24 crayola crayons colors

With One Large Breath, Dandelion Is Blown Out Of Crayola’s 24 Pack

On March 31 — National Crayon Day — Crayola will announce something about the colors in the 24-count box it offers. Richard Drew/AP hide caption

toggle caption Richard Drew/AP

On March 31 — National Crayon Day — Crayola will announce something about the colors in the 24-count box it offers.

Richard Drew/AP

Updated at 12:30 p.m. ET Friday

If there’s ever been a moment to be cliche and say the cat’s out of the bag, now is it.

Crayola, the supplier of colorful art materials, was set to announce the retirement of one of its classic colors in the popular 24-count pack of crayons. The company planned to do the big reveal during a live broadcast on Facebook Friday morning in New York’s Times Square.

Instead, on Thursday, the colorful company announced that Dandelion — that bright yellow hue — is the crayon retiring to the Crayola Hall of Fame, calling the color “an adventurous spirit” with “a case of wanderlust.”

But Dandelion is pretty young for retirement: It was introduced in 1990, after the Crayola Hall of Fame inducted its first eight members. Not to put too fine a point on it, but can you live a fulfilling life and retire before the age of 30? And, if it has a case of wanderlust, how will those adventures happen if it is sitting on a shelf not spreading its colorful demeanor to art projects everywhere?

Right now, it’s unclear why Dandelion’s announcement came a day early; the countdown clock to the big Friday announcement was still on Crayola’s website at 3:30 p.m. ET on Thursday.

Twitter may hold the answer: A user posted a photo of Crayola’s 120-count box of crayons in what he says is a Target store — and the box clearly says “Dandelion is retiring!” This tweet was posted two hours before Crayola made its announcement on the company’s social media channels.

Jackie Miller, a spokesperson for Crayola, said that the retailer didn’t spoil the surprise with the early announcement, but rather that “Dandelion was so excited to announce his retirement he snuck a few packages out of the factory and onto the shelves of a handful of his favorite retailers last night. One lucky fan came across the box and couldn’t wait to share the news with the world, and neither could we!”

So, maybe it was a mistake, or just an oddly timed marketing ploy, but don’t feel (Cerulean?) blue — Crayola still had a colorful announcement on Friday. Remember, a 24-count pack can’t have just 23 crayons.

Crayola’s senior vice president of U.S. and global marketing, Melanie Boulden said the company is “hard at work getting ready to introduce a new color.” Boulden said more details will come in May, but that the color will be part of the blue hue family and, as the box at Target also said, there will be a contest to name the incoming crayon that will take place over the summer.

Boulden also told fans of Dandelion not to worry about his retirement because it won’t be immediate. In true celebrity fashion, he’ll have a retirement tour across North America to “do the things he’s always dreamed about doing.” The tour wouldn’t be complete without Instagram updates to document his travel and he’ll be taking requests on where to go next.

If you’re still grieving Dandelion, however, you’re probably in good company, as Crayola has retired colors before.

Eight of them — Maize, Lemon Yellow, Blue Gray, Raw Umber, Green Blue, Orange Red, Orange Yellow and Violet Blue — were retired in 1990.

As those colors left the box, we welcomed Vivid Tangerine, Jungle Green, Cerulean, Fuschia, Dandelion, Teal Blue, Royal Purple and Wild Strawberry.

When the company celebrated its centennial in 2003, four more colors — Blizzard Blue, Magic Mint, Mulberry and Teal Blue — were retired, when color addicts chose to save Burnt Sienna from melting away.

Their replacements were Inchworm, Mango Tango, Wild Blue Yonder and Jazzberry Jam.

All that’s left to do is hope that the new color isn’t as redundant as Red Orange is to Scarlet, as bland as Indigo or as putrid as Green Yellow.

All in all, if Dandelion was your favorite color, accept that it was chosen for the Hall of Fame, be proud through your tears, and remember — there’s probably a color similar to it in one of Crayola’s larger packs. Goodbye, Dandelion. Gone, but never forgotten.

And, here:

It’s True: Crayola Is Really Retiring This Color

It’s official — Crayola is retiring its Dandelion color from its 24-count crayon box set.

Dandelion is the first color to be pulled from the box set in its 100-year history. But the artists’ supplies manufacturer said that it will replace the yellow color, which will be revealed on Friday — also known as National Crayon Day.

The company accidentally announced the retirement of the mustard-colored crayon a day earlier than expected with a video posted on Twitter.

The Day the Crayons Quit author Drew Daywalt released a “statement” to TIME on Dandelion’s behalf, saying, “Retire, my BUTT! You can’t retire me. I QUIT. And you can quote me on that, Daywalt.”

Crayola’s box-set of crayons was created in 1903, but Dandelion was only added in 1990. Though Crayola has never dropped a color from its box-set before, it has retired other crayons in the past. These included shades like mint, teal blue and mulberry.

Crayola is expected to make the official announcement in Times Square and a livestream on Facebook at 8:45 a.m. on Friday.

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Crayola color announces its ‘early retirement’

The color Crayola will be removing from its classic 24-pack of crayons is (drumroll please) … dandelion.

The company originally said it would announce which color would be removed from the box at a live “National Crayon Event “at Times Square on Friday. However, the company tweeted on Thursday that “Dandelion decided to announce his retirement early.”

It’s the first time ever that Crayola has removed a color from its 24-pack

The other colors in the 24-count box are red, yellow, blue, brown, orange, green, violet, black, carnation pink, yellow orange, blue green, red violet, red orange, yellow green, blue violet, white, violet red, cerulean, apricot, scarlet, green yellow, indigo and gray.The company says it will not produce any additional dandelion crayons in the future.

Our beloved Dandelion decided to announce his retirement early! There’s no taming an adventurous spirit! #NationalCrayonDay pic.twitter.com/RMk6pw3jR2

— Crayola (@Crayola) March 30, 2017

Although Crayola has not officially retired any color in the past, according to the website Crayon Collecting, some shades like “Chartreuse Fluorescent”, “Flesh” and “Magic Magenta” have been renamed. Others, like “Mole Blue”, “Psychedelic Purple” and “Light Chrome Green” have been discontinued.

Crayola is adding a new color to its crayon box, but the company is keeping the shade and name under wraps until May.

On Friday, the company revealed via Facebook that a new crayon in the “blue family” will be joining its 24-pack of crayons. It did not disclose the new addition’s hue, but said that fans of the brand would be invited to help name it.

Crayola retired the dandelion crayon on Thursday, a day before National Crayon Day. The arts and crafts company, which is a subsidiary of Hallmark Cards, said that the dark yellow crayon will be sticking around for a bit before it disappears into the Crayola vault. The company has not disclosed the exact date that dandelion will be phased out.

This is not the first time that Crayola has retired a crayon color. In 1990, the company retired eight colors: maize, lemon yellow, blue gray, raw umber, green blue, orange red, orange yellow and violet blue.

These colors were replaced by vivid tangerine, jungle green, cerulean, fuchsia, dandelion, teal blue, royal purple and wild strawberry.

In 2003, as part of Crayola’s centennial celebration, the company retired blizzard blue, magic mint, mulberry and teal blue. Consumers voted to save burnt sienna from retirement. Crayola replaced the colors with inchworm, mango tango, wild blue yonder, and jazzberry jam.

On 31 March 2017 (National Crayon Day), Crayola launched a worldwide marketing campaign announcing the retirement of one of its 24 basic crayon colors, “dandelion,” to make room for a new shade of blue (yet to be named). It is not the first time the company has switched out hues. Amidst much hoopla, dandelion was introduced in 1990 along with eight other new shades. Four more colors came and went in 2003.

The 2017 promotion inspired some good-natured spoofing in mass and social media, including an NBC Tonight Show monologue in which Jimmy Fallon proposed replacing dandelion with a new hue called “presidential orange” (in reference to President Trump’s notoriously citrusy facial tan).

In a similar vein, the web site Art+Marketing published a fake news story by contributor Allan Ishac reporting that Crayola decided to dump the yellow-orange shade due to complaints from the White House that “kids were drawing too many offensive Trump pictures with it”:

According to a Crayola spokesperson, commenting off the record, a senior Trump staffer called the Pennsylvania-based company last week and asked them to sack the yellow-orange hue — which is very similar to the president’s odd hair and skin coloring — after children nationwide were using it to create unflattering drawings of Mr. Trump.

“Our Dandelion color is almost the exact shade of an orangutan’s coat,” said the Crayola representative. “Apparently, one of the president’s own grandchildren walked into the Oval Office with a drawing of a monkey and an arrow pointing to it that said, ‘Grandpa.’ The incident reportedly sent Mr. Trump through the roof.”

Although the spoof apparently fooled some people into thinking it was true (judging by the volume of queries hitting our inbox), it was clearly subheaded “Truth in Satire,” and the author confirmed his intent was satirical in response to reader comments further down the page.

A hilariously bawdy illustration represented in the article as a crayon portrait of Donald Trump was actually snagged from a 2016 article in the British tabloid The Sun, showcasing X-rated drawings of superheroes made by kids.

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Vibrant, High-Quality Results

Crayola Crayons provide color-loving kids with 24 hues that feature vibrant, long-lasting color. Amp up school projects and artistic endeavors with high-quality results. The variety of bright colors in this pack invites imaginative expression.

24 Classic and Fun Colors

Kids will love to use these vividly colored, durable crayons at home or at school. Small enough to fit in a book bag, this portable box is large enough to hold a wide variety of colors. In addition to classic Crayola colors, this 24-count box contains fun shades such as carnation pink, dandelion, indigo, and scarlet, so you can mix and match to create colorful drawings and bold signs.

Durable, Long-Lasting Crayons

Crayola Crayons can last 35 percent longer, based on square foot coverage against key competitors. Children can enjoy drawing more pictures and filling coloring books even longer.

About Crayola: Art and Imagination

Crayola art supplies and activities help children express, create, and connect through colorful play.

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Crayola Crayons, 24 Count.

Forks Township, PA — Crayola is kicking one of its iconic colors to the curb.

The crayon company said it’s retiring a color from its classic 24-count box for the first time in its history.

Crayola didn’t reveal which one is getting the hook, or what color, if any, will replace it. The big reveal will happen in Times Square at 8:15 a.m. Friday on National Crayon Day.

But once the color is retired, the Forks Township, Pennsylvania-based company will not produce any more crayons in that shade. Only boxes that already contain that specific color will remain.

While Crayola has never dropped a color from its 24-count box before, it has retired crayons — it has 124 in production now — over the years. The last time Crayola got rid of colors was in 2003, when blizzard blue, magic mint, teal blue and mulberry disappeared from the collection.

Burnt sienna avoided getting cut after more than 60,000 fans voted in the campaign to “save the shade.”

The company first retired colors in 1990 when eight colors — maize, lemon yellow, blue gray, raw umber, green blue, orange red, orange yellow and violet blue — left the pack and joined the “Crayola Hall of Fame.”

Crayola will be livestreaming the Friday announcement on Facebook. To join in, head to the Facebook event.