coating help dry hair faster (and smoother) while keeping heat damage to a minimum.

Chloven 45 Hair Scrunchies ($13.55;

These colorful velvet scrunchies, which have 4.7 stars from more than 2,700 reviews, can make all your dreams of looking like a VSCO girl come true.

LilyAna Naturals Eye Cream ($21.99;

A soothing eye cream with vitamin C, vitamin E, rosehip seed oil and hibiscus flower extract to keep eyes bright and dryness at bay.

Crest 3D White Professional Effects Strips ($44.99;

Crest’s whitening strips are enamel-safe and claim to remove up to 14 years of stains, so you can start 2020 off with a brighter, whiter smile.

Deciniee Jade Roller and Gua Sha Tools Set ($21.92, originally $29.99;

Jade rollers and gua sha tools are believed to help improve circulation and lymphatic drainage for noticeably glowier, calmer skin. Stick them in the freezer first for even more skin-soothing potential.

The Comfy Sherpa Blanket Sweatshirt ($39.99;

It’s a blanket. It’s a sweatshirt. It’s something you need to be snuggled in right now.

Jeasona Cute Animal Socks ($17.99;

This five-pack of ridiculously adorable cat socks will make anyone’s day a little cuter.

LilyAna Naturals Retinol Cream Moisturizer ($21.99,

Retinol has been proven effective at treating fine lines, dark spots and acne. This gentle cream mixes the powerhouse ingredient with hyaluronic acid, vitamin E and jojoba oil to help prevent skin from getting dried out or irritated.

Freeman Facial Mask Peace, Love, Glow Kit ($14.99;


Freeman’s popular masks are inexpensive enough that it’s easy to buy a couple to see what works best for your skin. This bundle comes with tubes of three best-selling masks, along with six popular sachets and a masking brush.

Burt’s Bees Essential Gift Set, 5 Travel-Size Products ($9.98;

Snag some TSA-friendly versions of Burt’s Bees’ most beloved products — including its Milk & Honey Body Lotion and Beeswax Lip Balm.

Dermal Korea Collagen Essence Full Face Facial Mask Sheet ($9.99,

This combo pack comes with 16 different face masks to plump, brighten and smooth your winter skin. Did we mention it has nearly 4,000 reviews and costs less than $10?

Pronexa Hairgenics Lavish Lash Eyelash Growth Enhancer & Brow Serum ($29.99,

Nourish your lashes and brows with this hypoallergenic growth serum, which boasts a 4.4-star rating from a whopping 18,000 reviews.

InstaNatural Vitamin C Facial Cleanser ($19.97;

This best-selling cleanser mixes the powerful antioxidant vitamin C with aloe and coconut water. It promises to cleanse thoroughly while brightening skin tone, fading fine lines and battling acne.

Lamora Travel Kabuki Makeup Brush Set ($14.95;

Lamora’s set comes with six versatile brushes — three for the face and three for the eyes — that deserve a spot on any makeup artist’s vanity. They’ve earned more than 10,000 5-star reviews.

Kipozi Professional Titanium Flat Iron Hair Straightener ($37.06;

This flat iron heats up to an impressive 450 degrees (with the exact temperature clearly displayed via LCD screen), and its precision-milled titanium plates offer even heat distribution. It automatically shuts off after 60 minutes of non-use, so you can take your new hair out for a spin without worrying that you’re accidentally burning a hole in the floor back home.

New York Biology Dead Sea Mud Mask ($14.95,

Mud from the Dead Sea is famous for its ability to deep clean skin. It’s combined here with nourishing aloe, vitamin E and jojoba oil for a purifying, gently exfoliating mask.

Home and health

Dash Rapid Egg Cooker ($14.95;

Whether you’re short on time or can’t boil water, making perfect eggs is easier than ever. Pick a setting, set the timer and you’re good to go.

Instant Pot Duo Mini Electric Pressure Cooker ($59.92, originally $79.95;

The Instant Pot Duo Mini is the perfect compact pressure cooker for small spaces, but there’s an Instant Pot model for you, whatever your needs. Those with more space might want to check out the best-selling Duo ($79; or the Nova ($59.95; (Check out Underscored’s full guide to picking the best Instant Pot for you here.)

Zulay Milk Frother ($12.99;

Make perfect lattes and cappuccinos at home with this inexpensive, easy-to-clean little milk frother.

YnM Weighted Blanket ($61.90, originally $79.90;

Essentially a giant hug in blanket form, this comforting weighted blanket has more than 3,500 5-star reviews and is meant to help anxious sleepers drift off with ease.

LifeStraw Personal Water Filter ($11.99;

This ultra-portable water filter removes 99.9999% of waterborne bacteria and 99.9% of protozoan parasites, making it the perfect accessory for hiking, camping and good old-fashioned emergency preparedness.

23andMe ($129, originally $199;

This kit from 23andMe is the best genetic testing kit for folks who want to take a deep dive into health and wellness traits. It can give insight into everything from your carrier status for genetic conditions to whether you’re predisposed to liking sweet or salty foods.

Yamiu travel shoe bag ($12.88;

A handy way to protect your shoes — and protect the rest of your luggage from your shoes! — while traveling or going to the gym.

Etekcity Digital Hanging Luggage Scale ($10.99;

Don’t roll the dice when it comes to the weight of your luggage. This handheld scale from Etekcity will save you from those overweight baggage fees — and give you peace of mind — the next time you fly.

Levoit Kyra Himalayan Salt Lamp ($16.82, originally $19.79;

Salt lamps are supposed to do everything from purify the air to alleviate allergies. At the very least, they make a killer decorative piece and add a warm amber glow to any room.

Cards Against Humanity ($25,

The original “party game for horrible people” has 5 stars from 30,000 reviews. One happy player even reports that it helped bring a drifting family back together: “We as a family haven’t laughed and enjoyed each others’ company in a VERY long time.”

Waterpik Water Flosser ($68.50, originally $89.99;

Waterpik’s flosser is accepted by the American Dental Association and promises to remove up to 99% of plaque. It also claims to be 50% more effective than regular flossing when it comes to boosting gum health.

AncestryDNA Kit ($59, originally $99;

Where 23andMe is great for learning more about your health, AncestryDNA’s genetic testing kit shines when it comes to deep genealogical history and mapping family trees. It also has a huge database of users, giving you a higher potential of discovering distant relatives.

Truff Hot Sauce ($17.98;

This gourmet hot sauce mixes red chili peppers with black truffle, agave nectar, and spices. It’s vegan and gluten-free!

Makartt Universal Clear Nail Polish Organizer ($24.99, originally $29.99;

Keep your dresser neat and tidy with this clear, adjustable case, which lets you store and organize up to 48 polishes.

Maps International Scratch the World Travel Map ($25.99, originally $35.95;

A great gift for travel fanatics, this map lets you scratch off countries you’ve visited to reveal the colorful topographic detail beneath.


Apple AirPods with Wireless Charging Case ($169, originally $199;


AirPods are even better with a wireless charging case, which lets you get up to 24 hours of listening time on the go. Want to get really fancy? Check out the highly rated AirPods Pro ($249;, which feature active noise cancellation and three sizes of soft silicone tips for a comfier in-ear fit.

Echo Dot 3rd Generation ($24.99, originally $49.99;

The compact smart home speaker can play music, make calls, and, when paired with compatible smart home devices, even turn up the heat or dim the lights. Parents might also want to check out the Echo Kids Edition ($39.99, originally $69.99;, which comes in fun colors and offers easy parental controls.

Echo Show 8 ($79.99, originally $129.99;

Amazon’s latest Echo Show features an 8-inch HD video display and stereo sound. Use it for video calling, as a digital photo album, to watch the news, or even just as a very fancy clock. For those looking to save some money, the older (and smaller) Echo Show 5 ($59.99, originally $89.99; is also a popular pick.

SanDisk micro SD cards (starting at $9.99;

Micro SD cards come in handy for a plethora of devices. Whether you want to expand storage on your Nintendo Switch or smartphone, or capture more photos with your DSLR, it never hurts to pick up a new micro SD card.

Amazon Fire TV Stick ($24.99;

The best-selling Fire Stick makes it super simple to stream Netflix, YouTube, Prime Video, Disney+, HBO and more straight to your TV. For $10 more, spring for the 4K version.

WeMo Mini Smart Plug ($19.98, originally $34.99;

This compact smart plug lets you dim lights, set timers and turn appliances on and off from anywhere using the free WeMo app. The plug is also compatible with Apple HomeKit, Amazon Alexa, and Google Assistant.

Apple Watch Series 5 ($499;

Apple’s latest smartwatch features a 30% larger screen than the Series 4, plus a swim-proof design, built-in compass, and always-on retina display — meaning Apple has finally made a smartwatch that always tells you the time, all the time!

Mophie Charge Stream Desk Stand ($36.44, originally $69.95;


The Mophie Charge Stream Desk Stand is really a two-in-one Qi-enabled wireless charging device, since it can lie flat or slide into a stand, allowing you to charge your device at a desk or on your nightstand. Versatile, indeed.

Amazon Smart Plug ($24.99;

Another popular smart plug option, this model works perfectly with Amazon Alexa to turn any outlet into a voice-controlled outlet.

MyQ Smart Garage Door Opener ($28.85, originally $49.98;

Never worry again that you’ve accidentally left the garage door open with this nifty device, which lets you monitor and control it from anywhere using your smartphone.

Kindle Paperwhite ($99.99, originally $129.99;

The new and improved Kindle Paperwhite e-reader features twice the amount of storage and is also waterproof — meaning you can read poolside, at the beach, or even in the bathtub without fear.

Rocketbook Wave Smart Notebook ($27;

Sync your handwritten notes and doodles to Google Drive, Dropbox, Evernote, box, OneNote, Slack, or iCloud. To start from scratch, just pop the notebook in the microwave to erase all 80 pages!

Apple Pencil ($94.88;

The Apple Pencil expertly combines the familiar feel of a traditional writing instrument with the versatility of a stylus. Use it with your iPad to take digital notes, draw, and mark up documents. The 2nd Generation Apple Pencil is also available for the slightly higher price of $119.99.

Apple iPad ($249.99, originally $329;


The 7th Generation iPad has a 10.2-inch display and runs iOS 13 with full multitasking, making it one of our favorite iPad models on the market.

Anker PowerCore+ Mini 3350mAh Lipstick-Sized Portable Charger ($14.43, originally $19.99;

This charger is the perfect size to toss in your pocket or purse. It will fully recharge an iPhone 8 and give about an 80% boost to the Iphone X and Galaxy S8.

Aduro Phone Neck Holder ($9.99;

Whether you’re video chatting, vlogging or watching Netflix, let this hands-free phone mount do the heavy lifting. Aduro’s phone holder features a soft, bendable mount that wraps around your neck and can hold all smartphones up to 7 inches long.

Note: The prices above reflect the retailer’s listed price at the time of publication.

Spending your hard-earned money on a shiny new piece of tech gear is never easy. There are often hundreds of choices; knowing what to look for is a challenge; and the web is full of junky guides and ads that make choosing a new product harder than it needs to be. You want the best stuff, the very best products, and picking out new tech shouldn’t be stressful or waste days of your time. That’s why we’ve revamped our Best Products guides to make things easier for you.

If you need to buy a new tech product, we’re here to help. Digital Trends has dozens of reviewers and editors who evaluate hundreds of new devices to find the best products every year. Smartphones, laptops, cameras, cars, smart thermostats, appliances, headphones, televisions, speakers, monitors, drones, tablets, 3D printers, ebook readers, video games, fitness bands … These are just a few of our major review categories, and we’re adding more every year as tech evolves.

But sometimes you don’t have time to sift through our many in-depth product reviews, and that’s where our Best of Everything lists come in handy. Each of the guides on this page features Our Pick, or our absolute favorite product in a particular category, alongside text that tells you precisely why we chose it. Our Pick is always the very best product we think you should buy, something that’s attainable and a great value. We also provide several alternative recommendations that are more affordable or fill specific needs. Finally, each of our Best of Everything guides has custom advice and insider tips from our editors. Is now a good time to buy a smartphone? What’s a headphone driver? How are today’s dishwashers different from last year’s models? We answer these questions, and more, to help you find the very best products.

Each of our guides is updated several times per year, and more if we encounter stellar new devices. Please reach out to us if you have any questions about the products we’ve chosen.

Are you looking for the top selling Amazon products in 2019?

I have something even better:

A list of Amazon best sellers that can be a great opportunity for:

  1. Amazon sellers who want to add more top selling products to their listings
  2. Wannabe sellers who want to discover Amazon best sellers for their business

If you happen to fall into one of these two categories, this guide is a must-read.

Ready for the top selling products on Amazon?

Let’s dive right in!

Here’s What You’ll Find Inside:

  • Our Process for Choosing Amazon Best Sellers
  • Our Top 20 Selling Amazon Products
  • Discover Top Selling Products Through Product Research: Tools & More
  • Wrapping This Up

Our Process for Choosing Amazon Best Sellers

Let’s face it: selling products on Amazon isn’t as easy as it used to be.

Discovering profitable products can also be a challenge.

Simply put, something that worked for someone else may not work for you.

Moreover, services like Amazon Prime…

Image Source: Amazon

… Have changed the way people search for and consume products.

Last but not least, the way people search for Amazon best sellers or best selling products has changed too.

Although Amazon is one of the biggest search engines right now, there are still other—more dominant—search engines like Google.

Even though traditional product research methodologies may still work, discovering Amazon best sellers and top selling items for your eCommerce business is not easy.

In this context, you always need to test and experiment in order to discover the best products to sell online.

In one of my most popular posts to date, I present my entrepreneurial journey and discuss the importance of experimenting to discover top items that can help you boost sales.

Now, let me provide an overview of our process to discover the best products to sell on Amazon.

Let’s assume that you’ve done your product research and have come up with a big list of Amazon products that have potential.

One of them could be a yoga mat:

Image Source: Amazon

Another could be a wooden case for iPhone X:

Image Source: Amazon

With our process, no matter how many product listings you’ve marked as “Hot,” you’ll end up with at least five product ideas that could become Amazon best sellers.

This way, you’ll avoid spending hundreds of dollars on an idea that could harm your eCommerce business.

Here is the list of criteria we’re using to spot Amazon products that could become best-selling items:

What Makes a Good Product?

In case you missed it, we believe that a product could become a top seller if it…

  • Has a low price between $21 – $200
  • Is small, light and easy to ship
  • Has more than 10 sales per day
  • Has a minimum of 50-60% profit margin and is sold at 2-3x the cost
  • Is eligible for Express Air Shipping
  • Has under 150 reviews

In following this process, you may notice that most of the product listings you currently have in your list don’t fit the above criteria.

Once again: this doesn’t mean that these Amazon products are not best sellers or that they couldn’t potentially become top selling products.

It simply means that they don’t fit your criteria and you should avoid investing in them.

Now, let’s see what makes a “bad product”—AKA a product you should avoid as an Amazon seller:

Products that cannot become best sellers—regardless of whether they’re new products or not—are usually those which are:

  • Mechanical and demand high-quality standards (i.e. echo dot)
  • Fragile or require a lot of preparing to ship
  • Sold in large volumes every day on Amazon
  • Trademarked (i.e. Disney)
  • Sold in large retail stores (i.e. Walmart)

Tech products such as…

  • Headphones
  • Kitchen hardware
  • Gadgets
  • Cameras & photos

… May be the best-selling products on Amazon, but that doesn’t make them a good opportunity for you as an Amazon seller.

It’s important to understand the distinction between Amazon products that are characterized as top sellers by Amazon, and products that could be profitable if you were to sell them online.

Why are these items “Top Selling Amazon Products”?

Why are the 20 Amazon products that I’m about to share with you considered to be top selling products?

It’s simple: these are some of the most searched products on Amazon.

They may not be best sellers like…

  • Alexa TV Remote
  • Alexa Echo Dot Smart Speaker
  • Fujifilm INSTAX Mini Film
  • Fujifilm Instax Camera
  • Instant Pot
  • $10 and $20 Playstation Store Gift Card
  • Donkey Kong Nintendo Switch Game

… But many people search for them on a daily basis, and they also fit the criteria we outlined above.

Author’s Note: These are actually some of the best sellers on Amazon in the categories of “electronics, “ “toys and games” and “camera and photo.”

To find the complete list of Amazon best sellers, you can visit the official best sellers page by Amazon:

Image Source: Amazon

When doing product research, meaning you are searching for products that can be profitable, you need to look at other things than just popularity on Amazon.

For example, you may have to research the potential that one keyword has to become a sustainable Amazon FBA business.

Keep in mind that a single product can rank for 20, 30 or more keywords, since the way people search for products online has changed over time.

Achieving something like this can put you in the position to finally quit your job and live the life you’ve always wanted.

Thus, you can apply the framework I shared with you earlier to choose a profitable private label idea—one that could set you apart from the competition and give you the freedom you’ve always wanted.

Now that you know how to discover real “Amazon best sellers” and distinguish them from top selling Amazon products, let me share with you 20 products you MUST know in 2019.

Our Top 20 Selling Amazon Products

1) Elastic Exercise Bands ($3,501,153/yr)

The top item has the Amazon Choice seal and almost 7,500 reviews. As you might expect, they weigh almost nothing, making it a great product to ship.

2) Pet Grooming Brush ($3,076,800/yr)

This pet grooming glove takes the throne here.

The product description is lacking, especially when comparing it to other items in this article, but they say a picture is worth a thousand words, and these ones really deliver.

This is a perfect example of what a proper angle can do to a pretty boring product (if I told I sold pet glove-brushes, you probably wouldn’t be too excited).

Even so, it’s impossible not to be at least willing to give the product a shot after these pictures.

They completely take advantage of all the Amazon image requirements by doing more than the bare minimum.

Truth be told, it’s photos that make the difference between sellers. Don’t take images for granted.

This is also why we recommend a price range between $20 and $75.

3. Grill Mat ($2,417,541/yr)

The Grillaholics’ BBQ Mat is our top example for grill mats.

The custom-made product description landing page is really good.

It features all the elements you’d expect from great copy, and is loaded with social proof.

They not only have almost 4,000 reviews, but also mention that it’s recommended by Chris Kimball from America’s Test Kitchen. (He was sued by ATK though, so you want to be careful with who exactly you mention in your product listing.)

This is a great example of a simple product that can be sourced from China with your own logo for a different twist.

4) Vegetable Spiralizer ($2,211,549/yr)

The Mueller Spiralizer by Mueller is one of the best selling items for vegetable spiralizers. It’s a cheap, plastic bundle with the company’s logo on it.

It’s pretty easy to manufacture, but isn’t a product that will have people raving about it and coming back to buy more products from that brand.

If you want to sell a spiralizer that still meets our criteria but don’t want to compete with the best-sellers, you can take another route and provide the same product for a different audience.

Although this spiralizer is plastic, they were originally metal.

There’s a whole segment of people who would prefer a more robust version of the same product.

5) Pet Nail Clippers ($1,768,523/yr)

This is another great product that can be easily sourced and feature your own brand.

The product listing has nothing special—in fact, if you scroll down to the Q&A section, you’ll find some interesting ideas you can use to explore different angles.

One of the customers asks if these clippers work for larger dogs; you can market a pet nail clipper specifically for larger animals.

Another asks if these are made in America; you could explore the possibility of higher-quality, American-made nail clippers.

Passion product (pet)? Check. Impulse buy ($12.99)? Check. Easy to ship (10 ounces)? Check.

6) Yoga Mat ($1,574,391/yr)

Yoga mats are a perfect example of why you don’t need to check every single box of our recommended guidelines to find a successful product.

This is the first product on Amazon at the time of this writing that has over 8,000 reviews.

On the other hand, its longest dimensions is over our recommended minimum of 18 inches by 33%. They have a custom-made landing page addressing most people’s concerns and it looks great.

Even so, it only weighs 2 pounds, is a passion product, and is sold for $16.99, meaning that the seller is probably making a ton of money.

The brand name also makes it obvious that their thing is yoga mats.

In fact, Ryan Moran from made over $300,000 a month selling only yoga mats on Amazon!

7) Bento Boxes ($1,515,261/yr)

These meal prep containers by Freshware rank highly for “bento box” and their listing is awesome.

The containers can be sold in bulk and weigh only a little over 2.5 pounds.

This is almost the same as that previous German tank item.

8) Stainless Steel Straw ($1,506,139/yr)

This is another great example of proper market research, or at least market awareness.

As people become more concerned with climate change, waste and their own health, some old habits are bound to change.

If you’re able to spot these kinds of trends, you’ll be in a good spot to position yourself in the market straight to potential buyer’s pockets.

That’s what SIPWELL did with their Extra Long Stainless Steel Drinking Straws, a set of straws that are elegant, reusable, BPA-free and have 2,300+ 4.5 star reviews.

9) Stainless Steel Tumblers ($1,258,344/yr)

I don’t own a Yeti’s double insulated tumbler, but I want one. It looks incredible.

That’s next level branding—the pictures and product description are great. With almost 1,300 reviews to back it up, it’s hard to think otherwise.

The steel tumbler industry is getting so big that even pro NFL players are getting into the mix!

That’s New England Patriot player Rob Gronkowski (on the left) with his older brother. They took the typical steel tumbler and converted it to a protein shaker.

Image Source:

10) Muscle Roller (1,246,975/yr)

Here’s another great example of market research, and one that hits close to home for me.

When writing about the previous item, I started thinking about what products I only ever bought because I had a very specific problem related to one of my hobbies, and this is one of them.

This muscle roller stick for athletes by Idson does exactly what you might think: tissue massage for tight muscle knots. It’s the best-selling product in its category, with over 2,000 reviews.

That isn’t to say you have to be your own ideal customer—Victoria’s Secret founder is actually a man—but it’s a shortcut you can take if you already know what your customers are looking for.

11) Compression Socks ($1,109,454/yr)

Compression socks are light and easy to ship.

They’re also cheap to run quality tests on by sending the products to your own home. With this product listing, we want to show you the difference between target customers.

By targeting the compression socks to women, the average yearly revenue nearly doubles.

Compression socks are also a product people can’t have enough of because socks always wear out.

12) Compression Knee Sleeves ($793,123/yr)

I picked up the second item for this one because the first has the “Amazon’s Choice” seal.

While the Amazon seal doesn’t guarantee the product is going to be listed at the top of the organic search, it does boost it a little.

Our pick has four times the amount of reviews and actually has the better product description.

Again, we’re seeing a trend here.

Copper Fit was able to differentiate themselves enough to create their own store and use Hall of Fame NFL Quarterback Bret Favre as their spokesperson.

Notice how they didn’t stop at knee sleeves, but rather sell every kind of compression item.

Image Source: Copper Fit

You’re probably getting the gist by now: it matches all of our criteria for a good product. It’s light, easy to manufacture and in the right price range.

13) Silicone Wedding Rings ($672,271/yr)

Who would’ve thought that silicone wedding rings had enough demand to generate over 5,000 reviews at $12.99?

This market has become so big that people are creating entire businesses around the concept.

They’re selling not only on Amazon but also their own stores.

That’s the power of well-done market research: items that would go unnoticed to most people but are big enough to make good money.

14) Garlic Press ($666,855/yr)

This Stainless Steel Garlic Press didn’t even have a brand on the product, just the package.

There are probably many sellers selling this exact same item—the only thing differentiating it from everybody else’s is the picture, branding and product description.

15) Silicone BBQ Gloves ($507,313/yr)

The first product doesn’t have as many reviews as the last one, but the brand name (CrazyGlove) still makes it obvious that their business is all about gloves.

Weighing just over half a pound, it’s a very easy product to ship.

Silicone BBQ gloves have exploded onto the scene over the past 5 years.

They solved such a simple problem that demand skyrocketed.

The top sellers on the first page of Amazon have created the best converting Amazon listings because of just how competitive this niche has become.

16) Marshmallow Roasting Sticks ($458,034/yr)

If you have any hobbies, chances are you’ve wished “someone had done that before.” For example, if you’re an outdoorsy type of person and have a family, it might have crossed your mind that letting your kids roast marshmallows can be dangerous if you’re using small sticks and they have to be close to the fire.

That’s one of the problems that M Kitchen’s Word is trying to solve with their premium roasting sticks.

17) Apple Slicer ($215,430/yr)

I mean, this plastic slicer is the top result and even Amazon’s choice, but I found this apple peeler also listed in the results to be much more interesting.

Not only is one of its colors is more than 3 times more expensive, but it also has double the amount of reviews. Think how specific that is.

It would only be remotely useful to you whenever you wanted perfectly peeled, round apples (or any other fruit, but cooking is not my forte so I won’t comment on that).

Not only that, it humiliates those cupcakes liners as it has been selling on Amazon since 2008!

That probably means that proportionally, their revenue numbers are lower than the plastic slicer (that one only came around by 2013), but just goes to show you how some products can sell for decades.

18) Silicone Baking Mat ($168,509/yr)

The best selling baking mat competes head-to-head with Amazon’s brand, AmazonBasics.

Their angle is that their product is non-toxic and FDA-approved, plus they have it in three different sizes.

Even though they’re competing with a major department store on a “volume item,” they did a good job finding a different angle and creating a brand, which allows them to charge a premium: almost 50% more than the Amazon’s product.

19) Silicone Spatula ($118,128/yr)

The top spatula is one of many sold by OXO.

They specialize in making spatulas specifically.

This one was at the top with almost 1,700 reviews, but collectively they have over 6,500 reviews just for spatulas.

Some have as few as 50 reviews, but it’s certainly a niche they could establish themselves in.

20) Silicone Baking Cups ($59,363/yr)

This pack of rainbow-colored cupcake liners was first listed in 2013, and are the current best-seller for “silicone baking cups.”

The product was probably created in response to the cupcake craze from a few years back, but is still the best-seller today, half a decade and 2,500 reviews later.

It proves that if you can create the proper systems to survive after the initial wave shoots your business up, you can still reap the benefits for many years to come.

Discover Top Selling Products Through Product Research: Tools & More

So far, I’ve described the process of identifying products to sell online—items to sell on Amazon to make an actual profit.

Forgive me for repeating myself but…

Selling products on Amazon is not an easy process.

This means the products I shared with you are only examples of those that could make for a good opportunity.

They’re not a list of the “best things to sell on Amazon” or anything like that.

Rather, they’re examples of what commercially successful products look like.

Now that we’ve got that out of the way, let me give you some tips on product research that will help you learn how to find and sell items on Amazon.

To begin with, Amazon is growing at an unprecedented level.

Amazon is also one of the best marketplaces to sell and buy things online.

Since Amazon rolled out its Fulfillment by Amazon service back in 2006, many online entrepreneurs have become full-time Amazon FBA sellers.

In fact, so many people followed that path that today, over 5 million sellers are on the marketplace.

So, how do you make a difference as an Amazon seller?

Reading a blog post about the “best selling products online,” or checking at the “Amazon best seller list” is simply not enough.

You need to know what to sell on Amazon to make money.

Enter: product research.

How to Start Amazon Product Research?

There are many product research tactics you can use to discover product opportunities on Amazon.

In one of our earlier posts, we describe the 3-step process of finding profitable products on Amazon:

If you’re serious about product research, I strongly recommend taking a look at this post:

→ 3 Amazon Product Research Tactics You Need in 2019 ←

In short, to discover Amazon products that have the potential to become the next best selling products, you have to:

  1. Research for interests, passions, hobbies and problems
  2. Get product ideas from competitors
  3. Get product ideas from giveaways/review clubs

Bonus Tip: You can also check Amazon Related Products that are placed below product listings, which usually look like this:

Image Source: Amazon

Or like this:

Image Source: Amazon

Amazon has many different methods of presenting related products to visitors, each of which could be an opportunity for your own product research.

In general, you need to remember that product research shouldn’t be based on best-selling items like the ones I shared with you in the first section of this post.

Use the criteria I shared with you to find what makes a good product.

To learn more about what to sell on Amazon and how to do product research the right way, you can read the following resources:

→ What to Sell on Amazon (12 Steps + Free Product Planner) ←

→ Turn Your Ideas Into Products (w/ Example + All-In-One Solution) ←

→ Step-by-Step Guide: How to Find a Profitable Product to Sell ←

What to Pay Attention to When Doing Amazon Product Research?

As mentioned earlier, selling on Amazon has changed drastically over the past few years.

It has changed in two main ways:

  • It’s more difficult to find high margin products to sell online
  • There are more seller tools and resources you can use to grow your business

At this point, I’d like to share with you some points that you should pay attention to when doing product research on Amazon.

Here they are:

1) Don’t look for Amazon best sellers

As I’ve mentioned repeatedly in this post, when looking for Amazon products for your eCommerce business, you shouldn’t be looking for top selling items.

Image Source: Amazon

These products are great but probably aren’t good for your Amazon FBA business.

2) Don’t get excited over high-priced products

I know what you’re thinking: the higher the price, the higher the profit margin.

Forgive me, but I have to take a little reality hammer and smash your entrepreneurial delusion.

The fact that a product has a higher price doesn’t automatically make it a good product for your eCommerce business.

As I mentioned earlier, you should be looking for products with a price between $21 and $200, if not less.

Don’t become fascinated by high-priced products, and don’t assume that the profit margins are higher as the price increases.

3) Put your ego aside

You heard that right.

I know for a fact that most Amazon sellers are looking only for products that they themselves are excited about.

However, building and growing an eCommerce business requires you to put your ego aside and actually try to discover:

  • What products people need and want
  • How much they are willing to pay to get those products

For example, you may be passionate about women’s bracelets:

Image Source: Amazon

Is this a product people want? How many people want it? How much are they willing to pay for it?

Don’t get me wrong: I’m NOT saying you shouldn’t be passionate about the products you’re selling.

I’m only saying that in business, you should always look at the big picture.

4) Do the math before making a serious investment

Many people get excited with a product idea but forget to do their research on it.

It’s therefore only when they start selling that they discover their profit margins are lower than anticipated, and that competition in their niche is also much rougher.

Thus, they try to work out hacks that could help them kickstart their Amazon FBA business.

My advice here is this: do the math before starting your eCommerce business; and when you think you’ve finished, do it again.

What tools should you for your product research?

To find out what to sell on Amazon, you need tools.

Yes, you can use Amazon search or good ol’ Google, but that’s not enough.

You need to go deeper than that.

To discover the next Amazon best seller, you need a curation of high-quality, trustworthy tools that will give you accurate data on things like:

  • The sales of the products that interest you
  • The keywords these products are ranking for
  • The seasonality of the products
  • Their long-term potential

To find such tools, feel free to check out the following post I published a couple of months ago on our blog:

→ The 19 BEST Amazon Keyword Research Tools ←

You might also want to use Amazon seller blogs as a way to find useful information on product research and how to find the best products to sell on Amazon.

In that case, feel free to check out this post:

→ 18 Amazon Seller Blogs to Master the FBA Game ←

Or, take a look at this complete list of Amazon seller tools:

→ Amazon Seller Tools: The Complete List ←

I’m sure that these tools and resources will help you discover the best items to sell on Amazon.

Now, if you want to dive even deeper into how to start your own FBA business, you might want to check my flagship training program for ambitious eCommerce entrepreneurs:

→ E-commerce Empire ←

Let’s wrap this post up with some final thoughts…

Wrapping This Up

By now, you must have learned two things:

  1. What the process is of finding top selling items on Amazon
  2. What the (real) 20 top sellers are on Amazon

In order for a new product to have commercial success, it has to fit the criteria of the framework I’ve shared with you.

Otherwise, you may find yourself investing in product ideas that won’t help you build a successful online business.

Before I leave you, I’d like to ask you one question:

What do the top selling Amazon products I shared with you have in common?

One word: simplicity

They are simple, affordable and easy to use.

This is why people spend hundreds of thousands of dollars daily to obtain them.

Most people think that finding the next best seller requires a huge investment or hours upon hours of product research.

Don’t get me wrong: product and keyword research are important.

However, you also have to think outside the box if you want to become a successful Amazon seller.

This is especially the case now that things on marketplaces like Amazon and search engines like Google have become more competitive.

Now I’d like to hear from you:

Which one of these Amazon products do you think is the best opportunity for your Amazon business? Which one can become a top selling product?

Let me know by leaving a comment below!

Special Offer…

There’s a section on successful products and finding new product with minimal competition in our brand new Amazon business course that teaches first time entrepreneurs how to launch their very own physical product Amazon business. If you want to check that out and see if it’s right for you

Or -> Join us live for the free presentation on launching an Amazon business in 90 Days <-

The World’s Top Amazon Marketplace Sellers 2020

This article contains affiliate links. More information.

UPDATED: This post was updated in January 2020. Many thanks to ecommerce intelligence firm Marketplace Pulse for their help with the data.

Here’s the latest edition of the world’s top 1,000 Amazon marketplace sellers, updated from our last edition published in late 2018. There’s a breakdown for each of the fifteen Amazon marketplaces, and additional data on cross-border trade across Europe and North America.

We also publish a list of the world’s top eBay sellers.

Want to jump ahead? The global 1,000 list is just below, followed by the top marketplaces overall.

Then there’s a breakdown of the top 500 sellers on Amazon’s unified marketplaces in Europe and North America. Finally, there are lists of the top 500 merchants for each of Amazon’s fifteen established marketplaces – U.S., U.K., Germany, France, Italy, Spain, Canada, Mexico, Brazil, Australia, Japan, India, Turkey, UAE and Singapore.

For the first time we have included data for:

  • Amazon Turkey, which launched in September 2018.
  • Amazon UAE, which was formerly and switched to in May 2019.
  • Amazon Singapore, which launched in October 2019.

Amazon Singapore is still in its infancy, with less than 150 marketplace sellers on the site. Amazon China is not included this time as it is no longer an active marketplace.

Who are the top 1,000 Amazon sellers?

The sellers here are ranked by feedback. We’ve used feedback received in the past 12 months, so sellers of highly seasonal products shouldn’t be at an advantage.

Feedback isn’t a direct measure of success, of course, but it is an indicator of sales volume. Amazon says that most sellers receive feedback on 10% – 20% of their sales, so the number of units sold is likely to be 5x to 10x more than the feedback shown below. This does vary very widely, however, with feedback percentages between 2.5% and 18% claimed by sellers in the comments below.

So here it is: the full list. Use the “View More” link at the bottom to load one hundred more sellers each time you click.

Note: The country flags above indicate the marketplace where each seller makes most (or all) of their sales. The feedback shown is the total of feedback for all the marketplaces they sell on under the same seller account, so can include multiple marketplaces for unified European and North American accounts.

Which Amazon marketplaces have the most top sellers?

The table below shows the Amazon marketplaces with the most sellers in the top 1,000.

The top three marketplaces are the same as in 2018. The United States still dominates with 512 of the top 1,000 sellers (up from 484 in 2018). The U.K. is next with 221 (down from 260 in 2018), and again in third place is Germany with 110 sellers (up from 101 in 2018).

Amazon Mexico now makes a showing in the top 1,000, with 3 sellers in the list whose primary marketplace is Mexico. The newest Amazon sites of Brazil, UAE, Turkey and Singapore are yet to make a showing.

Amazon Australia retains one seller in the top 1,000, Book Depository UK, although this is clearly an importer into Australia rather than a home-grown business. Mexico has three sellers in the top 1,000: Jasinber, PUBAMALL MX and Redlemon.

# Marketplace Sellers Feedback
1 US 512 6,519,674
2 UK 221 2,524,015
3 Germany 110 1,679,353
4 France 45 859,147
5 Japan 42 693,368
6 Italy 30 483,151
7 Canada 19 399,701
8 India 10 475,960
9 Spain 7 339,516
10 Mexico 3 62,646
11 Australia 1 9,901
12 Turkey 0
13 Brazil 0
14 United Arab Emirates 0
15 Singapore 0

Note: The feedback shown is the total feedback received for sales on that marketplace by the top 1,000 sellers.

Who are the top Amazon sellers in Europe?

Sellers can trade on Amazon marketplaces in the U.K., France, Germany, Spain and Italy using a single unified account. Feedback is tied to a single seller ID for sellers using unified accounts, so it’s possible to report on the proportion of feedback they have gained from each European marketplace. You can see that breakdown in the table below.

Cross-border trade remains strong, with only 25% of the 500 biggest sellers in Europe getting all their feedback from only one marketplace.

There has been a definite trend towards more European cross-border trade, as many businesses have sales quite evenly distributed across the European marketplaces. This is a big achievement when you consider the different language and marketing efforts required in these countries.

Selling on Amazon Europe and unified accounts

Despite this trend towards more cross border trade, at first glance, seven of the top ten European sellers appear to have sales just in one marketplace. In some cases, this is because they are using a different account on each marketplace instead of one unified European account.

This year’s top seller in Europe and worldwide, MEDIMOPS, only uses that account in Germany. They sell using other accounts, under the name Momox, in France and the U.K. We interviewed Medimops/Momox founder Christian Wegner in 2015.

World of Books has different accounts for each of the five European marketplaces (although not all in the top 500). Dodax has separate accounts for the U.K., Germany, France and Italy, which are all in the top 500.

# Top m’place Store name Feedback
Total GB % DE % FR % IT % ES %
1 MEDIMOPS 370,209 100
2 musicMagpie 210,300 100
3 momox fr 142,252 100
4 World of Books Ltd 126,944 100
5 reBuy reCommerce G… 115,194 79 11 9 1
6 Amazon Warehouse 81,910 100
7 KW-Commerce 75,643 13 39 12 20 17
8 OnlineMusicFilmsGa… 75,636 100
9 momox co uk 71,521 100
10 AnkerDirect 64,190 40 43 8 7 1
View More

Note: The country flags above indicate the marketplace where each seller makes most (or all) of their sales.

Who are the top Amazon sellers across North America?

Amazon has also unified its North American marketplaces, so sellers can sell across the United States, Canada and Mexico from one account. This is only the second time we have included a North American breakdown as previously there was little international trade using these unified accounts.

68% of the top 500 North American sellers still sell just on one marketplace, but this does mean that 32% now trade across multiple marketplaces, up from 25% last year.

It will be interesting to see if this cross-border selling follows the European trend and increases in future years, particularly as the market in Mexico matures. It is worth remembering, however, the large size differences between these economies, compared to their European counterparts.

As with the European sellers, is not always easy to identify cross-border merchants if they are not using one unified account. At first glance, six of the top ten North American sellers appear to sell on one single market. But at least two of these are not using unified accounts: Anker and etailz, who sell on both Amazon U.S. and Canada.

# Top m’place Store name Feedback
Total US % CA% MX %
1 Pharmapacks 139,467 97 3
2 AnkerDirect 78,973 100
3 6pm 67,248 100
4 Zappos 65,701 100
5 Decluttr Store 61,657 100
6 Utopia Deals 56,275 79 21
7 Asurion, LLC 53,033 100
8 Spigen Inc 49,663 100
9 iServe 48,135 98 2
10 EPFamily Direct 46,859 98 2
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Top Sellers

Here are the top 500 sellers on the marketplace. The feedback shown is only that received from sales on the U.S. marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using a unified account.

Top Amazon Germany Sellers

Here are the top 500 sellers on the marketplace. The feedback shown is only that received from sales on the German marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

Top Amazon France Sellers

Here are the top 500 sellers on the marketplace. The feedback shown is only that received from sales on the French marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

Top Amazon Italy Sellers

Here are the top 500 sellers on the marketplace. The feedback shown is only that received from sales on the Italian marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

Top Amazon Spain Sellers

Here are the top 500 sellers on the marketplace. The feedback shown is only that received from sales on the Spanish marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

Top Amazon Canada Sellers

Here are the top 500 sellers on the marketplace. The feedback shown is only that received from sales on the Canadian marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using the same account.

Top Amazon Mexico Sellers

Here are the top 100 sellers on the marketplace. The feedback shown is only that received from sales on the Mexican marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using the same account.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 UGREEN GROUP LIMITED 26,441 12,919 3,053 919 98
2 PCAccessory_JETech… 11,791 7,634 1,901 608 99
3 Jasinber 11,877 6,795 1,630 561 96
4 PUBAMALL MX 13,985 6,768 1,474 472 95
5 Redlemon 12,628 6,062 1,647 503 96
6 Aromanza 14,312 5,966 1,811 459 97
7 TODOCHEAP 7,761 5,729 106 32 100
8 imobile mexico 8,140 4,951 1,508 406 94
9 I-tx Consumables e… 15,707 4,843 729 211 92
10 Rio Bravo 8,122 4,651 668 247 88
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Top Amazon Brazil Sellers

Here are the top 100 sellers on the marketplace.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 LT2 SHOP 6,916 4,144 1,265 872 83
2 Magazine Gaya 3,837 2,882 952 338 94
3 Jfo Comercio 2,480 2,476 1,222 635 91
4 Sintomatica 2,791 2,029 606 317 79
5 LOJA FENIX 1,635 1,635 1,461 724 98
6 CICLIFE-NOVO 1,311 1,311 464 150 88
7 Club Net 2,262 1,256 19 7 86
8 CHINA BR 1,112 1,112 251 13 62
9 Imperio Shop. 1,613 1,016 1
10 Livraria Siciliano 981 981 952 686 86
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Top Amazon Australia Sellers

Here are the top 500 sellers on the marketplace.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 Book Depository UK 21,644 8,782 2,547 929 84
2 BuyGlobal 12,471 3,374 628 217 81
3 Rarewaves UK 3,845 2,269 625 163 89
4 Artiss Furnishings 3,591 1,915 507 155 87
5 Sunvalley-Brands 2,551 1,748 540 206 98
6 OZSTOCK 2,834 1,396 483 146 84
7 Chalkys OZ 1,908 1,296 334 114 71
8 AMR Direct 1,272 1,272 459 189 94
9 Tech Vendor AU 1,851 1,145 363 169 97
10 Wordery AU 2,221 1,132 254 83 93
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Top Amazon Japan Sellers

Here are the top 500 sellers on the marketplace.

Top Amazon India Sellers

Here are the top 500 sellers on the marketplace.

Top Amazon Turkey Sellers

Here are the top 500 sellers on the marketplace.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 Akilliphone 148 86 38 11 73
2 FLO & INSTREET 91 84 3 1
3 Joker Baby Toys 100 79 43 15 53
4 cekuonline 109 65 15 7 71
5 DNP Elektronik 71 60 18 12 100
6 ProAktif 54 54 17 3 100
7 CUPCASE 71 54 17 2 100
8 Hocotech 77 51 10 3 33
9 kitapbulut 109 51 13 6 67
10 OPARAYA 49 49
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Top Amazon UAE Sellers

Here are the top 500 sellers on the marketplace.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 UGREEN GROUP LIMIT… 521 521 257 93 100
2 Kingdisk-Store 501 501 239 72 99
3 SKY-TOUCH 422 422 107 26 81
4 GlobalDelivered 416 416 229 43 84
5 Jane-Shop_uae 325 325 124 44 89
6 Seven-11 325 325 120 46 91
7 CarrefourUAE 296 296 168 60 78
8 Black Crystal LLC. 290 290 135 2 50
9 E-winner 276 276 91 40 90
10 HoustonSoftwareHouse 268 268 132 37 100
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Top Amazon Singapore Sellers

Here are the top 500 sellers on the marketplace.

# Store name Feedback
Total 12 mo 3 mo 1 mo Pos %
1 The Book Depositor… 92 92 92 57 44
2 FF Good choice Ok 20 20 20 20
3 Graspwind-SG 12 12 12 1
4 gfdxtrstrsres 11 11 11
5 SunvalleyTek-SG 9 9 8 1 100
6 Greenct 9 9 9 4 100
7 internalTest_TEXAS… 8 8
8 UnitedheartSG 7 7 7 5 80
9 SPIGEN 6 6 6
10 UGREEN GROUP LIMIT… 6 6 6 3 100
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About the Data

The top seller lists were provided by ecommerce intelligence firm Marketplace Pulse in January 2020, with further data gathering and research on cross-border selling undertaken by Web Retailer.

The list is ordered by total feedback in the last twelve months. Feedback is an indicator of sales volume, but not revenue. Not all buyers leave feedback, so the number of units sold will be higher than the volume of feedback received.

If you have any questions just let us know in the comments below!

Affiliate links in this article: Amazon seller links.

Amazon Has 1,029,528 New Sellers This Year (Plus Other Stats)

Image credit: PixieMe/.com

Amazon is the largest online retailer in the world generating $232.9 billion in revenue in 2018 and net income growth of 30.9%. In 2017, the ecommerce company’s net revenue was $177.9 billion, up from $135.9 billion in 2016. Around 50% of all sales on Amazon marketplaces come from third-party sellers.

Since January 1 2017, 3.3 million new sellers have joined Amazon marketplaces worldwide — that’s the equivalent of 3,718 new sellers every day! The US, UK and India make up more than half of all new sellers. A breakdown of new sellers shows over a million joined the US marketplace, followed by India with 400,000 new sellers and the UK with around 300,000 new sellers.

The majority of the biggest sellers joined Amazon years ago and despite increasing competition and the rapid adoption of private label are still at the top.

Let’s take a look at some interesting stats on Amazon in 2017 provided by our friends at Marketplace Pulse.

Amazon marketplace stats

  • Amazon currently has 12 marketplaces: USA, UK, Germany, France, Canada, Japan, India, Italy, Spain, Mexico, Brazil, and China. Amazon Australia and Singapore are launching soon.
  • Amazon marketplace sellers, product sales totalled$118.57 billion, up 25.2% from $94.67 billion in 2016.
  • There are over 5 million marketplace sellers across all Amazon marketplaces.
  • 1,761,784 sellers have products listed for sale.
  • A growing number of sellers on Amazon marketplace are based in China or Hong Kong.
  • China’s share of the Amazon marketplace is around 25%.
  • 66% of the top 10,000 sellers use FBA.
  • Fulfilment by Amazon shipped billions of items worldwide.
  • Amazon Lending surpassed $3 billion lent to small businesses on Amazon since the program started in 2011.
  • There are over 100 million Prime members who spend over $126 billion per year/

Amazon US stats

  • More than 300,000 third-party sellers started selling on Amazon in 2017.
  • More than 140,000 third-party sellers surpassed $100,000 in annual sales.
  • Amazon Handmade expanded, offering customers more than one million handcrafted items across all 50 US states and more than 60 countries.
  • During the Holiday Season, customers ordered more than 1 billion items from third-party sellers on Amazon, with more than 140 million items ordered between Thanksgiving and Cyber Monday.
  • 28% of US consumer used Amazon to research their most recent product.

Want Pro Tips for Selling on Amazon?

  • 1,029,528 new sellers have joined Amazon this year.
  • That’s the equivalent of 2,975 new sellers every day.
  • So far this year, 400,703 new sellers have joined
  • 112,623 new sellers have joined
  • 80,046 new sellers have joined

Amazon bestsellers

  • 18% of the top sellers on have their main category as Electronics.
  • 15% of the top sellers are Clothing, Shoes & Jewellery.
  • 13% of the top sellers are Home & Kitchen.
  • 11%of the top sellers are Health & Household.

Amazon seller feedback

  • So far, this year, a mammoth 113,098,076 seller feedback reviews have been left on Amazon.
  • Of these, around 4% of the seller feedback left was negative.
  • An average of 9,644,400 seller feedback reviews are left each month on all Amazon marketplaces.
  • An average of 3,967,394 seller feedback reviews each month on
  • An average of 1,977,043 seller feedback reviews each month on
  • An average of 1,260,433 seller feedback reviews on

Although feedback reviews are not a direct representation of sales volume, they do allow us to compare sellers. On Amazon, the feedback a seller receives in a month, a year and lifetime are calculated.

A seller’s Amazon feedback ratio will vary from seller to seller depending on how active they are in asking for feedback and if they are requesting it in the right way and at the right time.

Here’s a free template to help you.

One way you can increase your feedback ratio is by using Amazon feedback software like FeedbackExpress. Try it free for 30 days.